Mattel v. MCA Records | |
---|---|
Court | United States Court of Appeals for the Ninth Circuit |
Full case name | Mattel, Inc. v. MCA Records, Inc. |
Argued | December 5, 2000 |
Decided | July 24, 2002 |
Citation | 296 F.3d 894 (9th Cir. 2002) |
Case history | |
Prior history | Appeal from C.D. Cal. (28 F.Supp.2d 1120) |
Subsequent history | Request for certiorari , S.Ct.; denied (537 U.S. 1171). |
Holding | |
Barbie Girl is protected as a parody under the trademark doctrine of nominative use and under the First Amendment to the U.S. Constitution. | |
Court membership | |
Judges sitting | Dorothy Nelson, Melvin Brunetti, Alex Kozinski |
Case opinions | |
Majority | Kozinski, joined by unanimous court |
Laws applied | |
U.S. Const. amend I; Lanham Act (15 U.S.C. § 1051 et seq) |
Mattel v. MCA Records, 296 F.3d 894 (9th Cir. 2002), [1] was a series of lawsuits between Mattel and MCA Records that resulted from the 1997 hit single "Barbie Girl" by Danish-Norwegian group Aqua. [2] The case was ultimately dismissed.
On September 11, 1997, Mattel filed suit in the United States District Court for the Central District of California, bringing 11 claims against MCA (Aqua's American record label) and others. [3] Mattel claimed the song violated the Barbie trademark and turned Barbie into a sex object, referring to her as a "Blonde Bimbo." [4] They alleged the song had violated their copyrights and trademarks of Barbie, and that its lyrics had tarnished the reputation of their trademark and impinged on their marketing plan. Mattel also claimed that the cover packaging of the single used Barbie pink, a registered trademark owned by Mattel. [5] MCA contested Mattel's claims and filed a counterclaim for defamation after Mattel had likened MCA to a bank robber. [6] MCA's lawyers also cited the earlier Bild Lilli doll – a German adult novelty toy which served as the basis for the original Barbie dolls – in their defense against Mattel's claims that Aqua sexualized the doll. [7]
MCA moved to dismiss Mattel's complaint for failure to state a claim, which the Central District of California granted. Mattel then appealed to the Ninth Circuit. On appeal, the Ninth Circuit ruled the song was protected as a parody under the trademark doctrine of nominative use and the First Amendment to the United States Constitution, in an opinion penned by Judge Alex Kozinski; in reaching that result the court adopted the Rogers test set out by the Second Circuit in Rogers v. Grimaldi for use of trademarks in expressive works. The Ninth Circuit also dismissed MCA's defamation counterclaim. Kozinski concluded his ruling by saying, "The parties are advised to chill." [8] [9] Mattel sought certiorari to the Supreme Court of the United States, but its petition was denied. [10]
The controversy was used as an example by journalist Naomi Klein in her book No Logo , where she stated that the monopolies created by copyrights and trademarks are unfairly and differently enforced, based on the legal budgets of the conflicting parties.
In 2009, as part of a marketing strategy to revive sales, Mattel released a promotional video featuring a version of "Barbie Girl" with modified lyrics. [11] [12] In 2023, the soundtrack of the Mattel-produced film Barbie included the song "Barbie World" by rappers Nicki Minaj and Ice Spice, which samples Aqua's single. [13]
In a 2023 interview with Rolling Stone , the band recalled how the controversy only served to provide free publicity to both sides of the case despite Mattel's attempts to suppress the song on the grounds of trademark infringement. [7] When asked about Mattel licensing the song to promote the Barbie brand, Aqua's lawyer Russell Frackman saw the irony in Mattel demanding the band to license the rights to use the brand for the song, only for Mattel themselves to license the rights to use the song from MCA. Nystrøm agreed, opining that "that's what they should have done from the start." [14] Mattel has also since spoken positively about the song, stating that "We love the song and seeing the brand celebrated in pop culture." [7]
Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. Mattel consists of three business segments: North America, International and American Girl.
Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll which Handler had purchased while in Europe. The figurehead of an eponymous brand that includes a range of fashion dolls and accessories, Barbie has been an important part of the toy fashion doll market for over six decades. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. The brand has expanded into a multimedia franchise since 1984, including video games, animated films, television/web series, and a live-action film.
Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001.
Alex Kozinski is a Romanian-American jurist and lawyer who was a judge on the U.S. Court of Appeals for the Ninth Circuit from 1985 to 2017. He was a prominent and influential judge, and many of his law clerks went on to clerk for U.S. Supreme Court justices.
Aqua is a Danish-Norwegian Europop band, best known for their 1997 single "Barbie Girl". The group formed in 1995 in Copenhagen and achieved international success around the globe in the late 1990s and early 2000s. The band released three albums: Aquarium in 1997, Aquarius in 2000 and Megalomania in 2011. The group sold an estimated 33 million albums and singles, making them the most profitable Danish band ever.
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"Barbie Girl" is a song by Danish-Norwegian dance-pop group Aqua. It was released in April 1997 by Universal and MCA as the third single from the group's debut studio album, Aquarium. The song was written by band members Søren Rasted, Claus Norreen, René Dif, and Lene Nystrøm, and was produced by the former two alongside Johnny Jam and Delgado. It was written after Rasted saw an exhibit on kitsch culture in Denmark that featured Barbie dolls. The accompanying music video was directed by Danish directors Peder Pedersen and Peter Stenbæk.
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Under Canadian trade-mark law, "confusion" is where a trade-mark is similar enough to another trade-mark to cause consumers to equate them. Likelihood of confusion plays a central role in trade-mark registration, infringement and passing-off. Whether a trade-mark or trade-name is confusing is a question of fact. The role of confusion in trade-mark law is analogous to the role of substantial infringement in patent law.
Moseley v. V Secret Catalogue, Inc., 537 U.S. 418 (2003), is a decision by the Supreme Court of the United States holding that, under the Federal Trademark Dilution Act, a claim of trademark dilution requires proof of actual dilution, not merely a likelihood of dilution. This decision was later superseded by the Trademark Dilution Revision Act of 2006 (TDRA).
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Mattel Inc. v. Walking Mountain Productions, 353 F.3d 792, was a case between Mattel and Tom Forsythe in which Mattel sued Forsythe for the production and sale of photographs portraying "Barbie" dolls. Mattel alleged that Forsythe's use of Barbie's name and likeness in his "Food Chain Barbie" photo series infringed on their copyrights, trademarks, and trade dress. The court held that Mattel's trademark and trade dress claims were "groundless or unreasonable" and therefore ordered Mattel to pay 1.8 million dollars in legal fees to Forsythe under the Lanham Act.
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