Broadcast area | MENA Sub-Saharan Africa Greece Cyprus |
---|---|
Headquarters | London, United Kingdom |
Programming | |
Language(s) | English (MENA and Africa versions) Arabic (MENA version) Greek (MENA version in Greece and Cyprus) |
Picture format | 16:9 (576i, SDTV) (Africa version) 16:9 (1080i, HDTV) (downgraded to 16:9 576i for SDTVs; MENA version) |
Ownership | |
Owner | Warner Bros. Discovery EMEA |
Sister channels | Cartoon Network Cartoon Network Arabic Cartoon Network Hindi Boing Toonami |
History | |
Launched | 12 October 2011 (as a block) 1 July 2016 (as independent channel feeds) |
Former names | Boomerang (2016–2023) |
Availability | |
Terrestrial | |
DStv | Channel 302 (Cartoonito Africa) |
AzamTV | Channel 227 (Cartoonito Africa) |
GOtv | Channel 68 (Cartoonito Africa) |
beIN | Channel 610 (Cartoonito MENA) |
This article is about the children's television channel feeds of Cartoonito , a programming block and television network brand owned by Warner Bros. Discovery, targeted at/for preschoolers, broadcast in the Middle East and North Africa, Greece, Cyprus and Sub-Saharan Africa and operated by its EMEA arm.
On 12 October 2011, a dedicated Central and Eastern European feed was launched, serving Poland, Hungary, and Romania and featuring audio tracks for each respective country along with English. Preschool brand Cartoonito joined both feeds as a morning and afternoon block. Despite the split, Boomerang continued to air in several European countries (such as Portugal and the Netherlands) until 2015.
On 14 January 2015, the channel adopted the global rebrand and renamed itself as Boomerang Africa. [1] On 1 July 2016, Boomerang MENA – an official feed for the Arab world, launched to replace the African feed on the region's TV providers, [2] as well as in Greece and Cyprus. The HD channel carries a separate schedule and set of censorship rules, with three audio tracks: English, Arabic, and Greek. Boomerang Africa switched to 16:9 widescreen on 21 September 2016. On 4 March 2019, it began broadcasting in HD.
In Africa, Cartoonito was launched as a daily morning (formerly morning and afternoon) block beginning on 12 October 2011. The original block ended on 1 January 2014, but later returned on 4 April 2022, as part of the May 2021 relaunch. [3] [4] On 8 February 2023, it was announced that Cartoonito would expand into a full-time channel in Boomerang's place on 25 March. [5]
On 22 June 2023, the broadcasters announced that Boomerang in the MENA would rebrand to Cartoonito on 4 September 2023, along with its Turkey and Nordic counterpart. [6] [7]
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Cartoonito is a brand name used by Warner Bros. Discovery for a collection of television networks and programming blocks aimed at preschool children. The name combines the "cartoon" with the Spanish suffix "ito", meaning "small".
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Boomerang was a 24-hour cable television channel owned by WarnerMedia under its International division. It was a localization of the original United States channel initially launched in 2001 and primarily carried classic Warner Bros. and Hanna-Barbera cartoons. In 2006 it was relaunched as a youth-oriented service. The network would relaunch once more in 2008, now focusing exclusively on teenagers, before becoming the first Boomerang feed in the world to undergo the 2014 worldwide rebrand on 28 September 2014.
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