Nobby's

Last updated

Nobby's is Australia's largest nuts brand, manufactured by The Smith's Snackfood Company, the Australian snacks division of PepsiCo. [1]

Contents

Nobby's products are typically sold in supermarkets as well as pubs. Their beer nuts pack claims to have at least 97% Australian ingredients while their peanut pack reports that they are "packed in Australia with less than 10% Australian ingredients". [2]

Description

Nobby's Nuts was founded by Anthony 'Nobby' Noblet (1913–1995) in the 1950s. [3]

The brand is sold with a memorable double entendre tagline, "Nibble Nobby's nuts". [1] It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes. [4]

The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour." [5] British advertising featured musician Noddy Holder, of rock band Slade, frustrated that pub-goers misheard the brand name for himself. [6] The advert was only shown after the 9:00 pm watershed due to its risque humour. [7]

See also

Related Research Articles

<span class="mw-page-title-main">Peanut</span> Legume cultivated as a grain and oil crop

The peanut, also known as the groundnut, goober (US), pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible seeds. It is widely grown in the tropics and subtropics, important to both small and large commercial producers. It is classified as both a grain legume and, due to its high oil content, an oil crop. World annual production of shelled peanuts was 44 million tonnes in 2016, led by China with 38% of the world total. Atypically among legume crop plants, peanut pods develop underground (geocarpy) rather than above ground. With this characteristic in mind, the botanist Carl Linnaeus gave peanuts the specific epithet hypogaea, which means "under the earth".

<span class="mw-page-title-main">Trail mix</span> Type of snack

Trail mix or gorp is a type of snack mix, typically a combination of granola, dried fruit, nuts, and sometimes candy, developed as a food to be taken along on hikes. Trail mix is a popular snack food for hikes, because it is lightweight, easy to store, and nutritious, providing a quick energy boost from the carbohydrates in the dried fruit or granola, and sustained energy from fat in nuts.

<span class="mw-page-title-main">Peanut butter</span> Paste made from ground peanuts

Peanut butter is a food paste or spread made from ground, dry-roasted peanuts. It commonly contains additional ingredients that modify the taste or texture, such as salt, sweeteners, or emulsifiers. Consumed in many countries, it is the most commonly used of the nut butters, a group that also includes cashew butter and almond butter.

<span class="mw-page-title-main">Planters</span> Snack food brand specializing in peanuts

Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. The design was modified by a commercial artist and has continued to change over the years.

<span class="mw-page-title-main">Milka</span> Confectionery brand primarily sold in Europe

Milka is a Swiss brand of chocolate confectionery, originally made in Switzerland in 1901 by Suchard. It has then been produced in Lörrach, Germany from 1901. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.

<span class="mw-page-title-main">The Smith's Snackfood Company</span> Snack food manufacturing company

The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smiths Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour which was launched nationally in 1967.

<span class="mw-page-title-main">Beer Nuts</span> Snack food brand

Beer Nuts is an American brand of snack food building on the original product, peanuts with a sweet-and-salty glazing. According to the manufacturer, the ingredients include peanuts, coconut oil, corn syrup and salt. In the United States, Beer Nuts are a staple of bar snacks and are often referred to as "the quintessential American bar food".

<span class="mw-page-title-main">Diamond Foods</span> U.S. food company

Diamond Foods was an American packaged food company based in San Francisco, that marketed nuts and other snack foods. Diamond Foods was acquired by Snyder's-Lance in 2016, and as of 2018, Campbell Soup Company owns Diamond Foods's former snack brands; Diamond of California, Diamond Foods's nut business, is owned by Blue Road Capital.

<span class="mw-page-title-main">Chex Mix</span> Snack mix

Chex Mix is a type of snack mix that includes Chex breakfast cereal as a major component.

<span class="mw-page-title-main">Mixed nuts</span> Snack food containing a mixture of nuts

Mixed nuts are a snack food consisting of any mixture of mechanically or manually combined nuts. Common constituents are peanuts, almonds, walnuts, Brazil nuts, cashews, hazelnuts (filberts), and pecans. Mixed nuts may be salted, roasted, cooked, or blanched.

<span class="mw-page-title-main">Beer nuts</span> Snack food

Beer nuts is a snack food of roasted, salted peanuts sold shelled but unhusked and not sweetened. Both generic and branded beer nuts exist and one famous Australian brand is Nobby's.

<span class="mw-page-title-main">Frito-Lay</span> American company producing snack foods

Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.

<span class="mw-page-title-main">Honey-roasted peanuts</span> Flavoured peanut snack

Honey-roasted peanuts is a salt-, sugar- and honey-flavored peanut snack food that is provided as a mass-produced product line by several nut and snack food companies, such as Planters, The Sun Valley Nut Co, and King Nut.

Big D is a British brand of peanuts and other snack foods primarily sold in pubs. It was introduced in 1967. The brand includes 50g packets of nuts, both carded and tumble. They are distributed within the licensed and retail trade in the UK, and also in Ireland under an agreement with the Irish snack food manufacturer Tayto. The brand's peanut varieties include salted, dry roasted, bird's eye chili and honey roasted. The brand also includes salted cashews and smoked almonds. A range of shelf keeping units are also provided for various occasions and channels of trade.

<span class="mw-page-title-main">Snack</span> Small food portions consumed outside of the main meals of the day

A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home.

<span class="mw-page-title-main">Japanese-style peanuts</span> Floured deep-fried peanuts

Japanese-style peanuts, also known as Japanese peanuts or cracker nuts, are a type of snack food made from peanuts that are coated in a wheat flour dough and then fried or deep-fried. They come in a variety of different flavours. The Mexican version’s recipe for the extra-crunchy shell has ingredients such as wheat flour, soy sauce, water, sugar, monosodium glutamate, and citric acid. The snacks are sold in sealed bags.

Nagaraya is a snack food brand owned by Food Industries, Inc., a Philippine-based company. Its core product, Nagaraya Cracker Nuts, was first introduced in the Philippines in 1968. It is composed of peanuts encased in a wheat flour-based coating. The texture is similar to that of Wasabi peas, but with a nutty flavor and comes in five different flavor varieties. The product has no preservatives, colourants, non-natural additives, zero cholesterol and low sodium content. It is also worthy of note that it also has a fiber content of 1g or 4 percent of daily intake and 2% of iron.

<span class="mw-page-title-main">Oatmeal Creme Pie</span> Oatmeal cookie sandwich

Oatmeal creme pies were the first Little Debbie snack cake commercially produced by McKee Foods. The snack consists of two soft oatmeal cookies stuffed with fluffy creme filling.

References

  1. 1 2 Burkitt, Hugh; Zealley, John (2007). Marketing Excellence: Winning Companies Reveal the Secrets of Their Success . Wiley. p.  35. ISBN   978-0-470-06093-3.
  2. "Nobby's Salted Peanuts". woolworths.com.au. Archived from the original on 29 June 2021. Retrieved 4 August 2021.
  3. "1957 "Nibble Nobby's Nuts" trademarked". Australian Food Timeline. 19 September 1950.
  4. "Nobby's Nuts". National Film and Sound Archive. Archived from the original on 25 January 2018. Retrieved 18 December 2017.
  5. "About us". Nobby's Nuts UK. Facebook. Archived from the original on 4 August 2021. Retrieved 18 December 2017.
  6. Dempster, Sarah (14 May 2005). "The hard sell - Nobby's Nuts". The Guardian. Archived from the original on 7 November 2017. Retrieved 18 December 2017.
  7. "Now Noddy's going nuts". Manchester Evening News. 16 February 2007. Archived from the original on 22 December 2017. Retrieved 18 December 2017.