Hallin's spheres is a theory of news reporting and its rhetorical framing posited by journalism historian Daniel C. Hallin in his 1986 book The Uncensored War to explain the news coverage of the Vietnam War. [1] Hallin divides the world of political discourse into three concentric spheres: consensus, legitimate controversy, and deviance. In the sphere of consensus, journalists assume everyone agrees. The sphere of legitimate controversy includes the standard political debates, and journalists are expected to remain neutral. The sphere of deviance falls outside the bounds of legitimate debate, and journalists can ignore it. These boundaries shift, as public opinion shifts. [2] Hallin's spheres, which deals with the media, are similar to the Overton window, which deals with public opinion generally, and posits a sliding scale of public opinion on any given issue ranging from conventional wisdom to unacceptable.
Hallin used the concept of framing to describe the presentation and reception of issues in public. For example, framing the use of drugs as criminal activity can encourage the public to consider that behavior anti-social. Hallin's work was later referred to in the controversial formulation of the concept of an opinion corridor, in which the range of acceptable public opinion narrows, and opinion outside that corridor moves from legitimate controversy into deviance. [ citation needed ]
This sphere contains those topics on which there is widespread agreement, or at least the perception thereof. Within the sphere of consensus, 'journalists feel free to invoke a generalized "we" and to take for granted shared values and shared assumptions'. [3] Examples include such things as motherhood and apple pie. For topics in this sphere, journalists feel free to be advocating cheerleaders without having to be neutral or present any opposing view point and be disinterested observers." [1]
For topics in this sphere rational and informed people hold differing views within limited range. These topics are therefore the most important to cover, and also ones upon which journalists are seemingly obliged to remain disinterested reporters, rather than advocating for or against a particular view. [1] Schudson notes that Hallin, in his influential study of the US media during the Vietnam War, argues that journalism's commitment to objectivity has always been compartmentalized. That is, within a certain sphere—the sphere of legitimate controversy—journalists seek conscientiously to be balanced and objective. [3] The work of Walter Williams professor at the University of Missouri, Rod Petersen, advanced the idea that priming - controlling the narratives that media covers -- can be the tool that media use to get deviant news subjects into the legitimate controversial circles of new coverage.
Topics in this sphere are rejected by journalists as being unworthy of general consideration. Such views are perceived as being out of hand, unfounded, taboo, or of such minor consequence that they are not newsworthy. Hallin argues that in the sphere of deviance, 'journalists also depart from standard norms of objective reporting and feel authorized to treat as marginal, laughable, dangerous". They either avoid mentioning or ridicule the controversial subject as outside the bounds of acceptable controversy; and they censor the individuals and groups who are associated with it. [3] A simple example: a person claiming that aliens are manipulating college basketball scores might have difficulty finding sports media coverage for such a claim. A more political example: the US media regulator FCC's "Fairness Doctrine" aimed at radio stations, advocated balance between right and left political news and opinions, yet specified that broadcasters did not have to reserve any space or time for Communist viewpoints. [1]
Craig Watkins (2001, pp. 92–4) makes use of the Hallin's spheres in a paper examining ABC, CBS, and NBC television network television news coverage of the Million Man March, a demonstration that took place in Washington, D.C. on October 16, 1995. Watkins analyzes the dominant framing practices – problem definition, rhetorical devices, use of sources, and images – employed by journalists to make sense of this particular expression of political protest. He argues that Hallin's three spheres are a way for media framing practices to develop specific reportorial contexts, and each sphere develops its own distinct style of news reporting resources by different rhetorical tropes and discourses. [4]
Piers Robinson (2001, p. 536) uses the concept in relation to debates that have emerged over the extent to which the mass media serves elite interests or, alternatively, plays a powerful role in shaping political outcomes. His article reviews Hallin's spheres as an example of media-state relations, that highlights theoretical and empirical shortcomings in the 'manufacturing consent' thesis (Chomsky, McChesney). [5] Robinson argues that a more nuanced and bi-directional understanding is needed of the direction of influence between media and the state that builds upon, rather than rejecting, existing theoretical accounts. [6]
Hallin's theory assumed a relatively homogenized media environment, where most producers were trying to reach most consumers. A more fractured media landscape can challenge this assumption [7] because different audiences may place topics in different spheres, a concept related to the filter bubble, which posits that many members of the public choose to limit their media consumption to the areas of consensus and deviance that they personally prefer.
Media bias occurs when journalists and news producers show bias in how they report and cover news. The term "media bias" implies a pervasive or widespread bias contravening of the standards of journalism, rather than the perspective of an individual journalist or article. The direction and degree of media bias in various countries is widely disputed.
Agenda-setting theory suggests that the communications media, through their ability to identify and publicize issues, play a pivotal role in shaping the problems that attract attention from governments and international organizations, and direct public opinion towards specific issues. The theory suggests that the media can shape public opinion by determining what issues are given the most attention, and has been widely studied and applied to various forms of media. The way news stories and topics that impact public opinion are presented is influenced by the media. It is predicated on the idea that most individuals only have access to one source of information on most issues: the news media. Since they establish the agenda, they may affect how important some things are seen to be.
Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism or street journalism, is based upon members of the community playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information. Courtney C. Radsch defines citizen journalism "as an alternative and activist form of news gathering and reporting that functions outside mainstream media institutions, often as a response to shortcomings in the professional journalistic field, that uses similar journalistic practices but is driven by different objectives and ideals and relies on alternative sources of legitimacy than traditional or mainstream journalism". Jay Rosen offers a simpler definition: "When the people formerly known as the audience employ the press tools they have in their possession to inform one another." The underlying principle of citizen journalism is that ordinary people, not professional journalists, can be the main creators and distributors of news. Citizen journalism should not be confused with community journalism or civic journalism, both of which are practiced by professional journalists; collaborative journalism, which is the practice of professional and non-professional journalists working together; and social journalism, which denotes a digital publication with a hybrid of professional and non-professional journalism.
The public sphere is an area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action. A "Public" is "of or concerning the people as a whole." Such a discussion is called public debate and is defined as the expression of views on matters that are of concern to the public—often, but not always, with opposing or diverging views being expressed by participants in the discussion. Public debate takes place mostly through the mass media, but also at meetings or through social media, academic publications and government policy documents.
Journalistic objectivity is a considerable notion within the discussion of journalistic professionalism. Journalistic objectivity may refer to fairness, disinterestedness, factuality, and nonpartisanship, but most often encompasses all of these qualities. First evolving as a practice in the 18th century, a number of critiques and alternatives to the notion have emerged since, fuelling ongoing and dynamic discourse surrounding the ideal of objectivity in journalism.
Journalistic ethics and standards comprise principles of ethics and good practice applicable to journalists. This subset of media ethics is known as journalism's professional "code of ethics" and the "canons of journalism". The basic codes and canons commonly appear in statements by professional journalism associations and individual print, broadcast, and online news organizations.
Watchdog journalism is a form of investigative journalism where journalists, authors or publishers of a news publication fact-check and interview political and public figures to increase accountability in democratic governance systems.
Science journalism conveys reporting about science to the public. The field typically involves interactions between scientists, journalists and the public.
Civic journalism is the idea of integrating journalism into the democratic process. The media not only informs the public, but it also works towards engaging citizens and creating public debate. The civic journalism movement is an attempt to abandon the notion that journalists and their audiences are spectators in political and social processes. In its place, the civic journalism movement seeks to treat readers and community members as participants.
Frame analysis is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more. It examines how important these factors are and how and why they are chosen. The concept is generally attributed to the work of Erving Goffman and his 1974 book Frame analysis: An essay on the organization of experience and has been developed in social movement theory, policy studies and elsewhere.
In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality. Framing can manifest in thought or interpersonal communication. Frames in thought consist of the mental representations, interpretations, and simplifications of reality. Frames in communication consist of the communication of frames between different actors. Framing is a key component of sociology, the study of social interaction among humans. Framing is an integral part of conveying and processing data daily. Successful framing techniques can be used to reduce the ambiguity of intangible topics by contextualizing the information in such a way that recipients can connect to what they already know.
The role of the media in the perception of the Vietnam War has been widely noted. Intense levels of graphic news coverage correlated with dramatic shifts of public opinion regarding the conflict, and there is controversy over what effect journalism had on support or opposition to the war, as well as the decisions that policymakers made in response.
Political journalism is a broad branch of journalism that includes coverage of all aspects of politics and political science, although the term usually refers specifically to coverage of civil governments and political power.
Media coverage of climate change has had effects on public opinion on climate change, as it conveys the scientific consensus on climate change that the global temperature has increased in recent decades and that the trend is caused by human-induced emissions of greenhouse gases.
Political parallelism is a feature of media systems. In comparative media system research, it "refers to the character of links between political actors and the media and more generally the extent to which media reflects political divisions." Daniel C. Hallin and Paoli Mancini used the term to analyse links between media organizations and political tendencies; appropriating an older concept by Colin Seymour-Ure who had originally applied it in a narrower way to the links between the press and political parties.
Comparing Media Systems: Three Models of Media and Politics (2004), by Daniel C. Hallin and Paolo Mancini, is a seminal study in the field of international comparative media system research. The study compares media systems of 18 Western democracies including nine Northern European countries, five Southern European countries and four Atlantic countries.
Mediated cross-border communication is a scholarly field in communication studies and refers to any mediated form of communication in the course of which nation state or cultural borders are crossed or even get transgressed and undermined.
Journalistic interventionism "reflects the extent to which journalists pursue a particular mission and promote certain values". Journalists with a high interventionist attitude do not report neutrally and objectively but are engaged in the subjects they are reporting about. An interventionist reporting style aims at influencing public opinion. Moreover, "journalism cultures that follow an interventionist approach may act on behalf of the socially disadvantaged or as mouthpiece of a political party and other groups whose interest are at stake".
Opinion corridor refers to a sociopolitical phenomenon that has been observed during the beginning of the 21st century in Sweden, and to some extent also in Norway. The expression itself was originally used in 2013 by Henrik Oscarsson, professor of political science at the University of Gothenburg, as a metaphor for the limits of what is commonly acceptable to debate.
Political bias is a bias or perceived bias involving the slanting or altering of information to make a political position or political candidate seem more attractive. With a distinct association with media bias, it commonly refers to how a reporter, news organisation, or TV show covers a political candidate or a policy issue.