Barbie (media franchise)

Last updated

Barbie
Barbie Logo.svg
The official logo from 1959 until 1975; re-used since 2009
Created by Mattel, Inc.
Original work Barbie by Ruth Handler
Owner Mattel
Years1959–present
Print publications
Book(s)400+ (multiple publishers)
Comics
Films and television
Film(s)
  • 42 (CGI/Computer-animated films)
  • 1 (Live-action film)
Short film(s)4
Web series
Animated series
Television special(s)
Games
Video game(s) List of Barbie video games
Miscellaneous
Toy(s) List of Barbie's friends and family
Related My Scene
Official website
Official website

Beginning with the release of an eponymous video game in 1984, Barbie, a fashion doll manufactured by American toy and entertainment company Mattel and debuted on March 9, 1959, has been featured in a media franchise predominantly consisting of a film series and media formats across technologies like television and the Internet. [1] Since then, it has become one of the highest-grossing media franchises of all time and has been referred to among fans as the "Barbie Cinematic Universe". [2]

Contents

The film series were released direct-to-video from 2001 and aired regularly on Nickelodeon as television specials in the United States from 2002, with both running until early 2017. Since mid-2017, beginning with Barbie Dolphin Magic , Mattel revamped them into streaming television films, branded or marketed them as animated "specials" with a reduced 1-hour video length as opposed to the feature films beforehand and move them to streaming media services, predominantly Netflix, but also including Amazon Prime Video, Google Play and Apple TV+. These films released from late 2017 onwards could still be released on home video formats, although locally, or get picked up for television broadcast in multiple countries and regions/territories. Aside the film series, Barbie has been featured in other media formats, including two animated direct-to-video specials in Barbie and the Rockers: Out of This World and its sequel, Barbie and the Sensations: Rockin' Back to Earth , both in 1987, web series like Barbie: Life in the Dreamhouse , Barbie: Vlogger, Barbie Dreamtopia , Barbie's Dreamworld and Barbie: Life in the City, television shows like Barbie Dreamhouse Adventures , Barbie: It Takes Two and Barbie: A Touch of Magic , a live-action film and an interactive short film.

Origins

Barbie debuted on March 9, 1959, at the American International Toy Fair (now the North American International Toy Fair) and it was well received locally in the United States, sparking a revolution in the toy industry. Since then, numerous likenesses of the doll were released which later evolved into what is now considered as "Barbie's friends and family" and clothing and accessories to accompany them. Various print hardcover and comic books starring Barbie were also released through partnerships and/or deals with Dell Comics, Marvel Comics and currently Papercutz. [3]

In the 1980s, the net popularity and sales of the Barbie fashion doll on the toy market began to decline [4] and struggled further in 2001 when MGA Entertainment introduced a line of dolls under the name Bratz, whose sexualized characters contrasted with Barbie's older, chaste image. [5] [6] Mattel therefore attempted to overhaul the Barbie brand to keep the toy relevant to consumers in the modern age by bringing in consultants and conducting research on key market groups. Mattel consultants initially considered reducing the Barbie's breast size, but later claimed that the doll's figure could not be changed because "being consistent is one of her biggest strengths". [7] Mattel's team also considered targeting market audiences of career women and their daughters by introducing lines of Doctor or Lawyer Barbies. [8] However, Mattel's research showed that girls were spending more time online than playing with physical dolls. [4] [8] [9] Therefore, targeted career Barbies were discarded in favor of looking for more interactive platforms through online or digital media.

