Baconnaise

Last updated

Baconnaise (Regular)
Baconnaise.jpg
Plastic jar of Baconnaise
Nutritional value per 13 g
Energy 80 kcal (330 kJ)
1 g
Sugars 0 g
Dietary fiber 0 g
Fat
9 g
Saturated 1.5 g
Trans 0 g
0 g
Vitamins and minerals
Minerals Quantity
%DV†
Sodium
4%
85 mg
†Percentages estimated using US recommendations for adults, [1] except for potassium, which is estimated based on expert recommendation from the National Academies. [2]
Source: Baconnaise on company website

Baconnaise is a bacon-flavored, mayonnaise-based food spread that is ovo vegetarian and kosher certified. It was created by Justin Esch and Dave Lefkow, founders of J&D's Foods, in November 2008, and sold 40,000 jars within six months. [3] It was test-marketed in Grand Forks, North Dakota, to determine consumer interest. [4] After being featured on both The Daily Show and The Oprah Winfrey Show , sales of Baconnaise increased significantly, with more than a million jars sold.

Contents

History

In an interview with ABC News, Esch and Lefkow stated that they came up with the original idea for bacon products and their first invention, Bacon Salt, while making a joke about the subject over a meal at a diner. [5] The money for their startup came from the $5000 that Lefkow had obtained while on America's Funniest Home Videos . [6] The idea to make bacon spreadable came from a customer's request. [7] Together, they created interest in their products by going to numerous sporting events dressed in bacon costumes and used social networking sites to raise awareness of their company. [5]

Baconnaise has been featured on The Daily Show with Jon Stewart several times as a repeat joke. In 2009, Jon Stewart used it in a skit that drew negative attention from Seattle Post-Intelligencer 's Leslie Kelly. [8] Stewart commented, "Baconnaise, for people who want to get heart disease but, you know, too lazy to actually make bacon." [9] In 2010, Jon Stewart again lampooned Baconnaise with a fake clip of the billboard in Times Square that drew a response from J&D's Foods. According to J&D's Foods, a plan to run an actual billboard ad was made, but it was declined by Comedy Central. [10] Using it as a prop in a later episode, Stewart referred to Baconnaise as "capitalism's greatest triumph". [11]

Baconnaise was discussed on The Oprah Winfrey Show on April 24, 2009, when Esch and Lefkow were interviewed by Winfrey via Skype. After her guests and she ate sandwiches that used the product, she commented, "Vegetarian and kosher! Thanks Justin and Dave! Get your own Baconnaise!" [11] After her endorsement, the traffic on the company website and telephones overwhelmed its systems. [11] Lefkow stated that a year after the show aired over a million jars of Baconnaise were sold. [6]

Production

According to Lefkow, "spreadable bacon" came as a suggestion from customers after their success with Bacon Salt. Lefkow stated that developing and refining the taste of Baconnaise resulted in him having "nothing but bacon and mayonnaise for breakfast for the next six months" to compare their product to the real thing. They initially sold the new product via Pike's Place's City Fish Company. [12]

Baconnaise contains no bacon, artificial flavors, or MSG, but the actual process and ingredients in the product are a trade secret. [3] A complete list of the ingredients includes: soybean oil, water, egg yolk, gluconic acid, yeast extract, stabilizer (microcrystalline cellulose, modified food starch, xanthan gum, guar gum, gum arabic), cultured dextrose, salt, sugar, dehydrated garlic, paprika, dehydrated onion, spice, natural smoke flavor, natural flavors, tocopherols, calcium disodium EDTA, and autolyzed yeast extract. [13]

J&D's Foods also released a light version of Baconnaise. Marketed as Baconnaise Lite, it contains 30 Cal per serving and less fat than the original Baconnaise. [14] Baconnaise is sold in 15-oz (443-ml) plastic jars. [13] In 2018 Baconnaise packaging was changed into a 15 Ounce squeeze bottle. The brand, J&D's remains the same however it is now owned by L and L Specialty Foods.

