Assemblage refers to a text "built primarily and explicitly from existing texts to solve a writing or communication problem in a new context". [1] The concept was first proposed by Johndan Johnson-Eilola (author of Datacloud ) and Stuart Selber in the journal Computers & Composition in 2007. The notion of assemblages builds on remix and remix practices, which blur distinctions between invented and borrowed work. This idea predates modernism, with the quote by Edgar Allan Poe, "There is no greater mistake than the supposition that a true originality is a mere matter of impulse or inspiration. To originate, is carefully, patiently, and understandingly to combine." [2]
Johnson-Eilola and Selber write that assemblage is influenced by intertextuality and postmodernism. The authors discuss the intertextual nature of writing and assert that participation in existing discourse necessarily means that composition cannot occur separate from that discourse. They state that "productive participation involves appropriation and re-appropriation of the familiar" in a manner that conforms to existing discourse and audience expectations. In reference to intertextuality, Johnson-Eilola and Selber cite The Social Life of Information by John Seely Brown and Paul Duguid. [3] In this book Brown and Duguid state that the meaning of and use for a text is directly influenced both by its source texts and the broader textual context in which it participates. Building upon this notion, Johnson-Eilola and Selber position assemblage as a style of composition situated within postmodernism. They state that "in a general sense, postmodern theories, and following them, cultural studies, offer a useful way of understanding assemblages (and the related process of remixing) as simultaneously social and textual structures." Johnson-Eilola and Selber suggest that texts should always be treated as assemblages since composition is often highly intertextual.
Johnson-Eilola and Selber believe that composition should be undertaken as a problem solving activity rather than a demonstration of original ideas. They write that "writing situations are, at base, problem-solving situations in one way or another," and offer assemblage as a form of problem solving that can be used alongside the creation of original text. Michael J. Michaud writes that "assemblages are ubiquitous in contemporary workplaces" where problem solving is paramount because assemblage allows authors to "meet discursive needs and to get work done." [4] He further argues that students with workplace experience often transfer assemblage writing into the composition classroom. Assemblage allows such authors to alter existing texts and combine them with original work in order to meet the demands of a writing situation or problem.
The idea of assemblages is closely tied to the practice of remix. Remix, originally referring to a reworked song, has been extended to describe any significant alteration of media, most commonly film and literature. Johnson-Eilola and Selber claim that remix "can aid invention, leverage intellectual and physical resources, and dramatize the social dimensions of composing." However, they also recognize that "remixing as a form of composition inhabits a contested terrain of creativity, intellectual property, authorship, corporate ownership, and power." While the practice of remixing is often marked by legal issues, the authors acknowledge that remix is nevertheless becoming an increasingly common creative form.
While assemblage is closely tied to remix, there are distinctions between the two. In discussing models of writing, Liane Robertson, Kara Taczak, and Kathleen Blake Yancey describe remix models of writing as "prior knowledge revised synthetically to incorporate new concepts and practices into the prior model of writing." [5] In contrast, they define assemblage models as “grafting...isolated ‘bits’ of learning onto [a] prior structure without either recognition of differences between prior and current writing conceptions and tasks or synthesis of them." While a remix is a synthesis or incorporation of elements, an assemblage is a combination in which there are recognizable boundaries between elements.
Assemblage and remix are also related to articulation. The sociological practice of articulation, as described by Antonio Gramsci and Stuart Hall, among others, refers to the appropriation of elements of culture by various social groups. [6] Johnson-Eilola and Selber connect assemblage, remix, and articulation as examples of meaning being situated in a specific material and social context.
A central characteristic of assemblages is the challenge to established notions of originality. Johnson-Eilola and Selber claim that the traditional distinction between original and plagiarized work is that original work is superior in terms of creative effort and is not derivative. They further assert that such a distinction is based upon outdated notions of "the lone genius" and is no longer practical in an academic setting. While they concede that "teachers no longer evaluate writing completely as an isolated, decontextualized artifact," Johnson-Eilola and Selber maintain "at least one set of social forces suggests to students that using citations and quotations from source materials will be valued less than their own original text, a situation that may encourage them to conceal their sources." While the current system of academic evaluation allows, and actually calls, for citation of source materials, Johnson-Eilola and Selber find that the placement of value on original work encourages students to hide sources in an attempt to demonstrate original thought. The emphasis on original work, according to Johnson-Eilola and Selber, may actually contribute to plagiarism. The authors believe that the emphasis on original work is unnecessary because "rhetorical purposes can be addressed in context by either original or borrowed/quoted texts without a hierarchy of distinction between the two."
