The examples and perspective in this article may not represent a worldwide view of the subject.(December 2011) |
A production logo, studio logo, [1] vanity card, vanity plate, vanity logo is a logo used by movie studios and television production companies to brand what they produce and to determine the production company and the distributor of a television show or film. Production logos are usually seen at the beginning of a theatrical movie or video game (an "opening logo"), and/or at the end of a television program or TV movie (a "closing logo"). Many production logos have become famous over the years, such as the 20th Century Studios' monument and searchlights and MGM's Leo the Lion. Unlike logos for other media, production logos can take advantage of motion and synchronized sound, and almost always do.
Production logos are becoming commonplace in online video platforms such as YouTube, often as "channel" branding. Online channels may have a professional production team, or may be self-produced by an individual or a sole proprietor. The barrier to entry for professional audiovisual production is constantly falling, and the professionalism of self-produced branding now often rivals traditional production modes.
In the early days of Hollywood, production logos and brands were simple and very much like their print counterparts, usually appearing on title cards and in the opening credits. [2] The Paramount Pictures mountain logo hails from this era and originally featured no special effects. As the studios grew, more effort was put into their identities, and motion and sound began to be used. MGM and Universal were the first studios to take advantage of the new medium's possibilities, MGM first using Leo the Lion in 1924, adapted from Goldwyn Pictures, and Universal debuting their globe around the same time. RKO Radio Pictures used their rotating globe and radio transmission tower with a Morse code-beeping soundtrack as early as 1929. [3] In the 1930s, Twentieth Century Pictures introduced their futuristic "tower" logo, which had moving searchlights; it was carried over when they merged with Fox Film Corporation in 1935 and became 20th Century-Fox. The first version of Columbia's mascot used a sparkler to represent her torch, and Universal's globes could rotate.
The advent of television in the 1950s also opened the door to cel animation in production logos. Most studios had used cels for their animation departments' logos for some time by this point, but the demand for animation on TV, both as programming and for advertising, made more effects available for less money. TV itself started using logos on its programming: Desilu, Mark VII Productions and Revue Studios all had distinctive logotypes by the end of the decade, and Desilu's and Revue's were animated. By 1976, all of the major studios except Universal had switched their logos over to cel animation, and logos for smaller concerns and broadcasters were beginning to enter the computer age, using machines like Scanimate.
With the 1980s came a return to the older style of logos. Warner Bros., one of the first studios to switch to a cel-animated abstract logo, brought back their WB shield logo as a matte painting in 1984. TV logos began switching from cels and 2D computer graphics to 3D computer graphics around the same time, and by the end of the decade, the quality of 3D animation had improved to the point that cinema quality was possible. Paramount had introduced a digital-looking logo in late 1986, but only the foreground animation in their logo was computerized (the mountain backdrop was originally commissioned as a painting by the company, then a physical model made for the finished version). Universal's 1990 logo, introduced for its 75th anniversary, was pre-visualized with CG, but the actual logo was created using motion-control models. Throughout the 1990s, fully computer-generated logos increased in frequency. Disney and MGM were two of the last major studios to re-design their logos with computer animation; Disney debuted the 3D rendition of its castle logo with the release of Pirates of the Caribbean: Dead Man's Chest in 2006, [4] while MGM touched up its 1957 logo in 2012, [5] before switching to a completely computer-animated rendition by 2021. [6] Photorealistic CGI was also used in production logos, beginning with Warner Bros.' updated logo in 2021, which shows a realistic rendering of its studio lot including the iconic water tower. [7]
By 2007, almost all production logos have become produced (or edited) on computers, and have reached a level of sophistication equivalent to that of the best special effects. There are some exceptions; the Mutant Enemy "grr, argh" ID was shot using a camcorder and paper models, and the producers of South Park even recycled footage from an old Braniff Airlines ad for their "vanity" logo. Producer Chuck Lorre uses his production card to post a long essay or observation in small type which changes each week and requires pausing with a recording device to read. [8]
Video games have taken on production logos as their capabilities have increased, and most modern game consoles have startup logos in their firmware. In addition, games themselves now feature (sometimes elaborate) startup logos of both the companies that produce the games as well as the ones who develop them. Video game startup logos also frequently feature the logos of game engines or other middleware used in the games. As with films, the production logos are also used in trailers and commercials for the video games.[ citation needed ]
Many automobile manufacturers also use startup logos for their in car entertainment systems.[ citation needed ]
Animation is a filmmaking technique by which still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets (cels) to be photographed and exhibited on film. Animation has been recognized as an artistic medium, specifically within the entertainment industry. Many animations are computer animations made with computer-generated imagery (CGI). Stop motion animation, in particular claymation, has continued to exist alongside these other forms.
The golden age of American animation was a period in the history of U.S. animation that began with the popularization of sound synchronized cartoons in 1928 and gradually ended in the 1960s when theatrical animated shorts started to lose popularity to the newer medium of television. Animated media from after the golden age, especially on television, were produced on cheaper budgets and with more limited techniques between the 1960s and 1980s.
Modern animation in the United States from the late 1980s to 2004 is frequently referred to as the renaissance age of American animation. During this period, many large American entertainment companies reformed and reinvigorated their animation departments, following the dark age, and the United States had an influence on global and worldwide animation.
Walt Disney Pictures is an American film production company and subsidiary of Walt Disney Studios, a division of Disney Entertainment, which is owned by The Walt Disney Company. The studio is the flagship producer of live-action feature films within the Walt Disney Studios unit, and is based at the Walt Disney Studios in Burbank, California. Animated films produced by Walt Disney Animation Studios and Pixar Animation Studios are also released under the studio banner. Walt Disney Studios Motion Pictures distributes and markets the films produced by Walt Disney Pictures.
