Social accounting

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Social accounting (also known as social accounting and auditing , social accountability , social and environmental accounting, corporate social reporting, corporate social responsibility reporting, non-financial reporting or accounting) is the process of communicating the social and environmental effects of organizations' economic actions to particular interest groups within society and to society at large. [1] Social Accounting is different from public interest accounting as well as from critical accounting.

Public interest accounting is a branch of academic accounting research that attempts to understand how accounting practices, and the activities of the accounting profession, impact the public's interest. Public interest focused accounting research sheds light on the role of accounting in perpetuating unequal social relations, while it attempts to rectify such issues, via scholarships and disseminating research results. It is heavily influenced by the ideas of social theorists, including but not limited to Marx, Gramsci, Michel Foucault, Bourdieu, and Edward Said.

Contents

Social accounting is commonly used in the context of business, or corporate social responsibility (CSR), although any organisation, including NGOs, charities, and government agencies may engage in social accounting. Social Accounting can also be used in conjunction with community-based monitoring (CBM).

Corporate social responsibility is a type of international private business self-regulation. While once it was possible to describe CSR as an internal organisational policy or a corporate ethic strategy, that time has passed as various international laws have been developed and various organisations have used their authority to push it beyond individual or even industry-wide initiatives. While it has been considered a form of corporate self-regulation for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organisations, to mandatory schemes at regional, national and even transnational levels.

Community-based monitoring (CBM) is a form of public oversight, ideally driven by local information needs and community values, to increase the accountability and quality of social services such as health, development aid, or to contribute to the management of natural resources. Within the CBM framework, members of a community affected by a social program or environmental change track this change and its local impacts, and generate demands, suggestions, critiques and data that they then act on, including by feeding back to the organization implementing the program or managing the environmental change. For a Toolkit on Community-Based Monitoring methodology with a focus on community oversight of infrastructure projects, see www.communitymonitoring.org. For a library of resources relating to community-based monitoring of tropical forests, see forestcompass.org/how/resources.

Social accounting emphasises the notion of corporate accountability. D. Crowther defines social accounting in this sense as "an approach to reporting a firm’s activities which stresses the need for the identification of socially relevant behaviour, the determination of those to whom the company is accountable for its social performance and the development of appropriate measures and reporting techniques." [2] It is an important step in helping companies independently develop CSR programs which are shown to be much more effective than government mandated CSR. [3]

In ethics and governance, accountability is answerability, blameworthiness, liability, and the expectation of account-giving. As an aspect of governance, it has been central to discussions related to problems in the public sector, nonprofit and private (corporate) and individual contexts. In leadership roles, accountability is the acknowledgment and assumption of responsibility for actions, products, decisions, and policies including the administration, governance, and implementation within the scope of the role or employment position and encompassing the obligation to report, explain and be answerable for resulting consequences.

Social accounting is often used as an umbrella term to describe a broad field of research and practice. The use of more narrow terms to express a specific interest is thus not uncommon. Environmental accounting may e.g. specifically refer to the research or practice of accounting for an organisation's impact on the natural environment. Sustainability accounting is often used to express the measuring and the quantitative analysis of social and economic sustainability. National accounting is a narrower usage in concentrating on the nation as the aggregable unit of analysis and economics as a method of analysis. [4] The International Standards Organization (ISO) provides a standard, ISO 26000, that is a resource for social accounting. It addresses the seven core areas to be assessed for social responsibility accounting. [5]

Natural environment All living and non-living things occurring naturally, generally on Earth

The natural environment encompasses all living and non-living things occurring naturally, meaning in this case not artificial. The term is most often applied to the Earth or some parts of Earth. This environment encompasses the interaction of all living species, climate, weather and natural resources that affect human survival and economic activity. The concept of the natural environment can be distinguished as components:

Sustainability accounting

Sustainability accounting was originated about 20 years ago and is considered a subcategory of financial accounting that focuses on the disclosure of non-financial information about a firm's performance to external stakeholders, such as capital holders, creditors, and other authorities. Sustainability accounting represents the activities that have a direct impact on society, environment, and economic performance of an organisation. Sustainability accounting in managerial accounting contrasts with financial accounting in that managerial accounting is used for internal decision making and the creation of new policies that will have an effect on the organisation's performance at economic, ecological, and social level. Sustainability accounting is often used to generate value creation within an organisation.

