World Toilet Organization

Last updated

World Toilet Organization
World Toilet Organization logo.svg
Founder Jack Sim
Type Non-profit organization
FocusImproving toilet and sanitation conditions
Headquarters Singapore
Region served
Method Advocacy, capacity building, training, building market infrastructure, knowledge management, networking
Website ;

The World Toilet Organization (WTO) is a global non-profit organization committed to improving toilet and sanitation conditions worldwide. It was founded in 2001 [1] with 15 members and has now grown to 151 member organizations in 53 countries. All these members work towards eliminating the toilet taboo and delivering sustainable sanitation solutions worldwide. [2] Furthermore, the WTO is also the organizer of the World Toilet Summit, the Urgent Run and initiated the United Nations World Toilet Day. [3]


Mission and history

WTO was founded by Jack Sim in Singapore on 19 November 2001. Since its inception, WTO has brought together governments, academia, civil society, multilateral agencies and the private sector to explore innovative and sustainable solutions to end the global sanitation crisis. WTO’s mission is to promote the global sanitation movement through collaborative action that inspires and drives demand for sanitation and provides innovative solutions to achieve sustainable sanitation for all.

WTO's Mission WTO Mission.png
WTO's Mission

Key pillars of WTO’s work:

  1. Advocate to change policy on sanitation: Through its global advocacy efforts, WTO hopes to break the taboo associated with sanitation. Its advocacy events include the annual World Toilet Summit, World Toilet Day and Urgent Run.
  2. Educate to change mind-sets on sanitation: WTO collaborates with grassroots organisations and schools to increase awareness of the importance of sanitation in local communities. It does this via public exhibition roadshows and school sanitation and hygiene promotion programs.
  3. Build to develop sanitation infrastructure and capacity: WTO builds toilet infrastructure in various schools and communities in several developing countries. It does this directly, for example through the Rainbow Toilet Initiative in China or via its partners, for example in the Floating Community Toilet project in Cambodia.
  4. Empower to bring about long term social change on sanitation: WTO takes a market-based approach that empowers communities to solve their own sanitation challenges. This is done via the World Toilet College training model which builds capacity for sanitation workers and professionals and also via its social enterprise model, SaniShop.


ActivitiesYearWorld Toilet Summits
Founded World Toilet Organization

Established World Toilet Day 19 Nov

2001Singapore: 19 - 21 Nov
World Toilet Summit2002Seoul, South Korea: 21 Oct – 2 Nov
World Toilet Summit2003Taipei, Taiwan: 10–12 October
World Toilet Summit2004Beijing, China: 17 - 19 Nov
Launched World Toilet College2005Belfast, Northern Ireland: Sept 26 - 29
Accredited by United Nations Environment Programme (UNEP)2006Moscow, Russia: Sept 6 - 9
Co-founded Sustainable Sanitation Alliance (SuSanA)2007New Delhi, India: 30 Oct – 3 Nov
Partnered with ICC, USA for setting Global Standards & Codes for toilets2008Macau, China: 2 - 4 Nov
Launched Sanishop in Cambodia – World’s 1st sanitation social enterprise2009Singapore: 2 - 4 Dec
World Toilet Summit2010Philadelphia, USA: 4 - 6 Dec
First local NGO to create and implement a Clinton Global Initiative (CGI)2011Hainan Island, China: 22 - 24 Nov
Launched Sanishop India in partnership with eKutir

Launched Sanishop Vietnam in partnership with Unilever

2012Durban, South Africa: 4 - 6 Dec
United Nations adopted 19 Nov as UN World Toilet Day

Achieved special consultative status with the UN ECOSOC

2013Solo, Indonesia: 1 - 4 Oct
Launched the Urgent Run for UN World Toilet Day2014
Launched Floating Toilet Community Project in partnership with Wetlands Work!2015New Delhi, India: 19 - 20 Jan
Launched World Toilet College in India with GIWA and Reckitt Benckiser

Launched Rainbow School Toilet Initiative in Henan Province, China

Launched 50 Years of Sanitation Excellence Roadshow in Singapore

2016Kuching, Malaysia: 27 - 29 Oct


Jack Sim is the founder of the World Toilet Organization, the BoP HUB and is a global advocate for sanitation. Formerly in the construction industry, he founded WTO in 2001 after attaining financial independence at age of 40 and deciding to devote the rest of his life to social work. For ‘creating good will and bringing the subject into the open’ and ‘mobilizing national support in providing on-the-ground expertise’ Jack Sim received the Schwab Foundation award for Social Entrepreneur of the Year in 2001. In 2007, Jack became one of the key members to convene the Sustainable Sanitation Alliance composed of key players for sanitation. He is an Ashoka Global Fellow, and was named one of the Heroes of the Environment for 2008 by Time Magazine.


