| Bhavani Jamakkalam | |
|---|---|
| Geographical indication | |
 Bhavani Jamakkalam | |
| Description | Blankets and carpets manufactured in Bhavani |
| Type | Handicraft |
| Area | Bhavani, Tamil Nadu |
| Country | India |
| Registered | 2005-06 |
| Material | Cotton |
Bhavani Jamakkalam refers to blankets and carpets manufactured in Bhavani in Erode district, Tamil Nadu. [1] [2] It has been recognized as a Geographical indication by the Government of India in 2005-06. [3]
In the late nineteenth century, competition from British made textiles led Indian weavers to invent new types of garments. [2] In Bhavani, a community of weavers called Jangamars weaved a type of blanket using colored coarse threads called Jamakkalam. [4] The popularity of the product led to the production of jamakkalams by other weavers replacing the production of traditional sarees and other cloths. [4]
Two types of jamakkalams are produced in Bhavani. [5] The first type is made from coarser cotton threads capable of producing carpets with colored bands. [5] As the thread was coarser, designs could not be weaved on to this type of carpet. [5] Hence, a second softer variety of jamakkalams were introduced that were made of artificial silk threads enabling weavers to weave different kinds of border designs. [5] Jamakkalams are also used to make fashion products such as backpacks. [6]
Traditionally, jamakkalams were weaved by independent weavers in their houses. [7] Later it moved into a system where jamakkalam is weaved by weavers on hand-looms supervised by master weavers. [8] The master weavers lease hand-looms and contract weavers. The hand-looms are owned by trade merchants who procure raw materials such as thread from neighboring cities of Coimbatore, Salem and Karur. [9] About 1500 workers are involved in the production of jamakkalams with women forming two-thirds of the work force. [10]
A pit loom is used to weave jamakkalams. [10] The looms are made of wood with the threads stretched horizontally from end to end. [10] The weaver sits in a pit dug in the ground, on level with the weaving surface. [10] The weaver operates two pedals with his legs while enabling the hands to move the shuttle across to produce the weaving pattern. [10]
The jamakkalams manufactured in Bhavani are exported to various countries such as Sweden, Germany, Italy, U.K., U.S. and Singapore. [11] In 1993, Swedish major IKEA started procuring jamakkalams from Bhavani to be sold across its stores. [11]
Since the 2000s, the hand weaved jamakkalams from Bhavani have faced competition from power-loom products. [12] The Government of Tamil Nadu offers subsidy to weavers and has enacted laws to outlaw the use of power-looms. [12] The government also sells the blankets through government run Co-optex stores. Competition from blankets produced in Solapur, Maharashtra and cheap imports from neighbors China, Bangladesh and Sri Lanka has resulted in drop in demand for Bhavani jamakkalams. [12]
In 2005, the Government of Tamil Nadu applied for Geographical Indication for Bhavani jamakkalams. [13] The Government of India recognized it as a Geographical indication officially since the year 2005-06. [3]
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