A nation is a stable community of people, formed on the basis of a common language, territory, history, ethnicity, or psychological make-up manifested in a common culture. A nation is distinct from a people, and is more abstract, and more overtly political, than an ethnic group. It is a cultural-political community that has become conscious of its autonomy, unity, and particular interests.

Purpose

Social accounting challenges conventional accounting, in particular financial accounting, for giving a narrow image of the interaction between society and organizations, and thus artificially constraining the subject of accounting.

Financial accounting field of accounting

Financial accounting is the field of accounting concerned with the summary, analysis and reporting of financial transactions related to a business. This involves the preparation of financial statements available for public use. Stockholders, suppliers, banks, employees, government agencies, business owners, and other stakeholders are examples of people interested in receiving such information for decision making purposes.

Society group of people related to each other through persistent relations

A society is a group of individuals involved in persistent social interaction, or a large social group sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations. Societies are characterized by patterns of relationships between individuals who share a distinctive culture and institutions; a given society may be described as the sum total of such relationships among its constituent of members. In the social sciences, a larger society often exhibits stratification or dominance patterns in subgroups.

Social accounting, a largely normative concept, seeks to broaden the scope of accounting in the sense that it should:

It points to the fact that companies influence their external environment ( some times positively and many a times negatively) through their actions and should therefore account for these effects as part of their standard accounting practices. Social accounting is in this sense closely related to the economic concept of externality.

Social accounting offers an alternative account of significant economic entities. It has the "potential to expose the tension between pursuing economic profit and the pursuit of social and environmental objectives". [6]

The purpose of social accounting can be approached from two different angles, namely for management control purposes or accountability purposes.

Accountability vs authority enjoyed

Social accounting for accountability purposes is designed to support and facilitate the pursuit of society's objectives. These objectives can be manifold but can typically be described in terms of social and environmental desirability and sustainability. In order to make informed choices on these objectives, the flow of information in society in general, and in accounting in particular, needs to cater for democratic decision-making. In democratic systems, Gray argues, there must then be flows of information in which those controlling the resources provide accounts to society of their use of those resources: a system of corporate accountability. [7]

Society is seen to profit from implementing a social and environmental approach to accounting in a number of ways, e.g.:

Management control

Social accounting for the purpose of management control is designed to support and facilitate the achievement of an organization's own objectives.
Because social accounting is concerned with substantial self-reporting on a systemic level, individual reports are often referred to as social audits. The first complete internal model for social accounting and audit, 1981, was designed for social enterprises to help plan and measure their social, environmental and financial progress towards achieving their planned objectives. [8]

Organizations are seen to benefit from implementing social accounting practices in a number of ways, e.g.: [9] [10]

According to BITC the "process of reporting on responsible businesses performance to stakeholders" (i.e. social accounting) helps integrate such practices into business practices, as well as identifying future risks and opportunities. [11] The management control view thus focuses on the individual organization.

Critics of this approach point out that the benign nature of companies is assumed. Here, responsibility, and accountability, is largely left in the hands of the organization concerned. [12]

Scope

Formal accountability

In social accounting the focus tends to be on larger organisations such as multinational corporations (MNCs), and their visible, external accounts rather than informally produced accounts or accounts for internal use. The need for formality in making MNCs accountability is given by the spatial, financial and cultural distance of these organisations to those who are affecting and affected by it. [6]

Social accounting also questions the reduction of all meaningful information to financial form. Financial data is seen as only one element of the accounting language. [13]

Self-reporting and third party audits

In most countries, existing legislation only regulates a fraction of accounting for socially relevant corporate activity. In consequence, most available social, environmental and sustainability reports are produced voluntarily by organisations and in that sense often resemble financial statements. While companies' efforts in this regard are usually commended, there seems to be a tension between voluntary reporting and accountability, for companies are likely to produce reports favouring their interests. [14]

The re-arrangement of social and environmental data that companies already produce as part of their normal reporting practice into an independent social audit is called a silent or shadow account.