World Toilet Summit

The World Toilet Summit & Expo (WTS) is a global platform that brings together sanitation stakeholders to share, learn and collaborate to address the global sanitation challenge. The annual summit is jointly organised by a host government or organization involving policy makers, toilet associations, non-profits and for-profit entities and private sector stakeholders in the sanitation sector. WTS aims to empower these key players to exchange knowledge, expertise and resources in scaling up impact and innovation in the sanitation marketplace.

World Toilet Day

WTO was founded on 19 November 2001 and the inaugural WTS was held on the same day. WTO recognized the need for an international day to draw global attention to the sanitation crisis – and so established World Toilet Day. [4] NGOs, the private sector, civil society organisations and the international community joined in to mark the global day.

The Urgent Run in Senegal organized to celebrate WTD 2014 World Toilet Day celebrations in Senegal 2014.jpg
The Urgent Run in Senegal organized to celebrate WTD 2014

Urgent Run

Each year, WTO commemorates WTD with the Urgent Run. The Urgent Run is a call for urgent action to end the sanitation crisis and aims to bring communities around the world together to raise awareness for the global sanitation challenge and engage people with sanitation issues in their local communities. For the past few years, in the lead-up to UN World Toilet Day, communities worldwide have come together to organize sanitation-themed Urgent Runs in varying formats and include fun runs, educational events, awareness walks, toilet cleaning programs, carnivals and even motorbike parades. They are organised by community groups, companies, universities, volunteers and NGOs to engage their local communities on their sanitation challenges. [5]

Projects supported

Rainbow School Toilet Initiative

Many school toilets in rural China face problems of having old, unhygienic dry system toilets, absent hand washing facilities, and are often designed where the excreta disposal site is located right behind the toilet building – uncovered and exposed to the environment. Often, these schools lack a cohesive management system to upkeep and maintain the facilities, resulting in the toilet falling into a state of disrepair and neglect. This coupled with students who do not practice good hygiene habits, like handwashing with soap, can result in long-lasting health and environmental consequences.

With the aim of inspiring positive, long-lasting behavioural change among Chinese students, WTO`s Rainbow School Toilet Initiative was launched in 2015. In 2016 4 rural schools, with an estimated 1,300 students (average 300 students per school) benefited from the new toilet buildings equipped with a recyclable wastewater treatment plant. [6]

Floating Community Toilet Project

Until 2018, no proper sanitation solution existed for the almost 100,000 people living in floating communities on Cambodia’s Tonle Sap Lake.[ citation needed ] To address sanitation issues in these floating communities, Wetlands Work! (WW) developed the HandyPod, a product that contains the raw sewage and treats it by harnessing various biological processes. This project aims to eliminate open defecation by providing sanitation systems to floating schools and teaching students to use toilets; improve sanitation and hygiene; reduce school absences due to diarrhea; increase school attendance especially for girls, as well as driving demand for household toilets.

WTO and WW raised funds for the project through various platforms and in 2016 a total 8 HandyPods have been installed befitting approximately 900 students and 650 indirect beneficiaries in their households. The project was developed with a holistic and sustainable approach of technology (Handypods) and behavioural change (hygiene awareness classes) to the communities.

World Toilet College

The World Toilet College (WTC) started as a social enterprise in 2005 with the belief that there is a need for an independent world body to ensure best practices and standards in toilet design, cleanliness and sanitation technologies. While the lack of toilets is an endemic problem, poor management and hygienic maintenance are equally serious issues. A well-kept toilet will encourage proper usage and prevent deadly diseases. [7]

The goal of WTC’s programmes is to ensure the dignity of sanitation workers and elevate the otherwise poor image (and consequent low pay) reserved for this employment category in many places around the world. WTC does this by training and providing toilet cleaners with professional skills in both cleaning and performance of small repairs, thereby boosting their self-confidence. This empowers them with the opportunity to master the profession while at the same time enhancing their productivity. Since 2005 WTC has trained more than 5,000 people across its various courses and conducted programmes and courses.


WTO created SaniShop, a social enterprise that improves sanitation conditions globally by empowering local entrepreneurs. The organization started its market-based approach in Cambodia in 2009 in collaboration with the University of North Carolina, Lien Aid and iDE in Kampung Speu. Since then SaniShop has built more than 12,000 household toilets and trained more than 526 sales entrepreneurs in 7 provinces.

