WQWQ-LD

"WQTV-LP" redirects here. Not to be confused with KQTV, KTVQ, WTVQ-DT, or TVQ.

For the defunct television network in the Philippines, see Q (TV network).

WQWQ-LD

Cape Girardeau, Missouri United States
City	Paducah, Kentucky (nominal city of license)
Channels	Digital: 18 (UHF) Virtual: 9
Branding	Telemundo Heartland
Programming
Affiliations	9.1: Telemundo 9.4: MeTV Toons
Ownership
Owner	Gray Television (Gray Television Licensee, LLC)
Sister stations	KFVS-TV
History
Founded	September 9, 1998
First air date	November 10, 1999(25 years ago) (1999-11-10)
Former call signs	W52DC (1999–2000) WQWQ-LP (2000–2021)
Former channel number(s)	Analog: 52 (UHF, 1999–2001), 9 (VHF, 2001–2021)
Former affiliations	The WB (1999–2000) UPN (2000–2006) The CW (primary 2006–2011 and 2019–2021; secondary 2011–2019) MeTV (primary, 2011–2019 and 2021–2023)
Technical information [1]
Licensing authority	FCC
Facility ID	19595
Class	LD
ERP	15 kW
HAAT	475.2 m (1,559 ft)
Transmitter coordinates	37°25′44.7″N89°30′14.2″W / 37.429083°N 89.503944°W / 37.429083; -89.503944
Links
Public license information	LMS
Website	telemundoheartland.com
Former translator
WQTV-LP
Murray, Kentucky
Channels	Analog: 24 (UHF)
Programming
Affiliations	Independent (1990–1991) Dark (1991-1995) The WB (1995–2000) UPN (2000–2006) The CW (primary 2006–2011, secondary 2011–2019) MeTV (2011–2019)
History
Founded	November 22, 1988
First air date	July 1, 1990 (1990-07-01)
Last air date	June 24, 2019 (2019-06-24) (28 years, 206 days)
Former call signs	W46BE (1990–1995)
Former channel number(s)	46 (UHF, 1990–2001)
Technical information
Facility ID	31410
ERP	9.97 kW
HAAT	167 m (548 ft)
Transmitter coordinates	36°32′58″N88°19′52″W / 36.54944°N 88.33111°W / 36.54944; -88.33111

WQWQ-LD (channel 9) is a low-power television station broadcasting from Cape Girardeau, Missouri, United States, as an affiliate of the Spanish-language network Telemundo. It is owned by Gray Television alongside KFVS-TV (channel 12), a dual affiliate of CBS and The CW. The two stations share studios in the Hirsch Tower on Broadway Avenue in downtown Cape Girardeau; WQWQ-LD's transmitter is located northwest of Egypt Mills, in unincorporated Cape Girardeau County. Though WQWQ-LD is licensed to serve Paducah, Kentucky, its signal does not cover that city.

WQWQ-LD began as a Paducah-area translator of WQTV-LP (channel 24) in Murray, Kentucky, which broadcast to the Jackson Purchase from 1990 to 2019. The station started as W46BE on channel 46 and was a low-power TV adjunct to a group of local radio stations in Murray. It was off the air beginning in December 1991. In 1995, it affiliated with The WB and was later gifted to Murray State University. Though owned by a public university, Murray State ran WQTV as a commercial enterprise, drawing criticism from Kentucky's commercial broadcasters. During this time, the station also aired a local newscast. In 2000, WQTV lost its WB affiliation to full-power WDKA and in exchange picked up programming from UPN.

Engles Broadcasting started WQWQ-LP in 2001. It served to rebroadcast WQTV into the Paducah area and vastly increased its coverage area. Engles then acquired WQTV-LP before selling the pair to Raycom Media, owner of KFVS-TV, in 2003. A new local newscast produced by KFVS debuted on the station after the sale. WQWQ–WQTV, paired with a digital subchannel of KFVS-TV, became the market's affiliate for The CW when The WB and UPN merged in 2006. Between 2011 and 2019, the station offered MeTV programming outside of CW network hours. WQTV-LP never converted from analog to digital television and was closed in 2019; WQWQ-LP was converted in 2021.

