Bing Gordon

Last updated
Bing Gordon
Gordon in 2009
Education Cranbrook School
Alma mater Yale University and Stanford University
OccupationPartner at
Kleiner Perkins Caufield & Byers
Spouse(s)Debra Gordon (née Radabaugh)
ChildrenChloe and Allegra Gordon
Parent(s)William and Barbara Gordon
AwardsAcademy of Interactive Arts & Sciences’ Lifetime Achievement Award (2011)

William "Bing" Gordon is a video game executive and technology venture capitalist. He served ten years as Chief Creative Officer of video game publisher and developer Electronic Arts (EA) prior to his current partnership with Kleiner Perkins Caufield & Byers (KPCB). He was a founding director of and has served on several high profile Boards of Directors including Amazon, Ngmoco, and Zynga. [1] [2]

Venture capital start-up investment

Venture capital (VC) is a type of private equity, a form of financing that is provided by firms or funds to small, early-stage, emerging firms that are deemed to have high growth potential, or which have demonstrated high growth. Venture capital firms or funds invest in these early-stage companies in exchange for equity, or an ownership stake, in the companies they invest in. Venture capitalists take on the risk of financing risky start-ups in the hopes that some of the firms they support will become successful. Because startups face high uncertainty, VC investments do have high rates of failure. The start-ups are usually based on an innovative technology or business model and they are usually from the high technology industries, such as information technology (IT), clean technology or biotechnology.

Electronic Arts American interactive entertainment company

Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. It is the second-largest gaming company in the Americas and Europe by revenue and market capitalization after Activision Blizzard and ahead of Take-Two Interactive and Ubisoft as of March 2018.

ngmoco, LLC ) was an American-based publisher of video games for the iOS and Android platforms, and a subsidiary of DeNA Co., Ltd. The company was founded by former Electronic Arts executive Neil Young in July 2008. Since its founding, ngmoco has had more than seven million combined game installs. Venture capital firms Kleiner Perkins Caufield & Byers and Norwest Venture Partners, among others, have financed the company with a combined total of $40.6 million USD. The company is most well known for their publishing of the Rolando game series and Eliminate.



Gordon graduated from Cranbrook School in 1968. He studied drama and literature and earned a BA from Yale University. He moved to the Bay Area where he received an MBA from Stanford in 1978 after acting for a period in New York City. [1]

A Bachelor of Arts is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, sciences, or both. Bachelor of Arts programs generally take three to four years depending on the country, institution, and specific specializations, majors, or minors. The word baccalaureus should not be confused with baccalaureatus, which refers to the one- to two-year postgraduate Bachelor of Arts with Honors degree in some countries.

Yale University private research university in New Haven, Connecticut, United States

Yale University is a private Ivy League research university in New Haven, Connecticut. Founded in 1701, it is the third-oldest institution of higher education in the United States and one of the nine Colonial Colleges chartered before the American Revolution.

San Francisco Bay Area Conurbation in California, United States

The San Francisco Bay Area is a populous region surrounding the San Francisco, San Pablo and Suisun Bay estuaries in the northern part of the U.S. state of California. Although the exact boundaries of the region vary depending on the source, the Bay Area is defined by the Association of Bay Area Governments to include the nine counties that border the aforementioned estuaries: Alameda, Contra Costa, Marin, Napa, San Mateo, Santa Clara, Solano, Sonoma, and San Francisco. Other sources may exclude parts of or even entire counties, or expand the definition to include neighboring counties that don't border the bay such as San Benito, San Joaquin, and Santa Cruz.

After working as an account executive at the advertising firm Ogilvy and Mather, Gordon joined EA in 1982 while it was an early-stage start-up, working as a one person marketing department. As the company grew, Gordon continued to drive marketing strategy and execution. Gordon became more involved on the creative side after a few years, working directly with game teams on concepts, helping to flesh out game designs, and providing feedback on the games as they took shape in development. In 1998 he was named Chief Creative Officer of EA. In 2005, he took a faculty chair position at the University of Southern California's Interactive Media Division after EA invested in the fledgling program. On April 28, 2008 Gordon announced plans to leave EA to join the venture capital KPCB starting June 2008. [3]

Gordon joined the Amazon Board of Directors in 2003 and resigned in 2017. [4]

Amazon (company) American electronic commerce and cloud computing company, Inc., is an American multinational technology company based in Seattle, Washington that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four technology companies along with Google, Apple, and Facebook.


Gordon was the recipient of the 2011 Academy of Interactive Arts & Sciences Lifetime Achievement Award. [5] [6]

Academy of Interactive Arts & Sciences organization

The Academy of Interactive Arts & Sciences (AIAS) is a non-profit organization of video game industry professionals. It organizes the annual Design Innovate Communicate Entertain summit, better known as D.I.C.E., which includes the presentations of the D.I.C.E. Awards.

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  1. 1 2 "Team Member Bing Gordon". Kleiner Perkins Caufield & Byers. Archived from the original on 1 September 2009. Retrieved 1 November 2009.
  2. "Kleiner Perkins Partner Bing Gordon: LinkedIn Is A Game, And Your Job Will Be Gamified". Fast Company. 2013-07-31. Retrieved 2017-12-01.
  3. "Bing Gordon leaves Electronic Arts to join Kleiner Perkins | VentureBeat". Retrieved 2017-12-01.
  4. "MOVES-Long-time Amazon director Bing Gordon steps down from board". Reuters. 17 March 2017. Retrieved 2017-12-01.
  5. "Special Awards". Academy of Interactive Arts & Sciences . Retrieved 12 February 2011.
  6. "With latest accolade, the future is Bing Gordon's game (exclusive interview) | GamesBeat". Retrieved 2017-12-01.