Trip Hawkins

Last updated
Trip Hawkins
Trip Hawkins outside his Santa Barbara office in 2019 TripHawkins2019.jpg
Trip Hawkins outside his Santa Barbara office in 2019
Born
William Murray Hawkins III

(1953-12-28) December 28, 1953 (age 65)
Education Harvard University
Stanford University (M.B.A.) [1]
Occupation Entrepreneur
Known forFounding Electronic Arts
Founding 3DO
Board member ofGlobal Worldwide
Spouse(s)Lisa Proctor Hawkins
Children4
Awards AIAS Hall of Fame Award (2005) [2]
Website http://triphawkins.net

William Murray "Trip" Hawkins III (born December 28, 1953) is an American entrepreneur and founder of Electronic Arts, The 3DO Company, and Digital Chocolate.

Electronic Arts American interactive entertainment company

Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. It is the second-largest gaming company in the Americas and Europe by revenue and market capitalization after Activision Blizzard and ahead of Take-Two Interactive and Ubisoft as of March 2018.

The 3DO Company American video game company

The 3DO Company, also known as 3DO, was a video game company that filed for Chapter 11 bankruptcy in May 2003.

Digital Chocolate

Digital Chocolate, Inc. was a video game developer and publisher headquartered in San Mateo, California. It was founded in 2003 by Trip Hawkins, the founder of video game companies Electronic Arts and The 3DO Company. The company focused on developing games for mobile phones, iOS, and Microsoft Windows, and made some non-entertainment titles. Its marketing motto was Seize the minute.

Contents

Career

Hawkins designed his own undergraduate major at Harvard University in Strategy and Applied Game Theory. [3]

Harvard University Private research university in Cambridge, Massachusetts, United States

Harvard University is a private Ivy League research university in Cambridge, Massachusetts, with about 6,700 undergraduate students and about 15,250 postgraduate students. Established in 1636 and named for its first benefactor, clergyman John Harvard, Harvard is the United States' oldest institution of higher learning. Its history, influence, and wealth have made it one of the most prestigious universities in the world.

Strategy is a high level plan to achieve one or more goals under conditions of uncertainty. In the sense of the "art of the general," which included several subsets of skills including tactics, siegecraft, logistics etc., the term came into use in the 6th century C.E. in East Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.

Hawkins was the Director of Strategy and Marketing at Apple Computer in 1982 when he left to found Electronic Arts (EA), a video game publisher. Electronic Arts was successful for many years under his leadership. He has been credited with spearheading the games industry's evolution from simple one-person creations to complex team projects during this time. [4]

A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer. As with book publishers or publishers of DVD movies, video game publishers are responsible for their product's manufacturing and marketing, including market research and all aspects of advertising.

Though he remained chair of the board, Hawkins transitioned from EA in 1991 to form 3DO, a video game console company. He resigned from the board of EA in July, 1994. Meanwhile, 3DO was formed in partnership with several other companies including EA. Upon its release in 1993, the 3DO was the most powerful video game console at the time. It was also expensive at launch, initially costing US$599, [5] compared to other major systems retailing for under $200. Sales were poor due to its exorbitant price and weak games that relied excessively on full motion video sequences (which were state-of-the-art for the time) at the expense of gameplay. Hopes for the system were further damaged in 1994 with the arrival of the Sony PlayStation and Sega Saturn, both of which were more expensive than the 3DO [6] but had more modern hardware and stronger first party support. While acknowledging the 3DO's failure in the marketplace, Next Generation listed Hawkins in their "75 Most Important People in the Games Industry of 1995", calling him "one of the game market's visionaries." [7]

A video game console is a computer device that outputs a video signal or visual image to display a video game that one or more people can play.

3DO Interactive Multiplayer Video game console

The 3DO Interactive Multiplayer, often called the 3DO, is a home video game console platform developed by The 3DO Company. Conceived by entrepreneur and Electronic Arts founder Trip Hawkins, the 3DO was not a console manufactured by the company itself, but a series of specifications, originally designed by Dave Needle and R. J. Mical of New Technologies Group, that could be licensed by third parties. Panasonic produced the first models in 1993, and further renditions of the hardware were released in 1994 by GoldStar and in 1995 by Sanyo.

United States dollar Currency of the United States of America

The United States dollar is the official currency of the United States and its territories per the United States Constitution since 1792. In practice, the dollar is divided into 100 smaller cent (¢) units, but is occasionally divided into 1000 mills (₥) for accounting. The circulating paper money consists of Federal Reserve Notes that are denominated in United States dollars.

