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Company type | Subsidiary |
---|---|
Industry | Restaurants |
Genre | Ice cream shop |
Founded | 1989Kansas City, Kansas | ;
Headquarters | |
Number of locations | 5 as of March 10,2022 [update] |
Area served | Stores in: |
Products | Ice cream, sundaes, milkshakes, smoothies and cakes |
Services | Franchise |
Parent | FAT Brands |
Website | maggiemoos.com |
MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving ice cream and other desserts. The first MaggieMoo's opened in 1989 in Kansas City, Kansas. At its peak, the brand had 400 stores and had a goal of opening over 1,000 stores. The brand's headquarters are in unincorporated Fulton County, Georgia. When MaggieMoo's was an independent company, it had its headquarters in Columbia, Maryland. It later became a franchise brand in the portfolio of Global Franchise Group, along with Marble Slab Creamery, until 2021 after Global Franchise Group was acquired by FAT Brands.
MaggieMoo's was founded in Kansas City, Kansas by Juel and Katherine Tillery. After deciding to open an ice cream store they were searching for a name. They named their store after a cow on a farm that they passed by every day whom their young daughter affectionally named "MaggieMoo". The Tillerys enjoyed great success in their initial store and began to launch a franchise program. By 1996 there were approximately 90 units open, mostly in Kansas City, and surrounding midwestern markets.
But the franchise system was undercapitalized and in need of experienced management as well as capital. The Tillerys sold the company to Richard Sharoff who was a veteran of the food and franchise industry having previously been a 30-store franchisee of Boston Market and president of Vie de France. Sharoff raised the necessary expansion capital and moved the headquarters to Columbia, Maryland, He built a team of franchise and restaurant professionals while dramatically improving the branding, store design and operating systems. [1] Sharoff engaged the marketing firm River City Studios who collaborated with Kansas City cartoonist Charlie Podrebarac to create the MaggieMoo character, logo, and the "Tail of MaggieMoo", who became the chain's "spokescow.". The franchise program enjoyed explosive growth under Sharoff's leadership and the chain celebrated its 100th unit opening in Phoenix, Arizona in 2003.
Sharoff sold his interests in the company in 2003 to his partner Stuart Olsten who then brought in Panera Bread executive John Jamison to replace Sharoff. In February 2007 the company was sold to NexCen Brands, Inc. for a reported $16 million. Global Franchise Group acquired NexCen in July 2010.
On June 28, 2021, Global Franchise Group announced that it would be acquired by FAT Brands (NASDAQ: FAT) is a leading global franchising company and owns 17 restaurant brands consisting of 2,300 units around the world including Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses. [2] The acquisition was completed in July 2021. [3] After the acquisition, MaggieMoo's scaled down its operations and most locations have been converted to Marble Slab Creamery.
The company does various charity works, under the name of their mascot, Miss Maggie Moo.
According to the company, their activities, all fronted by their mascot, include "rescuing animals with the Humane Society, raising money for the Hurricane Katrina Victims, walking in support of a cure for breast cancer, assisting schools to raise money, or helping Girl Scouts and Boy Scouts earn their badges."
Alimentation Couche-Tard Inc., or simply Couche-Tard, is a Canadian multinational operator of convenience stores. The company has 14,302 stores across Canada, the United States, Mexico, Ireland, Norway, Sweden, Denmark, Estonia, Latvia, Lithuania, Poland, Russia, Japan, China, and Indonesia. The company operates its corporate stores mainly under the Couche-Tard, Circle K, and On the Run brands but also under the affiliated brands Mac's Convenience Stores, go!, 7-jours, Dairy/Daisy Mart, Becker's and Winks.
Circle K Stores, Inc. is a chain of convenience stores that is headquartered in Tempe, Arizona, and owned by Alimentation Couche-Tard, Inc., based in Laval, Quebec, Canada. Founded in 1951 in El Paso, Texas, the company filed for bankruptcy protection in 1990 and went through several owners, before being acquired by Alimentation Couche-Tard in 2003. As of February 2020, Circle K has 9,799 stores in North America, 2,697 stores in Europe, and an additional 2,380 stores operating under franchise agreements worldwide.
Baskin-Robbins is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands. Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. Its headquarters are in Canton, Massachusetts, and shared with sibling brand Dunkin' Donuts. It is the world's largest chain of ice cream specialty stores, with more than 8,000 locations.
Round Table Pizza is a chain and franchise of pizza parlours in the Western United States. The first Round Table Pizza restaurant was opened in 1959, and the company has over 400 restaurants. The company is headquartered in Atlanta, Georgia.
