Trip Hawkins

Last updated
Trip Hawkins
TripHawkins2019.jpg
Trip Hawkins outside his Santa Barbara office in 2019.
Born
William Murray Hawkins III

(1953-12-28) December 28, 1953 (age 66)
Education Harvard University (AB)
Stanford University (MBA) [1]
Occupation Entrepreneur
Known forFounding Electronic Arts
Founding 3DO
Board member ofGlobal Worldwide; DMarket
Spouse(s)Lisa Proctor Hawkins
Children4
Awards AIAS Hall of Fame Award (2005) [2]
Website triphawkins.net

William Murray Hawkins III (born December 28, 1953) is an American entrepreneur and founder of Electronic Arts, The 3DO Company, and Digital Chocolate.

Contents

Career

Hawkins designed his own undergraduate major at Harvard University in Strategy and Applied Game Theory. [3]

Hawkins was the Director of Strategy and Marketing at Apple Computer in 1982 when he left to found Electronic Arts (EA), a video game publisher. Electronic Arts was successful for many years under his leadership. He has been credited with spearheading the games industry's evolution from simple one-person creations to complex team projects during this time. [4]

Though he remained chair of the board, Hawkins transitioned from EA in 1991 to form 3DO, a video game console company. He resigned from the board of EA in July, 1994. Meanwhile, 3DO was formed in partnership with several other companies including EA. Upon its release in 1993, the 3DO was the most powerful video game console at the time. It was also expensive at launch, initially costing US$599 (equivalent to $1,000in 2019), [5] compared to other major systems retailing for under $200. Sales were poor due to its exorbitant price and weak games that relied excessively on full motion video sequences (which were state-of-the-art for the time) at the expense of gameplay. Hopes for the system were further damaged in 1994 with the arrival of the Sony PlayStation and Sega Saturn, both of which were cheaper than the 3DO [6] but had more modern hardware and stronger first party support. While acknowledging the 3DO's failure in the marketplace, Next Generation listed Hawkins in their "75 Most Important People in the Games Industry of 1995", calling him "one of the game market's visionaries." [7]

In 1996, 3DO stopped developing the system and transitioned into a video game developer, making games for the PlayStation, PC and other consoles. [8] While remaining chairman and CEO of the company, Hawkins took on the additional role of creative director. [9] Hawkins decided to make branding a focus and 6–to–9–month production timetables for games. As a result, quality suffered as did sales. Hawkins had used cash reserves to bail out the failing company before, but declined to do so a final time. Due to poor sales of its titles, it went bankrupt in May 2003. The defunct company sold most of its intellectual property, including the Might and Magic franchise, to publisher Ubisoft, while Trip Hawkins retained ownership of the 3DO console hardware and software.

In late 2003, Hawkins launched a new video game development company called Digital Chocolate. The company focused on developing games for handheld devices. He stepped down from the CEO position at Digital Chocolate in May, 2012. [10]

In 2012, Hawkins joined the board of directors of Israeli technology company Extreme Reality, which is working on developing motion control software that can read a person's movement in 3D, but which only requires a 2D camera. [11]

On March 20, 2013, NativeX, a mobile ad technology platform for games, announced Trip Hawkins as a senior advisor to their board of directors. [12] [13] Hawkins also joined the advisory board at Skillz, a mobile eSports platform, as a strategic advisor in December 2014. [14]

His newest startup, If You Can Company, aims to foster social and emotional development (SEL) in children, teaching compassion and anti-bullying lessons. Their first game, "IF...", uses a free-to-play model and is meant for teachers and students in an educational environment. [15]

Hawkins lives in Santa Barbara, California where he served from 2016–2019 as a professor of entrepreneurship and leadership at the University of California, Santa Barbara.

Honors

In 2005, Hawkins became the eighth person to be inducted into the Academy of Interactive Arts and Sciences Hall of Fame. [16]

Related Research Articles

Atari Jaguar Home video game console

The Atari Jaguar is a home video game console that was developed by Atari Corporation and originally released in North America in November 1993.

Nintendo 64 Home video game console produced by Nintendo

The Nintendo 64 (officially abbreviated as N64, hardware model number pre-term: NUS, stylized as NINTENDO64) is a home video game console developed and marketed by Nintendo. Named for its 64-bit central processing unit, it was released in June 1996 in Japan, September 1996 in North America, and March 1997 in Europe and Australia. It was the last major home console to use the cartridge as its primary storage format until the Nintendo Switch in 2017. The Nintendo 64 was discontinued in 2002 following the launch of its successor, the GameCube, in 2001.