Release

The product's marketing test was at Pike Place Market in Seattle, where it sold up to 120 jars a week. [12] The product debuted in October 2008, at the Seattle Semi Pro Wrestling League in the Heaven's Night Club. The event featured a costumed fight between mayonnaise and a slab of bacon. [15]

Reception

Will Goldfarb of the website Serious Eats reviewed Baconnaise, stating, "[it] works fairly well as a sandwich condiment, but the assertive smokiness can overpower mild ingredients." [16] Goldfarb recommended it as a sandwich condiment, but cautioned against using it in dips, salad dressings, and fish dishes. [16] The "Baconnaise Lite" was met with a positive review from "Hungry Girl", though the reviewer noted its name was "a bit of an oxymoron". [17] Baconnaise, while being both vegetarian and kosher-friendly, does not taste like mayonnaise. [18]

Original recipes

Original recipes featuring animal fat-infused mayonnaise, including Baconnaise, were covered on the Serious Eats website. [19] The recipe includes crumbled bacon strips, liquid rendered bacon fat, canola oil, egg yolks, and Dijon mustard with water and lemon juice. [20]

See also

Related Research Articles

<span class="mw-page-title-main">Potato chip</span> Deep-fried or baked thin slice of potato

A potato chip or crisp is a thin slice of potato that has been deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or appetizer. The basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including herbs, spices, cheeses, other natural flavors, artificial flavors, and additives.

<span class="mw-page-title-main">Mayonnaise</span> Thick cold sauce

Mayonnaise, colloquially referred to as "mayo", is a thick, cold, and creamy sauce commonly used on sandwiches, hamburgers, composed salads, and French fries. It also forms the base for various other sauces, such as tartar sauce, fry sauce, remoulade, salsa golf, ranch dressing, and rouille.

<span class="mw-page-title-main">Bacon</span> Type of salt-cured pork

Bacon is a type of salt-cured pork made from various cuts, typically the belly or less fatty parts of the back. It is eaten as a side dish, used as a central ingredient, or as a flavouring or accent. Regular bacon consumption is associated with increased mortality and other health concerns.

<span class="mw-page-title-main">BLT</span> Bacon, lettuce, and tomato sandwich

A BLT is a type of sandwich, named for the initials of its primary ingredients, bacon, lettuce, and tomato. It can be made with varying recipes according to personal preference. Simple variants include using different types of lettuce or tomatoes, toasting or not, or adding mayonnaise. More pronounced variants can include using turkey bacon or tofu in place of bacon, removing the lettuce entirely, or adding other ingredients such as a fried egg, avocado, or sprouts.

<span class="mw-page-title-main">Braunschweiger (sausage)</span> Sausage named after Braunschweig, Germany

Braunschweiger is a type of sausage. The type of sausage the term refers to varies by region. In the German language, Braunschweiger is the demonym for people from Brunswick, but under German food law refers to a variety of mettwurst. In Austria, Braunschweiger is known as a type of parboiled sausage (Brühwurst), while American Braunschweiger is often confused with liverwurst.

<span class="mw-page-title-main">Cheez Whiz</span> Trademarked processed cheese dip

Cheez Whiz is a brand of processed cheese sauce and spread produced by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007). It was first sold in 1952, and, with some changes in formulation, continues to be in production today.

<span class="mw-page-title-main">Pancetta</span> Italian bacon made of pork belly meat

Pancetta is a salt-cured pork belly meat product in a category known as salume. In Italy, it is often used to add depth to soups and pastas.

<span class="mw-page-title-main">Hellmann's and Best Foods</span> Food brands

Hellmann's and Best Foods are American brand names that are used for the same line of mayonnaise, ketchup, mustard, sauce, salad dressing, condiments and other food products. They have been owned by the British multinational company Unilever since 2000. The Hellmann's brand is sold in the United States east of the Rocky Mountains; Latin America; Europe; Australia; the Middle East; Canada; India; and Pakistan. The Best Foods brand is sold in the United States west of the Rocky Mountains; in East Asia; Southeast Asia; Australia, and New Zealand.

<span class="mw-page-title-main">Lard</span> Semi-solid white pork fat product

Lard is a semi-solid white fat product obtained by rendering the fatty tissue of a pig. It is distinguished from tallow, a similar product derived from fat of cattle or sheep.

<span class="mw-page-title-main">Bacon mania</span> Enthusiasm for bacon meals in the United States and Canada

Bacon mania is passionate enthusiasm for bacon in the United States and Canada. Novelty bacon dishes and other bacon-related items have been popularized rapidly via the internet.

J&D's Down Home Enterprises, also known as J&D's Foods, was an American company founded in 2007 by entrepreneurs Justin Esch and Dave Lefkow to produce vegetarian based, bacon-related products such as Bacon Salt and Baconnaise. In November 2017, the company was purchased by L and L Specialty Foods, based in Altura, Minnesota.

<span class="mw-page-title-main">Mitch Morgan</span>

A Mitch Morgan is a cocktail that consists of a shot of bourbon whiskey served with a piece of fried bacon as a cocktail garnish and served in a glass coated on the inside with a thin veneer of bacon grease.

<span class="mw-page-title-main">Skillet (restaurant)</span> Restaurant chain based in Seattle, Washington, U.S.