In response, Mattel began adapting Barbie into various facets of media and entertainment beyond the television advertisement of its dolls and related accessories (which was a prolific marketing strategy in the past). For the first 16 entries in the film series, Barbie is featured as a virtual actress playing the main character, and often being portrayed as a modern girl telling the story to one of her sisters or a younger friend – as a parable to present affairs. Scholars examining how the Barbie films differ from other princess narratives have concluded that Mattel intentionally attempted to remediate its brand based on feminist criticisms through storytelling in the films. [4] [10]

History

In 1987, Mattel produced two television specials with DIC Animation City and Saban Productions; Barbie and the Rockers: Out of This World and its sequel Barbie and the Sensations: Rockin' Back to Earth , both featuring Barbie as the leader of a rock band (often seen as being Mattel's answer to rival fashion doll Jem from Hasbro); Mattel had previously avoided media projects for Barbie “for fear of giving Barbie a cartoon-type personality and not leaving anything to the imagination”. Though often speculated to be potential pilots for a regular Barbie series, no series ever happened. Instead, both specials were released direct-to-video by Hi-Tops Video, the children's division of Media Home Entertainment. [11] [12] Another planned series for the fall of 1987 by the newly-formed Mattel division MTS Entertainment was, unusually, a newsmagazine aimed at kids and teenagers, intended to feature both live-action and animated segments. Due to a flooded syndication market for children, the series never progressed, beyond a presentation at the 1987 NATPE convention. [13] [14]

With the boom of home video marketing at the time, Mattel launched an eponymous in-house entertainment division in 2001 [15] and began the creation of the Barbie films with the direct-to-video release of Barbie in the Nutcracker. The films initially revolved around Barbie being re-imagined as a princess and eventually expanded into various worlds of fashion and fantasy. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the video sales and merchandise related to props, costumes and sets from the films. [4]

Tim Kilpin, then-senior vice-president for girls marketing at Mattel, stated: "What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. That's a much richer level of story that leads to a richer level of play." [16] The strategy worked as U.S. Barbie sales, led by the princess line, "increased by two percent in 2006, saving Mattel's bottom line at a time when its worldwide share of the toy market was declining." [8] [17] Within the films, Mattel included performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. [4] [18] These associations could have been included as an enrichment strategy on behalf of Mattel's marketing team to help the films be seen as educational.

Canadian animation studio Arc Productions, Inc. produced the first non-Barbie-film production for Mattel in 2011, a web series called Barbie: Life in the Dreamhouse which debuted on the official Barbie website and YouTube on May 11, 2012 and concluded on November 27, 2015. The web series later spawned two television specials which were broadcast in the U.S. on Nickelodeon. Impressed, Mattel gave them four Barbie films to produce, enlisting them as the third production partner for the films after Mainframe Studios (at the time known as "Rainmaker Entertainment") and Technicolor. [19]

Israeli animation studio Snowball Studios, with support from the Jerusalem Film and Television Fund, [20] produced another web series, this time created by Nickelodeon alum Julia Pistor, for Mattel Playground Productions known as Barbie: Dreamtopia . [21] [22] This series of 2-minute to 4-minute shorts launched on May 21, 2016 by Mattel's then-newest division, Mattel Creations, on YouTube's affiliate platform, YouTube Kids . The web shorts series later spawned an eponymous television film (distributed by Universal Pictures Home Entertainment and broadcast on television in over 5 countries and regions/territories), one web-based special and a 26-episode web series – therefore becoming the first web-exclusive Barbie media franchise. This would be the catalyst for scholars and enthusiasts alike to notice Mattel heavily invested and involved in releasing more related Barbie web series and miniseries bundles on YouTube and its variants; YouTube Kids and YouTube Shorts.

Through the short video bundles on YouTube, Mattel also provided a platform for Barbie to give its audience a look into her fictional life while trying to educate them along the way. With a YouTube channel having over 11 million subscribers, [23] Mattel introduced Barbie as a YouTuber through a web series called Barbie Vlogger (or Barbie Vlogs), uploading its first video on June 19, 2015. Julia Pistor, who worked on the series as an executive producer and writer, stated: "Barbie is conscious of language and words; she talks about intention and she's self-reflective. While we might use words that kids sometimes need to look up, we try to be true to Barbie being a 17-year-old influencer." By giving a self-reflective nature to Barbie's character, this would allow her to discuss difficult topics (such as mental health and racism) in such a way that it inspires its audience to think about and discuss those topics as well. [24] [25] [26]

