Salsarita's Fresh Mexican Grill

Last updated
Salsarita's Fresh Mexican Grill, Inc.
Company type Private
Industry Restaurants
Founded2000;24 years ago (2000) [1]
Headquarters Charlotte, North Carolina, U.S.
Number of locations
80+
Area served
United States
Website salsaritas.com

Salsarita's Fresh Mexican Grill is a chain of fast casual Tex Mex restaurants in the United States serving Mexican-style cuisine. [2] Restaurant service consists of: dine-in, take-out, online ordering, 3rd Party Delivery with some locations offering Drive Thru options. The company is headquartered in Charlotte, North Carolina, and operates over 80 company-owned and franchised restaurants throughout United States.

Contents

History

The chain was founded in 2000 by Bruce Willette. [3] It was purchased by Phil Friedman in 2011. [4] Friedman has rapidly expanded the number of Salsarita's, claiming that to achieve success, "It's finding the best operations person and then together growing and increasing same-store sales." [5] Friedman has stated that he wants to grow Salsarita's into a super regional chain. [6]

Salsarita's menu consists of six core items: burritos, bowls, quesoritos (A burrito stuffed with the customer's favorite fillings and covered with Salsarita’s Creamy Queso), tacos, quesadillas, and salads. The price of each item is based on the choice of Grilled Chicken, Ground Beef, Grilled Steak, Shredded Pork, Sautéed Shrimp, and Fajita Vegetables. There are seven made fresh daily salsas: Mild Salsa, Hot Salsa, Medium Salsa, Pico de Gallo, Tomatillo Salsa Verde, and Pueblo Corn Salsa, and Creamy Cholula Corn. Additional optional, fresh toppings are offered including rice, beans, shredded lettuce, diced tomatoes, diced onions, cilantro, black olives, diced jalapenos, pickled jalapenos, shredded cheese, sour cream, creamy Queso, and house made fresh guacamole.

Most Salsarita's locations offer a variety of beer and wine, with a few having full-sized bars. [7] In 2014, the chain worked with PuckerButt Pepper of South Carolina to create the "World's Hottest Burrito" using Carolina Reaper peppers. [8]

Catering

Most Salsarita's locations offer Catering that can either be delivered or picked up. Catering options include Taco Bars, Fajita Bars, Taco Salad Bars, Nacho Bars, Burrito Boxed Lunches, Taco Salad Boxed Lunches and Salsarita's signature Fiesta Packs.

Related Research Articles

<span class="mw-page-title-main">Taco</span> Mexican filled tortilla food

A taco is a traditional Mexican food consisting of a small hand-sized corn- or wheat-based tortilla topped with a filling. The tortilla is then folded around the filling and eaten by hand. A taco can be made with a variety of fillings, including beef, pork, chicken, seafood, beans, vegetables, and cheese, and garnished with various condiments, such as salsa, guacamole, or sour cream, and vegetables, such as lettuce, onion, tomatoes, and chiles. Tacos are a common form of antojitos, or Mexican street food, which have spread around the world.

<span class="mw-page-title-main">Enchilada</span> Corn tortilla rolled around a filling and covered with a sauce

An enchilada is a Mexican dish consisting of a corn tortilla rolled around a filling and covered with a savory sauce. Enchiladas can be filled with various ingredients, including meats, cheese, beans, potatoes, vegetables, or combinations. Enchilada sauces include chili-based sauces, such as salsa roja, various moles, tomatillo-based sauces, such as salsa verde, or cheese-based sauces, such as chile con queso.

<span class="mw-page-title-main">Fajita</span> Tex–Mex dish

A fajita, in Tex-Mex cuisine, is any stripped grilled meat, optionally served with stripped peppers and onions usually served on a flour or corn tortilla. The term originally referred to skirt steak, the cut of beef first used in the dish. Popular alternatives to skirt steak include chicken and other cuts of beef, as well as vegetables instead of meat. In restaurants, the meat is usually cooked with onions and bell peppers. Popular condiments include shredded lettuce, sour cream, guacamole, salsa, pico de gallo, shredded cheese, refried beans, and diced tomatoes. "Tacos de arrachera" is applied to the northern Mexican variant of the dish.

