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Billboard hacking or billboard hijacking is the practice of altering a billboard without the consent of the owner. It may involve physically pasting new media over the existing image, [1] or hacking into the system used to control electronic billboard displays. The aim is to replace the programmed video with a different video or image. The replaced media may be displayed for various reasons, including culture jamming, shock value, promotion, activism, [2] political propaganda, [3] or simply to amuse viewers.
Billboard hacking started when commercial messages appeared in public space. In the first centuries BC, inscriptions promoting gladiatorial battles on the houses of the wealthiest in Pompeii commonly encountered passers-by who would inscribe their own humorous or insulting responses. [4] The commercialisation of paint markers and spray paint in the 1960s helped popularise the practice. During May 1968 protests in Paris, protesters wrote over billboards to give voice to their messages. [5]
A decade later, the first collectives of billboard hackers emerged. In San Francisco, the Billboard Liberation Front altered the meaning of a diverse range of billboards by selectively adding or removing words. In Sydney, the Billboard Utilising Graffitists Against Unhealthy Promotions, a collective of activists and medical professionals, used spray paint to alter the words and images of billboards promoting cigarettes and alcohol. [6] In 1984, the art collective Frères Ripoulain collaborated with the American artist Keith Haring to paint over billboards on the platform of Metro Dupleix in Paris. The action is followed by an illicit exhibition on the platform.
A Russian daredevil group called Ontheroofs hacked into a billboard atop a skyscraper in Hong Kong, causing it to display the name of their organization, a video of a previous climb up the then unfinished Shanghai Tower, and the words "What's Up Hong Kong". [7]
Two college students in Belgrade, Serbia hacked into a billboard and then contacted the owner describing the vulnerability. The hack allowed them to play Space Invaders and then display "Hacked4Fun". The students were thanked by the owner for pointing out the vulnerability and each given an iPad Mini. [8] [9]
In Republic Square, Belgrade, Serbia, hackers caused a billboard to display an advertisement for The Pirate Bay which read "First they ignore you, then they laugh at you, then they fight you, then you win." [10]
A group named "Brandalism" has been hacking European billboards since 2012. Around November 2015, just prior to the Paris climate talks (COP21), street artists joined with this group and gained control of around 600 billboards around Paris making display the message "We'll keep on bribing politicians and emitting greenhouse gases" and a Volkswagen promotion reading "We're sorry that we got caught." [11] [12]
In London, students recreated film posters with black leads and installed them in bus shelter advertising spaces. These posters sought to highlight the lack of black representation in popular culture. [13]
Depending on the circumstances, billboard hacking may be illegal. The FBI opened an investigation following the display of the obscene Goatse image on a billboard in Buckhead, Atlanta. [14] [15] In another instance, one man was sentenced to 18 months in prison for displaying pornography on a Moscow billboard. [16] Non-electronic billboard hacks have rarely led to arrests. [17] One study warned corporate clients that attempts to prosecute billboard hackers would likely cause more bad publicity than the original offence, and suggested the best response may be to "address any criticisms raised." [18]
Control over the display of electronic billboards may be achieved by hacking. One possible way of doing this is by knowing the default password provided by the manufacturer as the customer may neglect to choose a new one. Another way of doing this is through SQL Injection. Manufacturers increasingly try to prevent billboard hacking by installing CCTV cameras or embedding anti-hacking features into the software and hardware of the billboard. [19]
With non-electronic billboards, the image may simply be pasted over with a new image, or, the original image modified using the technique of détournement. [20]
Graffiti is writing or drawings made on a wall or other surface, usually without permission and within public view. Graffiti ranges from simple written "monikers" to elaborate wall paintings, and has existed since ancient times, with examples dating back to ancient Egypt, ancient Greece, and the Roman Empire.
A shock site is a website that is intended to be offensive or disturbing to its viewers, though it can also contain elements of humor or evoke sexual arousal. Shock-oriented websites generally contain material that is pornographic, scatological, racist, antisemitic, sexist, graphically violent, insulting, vulgar, profane, or otherwise of some other provocative nature. Websites that are primarily fixated on real death and graphic violence are particularly referred to as gore sites. Some shock sites display a single picture, animation, video clip or small gallery, and are circulated via email or disguised in posts to discussion sites as a prank. Steven Jones distinguishes these sites from those that collect galleries where users search for shocking content, such as Rotten.com. Gallery sites can contain beheadings, execution, electrocution, suicide, murder, stoning, torching, police brutality, hangings, terrorism, cartel violence, drowning, vehicular accidents, war victims, rape, necrophilia, genital mutilation and other sexual crimes.