With the success of its online platforms, Mattel would continue to produce web series and mini-series on YouTube and its variants. Beginning with Barbie: Dolphin Magic in 2017, the media franchise as a whole moved over to streaming media services, primarily Netflix, but also including Amazon Prime Video, Google Play and Apple TV+, with Mattel still maintaining the possibility of linear television broadcast agreements. In addition, Mattel signed an agreement on May 1, 2020 with Arts Music, Inc., a then-newest record label of Warner Music Group, to make thousands of songs from their brand portfolio – including Barbie – available through online music streaming services. [27] [28] [29] The agreement began taking effect a week later when the soundtrack albums tied to their related productions are made available through WMG's distribution label, ADA Worldwide. Mattel would extend its partnership with Netflix on October 21, 2022, 4 days before the American debut of the franchise's inaugural interactive "special", Barbie: Epic Road Trip, which would also see the pre-2017 film catalogue previously held by Universal made available occasionally through the streaming service. [30] [31] [32]

Films

After the broadcast syndication of 2 television specials in 1987, numerous video game releases in the 1990s and the rise of home video marketing, Mattel partnered with Canadian company, Mainframe Entertainment (currently Mainframe Studios) to produce its first computer-animated feature-length film, Barbie in the Nutcracker , based on E. T. A. Hoffmann's classic tale and Tchaikovsky's accompanying ballet music, for a 2001 release through Family Home Entertainment. Mainframe continues to produce the majority of films in the series. The first decade was dominated by films based on pre-existing stories/tales, including Brothers Grimm's fairy tales: Rapunzel and The Twelve Dancing Princesses, Tchaikovsky's Swan Lake ballet, Charles Dickens' A Christmas Carol, Hans Christian Andersen's Thumbelina and Alexandre Dumas' The Three Musketeers. [33]

The second film in the series, Barbie as Rapunzel , saw the debut of the film series on American television via Nickelodeon as television specials. For home video formats, the release of the series on VHS ceased in 2006 after Barbie Fairytopia: Mermaidia following a general gradual decline in the use of the format and the transfer of distribution duties for the series to Universal (taking over from Lionsgate, which had absorbed FHE and Artisan Entertainment in 2003, in part because of a breakdown in negotiations over rights fees [34] [35] [36] ) in favor of DVD releases only. The Blu-ray and digital copies (branded as "Digital HD") were introduced to accompany the DVD with the release of Barbie in the Pink Shoes in 2013. [37] [38]

Due to the popularity of the 2004 film Barbie as the Princess and the Pauper (based on Mark Twain's famous novel), a remake was released in 2012 entitled Barbie: The Princess & the Popstar , [39] which itself inspired two films with a more modern look: Barbie in Rock 'N Royals in 2015 and Barbie: Princess Adventure in 2020.

The success of the first three films ( Barbie in the Nutcracker , Barbie as Rapunzel and Barbie of Swan Lake ) led to the princess-themed lineup in the series, releasing its original princess film Barbie and the Magic of Pegasus in 2005. The first original film in the franchise, Barbie: Fairytopia , also released that year, spawned the first-in-series franchise made up of two sequels ( Barbie Fairytopia: Mermaidia in 2006 and Barbie Fairytopia: Magic of the Rainbow in 2007) and two spin-offs ( Barbie: Mariposa in 2008 and its sequel, Barbie: Mariposa & the Fairy Princess , in 2013). [40]

Starting with Barbie in A Mermaid Tale in early 2010, the film series moved away from the classic princess and fairy stories to focus on more modern themes like fashion, music and on stories revolving around Barbie's friends, family and careers. [41] Barbie: Video Game Hero, the 35th film entry released in early 2017, marked the last time a Barbie film both aired on American television and released on home video formats. [42] In 2017, the film series was put on hiatus after Barbie: Dolphin Magic , which served as the pilot to the inaugural television show in the franchise, Barbie: Dreamhouse Adventures , in Mattel's attempt to focus on expanding the franchise to other audiovisual media formats. Mattel later revamped the films in 2020 as animated "specials", beginning with the musical, Barbie: Princess Adventure . [43] [44]