An alternative phenomenon is the creation of external social audits by groups or individuals independent of the accountable organisation and typically without its encouragement. External social audits thus also attempt to blur the boundaries between organisations and society and to establish social accounting as a fluid two-way communication process. Companies are sought to be held accountable regardless of their approval. [14] :10 It is in this sense that external audits part with attempts to establish social accounting as an intrinsic feature of organisational behaviour. The reports of Social Audit Ltd in the 1970s on e.g. Tube Investments, Avon Rubber and Coalite and Chemical, laid the foundations for much of the later work on social audits. [14] :9

Reporting areas

Unlike in financial accounting, the matter of interest is by definition less clear-cut in social accounting; this is due to an aspired all-encompassing approach to corporate activity. It is generally agreed that social accounting will cover an organisation's relationship with the natural environment, its employees, and ethical issues concentrating upon consumers and products, as well as local and international communities. Other issues include corporate action on questions of ethnicity and gender. [15]

Audience

Social accounting supersedes the traditional audit audience, which is mainly composed of a company's shareholders and the financial community, by providing information to all of the organisation's stakeholders. A stakeholder of an organisation is anyone who can influence or is influenced by the organisation. This often includes, but is not limited to, suppliers of inputs, employees and trade unions, consumers, members of local communities, society at large and governments. [16] Different stakeholders have different rights of information. These rights can be stipulated by law, but also by non-legal codes, corporate values, mission statements and moral rights. The rights of information are thus determined by "society, the organisation and its stakeholders". [14]

Some Social Accountability Tools

Environmental accounting

Environmental accounting, which is a subset of social accounting, focuses on the cost structure and environmental performance of a company. It principally describes the preparation, presentation, and communication of information related to an organisation’s interaction with the natural environment. Although environmental accounting is most commonly undertaken as voluntary self-reporting by companies, third-party reports by government agencies, NGOs and other bodies posit to pressure for environmental accountability.

Accounting for impacts on the environment may occur within a company’s financial statements, relating to liabilities, commitments and contingencies for the remediation of contaminated lands or other financial concerns arising from pollution. Such reporting essentially expresses financial issues arising from environmental legislation. More typically, environmental accounting describes the reporting of quantitative and detailed environmental data within the non-financial sections of the annual report or in separate (including online) environmental reports. Such reports may account for pollution emissions, resources used, or wildlife habitat damaged or re-established.

In their reports, large companies commonly place primary emphasis on eco-efficiency, referring to the reduction of resource and energy use and waste production per unit of product or service. A complete picture which accounts for all inputs, outputs and wastes of the organisation, must not necessarily emerge. Whilst companies can often demonstrate great success in eco-efficiency, their ecological footprint, that is an estimate of total environmental impact, may move independently following changes in output.

Legislation for compulsory environmental reporting exists in some form e.g. in Denmark, Netherlands, Australia, the UK and Korea. In June 2012, the UK coalition government announced the introduction of mandatory carbon reporting, requiring all UK companies listed on the Main Market of the London Stock Exchange - around 1,100 of the UK’s largest listed companies - to report their greenhouse gas emissions every year. Deputy Prime Minister Nick Clegg confirmed that emission reporting rules would come into effect from April 2013 in his piece for The Guardian. [17] [18] However, the date was eventually moved back to 1 October 2013. [19]

The United Nations has been highly involved in the adoption of environmental accounting practices, most notably in the United Nations Division for Sustainable Development publication "Environmental Management Accounting Procedures and Principles". [20]

Applications

Social accounting is a widespread practice in a number of large organisations in the United Kingdom. Royal Dutch Shell, BP, British Telecom, The Co-operative Bank, The Body Shop, and United Utilities all publish independently audited social and sustainability accounts. [21] [22] [23] [24] [25] [26] In many instances the reports are produced in (partial or full) compliance with the sustainability reporting guidelines set by the Global Reporting Initiative (GRI) and indexes including EthicalQuote (CEQ) (reputation tracking of the world’s largest companies on Environmental, Social, Governance (ESG), Corporate Social Responsibility, ethics and sustainability).

Traidcraft plc, the fair trade organisation, claims to be the first public limited company to publish audited social accounts in the UK, starting in 1993. [27] [28]

The website of the Centre for Social and Environmental Accounting Research contains a collection of exemplary reporting practices and social audits.