In 2023, Gray moved the transmitter from Paducah to near Cape Girardeau and relaunched the station as a Telemundo affiliate.

History

W46BE

In May 1990, the Federal Communications Commission (FCC) granted Murray Broadcasting Company a construction permit for a new low-power TV station. ^[2]

WQTV-LP launched on July 1, 1990, as W46BE and was known on-air as "TV-46". ^[3] It was designed to be a sister outlet for radio station WNBS (1340 AM), owned by Murray Broadcasting, and was carried on Murray's local cable system. The station aired local news and events as well as content from the FamilyNet, Hit Video USA, and All News Channel services. ^{[4] [3]}

In October 1991, WNBS owner Chuck Shuffett sold WNBS and W46BE for $1.2 million to Troy Cory, a Hollywood singer who announced his real name was Keith Stubblefield and that he was a descendant of Nathan Beverly Stubblefield, whose 1892 experiments with "wireless telephony" predated Guglielmo Marconi's invention of radio. Major changes followed. The evening newscast was eliminated, and during the day, the TV station (referred to as "WNBS-TV") began simulcasting the audio of WNBS radio with a camera in the studio and cartoons and other vignettes playing during songs. Cory brought significant labor strife to WNBS; the station's employees resigned after Cory insisted they sign contracts to become independent contractors instead of employees. For two weeks, operations manager Anthony Parham kept the stations on the air through December 6, when WNBS left the air and channel 46 began broadcasting a test pattern. ^[5] The stations were put in receivership in early 1992; Cory sued Shuffett, claiming he had been misled about the company's debts, while Cory was arrested on felony theft charges that were only dropped with a plan to repay the employees for lost wages. ^{[6] [7]} Equipment used by the TV station was sold to the Calloway County, Kentucky, school system for use in Calloway County High School's TV production class. ^[8] Shuffett successfully sued Stubblefield for breach of contract. ^[9]

WQTV-LP

Sam Parker, who already owned Murray radio stations WSJP (1130 AM) and WBLN-FM (103.7), purchased WNBS in 1995; he reactivated channel 46 as WQTV-LP on September 3, 1995. The station, known as the "Quad Cities Television Network" (for Murray, Mayfield, Benton, and Paris, Tennessee), operated from studios on Duiguid Drive near the radio stations. ^[10] It aired programming from The WB and also began producing two local newscasts a day. ^[11] In addition, WQTV held the rights to Murray State University (MSU) athletic events. ^[12] Parker retired from broadcasting in November 1996 and announced the sale of the Murray stations to WRUS Inc. of Russellville. ^[13] During this time, Murray State returned its coaches' shows to Paducah's WPSD-TV in order to reach a wider audience. ^[14] In addition, the local newscast was eliminated after two years for economic reasons, with the last airing on August 27, 1997. ^[15]

In October 1997, WRUS Inc. offered WQTV as a gift to Murray State University. ^[16] Murray State accepted the gift but faced criticism from the Kentucky Broadcasters Association, which represented commercial radio and TV stations, because it did not entirely foreclose the possibility of running WQTV-LP on a partly or fully commercial basis. ^[17] The donation was formally accepted by MSU's board of trustees in February 1998. ^[18] The station continued to accept advertising, and even though it had no full-time professional salesperson on staff, Kentucky commercial broadcasters continued to be concerned that state-subsidized Murray State had an unfair advantage as a licensee. By this time, the station used the America One network outside of WB programming. ^[19]

In 1997, a new full-power station signed on the air in Paducah: WDKA (channel 49). This station was an affiliate of UPN but began airing WB shows on a delayed basis the next year. On April 1, 2000, WDKA became an exclusive WB affiliate, and WQTV took on UPN programming. ^[20]