Below is the full official computer-animated films in the media franchise:

#FilmU.S. original release dateDirector(s)Screenwriter(s)Ref.
1 Barbie in the Nutcracker October 2, 2001Owen HurleyRob Hudnut, Linda Engelsiepen & Hilary Hinkle [45]
2 Barbie as Rapunzel October 1, 2002Elana Lesser & Cliff Ruby [46]
3 Barbie of Swan Lake September 30, 2003 [47]
4 Barbie as the Princess and the Pauper September 28, 2004William Lau [48]
5 Barbie: Fairytopia March 8, 2005Walter P. MartishiusElise Allen & Diane Duane [49]
6 Barbie and the Magic of Pegasus September 20, 2005Greg RichardsonElana Lesser & Cliff Ruby [50]
7 Barbie Fairytopia: Mermaidia March 14, 2006William Lau & Walter P. MartishiusElise Allen & Diane Duane [51]
8 The Barbie Diaries May 9, 2006Eric FogelElise Allen & Laura McCreary [52]
9 Barbie in the 12 Dancing Princesses September 19, 2006Greg RichardsonElana Lesser & Cliff Ruby [53]
10 Barbie Fairytopia: Magic of the Rainbow March 13, 2007William LauElise Allen [54]
11 Barbie as the Island Princess September 18, 2007Greg RichardsonElana Lesser & Cliff Ruby [55]
12 Barbie: Mariposa [lower-alpha 1] February 26, 2008Conrad HeltenElise Allen [56]
13 Barbie & the Diamond Castle September 9, 2008Gino NichelleElana Lesser & Cliff Ruby [57]
14 Barbie in A Christmas Carol November 4, 2008William LauElise Allen [58]
15 Barbie Presents: Thumbelina March 17, 2009Conrad Helten [59]
16 Barbie and the Three Musketeers September 15, 2009William LauAmy Wolfram [60]
17 Barbie in A Mermaid Tale March 2, 2010Adam L. WoodElise Allen [61]
18 Barbie: A Fashion Fairytale September 14, 2010William Lau [62]
19 Barbie: A Fairy Secret March 15, 2011 [63]
20 Barbie: Princess Charm School September 13, 2011Ezekiel Norton [64]
21Barbie: A Perfect ChristmasNovember 8, 2011Mark Baldo [65]
22 Barbie in A Mermaid Tale 2 February 27, 2012William Lau [66]
23 Barbie: The Princess & the Popstar September 11, 2012Ezekiel NortonSteve Granat & Cydne Clark [67]
24Barbie in the Pink ShoesFebruary 26, 2013Owen HurleyAlison Taylor [68]
25 Barbie: Mariposa & the Fairy Princess August 27, 2013William LauElise Allen [69]
26Barbie & Her Sisters in A Pony TaleOctober 22, 2013Kyran KellyCydne Clark & Steve Granat [70]
27Barbie: The Pearl PrincessFebruary 15, 2014Ezekiel Norton [71]
28 Barbie and the Secret Door August 7, 2014Karen J. LloydBrian Hohlfeld [72]
29Barbie in Princess PowerFebruary 26, 2015Ezekiel NortonMarsha Griffin [73]
30Barbie in Rock 'N RoyalsAugust 13, 2015Karen J. Lloyd [74]
31Barbie & Her Sisters in the Great Puppy AdventureOctober 8, 2015Andrew TanAmy Wolfram [75]
32Barbie: Spy SquadJanuary 15, 2016Conrad HeltenMarsha Griffin & Kacey Arnold [76]
33 Barbie: Star Light Adventure August 29, 2016Andrew TanKacey Arnold [77]
34Barbie & Her Sisters in A Puppy ChaseOctober 18, 2016Conrad HeltenAmy Wolfram & Kacey Arnold [78]
35Barbie: Video Game HeroJanuary 31, 2017Conrad Helten & Ezekiel NortonNina Bargiel [79]
36 Barbie: Dolphin Magic September 18, 2017Conrad HeltenJennifer Skelly [80]
37 Barbie: Princess Adventure September 1, 2020Ann Austen [81]
38 Barbie & Chelsea: The Lost Birthday April 16, 2021Cassandra Mackay (credited as Cassi Simonds)Ann Austen & Nathaniel "Nate" Federman [82]
39 Barbie: Big City, Big Dreams September 1, 2021Scott Pleydell-PearceChristopher Keenan & Catherine "Kate" Splaine [83]
40 Barbie: Mermaid Power September 1, 2022Ron MyrickAnn Austen [84]
41 Barbie: Epic Road Trip October 25, 2022Conrad HeltenAury Wallington [85]
42 Barbie: Skipper and the Big Babysitting Adventure March 16, 2023Steve DayeDaniel Bryan Franklin [86]

