Fashion cigarettes

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An example of fashion photography involving cigarettes. Fashion-Cigarettes.jpg
An example of fashion photography involving cigarettes.

Historically considered a masculine habit, the feminization of smoking occurred in tandem with the advent of fashion brands or premium brands of cigarettes specifically marketed toward women. Most often this is focused on young fashion-conscious professional ladies who are the target demographic for these brands, which are differentiated by slimness and added length over traditional brands of cigarettes. This development of the female market occurred in tandem with an expansion of the "luxury cigarette" concept aimed at men and women, through the appearance of "luxury, opulence and sophistication" of packaging. [1]

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These brands include decorative ones like Eve, marketed strictly toward women like Virginia Slims, or as evening-out styles like Sobranie Cocktail, designed to appeal to women, and their counterpart Sobranie Black Russian, the darker colours of which targeted a male market. [1]

Many fashion houses have lent their name (through a licensing agreement) to cigarettes; Yves Saint Laurent is arguably the most successful of these (even though he admitted in a 1968 interview he smokes, but not his namesake brand, as he does "not like the flavour"), though many other brands have been marketed, from time to time, in select international markets: Givenchy, Versace, Pierre Cardin, Christian Lacroix and Cartier (a jewelry house).

In the 1980s and early 1990s, manufacturers created longer, 164 millimeter versions of several ladies' cigarettes. However, finding only a small niche market, the machines that produced them have since been dismantled.

With the anti-smoking movement in the United States, cigarette manufacturers have turned to Asia, where there is a distinct market for female oriented brands, and to the nouveau riche in Russia.

See also

Related Research Articles

Virginia Slims is an American brand of cigarettes owned by Altria. It is manufactured by Philip Morris USA and Philip Morris International.

Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA, British American Tobacco, or Japan Tobacco, depending on the region. In the UK, they are registered in Old Bond Street in London, and were manufactured in Lisnafillan, Ballymena, Northern Ireland, before production was moved to Eastern Europe in 2017.

Capri is an American brand of cigarettes. It is currently owned and manufactured by the R. J. Reynolds Tobacco Company.

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<span class="mw-page-title-main">China Tobacco</span> Chinese state-owned tobacco manufacturer and regulation agency

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<span class="mw-page-title-main">Eve (cigarette)</span> American brand of cigarettes

Eve is an American brand of cigarettes, currently owned and manufactured by the Liggett Group in the United States. Outside of the U.S., Philip Morris International is the manufacturer of the brand.

<span class="mw-page-title-main">Sobranie</span> Cigarette brand

Sobranie is a brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco.

<span class="mw-page-title-main">LD (cigarette)</span> Russian cigarette brand

LD is an international brand of cigarettes, currently owned by Japan Tobacco. In the United States, it is manufactured in Turkey for JT International U.S.A.

<span class="mw-page-title-main">Vogue (cigarette)</span>

Vogue is a brand of cigarette, currently owned and manufactured by British American Tobacco. Vogue is marketed primarily towards female customers as, "Female-branded packs are associated with a greater number of positive attributes including glamour, slimness and attractiveness. Furthermore, those looking at female-oriented cigarette packs branded with words such as “slim” and “vogue” are more likely to believe smoking helps people control their appetite compared with those viewing plain packaging."

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Smoking in Japan is practiced by around 20,000,000 people, and the nation is one of the world's largest tobacco markets, though tobacco use has been declining in recent years.

<span class="mw-page-title-main">Egyptian cigarette industry</span> Historical industry

The Egyptian cigarette industry, during the period between the 1880s and the end of the First World War, was a major export industry that influenced global fashion. It was notable as a rare example of the global periphery setting trends in the global center in a period when the predominant direction of cultural influence was the reverse, and also as one of the earliest producers of globally traded manufactured finished goods outside the West.

<span class="mw-page-title-main">Tobacco in the United States</span>

Tobacco has a long history in the United States.

<span class="mw-page-title-main">Women and smoking</span> Tobacco consumption among women

Tobacco smoking has serious negative effects on the body. A wide variety of diseases and medical phenomena affect the sexes differently, and the same holds true for the effects of tobacco. Since the proliferation of tobacco, many cultures have viewed smoking as a masculine vice, and as such the majority of research into the specific differences between men and women with regards to the effects of tobacco have only been studied in-depth in recent years.

The majority of lifelong smokers begin smoking habits before the age of 24, which makes the college years a critical time for tobacco companies to convince college students to pick up the habit of cigarette smoking. Cigarette smoking in college is seen as a social activity by those who partake in it, and more than half of the students that are users do not consider themselves smokers. This may be because most college students plan to quit smoking by the time that they graduate.

<span class="mw-page-title-main">Cigarette smoking for weight loss</span> Weight control method

Cigarette smoking for weight loss is a weight control method whereby one consumes tobacco, often in the form of cigarettes, to decrease one's appetite. The practice dates to early knowledge of nicotine as an appetite suppressant.

<span class="mw-page-title-main">Torches of Freedom</span> Term used to promote female smoking

"Torches of Freedom" was a phrase used to encourage women's smoking by exploiting women's aspirations for a better life during the early twentieth century first-wave feminism in the United States. Cigarettes were described as symbols of emancipation and equality with men. The term was first used by psychoanalyst A. A. Brill when describing the natural desire for women to smoke and was used by Edward Bernays to encourage women to smoke in public despite social taboos. Bernays hired women to march while smoking their "torches of freedom" in the Easter Sunday Parade of 31 March 1929, which was a significant moment for fighting social barriers for women smokers.

<span class="mw-page-title-main">Smoking in Egypt</span> Overview of smoking in Egypt

The use of tobacco products in Egypt is widespread. It is estimated that approximately twenty percent of the population uses tobacco products daily. Cigarettes are the most common form of tobacco consumption in Egypt, with an estimated twenty billion cigarettes smoked annually in the country. After cigarettes, shisha water-pipes are the most common form of tobacco consumption.

<span class="mw-page-title-main">Jin Ling</span> Russian cigarette brands

Jin Ling is a Russian brand of cigarettes, currently owned and manufactured by the Kaliningrad-based manufacturer Baltic Tobacco Company. Other places where this brand is manufactured include Ukraine, Moldova, Cyprus and the United Arab Emirates.

<span class="mw-page-title-main">Smoking in the United Kingdom</span> Overview of smoking in the United Kingdom

Smoking in the United Kingdom involves the consumption of cigarettes and other forms of tobacco in the United Kingdom, as well as the history of the tobacco industry, together with government regulation and medical issues.

<span class="mw-page-title-main">History of nicotine marketing</span>

The history of nicotine marketing stretches back centuries. Nicotine marketing has continually developed new techniques in response to historical circumstances, societal and technological change, and regulation. Counter marketing has also changed, in both message and commonness, over the decades, often in response to pro-nicotine marketing.

References

  1. 1 2 Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media, Dr Steven Greenland et al, Pearson Australia, 2012, p. 9