Nobby's

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Nobby's is Australia's largest nuts brand, manufactured by The Smith's Snackfood Company, the Australian snacks division of PepsiCo. [1]

Contents

Nobby's products are typically sold in supermarkets as well as pubs. Their beer nuts pack claims to have at least 97% Australian ingredients while their peanut pack reports that they are "packed in Australia with less than 10% Australian ingredients". [2]

Description

Nobby's Nuts was founded by Max 'Nobby' Noblet (1913–1995) in the 1950s. [3]

The brand is sold with a memorable double entendre tagline, "Nibble Nobby's nuts". [1] It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes. [4]

The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour." [5] British advertising featured musician Noddy Holder, of rock band Slade, frustrated that pub-goers misheard the brand name for himself. [6] The advert was only shown after the 9:00 pm watershed due to its risque humour. [7]

See also

References

  1. 1 2 Burkitt, Hugh; Zealley, John (2007). Marketing Excellence: Winning Companies Reveal the Secrets of Their Success . Wiley. p.  35. ISBN   978-0-470-06093-3.
  2. ↑ "Nobby's Salted Peanuts". woolworths.com.au. Archived from the original on 29 June 2021. Retrieved 4 August 2021.
  3. ↑ "1957 "Nibble Nobby's Nuts" trademarked". Australian Food Timeline. 19 September 1950.
  4. ↑ "Nobby's Nuts". National Film and Sound Archive. Archived from the original on 25 January 2018. Retrieved 18 December 2017.
  5. ↑ "About us". Nobby's Nuts UK. Facebook. Archived from the original on 4 August 2021. Retrieved 18 December 2017.
  6. ↑ Dempster, Sarah (14 May 2005). "The hard sell - Nobby's Nuts". The Guardian . Archived from the original on 7 November 2017. Retrieved 18 December 2017.
  7. ↑ "Now Noddy's going nuts". Manchester Evening News. 16 February 2007. Archived from the original on 22 December 2017. Retrieved 18 December 2017.


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