Live-action film

A live-action adaptation of the toy line from Mattel Films in association with LuckyChap Entertainment and Heyday Films was released on July 21, 2023 [87] [88] by Warner Bros. having wrapped on July 15, 2022. [89] [90] [91] The film was directed by Greta Gerwig, who co-wrote the screenplay with Noah Baumbach, and stars an ensemble cast led by Margot Robbie as Barbie and Ryan Gosling as Ken. [92]

Animated specials

Before the films and the video games, Mattel released two animated television specials in 1987. Another animated special was released on February 1, 2023 on YouTube to complement a doll line exclusively aimed at preschoolers.

Animated series

Mattel has released several animated television shows, web series and miniseries since 2012 which include as follows:

Short films

Mattel produced a number of animated short films featuring Barbie as tie-ins with other titles within the franchise which include as follows:

Aside its eponymous franchise, Mattel also licensed for Barbie to appear in other related animated productions which include as follows:

Cancelled projects

The television specials released in 1987, Barbie and the Rockers: Out of this World and Barbie and the Sensations: Rockin' Back to Earth, were allegedly pitched as pilot episodes for a Barbie animated series that never materialized owing to the break-down in negotiations between DIC Entertainment and Mattel. The project eventually emerged with a whole new set of characters as Hasbro's Maxie's World in 1988. [93]

In an earlier version of the first Toy Story film, Barbie supposed to have a pivotal role. However, Mattel did not authorize her use to Pixar, as they feared the film would not be successful. Additionally, they wanted to maintain Barbie's neutrality wherein every girl who bought a Barbie doll could imagine her as they wanted, rather than as she was portrayed in a particular film. After the success of the first film, multiple Barbie dolls had small roles in Toy Story 2, before the debut of the franchise's definitive iteration in the second sequel. [112]

The 1999 short film commercial, Barbie as Sleeping Beauty, which was released on Nickelodeon as a tie-in to a doll line and video game of the same name, was originally pitched to be a full-length film. At the peak of classic princess-themed films in the 2000s, Mattel continued to pitch the idea of adapting the fairy tale based on the ballet, completing the adaptations of all three Tchaikovsky's ballets into the franchise. However, it was scrapped without any disclosure on the status of its development while doll lines were released on multiple occasions. [113] Although the reason behind the cancellation is closely linked to The Walt Disney Company being granted to trademark the name "Princess Aurora" and included the acquisition of some of the music (also based on the ballet) for its film. [114] [106]

Upcoming projects

Starting with the interactive special film Barbie: Epic Road Trip on October 25, 2022, Mattel signed a long-term deal or contract extension with Netflix to make available the pre-2017 film catalogue previously held by Universal Pictures occasionally on the service and also co-produce upcoming projects which include exclusive animated films, specials and shows based on Barbie, while still maintaining the possibility of linear television broadcast agreements and YouTube engagements. [30] [31]

Mattel published its upcoming projects on February 16, 2023, that was made available through this link which included a list of more Barbie content, as follows:

Release date(s)TitlePlatformType and notes
Spring 2024 Barbie: A Touch of Magic Netflix CGI-animated series (2nd season of 13 episodes)
My First Barbie
Animated series and the full-length continuation of the YouTube/YouTube Kids special, My First Barbie: Happy Dreamday (with 250 minutes of content)
March/April 2024Barbie: Stacie to the RescueNetflixFull-length film and the first to star Stacie in the lead role (with 4 new songs)
September/October 2024Barbie: Passport to AdventureFirst Netflix original series (with 8 22-minute episodes)

