This article contains promotional content .(November 2023) |
Cyber Black Friday | |
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Observed by | United States, Canada, United Kingdom and Brazil |
Celebrations | Shopping |
Date | Day after U.S. Thanksgiving |
2023 date | November 24 |
2024 date | November 29 |
2025 date | November 28 |
2026 date | November 27 |
Frequency | Annual |
Related to | Thanksgiving, Christmas and Black Friday (shopping) |
Cyber Black Friday is a marketing term for the online version of Black Friday, [1] the day after Thanksgiving Day in the United States. The term made its debut in a 2009 press release entitled "Black Friday Goes Online for Cyber Black Friday". [2] According to TechCrunch, there was $9 billion in online sales on Cyber Black Friday, which is up 21.6% from 2019. With this, the average cart-size for a shopper was $95.60, and Shopify noted that there was an average of $6.3 million spent per minute across their more than one million merchant platform. A lot of this spending was directed towards technological devices, primarily smart phones. Of the $9 billion is sales, $3.6 billion (40%) was for smart phones. However, Cyber Black Friday is still inferior to its sister, Cyber Monday. Cyber Monday is primarily known to offer more discounted items, and is projected to reach sales between $11.2 billion and $13 billion in 2020. [3] On a more promising note, Gian Fulgoni of comScore said, "Black Friday, better known as a shopping bonanza in brick-and-mortar retail stores, is increasingly becoming one of the landmark days in the online holiday shopping world." [4] Some Cyber Black Friday sales are short-lived, last through the weekend, into Cyber Monday, and beyond. [5]
'Cyber Black Friday' was created in 2009 by eCoupons.com after observing that online retailers launched their holiday sales before Cyber Monday to compete with the Black Friday brick and mortar frenzy. According to Talya Schaeffer, founder of Cyber Black Friday, "Cyber Black Friday sales are typically the largest of the season. Online retailers are hoping that by offering early discounts, consumers will shop early and often." [6]
Day | Year | Sales in Millions ($) | % Change |
---|---|---|---|
November 24 | 2006 | $430 | n/a |
November 23 | 2007 | $531 | 22% |
November 28 | 2008 | $534 | 1% |
November 27 | 2009 | $595 | 11% |
November 26 | 2010 | $648 | 9% |
November 28 | 2011 | $816 | 26% |
November 23 | 2012 | $1042 | 28% |
November 29 | 2013 | $1930 | 85% |
November 28 | 2014 | $2400 | 24% |
November 27 | 2015 | $2700 | 13% |
November 25 | 2016 | $3340 | 28% |
November 24 | 2017 | $5030 | 51% |
November 23 | 2018 | $6200 | 23% |
November 29 | 2019 | $7400 | 19% |
Source: comScore, Inc. |
In 2009, most major retailers began Black Friday-style sales online, betting that many would rather click for deals on Thanksgiving or Black Friday than wake up before dawn and head to stores in search of door-busters the following day. Dozens of retailers dangled special offers on their Web sites, though not all were identical to what could be found on Black Friday in stores. [7] On July 23, 2010, Target.com announced its first ever "Back in Black Friday" one-day online-only sale. [8] On October 27, 2010, Sears debuted its "Black Friday Now" campaign with a Black Friday sale on October 30 and 31 and every subsequent Friday until Christmas. Like other retailers, Sears started its Black Friday sale early because consumers were looking to shop earlier in the season and spread out spending in the weeks before Christmas. [9] In 2011 sales was $816 million which is a 26 percent increase from 2010. In 2012 Sales was over one billion (1.042) which is 28 percent increase from 2011. This is the first time that Black Friday online shopping broke one billion dollar in sales. In 2013 Online Sales was 1.930 billion which is 85 percent increase from 2013. In 2014 Online sales was 2.400 billion which is a 24 percent increase. In 2015 Online sales was 2.7 billion which is a 13 percent increase. This increase was the lowest compared to the other years. In 2016 Online sales was 3.340 billion which is a 28 percent increase. In 2017 Online sales was 5.03 billion which is a 51 percent increase from 2016. Two billion dollar were on mobile sales alone. In 2018 Online Sales were 6.2 billion which is a 23 percent increase from 2017. In 2019, 93.2 million buyers made purchases online during Black Friday, amassing 7.4 billion dollars in revenue and surpassing Cyber Monday (83.3 million) in total online buyers [10] There was a 19 percent increase compared to the year before. Also, with the ongoing COVID-19 pandemic, there was a 50% reduction in people that went in-store shopping for Black Friday compared to 2019, while online sales increased 22%. [11]
As expected, other countries that also participate in Black Friday have seen the trend of transitioning from in-store Black Friday shopping to online. This is particularly evident in Israel, Europe, and Canada.