Hot Dog on a Stick is a fast food company that was founded by Dave Barham in Santa Monica, California, in 1946, and later branched out into malls and shopping centers. In 2014, the company was purchased by Global Franchise Group based in Atlanta, GA. Under GFG, the brand has opened new locations across the country and moved into the franchising space.
SuperValu, Inc., was an American wholesaler and retailer of grocery products. The company, formerly headquartered in the Minneapolis suburb of Eden Prairie, Minnesota, had been in business since 1926. It is a wholly owned subsidiary of United Natural Foods (UNFI).
Payless ShoeSource Worldwide, LLC, is an international discount footwear chain. Established in 1956 by cousins Louis and Shaol Pozez, Payless was a privately held company owned by Blum Capital, and Golden Gate Capital. In 1961, it became a public company as the Volume Shoe Corporation, which merged with The May Department Stores Company in 1979. In the 1980s, Payless was widely known in the U.S. for its Pro Wings line of discount sneakers, which often had Velcro straps instead of laces. In 1996, Payless became an independent publicly held company. In 2004, Payless announced it would exit the Parade chain and would close 100 Payless Shoe outlets. On August 17, 2007, the company acquired the Stride Rite Corporation and changed its name to Collective Brands, Inc. The company had a total revenue for 2011 of US$3.4 billion. The company also has a stunt premium banner, Palessi Shoes. Payless is currently owned by a group of investors led by Alden Global Capital and Axar Capital Management.
Marble Slab Creamery is an American chain of ice cream shops owned by FAT Brands. Its corporate offices are in Atlanta, Georgia.
Yogen Früz is a Canadian chain of frozen yogurt and smoothie stores that also serves healthy alternative food products. The chain is run through company-owned, franchised, and non-traditional partnerships. The chain operates worldwide and has been rated one of the top 500 franchises for over 20 years. The global headquarters is in Markham, Ontario in the Greater Toronto Area of Canada.
Steve's Ice Cream was an ice cream brand which began as an ice-cream parlor chain owned by Steve Herrell. He opened his first establishment at 191 Elm Street in Somerville, Massachusetts in 1973. Known as the Original Steve's Ice Cream, the business introduced the concept of super-premium ice cream and customized ice cream desserts using the mix-in.
Global Franchise Group was a brand-acquisition and management firm headquartered in Atlanta, Georgia, United States. It specialized in franchising and quick-service restaurant industries. It was founded in 2010 with the acquisition of NexCen Brands' properties and was acquired by FAT Brands in July 2021.
Pretzelmaker is a chain of independently owned and operated franchised stores that specialize in hand-rolled pretzels, smoothies and cold beverages. It is a franchise brand in the portfolio of Global Franchise Group. It has more than 280 locations in the U.S. and internationally.
Great American Cookie Co., doing business as Great American Cookies, is an American chain of independently owned and operated franchised stores that specialize in gourmet cookies, especially cookie cakes. It has over 290 stores in the U.S., particularly in the Southeast as well as Puerto Rico and Guam, most commonly located in malls. The company was founded in 1977 and has its headquarters in Atlanta. It is since 2010 a franchise brand in the portfolio of Global Franchise Group.
Cold Stone Creamery, Inc. is an American international ice cream parlor chain. Headquartered in Scottsdale, Arizona, the company is owned and operated by Kahala Brands. The company's main product is premium ice cream made with approximately 12–14% butterfat, made on location and customized for patrons at time of order. Cold Stone has also expanded its menu with other ice cream-related products, including: ice cream cakes, pies, cookie sandwiches, smoothies, shakes, and iced or blended coffee drinks.
Kahala Brands is a wholly owned subsidiary of Canada-based MTY Food Group Inc. of Montreal, Quebec. Based in Scottsdale, Arizona, Kahala is one of North America's largest holding company of franchise fast food restaurant companies. In May 2016, the publicly traded Canadian MTY Food Group announced a friendly takeover deal with the Kahala Brands. MTY agreed to pay about US$300 million to acquire Kahala. The two companies generated nearly $2 billion in revenues in the previous year. Jeff Smit was chosen to lead the US operations of MTY.
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Prairie Farms Dairy is a dairy cooperative founded in Carlinville, Illinois, and now headquartered in Edwardsville, Illinois, a suburb of St. Louis. As a dairy cooperative, Prairie Farms receives milk from producers and converts it into many different products, including cheese, butter, ice cream, sour cream, cottage cheese, various dips, yogurt, and fluid milk. Prairie Farms also produces and sells juices, flavored drinks, and pre-made iced tea.
FAT Brands is an American multi-brand restaurant operator headquartered in Beverly Hills, California.
...Richard J. Sharoff bought the company. He moved the operation to Columbia...
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