WQWQ-LP

WQWQ-LP began broadcasting on February 12, 2001. It was owned by Engles Communications of Santa Barbara, California, and primarily served to rebroadcast WQTV-LP, which remained owned by Murray State; the combined service was known as "UPN 9/24", with WQTV-LP having recently moved from channel 46 to channel 24. ^[21] Owner Steve Engles was familiar with the market; he had owned KBSI-TV from 1989 to 1995. ^[22] The launch of the new Paducah station provided a renewed opportunity for the Kentucky Broadcasters Association to criticize Murray State for selling advertising on WQTV. ^[23]

In 2002, Engles bought WQTV-LP from Murray State, then Raycom Media, owner of KFVS-TV in Cape Girardeau, Missouri, bought both stations from Engles. Raycom's first priority was to improve the signal quality from the transmitters. The UPN feed and other programming were now received in Cape Girardeau and sent to the analog transmitters in Paducah and Murray, as well as local cable companies, as a digital subchannel of KFVS-TV. ^[24] In addition, KFVS-TV began producing a 9 p.m. local newscast for WQTV–WQWQ, which was anchored from the station's new Paducah news bureau. ^[25]

The WB and UPN merged to form The CW in 2006; WDKA quickly signed with competitor MyNetworkTV, ^[26] leaving WQWQ–WQTV with The CW affiliation. The station branded as "Heartland's CW". ^[27] Simultaneously, production of the 9 p.m. newscast moved to Cape Girardeau, and it was relaunched as a local news program focusing on Southeast Missouri; ^[28] Heartland News at 9 was discontinued on July 29, 2007. ^[29]

Beginning in 2011, WQWQ–WQTV began airing programming from MeTV outside of The CW, news rebroadcasts, and other programs. This ended on January 1, 2020, when KFVS moved MeTV to a dedicated 12.4 subchannel. ^[30] The CW service was then rebranded KFVS Too in 2021, in acknowledgement of its broadcast as subchannel 12.2. ^[31]

WQWQ-LP and WQTV-LP were both obligated to convert to digital by July 13, 2021, as part of the Digital TV transition for low-powered TV stations. ^[32] In early 2015, a construction permit was issued for both WQTV-LP and WQWQ-LP to convert to digital. WQTV-LP went off the air in 2019, and Gray Television surrendered its license for cancellation on February 10, 2021. ^[33] On June 22, 2021, WQWQ-LP was licensed for digital operation and changed its call sign to WQWQ-LD.

Telemundo affiliation

In 2023, WQWQ relocated its transmission facility to its current location at KFVS' tower in Cape Girardeau. ^[34] That same year, the station became affiliated with Telemundo, becoming the market's first Spanish-language television station.

Subchannels

Subchannels of WQWQ-LD ^[35]

Channel	Res.	Aspect	Short name	Programming
9.1	1080i	16:9	WQWQ	Telemundo
9.4	480i		METOONS	MeTV Toons