<span class="mw-page-title-main">Nachos</span> Tortilla chip dish

Nachos are a Tex-Mex culinary dish consisting of tortilla chips or totopos covered with cheese or cheese sauce, as well as a variety of other toppings and garnishes, often including meats, vegetables, and condiments such as salsa, guacamole, or sour cream. At its most basic form, nachos may consist of merely chips covered with cheese, and served as an appetizer or snack, while other versions are substantial enough as a main course. The dish was created by, and named after, Mexican restaurateur Ignacio Anaya, who created it in 1943 for American customers at the Victory Club restaurant in Piedras Negras, Coahuila.

<span class="mw-page-title-main">Cheese fries</span> Fast-food dish of fries and cheese

Cheese fries or cheesy chips is a dish consisting of French fries covered in cheese, with the possible addition of various other toppings. Cheese fries are generally served as a lunch or dinner dish. They can be found in fast-food locations, diners, and grills mainly in English speaking countries.

<span class="mw-page-title-main">Cuisine of the Southwestern United States</span> Food eaten in the southwestern United States

The cuisine of the Southwestern United States is food styled after the rustic cooking of the Southwestern United States. It comprises a fusion of recipes for things that might have been eaten by Spanish colonial settlers, cowboys, Native Americans, and Mexicans throughout the post-Columbian era; there is, however, a great diversity in this kind of cuisine throughout the Southwestern states.

<span class="mw-page-title-main">Qdoba</span> Restaurant chain

Qdoba is a chain of fast casual restaurants in the United States and Canada serving Mexican-style cuisine. After 15 years as a wholly owned subsidiary of Jack in the Box, the company was sold to a consortium of funds led by Apollo Global Management in March 2018. In October 2022, Qdoba was acquired by Butterfly Equity. At the time of the acquisition, Qdoba had nearly 750 locations across North America. It is the No.2 player and No.1 franchisor of Mexican fast-casual dining in North America.

Moe's Southwest Grill, referred to informally as Moe's, is an American fast casual restaurant franchise chain that was founded in Atlanta, Georgia on December 9, 2000 by Raving Brands. The name "Moe's" originated as an acronym for "Musicians, Outlaws and Entertainers", and this theme led to the music-related artwork found in the original design.

<span class="mw-page-title-main">New Mexican cuisine</span> Cuisine originating from New Mexico

New Mexican cuisine is the cuisine of the Southwestern US state of New Mexico. The region is primarily known for its fusion of Pueblo Native American cuisine with Hispano Spanish and Mexican cuisine originating in Nuevo México. This Southwestern culinary style is popular beyond the current boundaries of New Mexico, and is found throughout the old territories of Nuevo México and the New Mexico Territory, today the state of Arizona, parts of Texas, and the southern portions of Colorado, Utah, and Nevada.

<span class="mw-page-title-main">Chile con queso</span> Side dish of melted cheese and chili peppers

Chile con queso, sometimes simply called queso, is an appetizer or side dish of melted cheese and chili peppers, typically served in Tex-Mex restaurants as a dip for tortilla chips.

<span class="mw-page-title-main">California Tortilla</span> Fast casual Mexican-style restaurant chain

California Tortilla, also known as Cal Tort, is an American chain of franchised fast casual Mexican-style restaurants, the first of which was opened in August 1995 in Bethesda, Maryland by business partners Pam Felix and Alan Cohen. The chain's menu is comparable to that of its competitors, such as Baja Fresh and Chipotle Mexican Grill. A typical restaurant has 2,500 square feet (230 m2) with seating for 75 people. California Tortilla was voted by readers of Washingtonian magazine as having the best burritos in both 2009 and 2010, and "best Mexican" in 2014 and 2015. In 2019, it was awarded Best Fast Casual by Washington City Paper readers.