PlayStation (console) Fifth-generation and first home video game console developed by Sony

The PlayStation is a home video game console developed and marketed by Sony Computer Entertainment. It was first released on 3 December 1994 in Japan, on 9 September 1995 in North America, on 29 September 1995 in Europe, and on 15 November 1995 in Australia, and was the first of the PlayStation lineup of video game consoles. As a fifth generation console, the PlayStation primarily competed with the Nintendo 64 and the Sega Saturn.

32X Add-on for the Sega Mega Drive/Genesis video game console

The 32X is an add-on for the Sega Genesis video game console. Codenamed "Project Mars", the 32X was designed to expand the power of the Genesis and serve as a transitional console into the 32-bit era until the release of the Sega Saturn. Independent of the Genesis, the 32X uses its own ROM cartridges and has its own library of games. It was distributed under the name Super 32X in Japan, Genesis 32X in North America, Mega Drive 32X in the PAL region, and Mega 32X in Brazil.

Sega CD Add-on for the Sega Genesis video game console

The Sega CD, released as the Mega-CD in most regions outside North America and Brazil, is a CD-ROM accessory for the Mega Drive/Genesis designed and produced by Sega as part of the fourth generation of video game consoles. It was released on December 12, 1991 in Japan, October 15, 1992 in North America, and April 2, 1993 in Europe. The Sega CD plays CD-based games and adds hardware functionality such as a faster central processing unit and graphic enhancements like sprite scaling and rotation. It can also play audio CDs and CD+G discs.

A video game developer is a software developer that specializes in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with employee responsibilities split between individual disciplines, such as programming, design, art, testing, etc. Most game development companies have video game publisher financial and usually marketing support. Self-funded developers are known as independent or indie developers and usually make indie games.

The 3DO Company American video game company

The 3DO Company, also known as 3DO, was a video game company. It was founded in 1991 by Electronic Arts founder Trip Hawkins, in a partnership with seven other companies. After 3DO's flagship video game console, the 3DO Interactive Multiplayer, failed in the marketplace, the company exited the hardware business and became a third-party video game developer. It went bankrupt in 2003 due to poor sales of its games. Its headquarters were in Redwood City, California in the San Francisco Bay Area.

3DO Interactive Multiplayer Video game console

The 3DO Interactive Multiplayer, often called the 3DO, is a home video game console developed by The 3DO Company. Conceived by entrepreneur and Electronic Arts founder Trip Hawkins, the 3DO was not a console manufactured by the company itself, but a series of specifications, originally designed by Dave Needle and R. J. Mical of New Technologies Group, that could be licensed by third parties. Panasonic produced the first models in 1993, and further renditions of the hardware were released in 1994 by GoldStar and in 1995 by Sanyo.

Electronic Arts American video game company

Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. It is the second-largest gaming company in the Americas and Europe by revenue and market capitalization after Activision Blizzard and ahead of Take-Two Interactive and Ubisoft as of March 2018.

The fifth-generation era refers to computer and video games, video game consoles, and handheld gaming consoles dating from approximately October 4, 1993 to March 23, 2006. For home consoles, the best-selling console was the Sony PlayStation, followed by the Nintendo 64, and then the Sega Saturn. The PlayStation also had a redesigned version, the PSone, which was launched on July 7, 2000.

Digital Chocolate American video game developer

Digital Chocolate, Inc. was a video game developer and publisher headquartered in San Mateo, California. It was founded in 2003 by Trip Hawkins, the founder of video game companies Electronic Arts and The 3DO Company. The company focused on developing games for mobile phones, iOS, and Microsoft Windows, and made some non-entertainment titles. Its marketing motto was Seize the minute.

The Panasonic M2 is a video game console design developed by 3DO and then sold to Matsushita, a company known outside Japan by the brand Panasonic. Initially announced as an add-on chip for the 3DO Interactive Multiplayer, it was later unveiled as a standalone console. The console was cancelled in 1997, but the M2 technology was incorporated into other devices.

Criterion Games is a British video game developer based in Guildford. Founded in January 1996 as a division of Criterion Software, it was owned by Canon Inc. until Criterion Software was sold to Electronic Arts in October 2004. Many of Criterion Games' titles were built on the RenderWare engine, which Criterion Software developed. Notable games developed by Criterion Games include racing video games in the Burnout and Need for Speed series. As of April 2017, Criterion Games employ approximately 90 people.