Areas

Companies and other organisations (such as NGOs) may publish annual corporate responsibility reports, in print or online. The reporting format can also include summary or overview documents for certain stakeholders, a corporate responsibility or sustainability section on its corporate website, or integrate social accounting into its annual report and accounts. [11]

Companies may seek to adopt a social accounting format that is audience specific and appropriate. For example, H&M, asks stakeholders how they would like to receive reports on its website; Vodafone publishes separate reports for 11 of its operating companies as well as publishing an internal report in 2005; Weyerhaeuser produced a tabloid-size, four-page mini-report in addition to its full sustainability report. [29]

History

Modern forms of social accounting first produced widespread interest in the 1970s. Its concepts received serious consideration from professional and academic accounting bodies, e.g. the Accounting Standards Board's predecessor, the American Accounting Association and the American Institute of Certified Public Accountants. [30] [31] [32] Business-representative bodies, e.g. the Confederation of British Industry, likewise approached the issue. [33]

In 1981 Freer Spreckley produced a short book entitled Social Audit - A Management Tool for Co-operative Working [34] designed as an internal organisational social accounting and audit model specifically for social enterprises who wished to measure their social, environmental and financial performance. This was the basis for the Co-operative Bank and Shell Corporation's social performance reports in the UK and subsequently many other private sector companies social responsibility reporting.

Abt Associates, the American consultancy firm, is one of the most cited early examples of businesses that experimented with social accounting. In the 1970s Abt Associates conducted a series of social audits incorporated into its annual reports. The social concerns addressed included "productivity, contribution to knowledge, employment security, fairness of employment opportunities, health, education and self-development, physical security, transportation, recreation, and environment". [35] The social audits expressed Abt Associates performance in this areas in financial terms and thus aspired to determine the company's net social impact in balance sheet form. [36] Other examples of early applications include Laventhol and Horwath, then a reputable accounting firm, and the First National Bank of Minneapolis (now U.S. Bancorp). [37]

Yet social accounting practices were only rarely codified in legislation; notable exceptions include the French bilan social and the British 2006 Companies Act. [38] [39] Interest in social accounting cooled off in the 1980s and was only resurrected in the mid-1990s, partly nurtured by growing ecological and environmental awareness. [14] :9

See also

Related Research Articles

Audit systematic and independent examination of books, accounts, documents and vouchers of an organization

An audit is a systematic and independent examination of books, accounts, statutory records, documents and vouchers of an organization to ascertain how far the financial statements as well as non-financial disclosures present a true and fair view of the concern. It also attempts to ensure that the books of accounts are properly maintained by the concern as required by law. Auditing has become such a ubiquitous phenomenon in the corporate and the public sector that academics started identifying an "Audit Society". The auditor perceives and recognises the propositions before them for examination, obtains evidence, evaluates the same and formulates an opinion on the basis of his judgement which is communicated through their audit report.

Triple bottom line

The triple bottom line is an accounting framework with three parts: social, environmental and financial. Some organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value. Business writer John Elkington claims to have coined the phrase in 1994.

Information and technology (IT) governance is a subset discipline of corporate governance, focused on information and technology (IT) and its performance and risk management. The interest in IT governance is due to the ongoing need within organizations to focus value creation efforts on an organization's strategic objectives and to better manage the performance of those responsible for creating this value in the best interest of all stakeholders. It has evolved from The Principles of Scientific Management, Total Quality Management and ISO 9001 Quality management system.

A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being—this may include maximizing social impact alongside profits for external shareholders. As a consumer, buying for a social enterprise is one of the most impactful methods of supporting positive social change and your community.

Traidcraft is a UK-based Fairtrade organisation, established in 1979. The organisation has two components: a public limited company called Traidcraft plc, which sells fairly traded products in the United Kingdom; and a development charity called Traidcraft Exchange that works with poor producers in Africa and Asia.

A sustainability report is an organizational report that gives information about economic, environmental, social and governance performance.

Global Reporting Initiative organization

The Global Reporting Initiative is an international independent standards organization that helps businesses, governments and other organizations understand and communicate their impacts on issues such as climate change, human rights and corruption.