Timeline of media appearances

Barbie began her mainstream non-advertised media appearances character is her role in the 1987 TV specials where she was voiced by Sharon Lewis. [115] She was voiced by Jodi Benson during her appearances in the Toy Story film franchise. [116] In the Barbie lead-role films, she was voiced by Kelly Sheridan in 27 films altogether. [117] Sheridan was initially succeeded by Diana Kaarina beginning with Barbie: A Fashion Fairytale in 2010, but returned to the role 2 years later with Barbie in A Mermaid Tale 2 [118] and stayed put until Mattel announced Erica Lindbeck as her successor from 2016. [119] The film series was put on a hiatus in 2017 for the shift in focus to the TV series, Barbie: Dreamhouse Adventures , where America Young would replace Lindbeck as the vocal provider for Barbie ahead of the film series resumption in 2020. [120] She was portrayed by Australian actress Margot Robbie in the live-action adaptation of the toyline which was released on July 21, 2023.

Barbie's appearances in films and other audiovisual media officially licensed by Mattel
YearTitleBarbie's rolesPortrayed byNotes
1987Barbie and the Rockers: Out of This WorldBarbieSharon Lewis (voice)TV special
Barbie and the Sensations: Rockin' Back to Earth
1992Dance! Workout with Barbie Jodi Benson (voice)Direct-to-video/featurette
1999Toy Story 2Tour Guide Barbie (cameo appearance)feature film
Barbie as Sleeping BeautyPrincess Rosesilent appearanceTV commercial/short film
2001Barbie in the NutcrackerBarbie / Clara / Sugar Plum Princess Kelly Sheridan (voice)Direct-to-video
2002Barbie as RapunzelBarbie / Rapunzel
Kelly Dream ClubBarbie (supporting character)
2002–2007My SceneBarbieweb series (43 episodes with Barbie)
2003Barbie of Swan LakeBarbie / OdetteDirect-to-video
2004My Scene:Jammin' in JamaicaBarbie
My Scene:Masquerade Madness
Barbie as the Princess and the PauperPrincess Anneliese / Erika
  • Melissa Lyons (singing voice for Anneliese)
  • Julie Stevens (singing voice for Erika)
2005Barbie: FairytopiaElina
My Scene Goes Hollywood: The MovieBarbie
Barbie and the Magic of PegasusPrincess Annika
2006Barbie Fairytopia: MermaidiaElina
The Barbie DiariesBarbie Skye Sweetnam (singing voice for Barbie)
Barbie in the 12 Dancing PrincessesPrincess GenevieveMelissa Lyons (singing voice for Genevieve)
2007Barbie Fairytopia: Magic of the RainbowElina
Barbie as the Island PrincessRo / Princess RosellaMelissa Lyons (singing voice for Rosella)
2008Barbie: MariposaElina / Mariposa Chiara Zanni (voice for Mariposa)
Barbie & the Diamond CastleBarbie / LianaMelissa Lyons (singing voice for Liana)
Barbie in A Christmas CarolBarbie / Eden Starling
