The original 301 can be seen either as a belated replacement for the Type 177, which had not been on sale since 1928, or as a return by Peugeot to that market segment after having left it for four years.
The 301C saloon produced in 1932 and 1933 featured a six-light (three windows on each side with a rear quarter window) four-door boxy body, with space at the back for a separate boot. Slightly longer-bodied versions without the separate luggage box were also available. The 301 CR introduced to the Sochaux lines after the summer break of 1933 was less angular, and the word "aérodynamique" featured prominently in Peugeot's publicity for the restyled car.[1] Another, bolder change to the look of the saloon came with the introduction of the 301D in 1934. The 301D was no longer a six-light saloon, and it featured a longer sloping tail which suggested the streamlining of the Peugeot 402 and 302 which would appear during the following two years.
A variety of four-door 301s constructed on the same 2,720mm (107.1in) chassis were produced, although a longer 2,940mm (115.7in) wheelbase was also available for use, among other applications, as a taxicab with a middle set of seats that could be folded away ("strapontins"). There were also various 2-door versions which could be bodied as coupés or cabriolets.
A commercial version, the 301T, had a tall van body replacing the usual passenger cabin section directly behind the B pillar.
Despite the changes in body design over the lifetime of the Peugeot 301, the configuration of the engine remained the same: a four-cylinder water-cooled unit of 1465 cc. A maximum output of 35bhp (26kW) at 4000 rpm was stated for the 301D, with passenger car maximum speeds of between 80km/h (50mph) and 100km/h (62mph) according to body type. For the much taller 301 van the maximum speed did not exceed 70km/h (44mph). An electric starter motor was included, although, as was normal at the time, provision for manual cranking remained.
Technical
The 301 was based on the underpinnings of the commercially more successful Peugeot 201, originally introduced in 1929. The rear wheels were driven via a three-speed manual transmission. There was no synchromesh.
The drum brakes were cable operated. The lights, controlled from a knob in the middle of the steering column, operated on a twelve-volt electrical system.
Innovative suspension
The 301 was fitted with independent front suspension: it was one of the first volume produced cars to be thus equipped from launch, and benefited from exceptionally good road holding as well as greatly reduced vibration from the steering column by the standards of the time. Leaf springs at the rear were in line with contemporary practice.
Commercial
The 301 competed in the 8CV class in terms of fiscal horsepower, and sold approximately 70,000 units during its four-year model run.
Sources and further reading
↑ "Automobilia". Toutes les Voitures Françaises 1934 (Salon 1933). Vol.22. Paris: Histoire & collections. 2002. pp.54, 56.
1 These cars were marketed as "Lion-Peugeots", produced by what was till 1910 a separate Peugeot company, run by cousins of Armand Peugeot, then in charge of the principal automobile business.
In 1910, Armand having no sons of his own, it was agreed that the two branches of the Peugeot business be reunited.
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