An environmental profit and loss account (E P&L) is a company's monetary valuation and analysis of its environmental impacts including its business operations and its supply chain from cradle-to-gate. An E P&L internalizes externalities and monetizes the cost of business to nature by accounting for the ecosystem services a business depends on to operate in addition to the cost of direct and indirect negative impacts on the environment. The primary purpose of an E P&L is to allow managers and stakeholders to see the magnitude of these impacts and where in the supply chain they occur.
The E P&L analysis provides a metric to measure and monitor the footprint of the company's operations and suppliers all the way to the initial raw materials. It is a tool to build awareness of the importance of nature to the sustainability of businesses; enhance visibility across a company's supply chain and deepen understanding to focus sustainability efforts and implement better-informed operational decisions; improve specificity for risk management regarding environmental dependencies and impacts; and support a more holistic view of a company's performance, while bringing clarity and transparency to stakeholders at all levels and identifying new opportunities to enhance the sustainability of a company's products.
Conceived by Puma Chairman, Jochen Zeitz, [1] and launched by Puma and its parent company's sustainability initiative (PPR HOME), the first-ever [2] E P&L was conducted on 2010 data and released in two phases. In May 2011 the valuation of Puma's 2010 Greenhouse Gas Emissions (GHG) and water usage was announced, [3] followed in November 2011, by Puma's overall E P&L, [4] which also included valuation results for other forms of air pollution, land conversion and waste.
Simultaneously, the PPR Group announced in November 2011 that a Group E P&L would be implemented across its Luxury and Sport & Lifestyle brands by 2015. [5]
The E P&L and the associated methodology were developed with the support of PricewaterhouseCoopers and Trucost. [6] The E P&L used existing input-output models and developed new valuation methodologies, building on a large volume of work in the fields of environmental and natural resource economics such as the United Nations study on The Economics of Ecosystems and Biodiversity.
Kering, the parent company for Puma, has released its Environmental Profit and Loss Accounting methodology in an open source mode. [7] [8] Novo Nordisk is another company that has released its environmental profit and loss account [9] and methodology report. [10] The 2017 annual report of Philips mentioned that the company had an environmental impact of Euro 7.2 billion for that year. This assessment was made through an Environmental Profit and Loss Accounting process. The company mentioned that this monetary value has not considered various practices that has environmental impacts. [11]
The UK government used the Puma E P&L as a case study for sustainable business in the Department for Environment, Food and Rural Affairs Natural Environment White Paper in June 2011. [12] In July 2011, Pavan Sukhdev who was the Study Leader of TEEB and the Special Advisor and Head of UNEP's Green Economy Initiative, referred to the Puma E P&L in his TED presentation. [13] Sustainability authority, John Elkington includes the Puma E P&L in his "The Future Quotient: 50 Stars in Seriously Long-Term Innovation". [14] In the October issue of The Harvard Business Review the Puma E P&L is included in "The Sustainable Economy" by Yvon Chouinard, Jib Ellison, and Rick Ridgeway. [15] In the Winter 2012 issue, the Stanford Social Innovation Review published "Connecting Heart to Head" by Ram Nidumolu, Kevin Kramer, & Jochen Zeitz. The Puma E P&L is included as a business case study. [16] In December 2011, Jochen Zeitz spoke at His Royal Highness The Prince of Wales' Accounting For Sustainability Forum about the Puma E P &L. [17]
Puma's EP&L accounting process has influenced other companies attempting natural capital accounting. [18] A smartphone app has been made available, free of cost, to help students of design and fashion, to understand the environmental impacts. [19]
An assessment report indicated that preparing an EP&L report can be expensive, while benefits being derived from the process is substantial. [20] EP&L Accounting has also been considered as a first step in the process of ensuring that prices reflect the use of environmental goods and services. [21]
Natural capital is the world's stock of natural resources, which includes geology, soils, air, water and all living organisms. Some natural capital assets provide people with free goods and services, often called ecosystem services. All of these underpin our economy and society, and thus make human life possible.
The triple bottom line is an accounting framework with three parts: social, environmental and economic. Some organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value. Business writer John Elkington claims to have coined the phrase in 1994.
Corporate social responsibility (CSR) or corporate social impact is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in, with, or supporting professional service volunteering through pro bono programs, community development, administering monetary grants to non-profit organizations for the public benefit, or to conduct ethically oriented business and investment practices. While once it was possible to describe CSR as an internal organizational policy or a corporate ethic strategy similar to what is now known today as Environmental, Social, Governance (ESG); that time has passed as various companies have pledged to go beyond that or have been mandated or incentivized by governments to have a better impact on the surrounding community. In addition, national and international standards, laws, and business models have been developed to facilitate and incentivize this phenomenon. Various organizations have used their authority to push it beyond individual or industry-wide initiatives. In contrast, it has been considered a form of corporate self-regulation for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organizations to mandatory schemes at regional, national, and international levels. Moreover, scholars and firms are using the term "creating shared value", an extension of corporate social responsibility, to explain ways of doing business in a socially responsible way while making profits.
Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as Ruda, but later changed the name to Puma. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.
Genuine progress indicator (GPI) is a metric that has been suggested to replace, or supplement, gross domestic product (GDP). The GPI is designed to take fuller account of the well-being of a nation, only a part of which pertains to the size of the nation's economy, by incorporating environmental and social factors which are not measured by GDP. For instance, some models of GPI decrease in value when the poverty rate increases. The GPI separates the concept of societal progress from economic growth.
A green economy is an economy that aims at reducing environmental risks and ecological scarcities, and that aims for sustainable development without degrading the environment. It is closely related with ecological economics, but has a more politically applied focus. The 2011 UNEP Green Economy Report argues "that to be green, an economy must not only be efficient, but also fair. Fairness implies recognizing global and country level equity dimensions, particularly in assuring a Just Transition to an economy that is low-carbon, resource efficient, and socially inclusive."
