Tetra Brik

Last updated

Tetra Brik Aseptic, 1960s Tetra Pak Tetra Brik with lady 1960s.jpg
Tetra Brik Aseptic, 1960s

Tetra Brik is a brand name for a carton package produced by the Swedish packaging company Tetra Pak. Its shape is cubic or cuboid, and it is available with or without various different caps. The Tetra Brik is the best-known and most sold package in the Tetra Pak packaging family, to the extent that Tetra Brik is sometimes mistaken for the brand name. The Tetra Brik comes in either chilled (Tetra Brik) or ambient (Tetra Brik Aseptic) package types.

Contents

Background

The Tetra Brik package was introduced in 1963, after a long process of development and built on the previous Tetra Classic tetrahedron package that laid the foundation for Tetra Pak. Despite the revolutionary character of the new retail system, by the end of the 1950s Ruben Rausing and the Tetra Pak management team realised that the Tetra Pak package portfolio needed to be supplemented by an additional rectangular model to continue to be competitive. [1] Large amounts were spent on development, and in 1963 the first Tetra Brik packaging machine was installed in Motala in central Sweden. Due to its effective use of space and materials and the increased efficiency in distribution and storage that resulted from the rectangular shape, the Tetra Brik soon became Tetra Pak's best seller in Sweden and internationally and paved the way for Tetra Pak's enormous success during the 1970s and onwards. [2]

Tetra Brik Aseptic

The Tetra Brik Aseptic came onto the market in 1969 and soon became Tetra Pak's flagship package. [3] [4] Due to the aseptic technology, there was no longer a need for a cold chain, which made the package economical and suitable for warmer climates, something that greatly expanded potential markets.

Today

The Tetra Brik package family has since been extended and is currently composed of Tetra Brik and Tetra Brik Aseptic in the shapes Base, Square and Edge, ranging from volumes of 80 to 2000 ml and with a number of different caps. [5]

Tetra Brik has been distinguished as one of the 20th century's design icons. It featured in the 2004 Museum of Modern Art New York exhibition Humble Masterpieces and in the 2011 London Science Museum/Vitra Design Museum exhibition Hidden Heroes – The Genius of Everyday Things. [6] [7] [8] It is now part of the permanent collection at the MoMA in New York. [9]

See also

Related Research Articles

<span class="mw-page-title-main">Ultra-high-temperature processing</span> Food sterilization process

Ultra-high temperature processing (UHT), ultra-heat treatment, or ultra-pasteurization is a food processing technology that sterilizes liquid food by heating it above 140 °C (284 °F) – the temperature required to kill bacterial endospores – for 2 to 5 seconds. UHT is most commonly used in milk production, but the process is also used for fruit juices, cream, soy milk, yogurt, wine, soups, honey, and stews. UHT milk was first developed in the 1960s and became generally available for consumption in the 1970s. The heat used during the UHT process can cause Maillard browning and change the taste and smell of dairy products. An alternative process is flash pasteurization, in which the milk is heated to 72 °C (162 °F) for at least 15 seconds.

<span class="mw-page-title-main">Alfa Laval</span> Swedish manufacturing company

Alfa Laval AB is a Swedish company, founded in 1883 by Gustaf de Laval and Oscar Lamm. The company, which started in providing centrifugal separation solutions for dairy, now deals in the production of specialised products and solutions for heavy industry. The products are used to heat, cool, separate and transport such products as oil, water, chemicals, beverages, foodstuffs, starch and pharmaceuticals.

<span class="mw-page-title-main">Carton</span> Type of domestic container

A carton is a box or container usually made of liquid packaging board, paperboard and sometimes of corrugated fiberboard. Many types of cartons are used in packaging. Sometimes a carton is also called a box.

<span class="mw-page-title-main">Hans Rausing</span> Swedish industrialist and philanthropist (1926–2019)

Hans Anders Rausing, KBE was a Swedish industrialist and philanthropist based in the United Kingdom. He made his fortune from his co-inheritance of Tetra Pak, a company founded by his father Ruben Rausing, and the largest food packaging company in the world. In the early 1980s Rausing moved to the United Kingdom to avoid Swedish taxes, in 1995 he sold his share of the company to his brother, Gad. In the Forbes world fortune ranking, Rausing was placed at number 83 with an estimated fortune of US$10 billion in 2011. According to Forbes, he was the second richest Swedish billionaire in 2013. By the time of his death in August 2019, Forbes estimated the net worth of Rausing and his family to be $12 billion.

<span class="mw-page-title-main">Lund</span> Place in Scania, Sweden

Lund is a city in the southern Swedish province of Scania, across the Öresund strait from Copenhagen. The town had 91,940 inhabitants out of a municipal total of 121,510 as of 2018. It is the seat of Lund Municipality, Scania County. The Öresund Region, which includes Lund, is home to more than 4.1 million people.

<span class="mw-page-title-main">Motala</span> Place in Östergötland, Sweden

Motala is a locality and the seat of Motala Municipality, Östergötland County, Sweden with 29,823 inhabitants in 2010. It is the third largest city of Östergötland, following Linköping and Norrköping. Motala is situated on the eastern shore of Lake Vättern and is regarded as the main centre of both the Göta Canal and the surrounding lake region.