Hugh Harman and Rudolf Ising were an American animation team and company known for founding the Warner Bros. and Metro-Goldwyn-Mayer animation studios. In 1929, the studio was founded under the name Harman-Ising Productions, producing Looney Tunes and Merrie Melodies for Leon Schlesinger from 1930 to 1933. From 1934 to 1938, Harman-Ising produced the Happy Harmonies series, with William Hanna as their employee.
Tron is a 1982 American science fiction action adventure film written and directed by Steven Lisberger from a story by Lisberger and Bonnie MacBird. The film stars Jeff Bridges as Kevin Flynn, a computer programmer and video game developer who is transported inside the software world of a mainframe computer where he interacts with programs in his attempt to escape; it also stars Bruce Boxleitner, David Warner, Cindy Morgan, and Barnard Hughes. Tron, along with The Last Starfighter, was one of cinema's earliest films to use extensive computer-generated imagery (CGI).
While the history of animation began much earlier, this article is concerned with the development of the medium after the emergence of celluloid film in 1888, as produced for theatrical screenings, television and (non-interactive) home video.
Traditional animation is an animation technique in which each frame is drawn by hand. The technique was the dominant form of animation, until the final few years of the 20th century, when there was a shift to computer animation in the industry, specifically 3D computer animation.
Amblin' Entertainment, Inc., formerly named Amblin Productions and Steven Spielberg Productions, is an American film production company founded by director and producer Steven Spielberg, and film producers Kathleen Kennedy and Frank Marshall in 1980. Its headquarters are located in Bungalow 477 of the Universal Studios backlot in Universal City, California. It distributes all of the films from Amblin Partners under the Amblin Entertainment banner.
Walt Disney Animation Studios (WDAS), sometimes shortened to Disney Animation, is an American animation studio that creates animated features and short films for The Walt Disney Company. The studio's current production logo features a scene from its first synchronized sound cartoon, Steamboat Willie (1928). Founded on October 16, 1923, by brothers Walt Disney and Roy O. Disney after the closure of Laugh-O-Gram Studio, it is the oldest-running animation studio in the world. It is currently organized as a division of Walt Disney Studios and is headquartered at the Roy E. Disney Animation Building at the Walt Disney Studios lot in Burbank, California. Since its foundation, the studio has produced 62 feature films, from Snow White and the Seven Dwarfs (1937) to Wish (2023), and hundreds of short films.
Walt Disney Studios Motion Pictures is an American film distributor within the Disney Entertainment division of the Walt Disney Company. It handles theatrical and occasional digital distribution, marketing and promotion for films produced and released by the Walt Disney Studios, including Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, and internationally Searchlight Pictures; which operates its own autonomous theatrical distribution and marketing unit in the United States.
20th Century Home Entertainment is a home video brand label of Walt Disney Studios Home Entertainment that distributes films produced by 20th Century Studios, Searchlight Pictures, and 20th Century Animation, and television series by 20th Television, Searchlight Television, 20th Television Animation, and FX Productions in home entertainment formats.
Motion graphic design, also known as motion design, is a subset of graphic design which combines design with animation and/or filmmaking, video production, and filmic techniques. Examples include kinetic typography and graphics used in film and television opening sequences, and station identification logos of some television channels.
A studio system is a method of filmmaking wherein the production and distribution of films is dominated by a small number of large movie studios. It is most often used in reference to Hollywood motion picture studios during the early years of the Golden Age of Hollywood from 1927 to 1948, wherein studios produced films primarily on their own filmmaking lots with creative personnel under often long-term contract, and dominated exhibition through vertical integration, i.e., the ownership or effective control of distributors and exhibition, guaranteeing additional sales of films through manipulative booking techniques such as block booking.
An animation studio is a company producing animated media. The broadest such companies conceive of products to produce, own the physical equipment for production, employ operators for that equipment, and hold a major stake in the sales or rentals of the media produced. They also own rights over merchandising and creative rights for characters created/held by the company, much like authors holding copyrights. In some early cases, they also held patent rights over methods of animation used in certain studios that were used for boosting productivity. Overall, they are business concerns and can function as such in legal terms.
A background artist or sometimes called a background stylist or background painter is one who is involved in the process of animation who establishes the color, style, and mood of a scene drawn by an animation layout artist. The methods used can either be through traditional painting or by digital media such as Adobe Photoshop. Traditional methods involved painting entire production scenes for a television program or film. Current methods may involve painting primarily background keys or the establishing shot while production background artists paint the corresponding background paintings.
John W. Hyde is a veteran producer whose credits span feature film, television, and animation. Hyde is married to Kate Morris Hyde and lives in both Los Angeles and Badger, California.
DreamWorks Pictures is an American film studio and distribution label of Amblin Partners. It was originally founded on October 12, 1994, as a live-action film studio by Steven Spielberg, Jeffrey Katzenberg, and David Geffen, of which they owned 72%. The studio formerly distributed its own and third-party films. It has produced or distributed more than ten films with box-office grosses of more than $100 million each.
These lists of animated feature films compile animated feature films from around the world and are organized alphabetically under the year of release. Theatrical releases as well as made-for-TV (TV) and direct-to-video (V) movies of all types of animation are included. Currently, the lists don't recognize one release form from another.
The Disney logo is the corporate logo of The Walt Disney Company since 1956. It is based on a stylized autograph of Walt Disney. Aside from being used by The Walt Disney Company, various Disney divisions and products use the same style/font in their logos, although with some differences depending on the company. The D in the Disney logo makes use of the golden ratio three times.
The visual logo had been used since 1929; a spinning globe with a radio transmitter on top, with letters spelling out A Radio Picture (until 1936) or An RKO Radio Picture (1936–56), and Morse code on the soundtrack.