Review
The 2014 season was a significant break from the past, particularly off the field. New owner Anthony Precourt, having purchased the team from Hunt Sports Group midway through 2013, made his presence felt often through the year. The team enjoyed its best performance in several years, including an appearance in the playoffs for the first time in three years. Gregg Berhalter was handed the helm, serving both as head coach and sporting director. He was joined by a trio of assistant coaches that included fellow World Cup veteran Josh Wolff, and longtime MLS goalkeeper Pat Onstad.
Columbus started the season with three consecutive victories, including a road win over Seattle Sounders FC. This torrid beginning then cooled dramatically as Columbus won only one of their next 16 games. Dominic Oduro, the leading scorer from the previous year, was dealt to Toronto while Jairo Arrieta likewise struggled to make an impact. Defensively a pair of new Costa Rican signings, Giancarlo Gonzalez and Waylon Francis, missed significant time due to Costa Rica's run to the quarterfinals of the World Cup. The defensive changes could have been more drastic, however, as Michael Parkhurst was left off the American squad.
A handful of players emerged in the latter half of the season, however, leading the team to a dramatic turnaround and ultimately a postseason berth. Federico Higuain was joined atop the scoring charts by third-year winger Ethan Finlay, with both ending the year with 11 goals and seven assists. Other significant players included the pairing of Tony Tchani and Wil Trapp at holding midfield and goalkeeper Steve Clark.
Ultimately, however, the team's quest for its first hardware since 2009 came up empty. It was eliminated from the U.S. Open Cup after two games, falling once again to the Chicago Fire. The mid season doldrums ruled the club out of contention for Supporters Shield (won dramatically on the last day of the season by Seattle). Finally, the team was comprehensively outplayed in the playoffs by the New England Revolution, defeated 7–3 on aggregate over a two-game series. The team finished their last playoff game with only nine players on the field after ejections to Ethan Finlay and Justin Meram.
Off the field, new owner Anthony Precourt made sweeping changes. Long-serving General Manager Mark McCullers left the organization in the spring, replaced by Andy Loughnane after a nationwide search. While there was widespread criticism of the team's new television contract with Time Warner Sportschannel Ohio, the team continued its success at the turnstile. Three years after team attendance plummeted to less than 12,000, the team enjoyed five sellout crowds during 2014 and finished the year with the highest total attendance in the history of Crew Stadium.
The most significant change, however, was the revelation of a new team identity. The team's logo, unchanged since 1996, was jettisoned in favor of a new design that tried to better reflect the team's relationship to central Ohio. The name of the team was also changed slightly, becoming Columbus Crew SC. These changes were nearly unanimously applauded, in sharp contrast to the reaction to a new MLS logo that was also unveiled during the course of the season. [1]
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