Tetra Laval is a Swiss-domiciled multinational corporation of Swedish origin, with headquarters in Pully (Vaud), Switzerland. The Tetra Laval Group provides packaging, processing and distribution products for a range of foodstuffs, including liquids, fruit and vegetables, ice-cream and processed food, additionally offering systems for agricultural production and herd management. The group operates in five business segments: milk production, food preparation, food processing, food packaging and food distribution. The Tetra Laval Group includes Tetra Pak, DeLaval and Sidel. Tetra Laval was included in the Thomson Reuters 2011 list of Top 100 Global Innovators.

<span class="mw-page-title-main">Ruben Rausing</span> Swedish industrialist (1895–1983)

Anders Ruben Rausing was a Swedish industrialist and the founder of the liquid food packaging company Tetra Pak.

<span class="mw-page-title-main">Tavernello</span>

Tavernello is the trade name for an Italian table wine that is widely advertised as Italy's #1 Wine and commercially sold in Italy and internationally by the wine cooperative Caviro. It is noted for being the first wine produced in Italy which was sold in a Tetra Pak container and also for its low price.

<span class="mw-page-title-main">Tetra Pak</span> Swedish-Swiss multinational food packaging and processing company

Tetra Pak is a Swedish–Swiss multinational food packaging and processing company with head offices in Lund, Sweden, and Pully, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream and prepared food, including distribution tools like accumulators, cap applicators, conveyors, crate packers, film wrappers, line controllers and straw applicators.

<span class="mw-page-title-main">Juicebox</span> Type of beverage packaging

A juice box, also called a carton or 'popper', is a small container used to conveniently carry and consume drinks. They are frequently made of paperboard with an aluminum foil lining, but variations exist. Juice boxes are most popular with children, although other uses include emergency drinking water, milk, and wine.

Aseptic processing is a processing technique wherein commercially thermally sterilized liquid products are packaged into previously sterilized containers under sterile conditions to produce shelf-stable products that do not need refrigeration. Aseptic processing has almost completely replaced in-container sterilization of liquid foods, including milk, fruit juices and concentrates, cream, yogurt, salad dressing, liquid egg, and ice cream mix. There has been an increasing popularity for foods that contain small discrete particles, such as cottage cheese, baby foods, tomato products, fruit and vegetables, soups, and rice desserts.

Kirsten Elisbet Rausing, DL is a Swedish businesswoman, who owns a third of the holding company Tetra Laval and sits on the company board alongside other members of her family.

<span class="mw-page-title-main">Erik Wallenberg</span> Swedish engineer (1915–1999)

Erik Wallenberg was a Swedish engineer. He is credited for inventing the Tetra Pak tetrahedron packaging in 1944.

<span class="mw-page-title-main">Gad Rausing</span> Swedish industrialist and archaeologist (1922–2000)

Gad Rausing was a Swedish industrialist and archaeologist. Together with his brother Hans he inherited the Swedish packaging company Tetra Pak, founded by their father Ruben Rausing and by 2011 the largest food packaging company in the world by sales. In 1995 Rausing bought out his brother's interest in the company in what was at the time the most extensive private buyout in Europe.

Sidel is a manufacturing company providing equipment and services for packaging liquids such as water; carbonated and non-carbonated soft drinks; sensitive beverages such as milk, liquid dairy products, juices, tea, coffee, isotonics and beer; food and home and personal care.

GreenBottle Ltd was the manufacturer of sustainable, paper-based liquids packaging. In 2017, Ecologic Brands Inc.,based in Manteca California, purchased the assets of the former GreenBottle.

Greatview Aseptic Packaging Company is a multinational aseptic processing company with its head office based in Beijing, China. Founded in 2003, Greatview offers aseptic carton solutions and related services for dairy and non-carbonated soft drink companies whose products are compatible with Tetra Brik Aseptic filling machines. Greatview presently has three packaging facilities worldwide, two of which are located in China, in Gaotang, Shandong and Helingeer, Inner Mongolia; the third facility is the company's primary exporting facility and is located in Germany, in the city of Halle (Saale), Saxony-Anhalt.

<span class="mw-page-title-main">Calidad Pascual</span>

Calidad Pascual S.A.U. is a Spanish dairy company based in Madrid, Spain. The company was founded as Grupo Leche Pascual in 1969 by Tomás Pascual. It changed its name to Calidad Pascual in January 2014.

Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India.

References

  1. Leander, Lars, Tetra Pak. A Vision Becomes Reality. A company history with a difference, Lund: Tetra Pak International 1996 ( ISBN   91-630-4789-6), pp. 113
  2. Leander, Lars, Tetra Pak. A Vision Becomes Reality. A company history with a difference, Lund: Tetra Pak International 1996 ( ISBN   91-630-4789-6), pp. 119
  3. Leander, Lars, Tetra Pak. A Vision Becomes Reality. A company history with a difference, Lund: Tetra Pak International 1996 ( ISBN   91-630-4789-6), pp. 147
  4. Tetra Pak in Figures 2011 Archived 11 November 2011 at the Wayback Machine Tetrapak.com, retrieved 29 November 2011
  5. Tetra Brik Tetrapak.com, retrieved 16 January 2012
  6. Tetra Pak at MoMA ID Stories, retrieved 10 October 2012
  7. Miraculous Mundane Objects: From Tetra Pak to Bubble Wrap The Telegraph, retrieved 28 November 2011
  8. Hidden Heroes The Vitra Design Museum, retrieved 28 November 2011
  9. Tetra Brik Museum of Modern Art, New York

Further reading