Salsarita's Fresh Mexican Grill

Last updated
Salsarita's Fresh Mexican Grill
Company type Private
Industry Restaurants
Founded2000;25 years ago (2000) [1]
Headquarters Charlotte, North Carolina, U.S.
Number of locations
80+
Area served
United States
Website salsaritas.com

Salsarita's Fresh Mexican Grill is a chain of fast casual Tex Mex restaurants in the United States serving Mexican-style cuisine. [2] The company is headquartered in Charlotte, North Carolina, and operates over 80 company-owned and franchised restaurants throughout the United States.

Contents

History

The chain was founded in 2000 by Bruce Willette. [3] It was purchased by Phil Friedman in 2011. [4] Friedman expanded the number of Salsarita's. [5] [6]

Salsarita's menu consists of six core items: burritos, bowls, quesaritos, tacos, quesadillas, and salads.

Most Salsarita's locations offer a variety of beer and wine, with a few having full-sized bars. [7]

In 2014, the chain worked with PuckerButt Pepper of South Carolina to create the "World's Hottest Burrito" using Carolina Reaper peppers. [8]

Catering

Most Salsarita's locations offer Catering that can either be delivered or picked up. Catering options include Taco Bars, Fajita Bars, Taco Salad Bars, Nacho Bars, Burrito Boxed Lunches, Taco Salad Boxed Lunches and Salsarita's signature Fiesta Packs. [9]

References

  1. ↑ "About Salsarita's - Our Story | Learn More About Us". Salsarita's. Retrieved 28 October 2019.
  2. ↑ "Whether It's a Recession, Pandemic, Labor Shortage or More Salsarita's Fresh Mexican Grill Star Multi-Unit Franchisee Steve Alie Has Overcome Every Obstacle on His Path | RestaurantNews.com". 2022-05-11. Retrieved 2023-04-12.
  3. ↑ "Salsarita's founder plans Italian restaurant chain Capishe!". www.bizjournals.com. Retrieved 2023-04-12.
  4. ↑ "Former McAlister's CEO Friedman Buys Salsarita's". QSR magazine. 22 June 2011. Retrieved 28 October 2019.
  5. ↑ "Salsarita's CEO on the secret to growing fast casual brands". Fast Casual. 10 January 2018. Retrieved 28 October 2019.
  6. ↑ Thomas, Jennifer. "CEO: Salsarita's poised to become 'super regional' concept". Charlotte Business Journal. Retrieved 29 October 2019.
  7. ↑ "Salsarita's positions itself for growth". Fast Casual. 13 June 2010. Retrieved 29 November 2019.
  8. ↑ Thomas, Jennifer (25 February 2014). "Salsarita's, PuckerButt Pepper team up on 'World's Hottest Burrito'". Charlotte Business Journal. Charlotte, North Carolina: American City Business Journals. Retrieved 30 Dec 2019.
  9. ↑ "Salsarita's Catering - Get Your Catering Order Started Now". Salsaritas. Retrieved 2025-10-09.
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