The SaniShop model is a self-sustaining market ecosystem. WTO teaches community members to educate and spread messaging regarding the importance of good hygiene and sanitation, whilst training masons to build new toilets and to market them to their community. WTO believes in addressing the issue of inadequate sanitation and to end open defecation via a multi-pronged approach that inspires behavioural change both in the individual, and community.

See also

Related Research Articles

Sanitation public health conditions related to clean drinking water and adequate disposal of human excreta and sewage

Sanitation refers to public health conditions related to clean drinking water and adequate treatment and disposal of human excreta and sewage. Preventing human contact with feces is part of sanitation, as is hand washing with soap. Sanitation systems aim to protect human health by providing a clean environment that will stop the transmission of disease, especially through the fecal–oral route. For example, diarrhea, a main cause of malnutrition and stunted growth in children, can be reduced through adequate sanitation. There are many other diseases which are easily transmitted in communities that have low levels of sanitation, such as ascariasis, cholera, hepatitis, polio, schistosomiasis, and trachoma, to name just a few.

WaterAid International NGO, focused on water, sanitation and hygiene

WaterAid is an international non-governmental organisation, focused on water, sanitation and hygiene. It was set up in 1981 as a response to the UN International Drinking Water decade (1981–1990). It operates in 34 countries as of 2018

World Toilet Day United Nations day on 19 November to tackle global sanitation crisis

World Toilet Day (WTD) is an official United Nations international observance day on 19 November to inspire action to tackle the global sanitation crisis. Worldwide, 4.2 billion people live without "safely managed sanitation" and around 673 million people practise open defecation. Sustainable Development Goal 6 aims to achieve sanitation for all and end open defecation. World Toilet Day exists to inform, engage and inspire people to take action toward achieving this goal.

World Water Day Annual UN observance day that highlights the importance of freshwater

World Water Day is an annual UN observance day that highlights the importance of freshwater. The day is used to advocate for the sustainable management of freshwater resources. The theme of each day focuses on topics relevant to clean water, sanitation and hygiene (WASH), which is in line with the targets of Sustainable Development Goal 6. The UN World Water Development Report (WWDR) is released each year around World Water Day.

Water supply and sanitation in Indonesia is characterized by poor levels of access and service quality. Over 40 million people lack access to an improved water source and more than 110 million of the country's 240 million population has no access to improved sanitation. Only about 2% of people have access to sewerage in urban areas; this is one of the lowest in the world among middle-income countries. Water pollution is widespread on Bali and Java. Women in Jakarta report spending US$11 per month on boiling water, implying a significant burden for the poor.

Sustainable Sanitation Alliance A network of organizations who are working on sustainable sanitation

The Sustainable Sanitation Alliance (SuSanA) is a loose network of organizations who are "working along the same lines towards achieving sustainable sanitation". It began its work in 2007, one year before the United Nations International Year of Sanitation in 2008. The intention of creating SuSanA was to have a joint label for the planned activities for 2008 and to align the various organizations for further initiatives.

Jack Sim Singaporean businessman

Jack Sim is the founder of the Restroom Association of Singapore, the World Toilet Organization, the World Toilet Day initiative and Bottom of the Pyramid (BoP) Hub. Formerly from the construction industry, he decided to devote the rest of his life to social work after attaining financial independence at the age of 40.


WaterPartners International was an American nonprofit developmental aid organization tasked with the specific purpose of providing safe drinking water and sanitation to people in developing countries. Founded in 1990, it has since provided safe drinking water and sanitation to more than 200 communities in eight countries – Bangladesh, El Salvador, Ethiopia, Honduras, Guatemala, India, Kenya, and the Philippines. The organization's co-founder and current executive director Gary White is also a founding board member of the Global Water Challenge and Water Advocates.

Global Handwashing Day Campaign to motivate and mobilize people around the world to improve their handwashing habits

Global Handwashing Day (GHD) is an international handwashing promotion campaign to motivate and mobilize people around the world to improve their handwashing habits. Washing hands at critical points during the day and washing with soap are both important.

WASH Adverse impacts specifically related to women in developing nations

WASH is an acronym that stands for "water, sanitation and hygiene". Universal, affordable and sustainable access to WASH is a key public health issue within international development and is the focus of Sustainable Development Goal 6. SDG 6 aims at equitable and accessible water and sanitation for all, with Target 6.2 specifically mentioning women and girls.