Larry Probst American businessman

Lawrence Francis Probst III is an American businessman who is best known for his work with the video game publisher Electronic Arts, including acting as CEO from 1991 until 2007 and as executive chairman from 2013–14. He remains chairman of EA and served as chairman of the United States Olympic Committee until 2019.

<i>FIFA International Soccer</i> 1993 sports video game

FIFA International Soccer is a 1993 sports video game developed by EA Canada's Extended Play Productions team and published by Electronic Arts. Based on the sport of association football, the game tasks the player with controlling a football team. The game was released for the Sega Genesis/Mega Drive console in December 1993 and ported to numerous other systems in 1994.

Sega Genesis Fourth-generation home video game console and fourth developed by Sega

The Sega Genesis, known as the Mega Drive outside North America, is a 16-bit fourth-generation home video game console developed and sold by Sega. The Genesis is Sega's third console and the successor to the Master System. Sega released it as the Mega Drive in Japan in 1988, and later as the Genesis in North America in 1989. In 1990, it was distributed as the Mega Drive by Virgin Mastertronic in Europe, Ozisoft in Australasia, and Tec Toy in Brazil. In South Korea, it was distributed by Samsung as the Super Gam*Boy and later the Super Aladdin Boy.

<i>Crash n Burn</i> (1993 video game) 1993 3DO racing video game

Crash 'n Burn is a futuristic racing/shooter video game developed by Crystal Dynamics and released for the 3DO in 1993. The game was the launch title for the system and was included as a pack-in game with Panasonic's original 3DO console.

<i>The Sims</i> video game series

The Sims is a series of life simulation video games developed by Maxis and published by Electronic Arts. The franchise has sold nearly 200 million copies worldwide, and it is one of the best-selling video game series of all time.

Video games in the United States Overview of the video game system in America

Video gaming in the United States is one of the fastest-growing entertainment industries in the country. According to a 2010 study released by the Entertainment Software Association, the computer and the video game industry added $4.9 billion to the economy of the United States. There are some estimates that by 2015 the worldwide gaming industry will possibly reach $70.1 billion.

References

  1. Trip Hawkins, MBA '78 from alumni.stanford.edu
  2. "D.I.C.E Special Awards" . Retrieved 22 January 2017.
  3. William M. ‘Trip’ Hawkins III interview from SmartComputing.com
  4. "How to Get a Job in the Game Industry". Next Generation . No. 16. Imagine Media. April 1996. p. 35. Then along came Trip Hawkins and Electronics Arts. ... Hawkins envisioned a new paradigm for software development that would bring together teams of artists, each focusing on their particular specialty (design, art, programming), leaving the marketing and sales to others.
  5. Ramsay, M. (2012). Trip Hawkins. Gamers at Work: Stories Behind the Games People Play (pp. 1-15). New York: Apress.
  6. "The "Other" System". GamePro . No. 87. IDG. December 1995. pp. 204–6. $299 gets you a [3DO] with two pack-in games and RF capability. In contrast, Saturns and PlayStations cost $349 with one pack-in and no RF output.
  7. "75 Power Players: The Evangelist". Next Generation . Imagine Media (11): 56. November 1995.
  8. "The World According to Trip". Next Generation . No. 22. Imagine Media. October 1996. pp. 6–12, 159, 161, 163, 165.
  9. "3DO Company Restructures to Focus on Internet Games". GamePro . No. 99. IDG. December 1996. p. 32.
  10. Lunden, Ingrid (May 27, 2012). "Digital Chocolate Downsizing? Founder Trip Hawkins Out As CEO; Reports Of Layoffs, Marc Metis As Interim CEO". TechCrunch .
  11. EA founder believes Extreme Reality holds key to better motion control, Tracey Lien, Oct 11, 2012
  12. Takahashi, Dean (March 20, 2013). "W3i rebrands as NativeX and launches native advertising". VentureBeat . Retrieved November 4, 2013.
  13. "NativeX, Formerly W3i, Launches New Platform to Help Developers Better Monetize With Innovative Native Advertising". March 20, 2013. Retrieved November 4, 2013.
  14. "Trip Hawkins joins mobile esports platform Skillz". GamesIndustry.biz. Retrieved 2018-02-16.
  15. Takahashi, Dean (December 15, 2013). "Trip Hawkins' new game helps kids learn about their feelings". VentureBeat . Retrieved December 15, 2013.
  16. Adams, David (January 31, 2005). "Trip Hawkings added to Hall of Fame". IGN . Ziff Davis . Retrieved January 2, 2017.