In 1996, 3DO stopped developing the system and transitioned into a video game developer, making games for the PlayStation, PC and other consoles. [8] While remaining chairman and CEO of the company, Hawkins took on the additional role of creative director. [9] Hawkins decided to make branding a focus and 6-to-9-month production timetables for games. As a result, quality suffered as did sales. Hawkins had used cash reserves to bail out the failing company before, but declined to do so a final time. Due to poor sales of its titles, it went bankrupt in May 2003. 3DO is now out of business. The defunct company sold most of its intellectual property, including the Might and Magic franchise, to publisher Ubisoft, whereas Trip Hawkins owns the 3DO console hardware and software.

A video game developer is a software developer that specializes in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with employee responsibilities split between individual disciplines, such as programming, design, art, testing, etc. Most game development companies have video game publisher financial and usually marketing support. Self-funded developers are known as independent or indie developers and usually make indie games.

IBM PC compatible computers are computers similar to the original IBM PC, XT, and AT, able to use the same software and expansion cards. Such computers were referred to as PC clones, or IBM clones. They duplicate almost exactly all the significant features of the PC architecture. This was facilitated by IBM's choice of commodity hardware components and by various manufacturers' ability to reverse engineer the BIOS firmware using a "clean room design" technique. Columbia Data Products built the first clone of the IBM personal computer by a clean room implementation of its BIOS.

Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The most well known types are copyrights, patents, trademarks, and trade secrets. It was not until the 19th century that the term "intellectual property" began to be used, and not until the late 20th century that it became commonplace in the majority of the world.

In late 2003, Hawkins launched a new video game development company called Digital Chocolate. The company focuses on developing games for handheld devices. He stepped down from the CEO position at Digital Chocolate in May, 2012. [10]

In 2012, Hawkins joined the board of directors of Israeli technology company Extreme Reality, which is working on developing motion control software that can read a person's movement in 3D, but which only requires a 2D camera. [11]

On March 20, 2013, NativeX, a mobile ad technology platform for games, announced Trip Hawkins as a senior advisor to their board of directors. [12] [13] Hawkins also joined the advisory board at Skillz, a mobile eSports platform, as a strategic advisor in December 2014. [14]

His new startup, If You Can, aims to foster social and emotional development (SEL) in children, teaching compassion and anti-bullying lessons. Their first game, "IF...", uses a free-to-play model and is meant for teachers and students in an educational environment. [15]

He lives in Santa Barbara, California where he served from 2016-2019 as a professor of entrepreneurship and leadership at the University of California, Santa Barbara.

Honors

In 2005, Hawkins became the eighth person to be inducted into the Academy of Interactive Arts and Sciences Hall of Fame. [16]

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References

  1. Trip Hawkins, MBA '78 from alumni.stanford.edu
  2. "D.I.C.E Special Awards" . Retrieved 22 January 2017.
  3. William M. ‘Trip’ Hawkins III interview from SmartComputing.com
  4. "How to Get a Job in the Game Industry". Next Generation . No. 16. Imagine Media. April 1996. p. 35. Then along came Trip Hawkins and Electronics Arts. ... Hawkins envisioned a new paradigm for software development that would bring together teams of artists, each focusing on their particular specialty (design, art, programming), leaving the marketing and sales to others.
  5. Ramsay, M. (2012). Trip Hawkins. Gamers at Work: Stories Behind the Games People Play (pp. 1-15). New York: Apress.
  6. "The "Other" System". GamePro . No. 87. IDG. December 1995. pp. 204–6. $299 gets you a [3DO] with two pack-in games and RF capability. In contrast, Saturns and PlayStations cost $349 with one pack-in and no RF output.
  7. "75 Power Players: The Evangelist". Next Generation . Imagine Media (11): 56. November 1995.
  8. "The World According to Trip". Next Generation . No. 22. Imagine Media. October 1996. pp. 6–12, 159, 161, 163, 165.
  9. "3DO Company Restructures to Focus on Internet Games". GamePro . No. 99. IDG. December 1996. p. 32.
  10. Lunden, Ingrid (May 27, 2012). "Digital Chocolate Downsizing? Founder Trip Hawkins Out As CEO; Reports Of Layoffs, Marc Metis As Interim CEO". TechCrunch .
  11. EA founder believes Extreme Reality holds key to better motion control, Tracey Lien, Oct 11, 2012
  12. Takahashi, Dean (March 20, 2013). "W3i rebrands as NativeX and launches native advertising". VentureBeat . Retrieved November 4, 2013.
  13. "NativeX, Formerly W3i, Launches New Platform to Help Developers Better Monetize With Innovative Native Advertising". March 20, 2013. Retrieved November 4, 2013.
  14. "Trip Hawkins joins mobile esports platform Skillz". GamesIndustry.biz. Retrieved 2018-02-16.
  15. Takahashi, Dean (December 15, 2013). "Trip Hawkins' new game helps kids learn about their feelings". VentureBeat . Retrieved December 15, 2013.
  16. Adams, David (January 31, 2005). "Trip Hawkings added to Hall of Fame". IGN . Ziff Davis . Retrieved January 2, 2017.