Internal audit An audit of accounting for audiences within a firm

'Internal auditing is an independent, objective assurance and consulting activity designed to add value and improve an organization's operations. It helps an organization accomplish its objectives by bringing a systematic, disciplined approach to evaluate and improve the effectiveness of risk management, control and governance processes. Internal auditing is a catalyst for improving an organization's governance, risk management and management controls by providing insight and recommendations based on analyses and assessments of data and business processes. With commitment to integrity and accountability, internal auditing provides value to governing bodies and senior management as an objective source of independent advice. Professionals called internal auditors are employed by organizations to perform the internal auditing activity.

ISO 26000Guidance on social responsibility is launched from ISO, the International Organization for Standardization. Is an International Standard providing guidelines for social responsibility (SR) named ISO 26000 or simply ISO SR. It was released on 1 November 2010. Its goal is to contribute to global sustainable development, by encouraging business and other organizations to practice social responsibility to improve their impacts on their workers, their natural environments and their communities.

Corporate sustainability is an approach aiming to create long-term stakeholder value through the implementation of a business strategy that focuses on the ethical, social, environmental, cultural, and economic dimensions of doing business. The strategies created are intended to foster longevity, transparency, and proper employee development within business organizations.

The Centre for Social and Environmental Accounting Research (CSEAR) is a research and networking institution in the field of social accounting. It combines more than 600 active members, fellows and associates in over 30 countries.

Stakeholder engagement is the process by which an organization involves people who may be affected by the decisions it makes or can influence the implementation of its decisions. They may support or oppose the decisions, be influential in the organization or within the community in which it operates, hold relevant official positions or be affected in the long term.

A corporate social entrepreneur (CSE) is someone who attempts to advance a social agenda in addition to a formal job role as part of a corporation. CSEs may or may not operate in organizational contexts that are predisposed toward corporate social responsibility. CSEs's concerns are with both the development of social capital and economic capital, and the formal job role of a CSE may not necessarily be connected with corporate social responsibility, nor does a CSE have to be in an executive or management position.

The Queen's Award for Enterprise: Sustainable Development (2006) was awarded on 21 April 2006, by Queen Elizabeth II.

International Resources for Fairer Trade (IRFT) is a non-profit organisation registered as a Public Charitable Trust under the Bombay Public Charitable Trust Act. It was founded by Kirit Dave and Jan Simmonds in October 1995. Vinita Singh was the first Director of IRFT during the period 1996-2002 and tied up with DFID, and Traidcraft. Arun Raste succeeded her as the Director in IRFT and was heading the organisation till 2008, during which time IRFT opened 2nd office in Hyderabad and forged partnership with Hivos, BTC and Oxfam. During the tenure of Arun Raste, IRFT also forged partnerships with SAI, FLO, Better Cotton Initiative and FLA.

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National Voluntary Guidelines on Social, Environmental and Economic Responsibilities of Business

India's National Voluntary Guidelines on Social, Environmental and Economic Responsibilities of Business (NVGs) were released by the Ministry of Corporate Affairs (MCA) in July 2011 by Mr. Murli Deora, the former Honourable Minister for Corporate Affairs. The national framework on Business Responsibility is essentially a set of nine principles that offer businesses an Indian understanding and approach to inculcating responsible business conduct.

Social accounting and audit is a comprehensive triple bottom line planning and measurement method.

