McDonald's Restaurant #3 | |
Location | 10207 Lakewood Blvd., Downey, California, United States |
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Built | 1953 |
Architectural style | Googie architecture Modern architecture |
NRHP reference No. | 84003893 [1] |
The oldest McDonald's restaurant that is still in business operation is a drive-up hamburger stand at 10207 Lakewood Boulevard at Florence Avenue in Downey, California, United States. Opened on August 18, 1953, it is the third McDonald's restaurant outlet to be opened and is the second restaurant franchised by Richard and Maurice McDonald, before the involvement of Ray Kroc in the company. The outlet still retains the original, standardized Golden Arches façade design and is one of Downey's main tourist attractions. Along with its sign, it was deemed eligible for addition to the National Register of Historic Places in 1984, although it was not added at the time because the owner objected. [1]
The site of the first McDonald's restaurant in San Bernardino, California is now occupied by an outlet that is the de facto headquarters of the Juan Pollo chicken restaurant chain, with an unofficial museum nearby. [2] [3]
The original owners of the Downey, California McDonald's were Roger Williams, the brother-in-law of McDonald's first franchisee Neil Fox, and his business partner Bud Landon. Williams and Fox worked for Occidental Petroleum and used their expertise in siting Occidental gasoline stations in choosing the location. Like the McDonald brothers' other franchisees, they were required to use Stanley Clark Meston's design. [4]
The purchase of the chain from the McDonald brothers by Ray Kroc did not affect the Downey restaurant, as it was franchised under an agreement with the McDonald brothers, not with Kroc's company McDonald's Systems, Inc., which later became McDonald's Corporation. As a result, the restaurant was not subject to the modernization requirements that McDonald's Corporation placed on its franchisees. Its menu came to differ from that of other McDonald's restaurants, and lacked items such as the Big Mac that were developed by the corporation. In part due to these differences, as well as a corporate McDonald's opening in the mid-1970s less than half a mile away, the restaurant suffered from poor sales, and was eventually acquired by McDonald's Corporation in 1990, when it was the only remaining McDonald's that was independent of the chain.
With low sales, damage from the 1994 Northridge earthquake, and the lack of a drive-up window and indoor seating, the restaurant was closed, and McDonald's planned to demolish it and incorporate some of its features in a modern "retro" restaurant nearby. However, it was listed on the National Trust for Historic Preservation's 1994 list of the 11 Most Endangered Historic Places. With both the public and preservationists demanding the restaurant be saved, McDonald's spent two years restoring the restaurant and reopened it. Customers can visit the restored restaurant and an adjoining gift shop and museum.
A restaurant built in 1962 at 2434 Almaden Road in San Jose, California, is the only other remaining early McDonald's still in operation in California, although a modern restaurant is now attached to it. This location is listed as one of the city's historic resources. [5]
The McDonald brothers opened their first restaurant adjacent to the Monrovia Airport in 1937. It was a tiny octagonal building informally called The Airdrome. That octagonal building was later moved to 1398 North E Street in San Bernardino, California in 1940. It was originally a barbecue drive-in, but the brothers discovered that most of their profits came from hamburgers. In 1948, they closed their restaurant for three months, reopening it in December as a walk-up hamburger stand that sold hamburgers, potato chips, and orange juice; the following year, french fries and Coca-Cola were added to the menu. This simplified menu, and food preparation using assembly line principles, allowed them to sell hamburgers for 15 cents, or about half as much as at a sit-down restaurant. The restaurant was very successful, and the brothers started to franchise the concept in 1953.
The original hexagonal McDonald's hamburger stand in San Bernardino was demolished in 1953 and replaced by a building in the now familiar Golden Arches style. In an oversight, the McDonald brothers failed to retain rights to the McDonald's name when they sold the chain to Kroc, and were forced to rename it "The Big M". It went out of business and was demolished in 1972, although part of the sign remains.