Skillet is a Seattle gourmet burger van that specializes in bacon jam. It has been described as a restaurant on wheels. In 2011, they opened a diner in Seattle.

The 2010s in food in the United States describes food trends that are characteristic of the 2010s decade. Many of the trends are a direct result of related social or economic events.

<span class="mw-page-title-main">Pigs in blankets</span> Sausages wrapped in bacon

Pigs in blankets, kilted sausages or kilted soldiers is a dish served in the United Kingdom and Ireland consisting of small sausages wrapped in bacon. They are a popular and traditional accompaniment to roast turkey in a Christmas dinner and are served as a side dish.

References

  1. ↑ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  2. ↑ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN   978-0-309-48834-1. PMID   30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
  3. 1 2 Mark Rahner (April 28, 2009). "It's mayo, it's bacon, it's Baconnaise — and sales are sizzling". The Seattle Times . Archived from the original on June 4, 2011. Retrieved June 19, 2011.
  4. ↑ "Groceries, entertainment meet with Baconnaise product, Product is being test-marketed in Grand Forks". Grand Forks Herald . October 14, 2009. Archived from the original on October 25, 2012. Retrieved June 21, 2011.
  5. 1 2 Neal Karlinsky (reporter) (April 21, 2009). Craze Over Baconnaise and Bacon Salt. ABC News. Archived from the original on February 8, 2011. Retrieved June 21, 2011.
  6. 1 2 Lori Matsukawa (May 23, 2011). "Oprah helped put Baconnaise on the map". KING5 . Archived from the original on April 2, 2012. Retrieved June 21, 2011.
  7. ↑ "Tasty Spreads". JDFoods.net. Archived from the original on August 14, 2014. Retrieved August 14, 2014.
  8. ↑ Leslie Kelly (March 10, 2009). "Sticking up for Baconnaise". Seattle Post-Intelligencer . Archived from the original on October 18, 2012. Retrieved June 21, 2011.
  9. ↑ Ronald Holden (February 26, 2009). "Baconnaise on The Daily Show". Seattlest . Archived from the original on February 22, 2012. Retrieved June 21, 2011.
  10. ↑ "Jon Stewart Baconnaise Billboards in Times Square". Bacon Salt Blog. May 5, 2010. Archived from the original on February 1, 2014. Retrieved January 17, 2014.
  11. 1 2 3 Gregory T. Huang (April 24, 2009). "Oprah Grabs Some Bacon Salt; Seattle Startup Is Freaking Out". Xconomy. Archived from the original on July 2, 2011. Retrieved June 21, 2011.
  12. 1 2 Hayes, David (October 15, 2008). "Spread the news — Baconnaise is delicious". Issaquah Press. Archived from the original on February 1, 2014. Retrieved January 17, 2014.
  13. 1 2 "J&D's Baconnaise Bacon Flavor Mayonnaise Spread". Bacon Addicts. Archived from the original on January 21, 2014. Retrieved January 17, 2014.
  14. ↑ "Compare the Facts – Baconnaise Nutritional Information". JD Foods. Archived from the original on April 13, 2012. Retrieved January 17, 2014.
  15. ↑ Keith Axline (November 4, 2008). "Baconnaise Release Party Fights the Fat". Wired . Archived from the original on September 12, 2011. Retrieved June 21, 2011.
  16. 1 2 Goldfarb, Will (January 19, 2011). "Baconnaise: Bacon-Flavored Mayo for the Masses". Serious Eats. Archived from the original on February 1, 2014. Retrieved January 16, 2014.
  17. ↑ "Hungry Girl - Monday Newsletter". Hungry Girl. February 9, 2009. Archived from the original on February 1, 2014. Retrieved January 16, 2014.
  18. ↑ "Taste Test: Baconnaise". Yum Sugar. November 12, 2008. Archived from the original on January 21, 2014. Retrieved January 17, 2014.{{cite web}}: CS1 maint: unfit URL (link)
  19. ↑ Kenji Lopez-Alt, J. (October 23, 2009). "The Food Lab: Animal Fat Mayonnaise". Serious Eats. Archived from the original on February 1, 2014. Retrieved January 16, 2014.
  20. ↑ Kenji López-Alt, J. (October 23, 2009). "Baconnaise". Serious Eats. Archived from the original on February 1, 2014. Retrieved January 16, 2014.

Further reading

Listen to this article (6 minutes)
Sound-icon.svg
This audio file was created from a revision of this article dated 7 January 2021 (2021-01-07), and does not reflect subsequent edits.
(Audio help  · More spoken articles)
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.