<span class="mw-page-title-main">Tijuana Flats</span> American restaurant chain

Tijuana Flats Tex-Mex is a privately-held American restaurant chain serving Tex-Mex cuisine. It has over 135 locations throughout Florida, Georgia, North Carolina, Virginia, and Indiana. Tijuana Flats restaurants are fast-casual hybrids with fresh food, hot sauce bars, art murals and off-beat culture. Customers order at the front counter and are served after taking a seat.

<span class="mw-page-title-main">Antojito</span> Mexican street food called "antojitos" in Spanish

Mexican street food, called antojitos, is prepared by street vendors and at small traditional markets in Mexico. Street foods include tacos, tamales, gorditas, quesadillas, empalmes, tostadas, chalupa, elote, tlayudas, cemita, pambazo, empanada, nachos, chilaquiles, fajita tortas, even hamburgers and hot dogs, as well as fresh fruits, vegetables, beverages and soups such as menudo, pozole and pancita. Most are available in the morning and the evening, as mid-afternoon is the time for the main formal meal of the day. Mexico has one of the most extensive street food cultures in Latin America, and Forbes named Mexico City as one of the foremost cities in the world in which to eat on the street.

Cafe Rio, or Cafe Rio Mexican Grill, is an American fast casual restaurant chain based in Salt Lake City, with branches in Arizona, California, Colorado, Idaho, Maryland, Montana, Nevada, Utah, Virginia, Washington, and Wyoming. The company specializes in Mexican cuisine. Its menu includes appetizers, tostadas, salads, burritos, desserts, enchiladas, tacos, quesadillas, soups, and beverages. The company also provides catering services. In October 2017, the chain had 120 locations. In April 2022, it has grown to 146 locations.

<span class="mw-page-title-main">Taco Palenque</span>

Taco Palenque is a Mexican cuisine restaurant chain in South Texas and northern Tamaulipas, Mexico. The restaurant is headquartered in Laredo, Texas and was established in 1987. The restaurant's main dishes are the flame-grilled beef or chicken fajita plate, parrillada, pirata taco, panchos drizzled with bean and cheese on top of tortilla chips, homemade desserts, and breakfast tacos Taco Palenque's salad bar has more than 7 different homemade salsas.

<span class="mw-page-title-main">Texan cuisine</span> Food and drinks from Texas

Texan cuisine is the food associated with the Southern U.S. state of Texas, including its native Southwestern cuisine influenced Tex-Mex foods. Texas is a large state, and its cuisine has been influenced by a wide range of cultures, including Tejano/Mexican, Native American, Creole/Cajun, African-American, German, Czech, Southern and other European American groups.

<span class="mw-page-title-main">Salsa's Fresh Mex Grill</span> Tex-Mex restaurant chain in Australia

Salsa's Fresh Mex Grill is an Australian chain of fast-food restaurants. Salsa's Fresh Mex Grill serve a variety of Tex-Mex foods including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "value menu" items.

References

  1. "About Salsarita's - Our Story | Learn More About Us". Salsarita's. Retrieved 28 October 2019.
  2. "Whether It's a Recession, Pandemic, Labor Shortage or More Salsarita's Fresh Mexican Grill Star Multi-Unit Franchisee Steve Alie Has Overcome Every Obstacle on His Path | RestaurantNews.com". 2022-05-11. Retrieved 2023-04-12.
  3. "Salsarita's founder plans Italian restaurant chain Capishe!". www.bizjournals.com. Retrieved 2023-04-12.
  4. "Former McAlister's CEO Friedman Buys Salsarita's". QSR magazine. 22 June 2011. Retrieved 28 October 2019.
  5. "Salsarita's CEO on the secret to growing fast casual brands". Fast Casual. 10 January 2018. Retrieved 28 October 2019.
  6. Thomas, Jennifer. "CEO: Salsarita's poised to become 'super regional' concept". Charlotte Business Journal. Retrieved 29 October 2019.
  7. "Salsarita's positions itself for growth". Fast Casual. 13 June 2010. Retrieved 29 November 2019.
  8. Thomas, Jennifer (25 February 2014). "Salsarita's, PuckerButt Pepper team up on 'World's Hottest Burrito'". Charlotte Business Journal. Charlotte, North Carolina: American City Business Journals. Retrieved 30 Dec 2019.