Johnson-Eilola and Selber assert that despite shifting attitudes in academia, work produced by students at the scholastic and collegiate level is still evaluated in terms of its originality. They find fault with the current evaluative process for two reasons. First, the authors find that evaluating students for their originality is "increasingly unrealistic in our postmodern age" as this method is based on antiquated ideas of creativity. Second, they treat the idea of isolating a student's unique composition from the inspiring source materials as unrealistic and futile. For Johnson-Eilola and Selber, the ability to effectively contribute to academic or social discourse is what makes an assemblage valuable, not its "originality." Rather than claiming originality is not to be valued, the authors see it as fundamentally problematic and misleading as an evaluative concept. They suggest that academic evaluation be reconsidered with a new emphasis on affect: "What if the 'final' product a student produces—a text—is not concerned with original words or images on a page or screen but concerned primarily with assemblages of parts? Importantly, in this reconception, the assemblages do not distinguish primarily between which parts are supposed to be original and which have been found and gathered from someplace else; assemblages are interested in what works, what has social effects." In this model, the role of intertextuality is recognized as central to the composition of "new" material.
In support for their argument against the traditional view of plagiarism, Johnson-Eilola and Selber cite current critiques from other scholars. They refer to Price, who argued that plagiarism cannot be defined as a single concept, but is dependent upon the cultural practice and conventions in a given situation. [7] They also acknowledge a presentation given by James Porter in 2006 at CCCC. In his presentation Porter described how plagiarism is sometimes encouraged in the academic community, offering examples of "ways teachers plagiarize all the time—among them, sharing syllabi (with plagiarized plagiarism statements!), using boilerplate text for administrative documents, and failing to acknowledge the bibliographic work of others." [8] Johnson-Eilola and Selber also refer to a 1993 article by Rebecca Moore Howard on "patchwriting," which describes a technique used by new authors. Patchwriting "involves copying from a source text then deleting some words, altering grammatical structures, or plugging in one-to-one synonym-substitutes." [9] This technique can traditionally be viewed as a form of plagiarism, but it is also considered useful for learning how to communicate within expert discourse. Johnson-Eilola and Selber reference patchwriting in an attempt to demonstrate the practical uses of otherwise "plagiaristic" practices, not to establish a connection between patchwriting and assemblage. While patchwriting can be a useful learning tool, it is completely distinct from assemblage. Assemblage is more than the systematic replacement of like terms and is closer to the artistic style of collage.
Paradox, a cut up collage assembled from words and phrases cut from magazines and glued together to form a picture of Abraham Lincoln being assassinated at Ford's Theater.
Postmodern art is a body of art movements that sought to contradict some aspects of modernism or some aspects that emerged or developed in its aftermath. In general, movements such as intermedia, installation art, conceptual art and multimedia, particularly involving video are described as postmodern.
Criticism is the construction of a judgement about the negative qualities of someone or something. Criticism can range from impromptu comments to a written detailed response. Criticism falls into several overlapping types including "theoretical, practical, impressionistic, affective, prescriptive, or descriptive".
Critique is a method of disciplined, systematic study of a written or oral discourse. Although critique is commonly understood as fault finding and negative judgment, it can also involve merit recognition, and in the philosophical tradition it also means a methodical practice of doubt. The contemporary sense of critique has been largely influenced by the Enlightenment critique of prejudice and authority, which championed the emancipation and autonomy from religious and political authorities.
In the philosophy of language and speech acts theory, performative utterances are sentences which not only describe a given reality, but also change the social reality they are describing.
Intertextuality is the shaping of a text's meaning by another text, either through deliberate compositional strategies such as quotation, allusion, calque, plagiarism, translation, pastiche or parody, or by interconnections between similar or related works perceived by an audience or reader of the text. These references are sometimes made deliberately and depend on a reader's prior knowledge and understanding of the referent, but the effect of intertextuality is not always intentional and is sometimes inadvertent. Often associated with strategies employed by writers working in imaginative registers, intertextuality may now be understood as intrinsic to any text.
Discourse analysis (DA), or discourse studies, is an approach to the analysis of written, vocal, or sign language use, or any significant semiotic event.
Academic dishonesty, academic misconduct,academic fraud and academic integrity are related concepts that refer to various actions on the part of students that go against the expected norms of a school, university or other learning institution. Definitions of academic misconduct are usually outlined in institutional policies. Therefore, academic dishonesty consists of many different categories of behaviour, as opposed to being a singular concept.
Academic writing or scholarly writing is nonfiction writing produced as part of academic work in accordance with the standards and disciplines of each academic subject, including reports on empirical fieldwork or research in facilities for the natural sciences or social sciences, monographs in which scholars analyze culture, propose new theories, or develop interpretations from archives, as well as undergraduate versions of all of these.