Novo Nordisk A/S is a Danish multinational pharmaceutical company headquartered in Bagsværd with production facilities in nine countries and affiliates or offices in five countries. Novo Nordisk is controlled by majority shareholder Novo Holdings A/S which holds approximately 28% of its shares and a majority (77%) of its voting shares.
Volcom is a lifestyle brand that designs, markets, and distributes boardsports-oriented products. Volcom is headquartered in Costa Mesa, California, U.S. The brand is known for its trademark stone logo, its slogan True to This, and the Let the Kids Ride Free campaign. Todd Hymel is the CEO of Volcom.
A sustainable business, or a green business, is an enterprise which has a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that attempts to meet the triple bottom line. They cluster under different groupings and the whole is sometimes referred to as "green capitalism". Often, sustainable businesses have progressive environmental and human rights policies. In general, a business is described as green if it matches the following four criteria:
Kering is a French multinational holding company specializing in luxury goods, headquartered in Paris. It owns the brands Yves Saint Laurent, Gucci, Balenciaga, Bottega Veneta, Creed, Maui Jim, and Alexander McQueen.
François-Henri Pinault is a French businessman, the son of billionaire François Pinault. François-Henri took the reins of his father's retail conglomerate Pinault-Printemps-Redoute in 2005, and turned it into the luxury group Kering in 2013. He has been president of the family-owned investment holding Groupe Artémis since 2003. He has been married to the film producer and actress Salma Hayek since 2009.
Jochen Zeitz is a businessman serving as the president, CEO and chairman of the board of Harley-Davidson, Inc. He is also Chairman of LiveWire Inc. Before that, he served as the chairman and CEO of Puma for 18 years. He also served as board member of Kering, the luxury goods company and chaired their Sustainability Committee, for whom he developed its global sustainability strategy. Zeitz is currently a board member of Harley Davidson, The B Team and Cranemere. In addition to this, Zeitz previously served on the board of Wilderness Safaris. Jochen Zeitz is also the co-founder of The B Team with Richard Branson, Zeitz Museum of Contemporary Art Africa and Founder of the Zeitz Foundation to support sustainable solutions that balance conservation, community, culture and commerce, and The Long Run.
John Elkington is an author, advisor and serial entrepreneur. He is an authority on corporate responsibility and sustainable development. He has written and co-authored 20 books, including the Green Consumer Guide, Cannibals with Forks: The Triple Bottom Line of 21st Century Business, The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, and The Breakthrough Challenge: 10 Ways to Connect Tomorrow's Profits with Tomorrow's Bottom Line.
Valuation risk is the risk that an entity suffers a loss when trading an asset or a liability due to a difference between the accounting value and the price effectively obtained in the trade.
Sustainability accounting originated in the 1970s and is considered a subcategory of financial accounting that focuses on the disclosure of non-financial information about a firm's performance to external stakeholders, such as capital holders, creditors, and other authorities. Sustainability accounting represents the activities that have a direct impact on society, environment, and economic performance of an organisation. Sustainability accounting in managerial accounting contrasts with financial accounting in that managerial accounting is used for internal decision making and the creation of new policies that will have an effect on the organisation's performance at economic, ecological, and social level. Sustainability accounting is often used to generate value creation within an organisation.
The Economics of Ecosystems and Biodiversity (TEEB) was a study led by Pavan Sukhdev from 2007 to 2011. It is an international initiative to draw attention to the global economic benefits of biodiversity. Its objective is to highlight the growing cost of biodiversity loss and ecosystem degradation and to draw together expertise from the fields of science, economics and policy to enable practical actions. TEEB aims to assess, communicate and mainstream the urgency of actions through its five deliverables—D0: science and economic foundations, policy costs and costs of inaction, D1: policy opportunities for national and international policy-makers, D2: decision support for local administrators, D3: business risks, opportunities and metrics and D4: citizen and consumer ownership.
The B Team is a global nonprofit initiative co-founded by Sir Richard Branson and Jochen Zeitz. It advocates for business practices that are more centered on humanity and the climate.
Ecopreneurship is a term coined to represent the process of principles of entrepreneurship being applied to create businesses that solve environmental problems or operate sustainably. The term began to be widely used in the 1990s, and it is otherwise referred to as "environmental entrepreneurship." In the book Merging Economic and Environmental Concerns Through Ecopreneurship, written by Gwyn Schuyler in 1998, ecopreneurs are defined as follows:
"Ecopreneurs are entrepreneurs whose business efforts are not only driven by profit, but also by a concern for the environment. Ecopreneurship, also known as environmental entrepreneurship and eco-capitalism, is becoming more widespread as a new market-based approach to identifying opportunities for improving environmental quality and capitalizing upon them in the private sector for profit. "
Context-Based Sustainability (CBS) – also known as Context-Based Accounting – is an open-source, triple/multi-bottom-line, integrated accounting methodology for measuring, managing, assessing and reporting the performance of organizations relative to upper and lower limits in, and demands for, vital resources in the world. As such, CBS is a performance accounting system that interprets performance through a sustainability lens, according to which impacts are sustainable if and only if, when generalized to a broader/responsible population, they would have the effect of preserving, producing and/or maintaining vital capitals at levels required to ensure human well-being. Impacts that would have the opposite effect are unsustainable, as are the activities that produce them.
Jacqueline Amy Jackson is a British artist who lives and works in East London. She graduated in 2008 from the Ruskin School of Drawing and Fine Art, University of Oxford, England and later returned to study Sustainable Finance at Smith School of Enterprise and the Environment, University of Oxford.
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