This Is War

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"Kings and Queens"
"Kings and Queens", the third track on the album, was partly written in South Africa.
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AllMusic writer Stephen Thomas Erlewine acknowledged the band's progression since their last record; saying that it was a liability "When they were mining a post-grunge or nu metal or emo vein," but now the group has deviated to a sound that is more reminiscent of "a hybrid of the Killers' retro new wave and My Chemical Romance's gothic prog." He said following the band's transposition "they've wound up with a sound that suits their stance", referring to the record as "an ungainly mix of synth rock, metal, and prog, the distillation of all manner of brooding '80s teenage obsessions." [16] Sara Anderson from AOL Radio referred to This Is War's "extremely progressive rock sound with killer choruses"; saying the album clearly takes inspiration from experimental Pink Floyd to melodic M83. [2] Billboard writer Cortney Harding said the album "represented an artistic step forward for the band," observing that the band hasn't completely abandoned its melodic and hard rock tendencies. [17] The Times described the record's sound as "a tighter, more textured set of eyeliner indie-rock tunes than the group's previous albums". [4]

"One thing that I thought was missing from Thirty Seconds to Mars was a sense of optimism, which I think you feel on songs on this record. 'Kings and Queens,' there's a triumphant feeling of the possibilities that we all have. 'This Is War,' you feel a confidence and a celebration, and even 'Closer to the Edge'. [In the case of] 'Stranger in a Strange Land' ... the other thing I felt was missing was sexuality. And that's obviously a big part of all of our lives, and I thought it (was) important to address some of that."

—Jared Leto, Thirty Seconds to Mars lyricist and vocalist, on the themes incorporated into the record. [18]

Thirty Seconds to Mars frontman Jared Leto described the record as a concept album, proceeding to say "if this isn't, I'm not sure what is". [18] He said the record was created in an "intense two-year period, where it felt like the whole world was falling apart and massive changes were going on. I think you can hear that in the sound of this album." [19] Furthermore, he refused to call the album a rock opera, "People seem OK with calling it 'a rock opera'... I would never say that though; the only thing I'm comfortable saying 'rock opera' about is Tommy by The Who. But it's very conceptual, about many spiritual things, and it really is simply who we are, who we've become." [18]

Leto described the style as "much more electronic and experimental, with lots of vintage synths." [19] Leto also mentioned that he had written lyrics about some themes he felt were missing from their previous work, such as optimism and sexuality only for the song "Stranger in a Strange Land". [18] Rock Sound writer Victoria Durham referred to the dramatic themes instilled in the album, such as "Night of the Hunter" which she said "is one of the album's most dramatic efforts" and also reminiscing over their previous album, A Beautiful Lie, which he says "featured its share of over-dramatic moments, (but) this time the band have blasted them into the stratosphere. The massive-sounding 'Vox Populi' is a prime example." She reiterates Leto's claim, noting the track has a "feeling of all-conquering optimism". [20]

The music video for the song "Hurricane" was banned by MTV and several other TV channels around the world. The video, which runs for 13 minutes and 10 seconds and was directed by Jared Leto under the pseudonym Bartholomew Cubbins, premiered on MTV on November 29, 2010. Jared stated in an interview with MTV that "I didn't expect all this to happen, but it's a good thing that it happens, only because of the conversation that it may provoke, about these sort of things, and looking at art and creative expression and weighing that against protecting the viewers from the exhibition of certain behaviors". [21] " The video was censored and banned because of its elements of violence, nudity and sex. On November 28, 2010, Jared Leto posted the letter from MTV about the censorship of the video on his blog. The list features the offending scenes, such as a woman running her finger on the anus of another G-string woman, which was classified as "restricted". It was only this shot which had made the video completely restricted. [22]

Promotion and release

Thirty Seconds to Mars performing in Zurich, Switzerland in-support of This Is War. 30 Seconds to Mars 2010.jpg
Thirty Seconds to Mars performing in Zürich, Switzerland in-support of This Is War.