Black Friday is the biggest shopping day in Canada, surpassing Cyber Monday by 11 percent. Similar to the United States, the largest percentage of consumer purchases is in electronics. The second largest buying category, one that has become increasingly popular to buy online - is fashion. This is important to be noted as fashion has always been primarily bought in-store. As of 2019, there was an approximate equal number of shoppers who took Black Friday online and in-store. However, experts are reasonable to predict that there will be a larger gap in online versus in store shopping for 2020 with COVID-19. [12]
Online sales on black Friday in Europe rose significantly in the years before the COVID-19 pandemic. In 2020, popular shopping categories included technology, health and fitness products, and kitchen appliances. [13]
Black Friday has also become the biggest day for online shopping in Israel. Local retailers prepare weeks ahead for heavily increased online activity in the country. Increases in orders from the US has caused almost half of all canceled orders to be due to high shipping costs. The largest problem with the increased online sales for Israel is that it also attracts a large numbers of scammers, which has become an ongoing problem with big online shopping days in Israel. [14]
Boxing Day is a holiday celebrated after Christmas Day, occurring on the second day of Christmastide. Boxing Day was once a day to donate gifts to those in need, but it has evolved to become a part of Christmas festivities, with many people choosing to shop for deals on Boxing Day. It originated in the United Kingdom and is celebrated in several Commonwealth nations. The attached bank holiday or public holiday may take place on 27 or 28 December if necessary to ensure it falls on a weekday. Boxing Day is also concurrent with the Christian festival Saint Stephen's Day.
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers.
Sears, Roebuck and Co., commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail ordering catalog company migrating to opening retail locations in 1925, the first in Chicago. Through the 1980s, Sears was the largest retailer in the United States. In 2005, the company was bought by the management of the American big box discount chain Kmart, which upon completion of the merger, formed Sears Holdings. In 2018, it was the 31st-largest. After several years of declining sales, Sears's parent company filed for Chapter 11 bankruptcy on October 15, 2018. It announced on January 16, 2019, that it had won its bankruptcy auction, and that a reduced number of 425 stores would remain open, including 223 Sears stores.
Black Friday is the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season and is the busiest shopping day of the year in the United States. Many stores offer highly promoted sales at heavily discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving. Some stores' sales continue to Monday or for a week.
Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a mail-order business and later a department store chain that operated between 1872 and 2001. The current Montgomery Ward Inc. is an online shopping and mail-order catalog retailer that started several years after the original Montgomery Ward shut down.
Caldor, Inc. was a discount department store chain founded in 1951 by husband and wife Carl and Dorothy Bennett. Referred to by many as "the Bloomingdale's of discounting," Caldor grew from a second story "Walk-Up-&-Save" operation in Port Chester, New York, into a regional retailing giant. Its stores were earning over $1 billion in sales by the time Carl Bennett retired in 1985, by which time Caldor was a subsidiary of Associated Dry Goods.
Comet Electricals Limited, trading as Comet, is an online electrical retail chain based in the United Kingdom. The company sells consumer electronics and white goods, along with related products and services. Its predecessor, under the same brand name, pioneered the concept of the out-of-town discount warehouse in the United Kingdom.
Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled "Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year." Cyber Monday takes place the Monday after Thanksgiving; the date falls between November 26 and December 2, depending on the year.
K·B Toys was an American chain of mall-based retail toy stores. The company was founded in 1922 as Kaufman Brothers, a wholesale candy store. The company opened a wholesale toy store in 1946, and ended its candy wholesales two years later to emphasize its toy products. Retail sales began during the 1970s, using the name Kay-Bee Toy & Hobby.
A closeout or clearance sale is a discount sale of inventory either by retail or wholesale. It may be that a product is not selling well, or that the retailer is closing because of relocation, a fire, over-ordering, or especially because of bankruptcy. In the latter case, it is usually known as a going-out-of-business sale or liquidation sale, and is part of the process of liquidation. A hail sale is a closeout at a car dealership after hail damage.