  • Morwenna Banks (voice for Eden Starling)
  • Melissa Lyons (singing voice for Eden)
2009Barbie Presents: ThumbelinaBarbie
Barbie and the Three MusketeersCorinne
2010Barbie in A Mermaid TaleMerliah SummersMelissa Lyons (singing voice for Merliah)
Toy Story 3Barbie (support character)Jodi Benson (voice)feature film
Barbie: A Fashion FairytaleBarbie Diana Kaarina (voice)Direct-to-video
2011Barbie: A Fairy Secret
Barbie: Princess Charm SchoolBlair Willows / Princess Sophia
Barbie: A Perfect ChristmasBarbieJennifer Waris (singing voice for Barbie)
Barbie: A Camping We Will Goshort film
Toy Story Toons: Hawaiian VacationJodi Benson (voice)
2012–2015Barbie: Life in the Dreamhouse Kate Higgins (voice)web series (75 episodes, including 2 TV specials)
2012Barbie in A Mermaid Tale 2Merliah SummersKelly Sheridan (voice)Direct-to-video
Barbie: The Princess & the PopstarPrincess Tori / Keira
2013Barbie in the Pink ShoesKristyn Farraday / Giselle / Odette
Barbie: Mariposa & the Fairy PrincessMariposa
Barbie & Her Sisters in A Pony TaleBarbie
Barbie in the Pink Shoes: Land of SweetsKristyn Farradayshort film
2014Barbie: The Pearl PrincessPrincess LuminaDirect-to-video
Barbie and the Secret DoorPrincess AlexaBrittany McDonald (singing voice for Alexa)
2015Barbie in Princess PowerPrincess Kara / Super Sparkle
Barbie in Rock 'N RoyalsPrincess CourtneyJordyn Kane (singing voice for Courtney)
Barbie & Her Sisters in The Great Puppy AdventureBarbie
Barbie: Motion Comics America Young (voice)web series
2015–presentBarbie Vlogger
2016Barbie: Spy Squad Erica Lindbeck (voice)Direct-to-video
Barbie: Star Light AdventureBarbie / Princess Starlight
Barbie & Her Sisters in A Puppy ChaseBarbie
2016–2018Barbie: DreamtopiaTV series (26 episodes + 2 TV specials + 8 shorts)
2017Barbie: Video Game HeroDirect-to-video
Barbie: Dolphin MagicTV film
2019Toy Story 4silent cameofeature film
2018–2020Barbie: Dreamhouse AdventuresAmerica Young (voice)TV series (52 episodes, 5 seasons)
2020Barbie: Princess AdventureBarbie / Princess Amelia
  • Elli Moore (Barbie, singing)
  • Erica Lindbeck (Princess Amelia, speaking)
  • Jordyn Kane (Princess Amelia, singing)
TV film
2021–presentBarbie's DreamworldBarbieweb miniseries (including Barbie: Return to Dreamtopia and Barbie and the Nutcracker)
2021Barbie & Chelsea: The Lost BirthdayTV film
Barbie: Big City, Big DreamsBarbie (Malibu)
2022Barbie: It Takes TwoTV series (26 episodes)
Barbie: Mermaid PowerTV film
Barbie: Epic Road Trip
2023My First Barbie: Happy DreamdayAnimated special
Barbie: Skipper and the Big Babysitting AdventureBarbieTV film
Barbie Margot Robbie Live-action film