Turnitin is an Internet-based plagiarism detection service run by the American company Turnitin, LLC, a subsidiary of Advance Publications.
Cognitive apprenticeship is a theory that emphasizes the importance of the process in which a master of a skill teaches that skill to an apprentice.
Digital rhetoric can be generally defined as communication that exists in the digital sphere. As such, digital rhetoric can be expressed in many different forms —including but not limited to text, images, videos, and software. Due to the increasingly mediated nature of our contemporary society, there are no longer clear distinctions between digital and non-digital environments. This has led to an expansion of the scope of digital rhetoric to account for the increased fluidity with which humans interact with technology.
Composition studies is the professional field of writing, research, and instruction, focusing especially on writing at the college level in the United States. The flagship national organization for this field is the Conference on College Composition and Communication.
Contrastive rhetoric is the study of how a person's first language and his or her culture influence writing in a second language or how a common language is used among different cultures. The term was first coined by the American applied linguist Robert Kaplan in 1966 to denote eclecticism and subsequent growth of collective knowledge in certain languages. It was widely expanded from 1996 to today by Finnish-born, US-based applied linguist Ulla Connor, among others. Since its inception the area of study has had a significant impact on the exploration of intercultural discourse structures that extend beyond the target language's native forms of discourse organization. The field brought attention to cultural and associated linguistic habits in expression of English language. This acceptance of dialect geography was especially welcomed in the United States on ESL instruction, as an emphasis on particular style in spoken-language and writing skills was previously dominated in both English as a second language (ESL) and English as a foreign language (EFL) classes.
Commonly called new media theory or media-centered theory of composition, stems from the rise of computers as word processing tools. Media theorists now also examine the rhetorical strengths and weakness of different media, and the implications these have for literacy, author, and reader.
Plagiarism is the fraudulent representation of another person's language, thoughts, ideas, or expressions as one's own original work. Although precise definitions vary, depending on the institution, such representations are generally considered to violate academic integrity and journalistic ethics as well as social norms of learning, teaching, research, fairness, respect, and responsibility in many cultures. It is subject to sanctions such as penalties, suspension, expulsion from school or work, substantial fines, and even imprisonment.
Internet Invention is a book by Gregory Ulmer. The book describes Ulmer's definition of "electracy" and leads readers through activities that ask them to examine their interactions with four discourses, which Ulmer labels career, family, entertainment, and community.
Allegations regarding Hassan Rouhani's plagiarism were first raised in 2013 when it was claimed that he had probably "lifted" sentences from a book by Afghan author, Mohammad Hashim Kamali. Glasgow Caledonian University, Rouhani's graduation school, argued that the sentences were both cited properly. The issue was raised again amid 2017 Iranian presidential election when a student campaign claimed that they had for the first time investigated Rouhani's whole thesis using plagiarism detection tool iThenticate and that chapters one through four of Rouhani's thesis had been plagiarized at least 39%, 43%, 40% and 82%, respectively. Ayatollah Ali Akbar Kalantari, a member of Assembly of Experts, Shiraz University faculty member and one of the alleged victims, said that "major segments" of Chapter 4 of Rouhani's thesis had been translated from his book without being referenced.
An adaptation is a transfer of a work of art from one style, culture or medium to another.
Feminist rhetoric emphasizes the narratives of all demographics, including women and other marginalized groups, into the consideration or practice of rhetoric. Feminist rhetoric does not focus exclusively on the rhetoric of women or feminists, but instead prioritizes the feminist principles of inclusivity, community, and equality over the classic, patriarchal model of persuasion that ultimately separates people from their own experience. Seen as the act of producing or the study of feminist discourses, feminist rhetoric emphasizes and supports the lived experiences and histories of all living beings and in all manner of experiences, and it redefines traditional delivery sites to include the non-traditional locations such as demonstrations, letter writing, and digital processes. An important distinction is made between "feminist rhetoric" and "rhetorical feminism": rhetorical feminism is a strategy that counters traditional forms of rhetoric, favoring dialogue over monologue and seeking to redefine the way audiences define rhetorical appeals. Rhetorical feminism also values listening and silence as dynamic rhetorical practices.
Carolyn Rae Miller is SAS Institute Distinguished Professor of Rhetoric and Technical Communication Emerita at North Carolina State University. In 2006 she won the Rigo Award for Lifetime Achievement in Communication Design from the ACM-SIGDOC and in 2016 the Cheryl Geisler Award for Outstanding Mentor, the Rhetoric Society of America. She is a Fellow of the Association of Teachers of Technical Writing (1995) and of the Rhetoric Society of America (2010). Her “groundbreaking and influential article” on “Genre as Social Action” Is foundational for Rhetorical Genre Studies. Three of her articles have been identified as essential works in Technical Communication.