Billboard hacking

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Billboard hacking or billboard hijacking is the practice of altering a billboard without the consent of the owner. It may involve physically pasting new media over the existing image, [1] or hacking into the system used to control electronic billboard displays. The aim is to replace the programmed video with a different video or image. The replaced media may be displayed for various reasons, including culture jamming, shock value, promotion, activism, [2] political propaganda, [3] or simply to amuse viewers.

Contents

History

Billboard hacking started when commercial messages appeared in public space. In the first centuries BC, inscriptions promoting gladiatorial battles on the houses of the wealthiest in Pompeii commonly encountered passers-by who would inscribe their own humorous or insulting responses. [4] The commercialisation of paint markers and spray paint in the 1960s helped popularise the practice. During May 1968 protests in Paris, protesters wrote over billboards to give voice to their messages. [5]

A decade later, the first collectives of billboard hackers emerged. In San Francisco, the Billboard Liberation Front altered the meaning of a diverse range of billboards by selectively adding or removing words. In Sydney, the Billboard Utilising Graffitists Against Unhealthy Promotions, a collective of activists and medical professionals, used spray paint to alter the words and images of billboards promoting cigarettes and alcohol. [6] In 1984, the art collective Frères Ripoulain collaborated with the American artist Keith Haring to paint over billboards on the platform of Metro Dupleix in Paris. The action is followed by an illicit exhibition on the platform.

Self-promotion

A Russian daredevil group called Ontheroofs hacked into a billboard atop a skyscraper in Hong Kong, causing it to display the name of their organization, a video of a previous climb up the then unfinished Shanghai Tower, and the words "What's Up Hong Kong". [7]

Two college students in Belgrade, Serbia hacked into a billboard and then contacted the owner describing the vulnerability. The hack allowed them to play Space Invaders and then display "Hacked4Fun". The students were thanked by the owner for pointing out the vulnerability and each given an iPad Mini. [8] [9]

In Republic Square, Belgrade, Serbia, hackers caused a billboard to display an advertisement for The Pirate Bay which read "First they ignore you, then they laugh at you, then they fight you, then you win." [10]

Activism

A billboard hijacked by the Billboard Liberation Front Billboard liberation front santa cruz.jpg
A billboard hijacked by the Billboard Liberation Front

A group named "Brandalism" has been hacking European billboards since 2012. Around November 2015, just prior to the Paris climate talks (COP21), street artists joined with this group and gained control of around 600 billboards around Paris making display the message "We'll keep on bribing politicians and emitting greenhouse gases" and a Volkswagen promotion reading "We're sorry that we got caught." [11] [12]

In London, students recreated film posters with black leads and installed them in bus shelter advertising spaces. These posters sought to highlight the lack of black representation in popular culture. [13]

Depending on the circumstances, billboard hacking may be illegal. The FBI opened an investigation following the display of the obscene Goatse image on a billboard in Buckhead, Atlanta. [14] [15] In another instance, one man was sentenced to 18 months in prison for displaying pornography on a Moscow billboard. [16] Non-electronic billboard hacks have rarely led to arrests. [17] One study warned corporate clients that attempts to prosecute billboard hackers would likely cause more bad publicity than the original offence, and suggested the best response may be to "address any criticisms raised." [18]

Methods

An example of hijacking using detournement Its a bore.jpg
An example of hijacking using détournement

Control over the display of electronic billboards may be achieved by hacking. One possible way of doing this is by knowing the default password provided by the manufacturer as the customer may neglect to choose a new one. Another way of doing this is through SQL Injection. Manufacturers increasingly try to prevent billboard hacking by installing CCTV cameras or embedding anti-hacking features into the software and hardware of the billboard. [19]

With non-electronic billboards, the image may simply be pasted over with a new image, or, the original image modified using the technique of détournement. [20]

See also

Related Research Articles

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<span class="mw-page-title-main">Détournement</span> Artistic style

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<span class="mw-page-title-main">Billboard Utilising Graffitists Against Unhealthy Promotions</span> Australian artistic movement practicing defacement of billboards

Billboard Utilising Graffitists Against Unhealthy Promotions, or B.U.G.A.U.P. is an Australian subvertising artistic movement. It practices billboard hijacking using détournement or modification with graffiti of such billboard advertising that promotes something that is deemed unhealthy.

