Buy Nothing Day

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Buy Nothing Day
Buy Nothing Day demonstration in San Francisco, November 2000
SignificanceProtest against consumerism
DateDay after U.S. Thanksgiving
2019 dateNovember 29  (2019-11-29)
2020 dateNovember 27  (2020-11-27)
2021 dateNovember 26  (2021-11-26)
2022 dateNovember 25  (2022-11-25)
Related to Black Friday, Cyber Monday, Green Monday, Small Business Saturday, Thanksgiving

Buy Nothing Day (BND) is an international day of protest against consumerism. In North America, the United Kingdom, Finland and Sweden, Buy Nothing Day is held the day after U.S. Thanksgiving, concurrent to Black Friday; elsewhere, it is held the following day, which is the last Saturday in November. [1] [2] Buy Nothing Day was founded in Vancouver by artist Ted Dave [3] and subsequently promoted by Adbusters , [4] based in Canada.


The first Buy Nothing Day was organized in Canada in September 1992 "as a day for society to examine the issue of overconsumption." In 1997, it was moved to the Friday after American Thanksgiving, also called "Black Friday", which is one of the ten busiest shopping days in the United States. [5] In 2000, some advertisements by Adbusters promoting Buy Nothing Day were denied advertising time by almost all major television networks except for CNN. [1] Soon, campaigns started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the Netherlands, France, Norway and Sweden. [6] Participation now includes more than 65 nations.


A Buy Nothing Day sign attached to a Walmart shopping trolley by an activist Buy Nothing Day trolley (cropped).jpg
A Buy Nothing Day sign attached to a Walmart shopping trolley by an activist

Various gatherings and forms of protest have been used on Buy Nothing Day to draw attention to the problem of overconsumption:


Buy Nothing Christmas started unofficially in 1968, when Ellie Clark and her family decided to publicly disregard the commercial aspects of the Christmas holiday. [7] Contemporarily a movement was created to extend Adbusters' Buy Nothing Day into the entire Christmas season. [8] Buy Nothing Christmas first became official in 2001 when a small group of Canadian Mennonites created a website and gave the movement a name. [9] Adbusters in 2011 renamed the event Occupy Xmas, [10] a reference to the Occupy movement. Buy Nothing Day was first joined with Adbusters' Buy Nothing Christmas campaign, which

Shortly thereafter, Lauren Bercovitch, the production manager at Adbusters Media Foundation, publicly embraced the principles of Occupy Xmas, advocating "something as simple as buying locally—going out and putting money into your local economy—or making your Christmas presents". [11] Previously, the central message of Occupy X-mas and Occupy Christmas differed in that Occupy X-Mas called for a "buy nothing Christmas" and Occupy Christmas called for support of local economy, artists, and craftspeople in holiday shopping. The union of these ideologies calls for a Buy Nothing Day to kick off a season of supporting local economy and family.

See also

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  1. 1 2 "Buy Nothing Day"The
  2. 1 2 "Buy Nothing Day"
  3. Crook, Barbara. "Can you say bye to buying 1 day a year?" Vancouver Sun . September 25, 1991
  4. Click Here to Buy Nothing. Joanna Glasner. Wired, November 22, 2000.
  5. Verdon, Joan. "The 10 Busiest Shopping Days At Stores: Why They Now Matter More To Stores Than Shoppers". Forbes. Retrieved April 7, 2020.
  6. Jonas Lindkvist (1998). "1998, köp-inget-dagen" (in Swedish). En köpfri dag. Retrieved August 16, 2015.
  7. "About Us". Retrieved January 3, 2017.
  8. Susan Alessandri (2012), Mary Kosut (ed.), Encyclopedia of Gender in Media, SAGE, p. 398, ISBN   9781506338286
  9. Priesnitz, Wendy. "A Buy Nothing Christmas." Natural Life Magazine, November/December 2006. Retrieved 27 November 2008.
  10. Occupy Xmas, Archived December 31, 2011, at the Wayback Machine
  11. An interview with Lauren Bercovitch