The song's cover art, revealed in October 2019, was called "retro" on Fox News.[5] She said the inspiration for the song was a trip to Hawaii with fiancé Orlando Bloom.[6]
Perry shot a music video for the song in Hawaii in July 2019.[7] The video was produced by Catalan video producer Canada and directed by Pau Lopez, Gerardo del Hierro, and Tomas Pena under the name Manson and was released along with the song on October 16, 2019.[8]
Composition
Charlie Puth (pictured) co-wrote and co-produced "Harleys In Hawaii" with Perry
"Harleys in Hawaii" is a tropical,[9][10]pop,[9][11]trap,[10]reggae[12] and R&B[13] song, which describes Perry's emotions as she rides Harley-Davidsonmotorcycles in Hawaii with her lover.[14] It has a moderately fast tempo of 140 beats per minute and follows a common time signature of 4 4. It is played in the key of B♭ minor and follows a chord progression of B♭m-E♭m-Fm. The song is three minutes and five seconds long.[15]
Critical reception
Dani Blum from Pitchfork believed that Perry remains a "master at executing proven chart-topping formulas". She praised Perry's vocals and deemed the track a "standard, breezy pop: a gently writhing beat".[16] Mike Wass of Idolator wrote that Perry "switches it up with a soft and sexy bop" after "delivering a double dose of emotional pure-pop" with her previous singles "Never Really Over" and "Small Talk". He also stated that the song is "a mid-tempo earworm" and a "refreshingly grown pop song" despite its "kitsch title".[17] Louise Bruton from The Irish Times described the song as "hazy and oddly brilliant".[18] "Harleys in Hawaii" was deemed as a highlight on Smile by Stephen Thomas Erlewine of AllMusic.[19] John Dolan of Rolling Stone described "Harleys In Hawaii" as a "cute island R&B escapade".[20]
In the United Kingdom, the song debuted at number 45 on the Official Singles Chart in October 2019.[26] It saw resurgence in sales and streams in September 2021, where its chart sales rose 426% month-on-month. A part of this can be attributed to the song going viral on TikTok. The track was streamed 215,000 times within the nation, a large increase from the 25,000 average weekly streams it was getting earlier in the year prior to going viral.[27] In September 2023, two years after it initially went viral on TikTok, the song resurged in popularity once again with a viral powder-room performance of the song, as part of her series "Potty Jams", in which she belted out her songs in a bathroom. The song received a weekly streaming boost, nearly twice as much as before, at 1.14 million streams within the United States in the week ending September 28. The viral performance had also received millions of TikTok streams.[28]
Impact
Mark Gardiner from The New York Times noted the song's marketing value for the Harley-Davidson company. He said that "Harleys in Hawaii" has been viewed extensively by a demographic that "the motorcycle maker has had a hard time reaching."[29] According to Business Insider, the publicity is estimated to be worth over $40 million for Harley-Davidson.[30]
↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 43. týden 2019 in the date selector. Retrieved October 30, 2019.
↑ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 43. týden 2019 in the date selector. Retrieved October 30, 2019.
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