The site of the original McDonald's was purchased in 1998 by Albert Okura, owner of the Juan Pollo outlet, for $135,000 in a foreclosure sale. [2] [3] Okura turned the property into the headquarters for his chain of restaurants and opened an unofficial McDonald's museum on the site, which, Okura refers to as the "historic site of the original McDonald's". Okura said though he did not intend to open the museum, an erroneous news story that mentioned he was planning on opening a museum gave him the idea; former employees and customers sent the museum many of the items on display. [6]
The second outlet opened in North Hollywood, California on Victory Blvd on August 1, 1953, licensed by McDonald's and operated as Peaks, was demolished in 1986 for an Arby’s.
The seventh McDonald's, at 1057 East Mission Boulevard in Pomona, California, opened in 1954 and closed as a McDonald's in 1968. It later became a taco stand, and as of 2020, was a doughnut shop. [7] It is currently the second-oldest existing McDonald's building after the Downey location.
Kroc's 1955 McDonald's franchise in Des Plaines, Illinois, the 9th in the chain, was demolished in 1984, but a replica was built on the original foundation and was described as the McDonald's No. 1 Store Museum. The replica was also demolished due to repeated issues with flooding, with the sign removed in January 2018. [8]
The 11th McDonald's at 1900 South Central Avenue in Los Angeles, later a taco restaurant, was demolished in 2016.
The site of the first franchised McDonald's restaurant in Phoenix, Arizona, opened in 1953 or 1954, [9] is now a Yoshi’s. [10] [11]
An early McDonald's stood at 9100 SE Powell Boulevard in Portland, Oregon, on Southeast 91st Avenue and Powell Boulevard. It was not attached to the adjacent McDonald's but was available for party rentals. It was demolished on February 22, 2018, and the site was occupied by the expanded modernized McDonald's outlet. [12]
An older single-arch McDonald's sign of historic significance is located outside McDonald's restaurant #91, 1587 Shawano Avenue in Green Bay, Wisconsin, dates from 1959, was restored in 2005, and still operates. The sign is located in front of a modern, retro-styled McDonald's restaurant.
A single-arch McDonald's sign at 2801 S. Olive Street, Pine Bluff, Arkansas, dating from 1962, was added to the National Register of Historic Places in 2006 although the McDonald's at that location is modern.
A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically part of a "meat-sweet diet", offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided. Fast-food restaurants are typically part of a restaurant chain or franchise operation that provides standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951.
Raymond Albert Kroc was an American businessman. He purchased the fast food company McDonald's in 1961 from the McDonald brothers and was its CEO from 1967 to 1973. Kroc is credited with the global expansion of McDonald's, turning it into the most successful fast food corporation in the world by revenue.
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The Golden Arches are the symbol of McDonald's, the global fast food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's". They are widely regarded to be one of the most recognizable logos in the world.
Richard McDonald and Maurice McDonald, collectively known as the McDonald Brothers, were American entrepreneurs who founded the fast food company McDonald's.
McDonald's Corporation, doing business as McDonald's, is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and, in 1961, bought out the McDonald brothers. Previously headquartered in Oak Brook, Illinois, it moved to nearby Chicago in June 2018. McDonald's is also a real estate company through its ownership of around 70% of restaurant buildings and 45% of the underlying land.
The McDonald's #1 Store Museum was housed in a replica of the former McDonald's restaurant in Des Plaines, Illinois, US, opened by Ray Kroc in April 1955. The company usually refers to this as The Original McDonald's, although it was actually the ninth McDonald's restaurant.
The American fast-food restaurant chain McDonald's was founded in 1940 by the McDonald brothers, Richard and Maurice, and has since grown to the world's largest restaurant chain by revenue. The McDonald brothers began the business in San Bernardino, California where the brothers set out to sell their barbecue. However, burgers were more popular with the public and the business model switched to a carhop drive-in style of restaurant. From the 1940s to the mid 1950s, the brothers expanded their business, even incorporating the golden arches, until Ray Kroc turned their small business into the well-known and commercially successful business that it is today. Kroc convinced the brothers to move into a more self-serve business model and to expand nationwide.
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