Reception

Commercial performance

The first 10 films in the franchise sold 40 million DVD and VHS units worldwide by 2007, grossing over $700 million in sales. [15] As of 2013, the films in the franchise has sold over 110 million DVD units worldwide. [121]

#FilmU.S. original release dateVideo salesSales revenue
1Barbie in the NutcrackerOctober 2, 2001110,000,000 [122] $700,000,000 [123]
2Barbie as RapunzelOctober 1, 2002
3Barbie of Swan LakeSeptember 30, 2003
4Barbie as the Princess and the PauperSeptember 28, 2004
5Barbie: FairytopiaMarch 8, 2005
6Barbie and the Magic of PegasusSeptember 20, 2005
7Barbie Fairytopia: MermaidiaMarch 14, 2006
8The Barbie DiariesMay 9, 2006
9Barbie in the 12 Dancing PrincessesSeptember 19, 2006
10Barbie Fairytopia: Magic of the RainbowMarch 13, 2007
11Barbie as the Island PrincessSeptember 18, 2007$28,205,093 [124]
12Barbie: MariposaFebruary 26, 2008$14,082,768 [124]
13Barbie & the Diamond CastleSeptember 9, 2008$11,643,793 [124]
14Barbie in A Christmas CarolNovember 4, 2008$6,626,008 [124]
15Barbie Presents: ThumbelinaMarch 17, 2009$11,088,380 [124]
16Barbie and the Three MusketeersSeptember 15, 2009$19,813,585 [124]
17Barbie in A Mermaid TaleMarch 2, 2010$18,295,349 [124]
18Barbie: A Fashion FairytaleSeptember 14, 2010$19,473,444 [124]
19Barbie: A Fairy SecretMarch 15, 2011$14,483,518 [124]
20Barbie: Princess Charm SchoolSeptember 13, 2011$10,254,239 [124]
21Barbie: A Perfect ChristmasNovember 8, 2011$13,019,893 [124]
22Barbie in A Mermaid Tale 2February 27, 2012$14,840,303 [124]
23Barbie: The Princess & the PopstarSeptember 11, 2012$18,959,311 [124]
24Barbie in the Pink ShoesFebruary 26, 2013581,187 [125] $10,843,872 [124]
25Barbie: Mariposa & the Fairy PrincessAugust 27, 2013271,194 [126] $5,878,488 [124]
26Barbie & Her Sisters in A Pony TaleOctober 22, 2013458,026 [127] $9,454,173 [124]
27Barbie: The Pearl PrincessFebruary 15, 2014368,500 [128] $7,580,205 [124]
28Barbie and the Secret DoorAugust 7, 2014329,836 [129] $8,488,067 [129]
29Barbie in Princess PowerFebruary 26, 2015212,385 [130] $4,655,070 [124]
30Barbie in Rock 'N RoyalsAugust 13, 2015131,836 [131] $5,006,613 [124]
31Barbie & Her Sisters in The Great Puppy AdventureOctober 8, 201569,950 [132] $4,171,779 [124]
32Barbie: Spy SquadJanuary 15, 2016190,146 [133] $2,961,549 [133]
33Barbie: Star Light AdventureAugust 29, 201621,154 [134] $2,088,235 [124]
34Barbie & Her Sisters in A Puppy ChaseOctober 18, 201622,492 [135] $2,095,317 [124]
Total112,656,706$964,009,052
  • Note: This list will be updated once the information is disclosed.

Accolades

Barbie franchise has received multiple performing art awards. Barbie in the 12 Dancing Princesses [136] and Barbie Fairytopia: Magic of the Rainbow [137] earned nominations for Daytime Emmy Awards. Barbie the Album received twelve Grammy Award nominations and won three awards, [138] including Song of the Year, Best Song Written for Visual Media (for "What Was I Made For") and Best Compilation Soundtrack for Visual Media. The film also received eight Academy Award nominations, including Best Picture, Best Adapted Screenplay, Best Supporting Actor (Gosling), Best Supporting Actress (Ferrera) and two nominations for Best Original Song (for "I'm Just Ken" and "What Was I Made For"). It eventually won Best Original Song (for "What Was I Made For"). [139]

In other media

Video games

Mattel has produced dozens of Barbie video games since the 1980s. These games often are tie-ins with other titles within the franchise. Since 2018, video games based on Barbie media are produced by Budge Studios. [140]

Books

Mattel has produced more than 400 books published by multiple authors and publishers based on Barbie since the early 1990s. Every film in the franchise has an eponymous book adaptation. [141]

Comic books

Mattel has produced a series of comic books about Barbie published by Dell Comics between 1962 and 1963 and Marvel Comics between 1991 and 1996. Since 2016, Papercutz is currently the publisher of graphic novels based on Barbie which are usually tie-ins with other titles within the franchise. [3]

Albums

Mattel has released dozens of soundtrack albums and compilation albums based on Barbie since the early 1990s. Most of the films, especially those under the musical genre, are accompanied by their eponymous soundtracks. [147]

On February 14, 2021, film and media podcast, Cult Popture, released an 18-hour episode of Film Franchise Fortnights covering all of the 37 Barbie films released at the time. During the production of the episode, a 38th film was announced. [150]

See also

Notes

  1. Also known as Barbie Fairytopia: Mariposa (doll line) and Barbie: Mariposa and her Butterfly Fairy Friends (DVD cover art).

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