Background
A music video was released on March 9,2011, [8] and was produced by the two members of LMFAO,Redfoo and Sky Blu,with the assistance of Shinzo Ai. It was choreographed by,and featured,Quest Crew members Hokuto Konishi,Victor Kim,Ryan Conferido,Steve Terada,Aris Paracuelles,Brian Hirano,and Ryan Feng. The video is a parody of the 2002 horror film 28 Days Later . Lauren Bennett,featured in the song,also appeared in the music video. Director Mickey Finnegan described the concept:"There's been an epidemic,the world has gone crazy,as soon as the song came out,everyone got possessed and all they want to do is to shuffle,everyone is a shuffler." The video features the dancers performing the Melbourne Shuffle,which quickly gained popularity in the United States.
Video
The music video takes place after the "Sorry for Party Rocking" video. The video's opening caption says that Redfoo and Sky Blu fell into a coma due to excessive party rocking and that their single was released the next day. After the caption "28 DAYS LATER" is seen,Redfoo and Sky Blu are shown in a deserted hospital,waking up from comas in a style similar to that of Jim in the film 28 Days Later . Redfoo and Sky Blu exit the hospital into a deserted street full of litter and abandoned cars. They spot a man with a turtle backpack "shuffling" to their own song before they are quickly grabbed by another man in a dress shirt (Malcolm Goodwin),a parody of Louis from Left 4 Dead ,who hides them behind a car and explains to them that ever since their single came out,everyone around the world simply "shuffles" all day long. Mid-conversation,the song begins to play in the street,and the man quickly hands Redfoo and Sky Blu some Beats by Dr. Dre earphones for the purpose of muting the song. Redfoo and Sky Blu insert the earpieces and are told to play along with the song. Soon,the street is filled with "shufflers",including label mate Colette Carr,all dancing to the song. When another young man tries to escape from a building,he is surrounded by the dancers in a style indicative of a zombie horde,before re-emerging with stylish new clothes and shuffling,having been "infected".
Frightened after observing the fate of the other man,Redfoo and Sky Blu begin to dance along with the others,pretending to be infected,too. After the line "No led in our zeppelin",the shot cuts directly to the front of the hospital,which appears similar to the cover of Led Zeppelin's 1975 album Physical Graffiti . This is a nod to the English rock band,whom the duo has cited as a musical influence. Halfway through the video,the previously infected young man dances toward Redfoo and Sky Blu,who look terrified. The video fades to black but quickly opens to a new shot (which pays homage to Michael Jackson's Thriller),in which it becomes apparent that they,too,have become infected,as they sing "Every day I'm shufflin" and dance with the rest of the infected dancers.
For the song's second half,which features Lauren Bennett,the video cuts between the original scene and a nighttime scene at the same location featuring LMFAO,Bennett,the song's co-producer GoonRock,and several background dancers.
The music video for LMFAO's 2012 single "Sorry for Party Rocking" is a prequel to the "Party Rock Anthem" video,taking place immediately prior.