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Andrew Alan Escher Auernheimer, best known by his pseudonym weev, is an American computer hacker and professional Internet troll. Affiliated with the alt-right, he has been described as a neo-Nazi, white supremacist, and antisemitic conspiracy theorist. He has used many aliases when he has contacted the media, but most sources state that his real first name is Andrew.

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<span class="mw-page-title-main">Goatse Security</span> Hacker group

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<span class="mw-page-title-main">Culture jamming</span> Form of protest to subvert media culture

Culture jamming is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society.

<span class="mw-page-title-main">Syrian Electronic Army</span> Hacker group affiliated with the Syrian government

The Syrian Electronic Army is a group of computer hackers which first surfaced online in 2011 to support the government of Syrian President Bashar al-Assad. Using spamming, website defacement, malware, phishing, and denial-of-service attacks, it has targeted terrorist organizations, political opposition groups, western news outlets, human rights groups and websites that are seemingly neutral to the Syrian conflict. It has also hacked government websites in the Middle East and Europe, as well as US defense contractors. As of 2011, the SEA has been "the first Arab country to have a public Internet Army hosted on its national networks to openly launch cyber attacks on its enemies".

Brandalism is an activist artist collective founded in 2012 in the United Kingdom which engages in subvertising, culture jamming, and protest art. Brandalism uses subvertising to alter and critique corporate advertising by creating parodies or spoofs to replace ads in public areas. The art is typically intended to draw attention to political and social issues such as consumerism and the environment. Advertisements produced by the Brandalism movement are silk screen printed artworks, and may take the form of a new image, or a satirical alteration to an existing image, icon or logo. The advertisements are often pasted over billboards, or propped under the glass of roadside advertising spaces.

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References

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  5. Michel, Jean-Jacques; Schwach, Victor (1973). "Le détournement d'affiches". Communication & Langages. 18 (1): 111–122. doi:10.3406/colan.1973.4014.
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  7. McKirdy, Euan (18 October 2014). "On the Roofs climbers scale new heights". CNN. Retrieved 22 July 2017.
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  9. Farivar, Cyrus (14 March 2013). "Hackers play Space Invaders on Belgrade billboard, get rewarded with iPads". Ars Technica. Retrieved 6 May 2016.
  10. Healey, Nic (12 March 2013). "Pirate Bay 'ad' shown on hacked billboard". CNET. CBS Interactive. Retrieved 6 May 2016.
  11. Metcalfe, John (30 November 2015). "Activist-Artists Hack 600 Paris Billboards With Climate Messages for COP21". CityLab. The Atlantic Monthly Group. Retrieved 6 May 2016.
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  13. Kieron Monks (23 March 2018). "'Subvertising' hackers are using street ads to protest". CNN. Retrieved 15 August 2020.
  14. Koebler, Jason (15 May 2016). "Someone Hacked a Billboard in Atlanta to Display Goatse". Motherboard. Retrieved 6 May 2016.
  15. Cluley, Graham (21 May 2015). "Hackers plant obscene image on electronic billboard in Atlanta". Graham Cluley. Cluley Associates. Retrieved 5 May 2016.
  16. Chan, Casey (24 March 2016). "A Man Is Going to Prison for Hacking a Billboard to Play Porn (NSFW)". Gizmodo. Gawker Media. Retrieved 6 May 2016.
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  19. Dekeyser, Thomas (1 October 2018). "The material geographies of advertising: Concrete objects, affective affordance and urban space". Environment and Planning A: Economy and Space. 50 (7): 1425–1442. Bibcode:2018EnPlA..50.1425D. doi:10.1177/0308518X18780374. ISSN   0308-518X. S2CID   158657199.
  20. Brandalism (December 2016). "Subvertising manual: what you need and how to do it" (PDF). Brandalism. Archived (PDF) from the original on 28 July 2018.