The history of Walmart, an American discount department store chain, began in 1950 when businessman Sam Walton purchased a store from Luther E. Harrison in Oklahoma City, Oklahoma, and opened Walton's 5 & 10. The Walmart chain proper was founded in 1962 with a single store in Rogers, Arkansas, expanding inside Oklahoma by 1968 and throughout the rest of the Southern United States by the 1980s, ultimately operating a store in every state of the United States, plus its first stores in Canada, by 1995. The expansion was largely fueled by new store construction, although the chains Mohr-Value and Kuhn's Big K were also acquired.
The Christmas season or the festive season; also known as the holiday season or the holidays, is an annual period generally spanning from late November or December to early January. Incorporating Christmas Day and New Year's Day, the various celebrations during this time create a peak season for the retail sector extending to the end of the period. Christmas window displays and Christmas tree lighting ceremonies are customary traditions in various locales.
In retail, a doorbuster or door crasher deal is an offer that is handed out early into the business's opening hours; this offer almost always is promoting a good in limited supply. These deals are designed to attract large numbers of shoppers into the business.
Super Saturday or Panic Saturday is the last Saturday before Christmas or Christmas Eve, and is a major day of revenue for American retailers, marking the end of the shopping season which begins on Black Friday. Super Saturday targets last-minute shoppers. Typically the day is ridden with one-day sales in an effort to accrue more revenue than any other day in the Christmas and holiday season. The date is slightly more likely to fall on December 22, 19, or 17, than on December 21 or 20 (57), and slightly less likely to occur on December 23 or 18 (56). On years when Christmas falls on a Sunday, Super Saturday is officially on December 17 instead of December 24 even though the last Saturday before Christmas is December 24.
Small Business Saturday is a marketing initiative created and promoted by American Express to encourage holiday shopping on the Saturday after Thanksgiving in the United States, during one of the busiest shopping periods of the year. This Saturday is always the last one in November, so it falls between November 24 and November 30.
Free Shipping Day is a one-day event held annually in mid-December. On the promotional holiday, consumers can shop from both large and small online merchants that offer free shipping with guaranteed delivery by Christmas Eve.
Sears Holdings Corporation was an American holding company headquartered in Hoffman Estates, Illinois. It was the parent company of the chain stores Kmart and Sears and was founded after the former purchased the latter in 2005. It was the 20th-largest retailing company in the United States in 2015. It filed for Chapter 11 bankruptcy on October 15, 2018, and sold its assets to ESL Investments in 2019. The new owner moved Sears assets to its newly formed subsidiary Transformco and after that, Sears Holdings Corporation was closed.
The Great Online Shopping Festival (GOSF) was an online shopping event created by Google India on 12 December 2012 in collaboration with a number of Indian online shopping portals. The concept of the GOSF was that the online shopping sites would give heavy discounts for one day, in order to promote their sales. In November 2015, Google announced that the event would not be repeated.
The economics of Christmas are significant because Christmas is typically a high-volume selling season for goods suppliers around the world. Sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate. In the U.S., the "Christmas shopping season" starts as early as October. In Canada, merchants begin advertising campaigns just before Halloween, and step up their marketing following Remembrance Day on 11 November. In the UK and Ireland, the Christmas shopping season starts from mid-November, around the time when high street Christmas lights are turned on. In the United States, it has been calculated that about one fifth of retail sales to one quarter of all personal spending takes place during the Christmas/holiday shopping season. Figures from the U.S. Census Bureau reveal that expenditure in department stores nationwide rose from $20.8 billion in November 2004 to $31.9 billion in December 2004, an increase of 54 percent. In other sectors, the pre-Christmas increase in spending was even greater, due to a November through December buying surge of 100% in bookstores and 170% in jewelry stores. In the same year employment in American retail stores rose from 1.6 million to 1.8 million in the two months leading up to Christmas. This means that while consumers might spend more during this season, they also are given increased employment opportunities as sales rise to meet the increased demand.
The history of Target Corporation first began in 1902 by George Dayton. The company was originally named Goodfellow Dry Goods in June 1902 before being renamed the Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910. The first Target store opened in Roseville, Minnesota in 1962, while the parent company was renamed the Dayton Corporation in 1967. It became the Dayton-Hudson Corporation after merging with the J.L. Hudson Company in 1969 and held ownership of several department store chains including Dayton's, Hudson's, Marshall Field's, and Mervyn's. In 2000, the Dayton-Hudson Corporation was renamed to Target Corporation.