Water Supply and Sanitation Collaborative Council (WSSCC) is a United Nations-hosted organization dedicated to advancing Sustainable Development Goal 6, Target 6.2 on sanitation and hygiene. It was established in 1990. WSSCC advocates for improved sanitation and hygiene, paying special attention to the needs of women, girls and people in vulnerable situations. WSSCC facilitates collaboration amongst a range of stakeholders around sanitation. It also contributes to the international community's goals of poverty eradication, health and environmental improvement, gender equality and long-term social and economic development.

Open defecation is the human practice of defecating outside rather than into a toilet. People may choose fields, bushes, forests, ditches, streets, canals or other open space for defecation. They do so either because they do not have a toilet readily accessible or due to traditional cultural practices. The practice is common where sanitation infrastructure and services are not available. Even if toilets are available, behavior change efforts may still be needed to promote the use of toilets. 'Open defecation free' (ODF) is a term used to describe communities that have shifted to using toilets instead of open defecation. This can happen, for example, after community-led total sanitation programs have been implemented.

Solidarités International is a non-profit organization working in areas of conflict and natural disasters. Its main aim is to provide quick and effective support for people in life-threatening situations by meeting their vital needs: water, food and shelter. The organization also has a particular focus on unsafe drinking water and food insecurity among the most vulnerable populations. Solidarités International, an organization founded in 1980 by Alain Boinet under France's 1901 charity law, comprises 160 expatriate volunteers and 2180 local employees. Each year it carries out over 120 humanitarian programs in 16 countries.

Menstrual Hygiene Day is an annual awareness day on May 28 to highlight the importance of good menstrual hygiene management (MHM). It was initiated by the German-based NGO WASH United in 2014.

Project Raahat is an initiative of Enactus Shaheed Sukhdev College of Business Studies and was started on 29 December 2015 in collaboration with Delhi Urban Shelter Improvement Board, Government of National Capital Territory of Delhi, India. Enactus is a global non-profit organisation run by students at individual university and college levels committed to using the power of entrepreneurial action to transform lives and shape a better and more sustainable world. In India, Enactus is active in more than 150 colleges and universities involving more than 4,300 students working on nearly 122 projects across the country. The SSCBS Enactus team comprises 70 students, of which 20 are directly involved in Project Raahat. With DUSIB, Enactus SSCBS has become the first student body in Delhi to be allocated four toilet complexes in Sultanpuri and Kirti Nagar slums for holistic growth and upkeep of the local community.

Sustainable Development Goal 6 The sixth of 17 Sustainable Development Goals calling for clean water and sanitation for all people by 2030

Sustainable Development Goal 6 is one of 17 Sustainable Development Goals established by the United Nations General Assembly in 2015. It calls for clean water and sanitation for all people. The official wording is: "Ensure availability and sustainable management of water and sanitation for all." The goal has eight targets to be achieved by at least 2030. Progress toward the targets will be measured by using eleven "indicators."

Menstrual hygiene management Access to menstrual hygiene products and disposal of used products

Menstrual hygiene management (MHM) or menstrual health and hygiene (MHH) is about access to menstrual hygiene products to absorb or collect menstrual blood, privacy to change the materials, and access to facilities to dispose of used menstrual management materials. It can also include the "broader systemic factors that link menstruation with health, well-being, gender equality, education, equity, empowerment, and rights". Menstrual hygiene management can be particularly challenging for girls and women in developing countries, where clean water and toilet facilities are often inadequate. Menstrual waste is largely ignored in schools in developing countries, despite it being a significant problem. Menstruation can be a barrier to education for many girls, as a lack of effective sanitary products restricts girls' involvement in educational and social activities.

School WatSani Project for rural water and sanitation in Ethiopia

The School WatSani project aims to make safe water and improved sanitation accessible in 10 schools in Dogu’a Tembien district, north Ethiopia. Through nudging approach, the students are sensitised for using the sanitation and water facilities.


  1. Dueñas, Christina (2007). "Water for All". Archived from the original on 29 December 2011. Retrieved 10 March 2009.
  2. Sim, J. (2017). World Toilet. World Toilet. Retrieved 5 May 2017, from
  3. World Toilet Day Official – A day to think and take action. (2016). Retrieved 5 May 2017, from
  4. "Don't Laugh: World Toilet Day Aims to Promote Sanitation, Rid World of Disease". Fox News. 19 November 2008.
  5. "What's the urgency?". The Urgent Run. Retrieved 14 November 2017.
  6. manic, & Sim, J. (22 March 2016). World Toilet. Retrieved 5 May 2017, from
  7. "World Toilet College Set To Open In India". Forbes. 24 September 2015.(subscription required)