BioWare has announced that the soundtrack of Dragon Age: Origins contains the song "This Is War", as the title track. [23] The track made its world debut in the game before the release of the album. Steve Schnur, Worldwide Executive of Music and Music Marketing at Electronic Arts described working with Thirty Seconds to Mars:

"EA has always had a forward-thinking relationship with Thirty Seconds to Mars and we are overwhelmed with excitement about the band's involvement and creative contribution to Dragon Age: Origins. This exciting song debut exemplifies our continued commitment to working with great bands that move the needle to where music is going." [24]

Jared Leto commented, "We always try to push the envelope both in the entertainment world and the media, and our title track to debut in a game of this caliber is one of the best ways to bring our music to fans around the world. We've come a long way from having to rely solely on radio to approach and engage music fans, and Dragon Age: Origins is the perfect game to do this with." [24]

This Is War features 2,000 different album covers featuring individual photos of fans from around the world. [25] [26] The band asked fans to submit pictures of themselves, and then selected the 2,000 best images. The images were then used as covers for the album itself and shipped randomly to stores around the world. [27]

Cobra Starship frontman Gabe Saporta revealed to MTV News that he is featured on one of the covers, after sending in a photo and not expecting to be selected. Leto's mother also features on a cover. [27] There is also a number of other notable persons including manager Irving Azoff and label executives Ron Werre, Greg Thompson, Angelica Cob-Baehler, Colin Finklestein and Bob Semanovich; as well as celebrities Bam Margera, Kat Von D, Conan O'Brien and members of the bands Chevelle and Street Drum Corps. [28] [29]

The CD booklet, as well as the promotional and digital artwork features a roaring tiger. All retail albums include varied sleeves, separate from the booklet, featuring one of the 2,000 different covers.

The song "Escape" is featured in TV spots and in the trailer for the 2011 film adaption of I Am Number Four .[ relevant? ]

The song "This is War" is featured as the opening song on the 2013 anime series Sword Art Online Abridged.[ relevant? ]

The song “Kings And Queens” is featured in the science fiction film “Skyline (2010 film)”. [ relevant? ]

Reception

This Is War
30STM -- This Is War.jpg
Studio album by
Thirty Seconds to Mars
ReleasedDecember 8, 2009 (2009-12-08)
StudioThe International Centre for the Advancement of the Arts and Sciences of Sound (Los Angeles, California)
Genre
Length60:40
Label
Producer
Thirty Seconds to Mars chronology
To the Edge of the Earth
(2008)		This Is War
(2009)		 MTV Unplugged
(2011)
This Is War Deluxe edition
This Is War (Deluxe Edition).jpg
Available in four colors: black/white, pink/white, blue/white, and white/black.
Professional ratings
Review scores
SourceRating
AllMusic Star full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [16]
Alternative Press Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [30]
Billboard favorable [31]
Entertainment Weekly B− [32]
Kerrang! Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [33]
Los Angeles Times Star full.svgStar full.svgStar full.svgStar full.svg [34]
Melodic Star full.svgStar full.svgStar full.svgStar full.svgStar half.svg [35]
Q Star full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [36]
Rock Sound 9/10 [20]
Spin 3/10 [37]

Critical response

According to many notable publications, This Is War received critical acclaim upon its release. [38] [39] [40] However, at Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received a score of 57, based on 12 reviews, indicating "mixed or average" reviews. [41]

Chart performance

In the week of its release, This Is War sold over 67,000 units in the United States, entering the Billboard 200 at number 19. [42] The album had debuted at number two on the Billboard Alternative Albums chart, [43] number two on the Digital Albums chart, [44] number four on the Rock Albums chart, [45] and number 23 on the European Albums chart. [46] On August 19, 2011, the album was certified platinum by the British Phonographic Industry for shipping 300,000 units. [47] On November 8, 2011, the album was certified gold in the United States. [48]

The first single from the album, "Kings and Queens", debuted in its week of release at number 20 on the Billboard Alternative Songs chart and the number 24 on the Rock Songs chart. [49] On the Alternative Songs chart, the song rose to the Top 5 only four weeks after its debut, peaking at number one and staying there for three weeks, ending Muse's song "Uprising"'s dominant run at the top of the chart. [50] It is the second Alternative number one song from Thirty Seconds to Mars, with the first being "From Yesterday", which managed two weeks at the top. [50] Before its release as a single, in the week ending December 26, 2009, the song "This Is War" debuted on the Billboard Hot 100 at number 72, [51] number 67 on the Canadian Hot 100, [51] number four on the Heatseekers Songs chart [51] and number 33 on the Hot Digital Songs chart. [51] The song was released as a single to American radio on March 8, 2010. [52]