A détournement, meaning "rerouting, hijacking" in French, is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI), that was defined in the SI's inaugural 1958 journal as "[t]he integration of present or past artistic productions into a superior construction of a milieu. In this sense there can be no situationist painting or music, but only a situationist use of those means. In a more elementary sense, détournement within the old cultural spheres is a method of propaganda, a method which reveals the wearing out and loss of importance of those spheres."
Subvertising is the practice of making spoofs or parodies of corporate and political advertisements. The cultural critic Mark Dery coined the term in 1991. Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction. According to author Naomi Klein, subvertising offers a way of speaking back to advertising, ‘forcing a dialogue where before there was only a declaration.’ They may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner.
goatse.cx, often spelled without the .cx top-level domain as Goatse, is an internet domain that originally housed an Internet shock site. Its front page featured a picture entitled hello.jpg, showing a close-up of a hunched-over naked man using both hands to stretch open his anus and expose his red rectum lit by the camera flash.
A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
Guerrilla art is a street art movement that first emerged in the UK, but has since spread around the world and is now established in most countries that already had developed graffiti scenes. In fact, it owes so much to the early graffiti movement, in the United States guerrilla art is still referred to as 'post-graffiti art'.
B3ta is a popular British website, described as a "puerile digital arts community" by The Guardian. It was founded in 2001 by Rob Manuel, Denise Wilton and Cal Henderson.
The Billboard Liberation Front practices culture jamming via altering billboards by changing key words to radically alter the message, often to an anti-corporate message. It started in San Francisco in 1977.
Billboard Utilising Graffitists Against Unhealthy Promotions, or B.U.G.A.U.P. is an Australian subvertising artistic movement. It practices billboard hijacking using détournement or modification with graffiti of such billboard advertising that promotes something that is deemed unhealthy.
Graham Cluley is a British security blogger and the author of grahamcluley.com, a daily blog on the latest computer security news, opinion, and advice.
A number of words and phrases that have come to describe different styles and aspects of graffiti and its subculture. Like other jargon and colloquialisms, some of these terms may vary regionally, taking on different meanings across different cities and countries. The following terminology originates primarily in the United States.
A broadcast signal intrusion is the hijacking of broadcast signals of radio, television stations, cable television broadcast feeds or satellite signals without permission or licence. Hijacking incidents have involved local TV and radio stations as well as cable and national networks.
Andrew Alan Escher Auernheimer, best known by his pseudonym weev, is an American computer hacker and professional Internet troll. Affiliated with the alt-right, he has been described as a neo-Nazi, white supremacist, and antisemitic conspiracy theorist. He has used many aliases when he has contacted the media, but most sources state that his real first name is Andrew.
The Gay Nigger Association of America (GNAA) was an internet trolling group. They targeted several prominent websites and internet personalities including Slashdot, Wikipedia, CNN, Barack Obama, Alex Jones, and prominent members of the blogosphere. They also released software products, and leaked screenshots and information about upcoming operating systems. In addition, they maintained a software repository and a wiki-based site dedicated to internet commentary.
Goatse Security (GoatSec) was a loose-knit, nine-person grey hat hacker group that specialized in uncovering security flaws. It was a division of the anti-blogging Internet trolling organization known as the Gay Nigger Association of America (GNAA). The group derives its name from the Goatse.cx shock site, and it chose "Gaping Holes Exposed" as its slogan. The website has been abandoned without an update since May 2014.
Culture jamming is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society.
The Syrian Electronic Army is a group of computer hackers which first surfaced online in 2011 to support the government of Syrian President Bashar al-Assad. Using spamming, website defacement, malware, phishing, and denial-of-service attacks, it has targeted terrorist organizations, political opposition groups, western news outlets, human rights groups and websites that are seemingly neutral to the Syrian conflict. It has also hacked government websites in the Middle East and Europe, as well as US defense contractors. As of 2011, the SEA has been "the first Arab country to have a public Internet Army hosted on its national networks to openly launch cyber attacks on its enemies".
Brandalism is an activist artist collective founded in 2012 in the United Kingdom which engages in subvertising, culture jamming, and protest art. Brandalism uses subvertising to alter and critique corporate advertising by creating parodies or spoofs to replace ads in public areas. The art is typically intended to draw attention to political and social issues such as consumerism and the environment. Advertisements produced by the Brandalism movement are silk screen printed artworks, and may take the form of a new image, or a satirical alteration to an existing image, icon or logo. The advertisements are often pasted over billboards, or propped under the glass of roadside advertising spaces.
William Snow otherwise known as Bill or Billy was an anti-smoking activist, a co-founder of BUGA UP and contributor to the banning of tobacco advertising and the realisation of a smoke-free environment in Australia. In addition to his anti-smoking activities, he was an avid campaigner against nuclear weapons and destruction of the environment and was a strong supporter of Aboriginal Rights. Bill died of a ruptured aorta on 8 March, 2018. He is survived by his daughter Emily and his sisters Dorothy and Joan.