References

1. "Facility Technical Data for WQWQ-LD". Licensing and Management System. Federal Communications Commission.
2. "Low-power TV station gets FCC construction permit". The Murray Ledger & Times. May 4, 1990. p. 2. Archived from the original on July 13, 2023. Retrieved September 16, 2023.
3. "TV-46 begins 'narrowcast' of local news, special events". The Murray Ledger & Times. July 2, 1990. p. 3. Archived from the original on July 15, 2023. Retrieved September 16, 2023.
4. Gardner, Bruce (May 12, 1990). "Audio to video: Murray radio station owner moves into low power television". The Paducah Sun. p. 7A. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
5. Schaver, Mark (December 23, 1991). "Poor reception: Owner brought static to Murray radio, TV stations". The Courier-Journal. pp. A1, A10. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
6. Schaver, Mark (March 14, 1992). "Pop singer Cory agrees to pay ex-employees of Murray TV, radio stations". The Courier-Journal. p. A10. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
7. "Radio station's owner hands over back pay owed to ex-employees". The Courier-Journal. Associated Press. April 16, 1992. p. B4. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
8. Blythe, Janett (November 13, 1992). "Calloway schools buy TV equipment from closed station". The Paducah Sun. p. 8B. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
9. "Broadcaster Shuffett wins big suit award". The Paducah Sun. February 9, 1994. p. 5B. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
10. Mahanes, Jim (August 4, 1995). "Quad City TV picking up steam". The Murray Ledger and Times. pp. 1–2. Archived from the original on July 15, 2023. Retrieved September 16, 2023.
11. Foust, Bobbie (September 1, 1995). "Channel 46 signs on Sunday in Murray". The Paducah Sun. pp. 1A, 2A. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
12. Fosko, Joey (April 27, 1996). "'Insider' news updates Racers' fans". The Paducah Sun. pp. 1B, 4B. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
13. Gardner, Bruce (October 19, 1996). "Paducah's top 4 radio stations coming under single ownership". The Paducah Sun. p. 2D. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
14. "Racer TV shows return to WPSD". The Paducah Sun. July 15, 1997. p. 1B. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
15. Ramey, David (August 14, 1997). "WQTV-46 dropping news show". The Murray Ledger and Times. pp. 1–2. Archived from the original on July 15, 2023. Retrieved September 16, 2023.
16. Wohlleb, Jennifer (October 30, 1997). "MSU offered WQTV". The Paducah Sun. pp. A1, A16. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
17. Wohlleb, Jennifer (January 30, 1998). "Options for MSU TV raise concern". The Paducah Sun. pp. 1A, 12A. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
18. "MSU accepts TV station, adds courses". The Paducah Sun. February 21, 1998. p. 7. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
19. Bartleman, Bill (April 17, 1999). "MSU TV station sells advertising, takes criticism". The Paducah Sun. pp. 1A, 12A. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
20. Lawrence, Christopher (March 29, 2000). "UPN shows leave Paducah area in favor of WB". The Paducah Sun. p. eXtra 4. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
21. "'Rabbit ear' antennas offer UPN programs to Paducah viewers". The Paducah Sun. February 22, 2001. p. 9B. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
22. Owen, B. Ray (March 27, 2001). "New television station airs in Cape". The Southeast Missourian. p. 3A. Archived from the original on September 21, 2023. Retrieved September 16, 2023.
23. "Ad sales by public TV entity criticized". The Paducah Sun. March 2, 2001. pp. 1A, 12A. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
24. treet, Shelley (November 22, 2002). "Static Cling: Local UPN affiliate says it's working to fix signal". The Paducah Sun. p. 1D. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
25. "KFVS opens news bureau in Paducah, adds coverage". The Paducah Sun. March 28, 2003. p. 13A. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
26. Walker, Joe (March 7, 2006). "Network shake-up trickles down to local stations". The Paducah Sun. p. 5B. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
27. "WQWQ-TV to become 'The Heartland's CW'". Southern Illinoisan. September 17, 2006. p. 1C. Archived from the original on September 21, 2023. Retrieved September 16, 2023– via Newspapers.com.
28. "Heartland News at 9:00 Has a New Focus!". KFVS-TV. September 15, 2006. Archived from the original on August 12, 2019.
29. Sanders, Matt (August 2, 2007). "KFVS drops 9 p.m. news". The Southeast Missourian. Archived from the original on August 21, 2007. Retrieved August 14, 2021.
30. "More channels free from KFVS12". KFVS-TV . December 20, 2019. Archived from the original on December 21, 2019. Retrieved September 16, 2020.
31. "Business Notebook 3/22/21: CW station begins rebranding campaign" . The Southeast Missourian . March 22, 2021. Retrieved September 16, 2023.
32. "Incentive Auction Closing and Channel Reassignment Public Notice (see page 20)" (PDF). Archived (PDF) from the original on April 19, 2017. Retrieved April 18, 2017.
33. "Cancellation Application". Licensing and Management System. Federal Communications Commission. February 10, 2021. Archived from the original on September 24, 2021. Retrieved February 17, 2021.
34. "Stations Sharing This Tower—ASRN: 1003017". RabbitEars . Archived from the original on December 12, 2022. Retrieved September 17, 2023.
35. "TV Query for WQWQ-LD". RabbitEars . Archived from the original on September 21, 2023. Retrieved September 16, 2023.