In Germany, the album debuted at number 15 and quickly fell, and after only 14 weeks it disappeared out of the albums chart. After the album achieved several new entries at some low positions, it managed to climb up continuously since June (six months after the album's release) and after another 10 weeks, it reached its final peak of 12. [53]

As of May 2012, This Is War had sold nearly four million albums and over one million singles worldwide. [54]

Accolades

PublicationCountryAccoladeYearRank
AOL Music United States "Best Albums of 2009" [55] 2009*
Rock Sound United Kingdom "Best Album Artwork" [56] 20093
Rock SoundUnited Kingdom"Best Album of 2009" [56] 20093
Virgin Radio Italia Italy "Best Album of 2009" [57] 20091

Track listing

All tracks are written by Jared Leto, except "L490" by Shannon Leto

No.TitleLength
1."Escape"2:24
2."Night of the Hunter"5:40
3."Kings and Queens"5:46
4."This Is War"5:27
5."100 Suns"1:58
6."Hurricane"6:12
7."Closer to the Edge"4:33
8."Vox Populi"5:43
9."Search and Destroy"5:39
10."Alibi"5:59
11."Stranger in a Strange Land"6:54
12."L490"4:27
Total length:60:40
iTunes Deluxe edition bonus tracks
No.TitleLength
13."Kings and Queens" (LA Riots vocal mix)6:12
14."Night of the Hunter" (Flood remix) (Pre-order only)5:42
Japanese bonus tracks
No.TitleLength
13."Kings and Queens" (Eddy and Tiborg radio mix)4:10
14."Kings and Queens" (Innerpartysystem remix main)6:17
Deluxe edition bonus tracks
No.TitleWriter(s)ProducerLength
13."Hurricane 2.0" (featuring Kanye West)  6:11
14."Bad Romance" (BBC live version) Stefani Germanotta, Nadir Khayat Simon Askew4:40
15."Stronger" (BBC live version) Kanye West, Thomas Bangalter, Guy-Manuel de Homem-Christo, Edwin Birdsong Andy Rogers6:03
Total length:77:30
Deluxe edition DVD
No.TitleLength
1."Closer to the Edge" (Music video)6:22
2."The Ride (Kings and Queens)" (Music video)8:51
3."The Ride" (The Making of)20:48
4."Into the Wild"6:15
5."The Summit"3:12
6."War Is Coming" (Short films)7:16

Personnel

Charts

Certifications

RegionCertification Certified units/sales
Australia (ARIA) [90] Gold35,000^
Austria (IFPI Austria) [91] Gold10,000*
Belgium (BEA) [92] 2× Platinum60,000*
Germany (BVMI) [93] Platinum200,000^
Ireland (IRMA) [94] Gold7,500^
Italy (FIMI) [95] Gold30,000*
New Zealand (RMNZ) [94] Gold7,500^
Poland (ZPAV) [96] Platinum20,000*
Portugal (AFP) [97] 2× Platinum40,000^
South Africa (RISA) [94] Gold20,000*
United Kingdom (BPI) [98] Platinum300,000^
United States (RIAA) [99] Gold500,000^

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history

RegionDateDistributing labelFormat
Australia [100] December 4, 2009 EMI MusicCD
Austria [101]
Finland [102]
Germany [103]
Italy [104] EMI/Virgin
Switzerland [105] EMI Music
Denmark [106] December 7, 2009
New Zealand [107]
Norway
Poland [108]
United Kingdom [109] EMI/Virgin
Argentina [110] December 8, 2009EMI Music
Canada [111] Virgin
Mexico [112] EMI Music
Spain [113]
United States [114] Virgin
South Africa [115] EMI/Virgin
Brazil [116] December 10, 2009EMI Music
Japan [117] July 14, 2010 Toshiba EMI
Deluxe edition
United States [118] November 9, 2010VirginCD+DVD
Australia [119] November 19, 2010EMI Music
Poland [120] November 22, 2010
Brazil [121] November 30, 2010

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References

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