References

Notes

  1. R.H. Gray, D.L. Owen & K.T. Maunders, Corporate Social Reporting: Accounting and accountability (Hemel Hempstead: Prentice Hall, 1987)p. IX.
  2. D. Crowther, Social and Environmental Accounting (London: Financial Times Prentice Hall, 2000), p. 20.
  3. Armstrong, J. Scott; Green, Kesten C. (1 December 2012). "Effects of corporate social responsibility and irresponsibility policies" (PDF). Journal of Business Research. Retrieved 28 October 2014.
  4. Nancy D. Ruggles, 1987. "social accounting," The New Palgrave: A Dictionary of Economics , v. 4, pp. 377–82.
  5. ISO 26000 Social Responsibility Guidance. (2010). (I. T. T. M. Board Ed. 1 ed.).
  6. 1 2 Gray R.H., D.L. Owen & C. Adams (1996) Accounting and Accountability: Changes and Challenges in Corporate Social and Environmental Reporting (London: Prentice Hall), Ch 1
  7. Gray et al. (1996), esp Ch 3.
  8. Freer Spreckley, Social Audit Toolkit
  9. See R.H. Gray, 'Current Developments and Trends in Social and Environmental Auditing, Reporting & Attestation' , International Journal of Auditing 4(3) (2000): pp247-268
  10. Crowther, Social and Environmental Accounting, esp Ch 2.
  11. 1 2 Corporate responsibility reporting - Business in the Community Archived August 15, 2008, at the Wayback Machine
  12. Gray, 'Current Developments', p. 17.
  13. See M.R. Mathews,'Towards a Mega-Theory of Accounting' in: Gray and Guthrie, Social Accounting, Mega Accounting and Beyond: A Festschrift in Honour of MR Mathews (CSEAR Publishing, 2007).
  14. 1 2 3 4 5 R.H. Gray (2001). "Thirty Years of Social Accounting, Reporting and Auditing: what (if anything) have we learnt?". Business Ethics: A European Review . 10 (1): 9–15. doi:10.1111/1467-8608.00207.
  15. Gray et al., Accountability, Ch 1.
  16. Crowther, Social and Environmental Accounting, p. 19.
  17. Juliette, Jowit (19 June 2012). "New emissions policy will force biggest UK firms to reveal CO2 figures". The Guardian. Retrieved 10 January 2013.
  18. Guide to UK Mandatory Carbon Reporting. http://ecometrica.com/products/our-impacts/mandatory-carbon-reporting/
  19. "Reporting Modules - Ecometrica". ecometrica.com. Retrieved 9 April 2018.
  20. Environmental Management Accounting Procedures and Principles (2002)
  21. Shell Sustainability Report 2007: http://www.shell.com/static/responsible_energy/downloads/sustainability_reports/shell_sustainability_report_2007.pdf
  22. BP Sustainability Reports: http://www.bp.com/sectiongenericarticle.do?categoryId=6914&contentId=7042803
  23. BT Society & Environment Report: http://www.btplc.com/Societyandenvironment/Socialandenvironmentreport/index.aspx
  24. The Co-operative Bank Sustainability Reporting: http://www.co-operativebank.co.uk/servlet/Satellite?c=Page&cid=1168506355583&pagename=Corp/Page/tplCorp
  25. The Body Shop Values Report 2007: http://valuesreport.thebodyshop.net/index.asp?lvl1=0&lvl2=0&lvl3=0&lvl4=0
  26. United Utilities Sustainable Development: http://www.unitedutilities.com/?OBH=5349
  27. Traidcraft. "Social accounts | About". Traidcraft. Retrieved 2013-05-02.
  28. See C. Dey, 'Social accounting at Traidcraft plc: A struggle for the meaning of fair trade', Accounting, Auditing & Accountability Journal 20(3) (2007): pp.423 - 445.
  29. Ethical Corporation: Report Reviews - Reporting review of the year – Corporate responsibility reporting – The best of times, the worst of times Archived August 21, 2010, at the Wayback Machine
  30. See Accounting Standards Committee, The Corporate Report (London: ICAEW, 1975.)
  31. American Accounting Association, 'Report of the Committee on Human Resource Accounting', The Accounting Review Supplement to Vol. XLVIII.
  32. American Institute of Certified Public Accountants, The Measurement of Corporate Social Performance (New York: AICPA, 1977).
  33. Confederation of British Industry. The Responsibility of the British Public Company (London: CBI, 1971).
  34. Freer Spreckley, Social Audit - A Management Tool for Co-operative Working.
  35. Abt Associates Annual Report and Social Audit 1974, quoted in D. Blake, W. Frederick, M. Myers, Social Auditing, (New York: Praeger Publishers, 1976), p.149.
  36. R. A. Bauer and D. H. Fenn, What is a corporate social audit?, Harvard Business Review, 1973, pp.42-43.
  37. Blake et al., Social Auditing, p. 149. '
  38. Gray, 'Current Developments', p. 5.
  39. Press Release - Changes to the Companies Act 2006

Further reading