KRU | |
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![]() KRU performing at the GenKRU concert in May 2025. From left: Edry, Yusry, and Norman | |
Background information | |
Also known as |
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Origin | Kuala Lumpur, Malaysia |
Genres | |
Works | |
Years active | 1992–present [a] |
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Members |
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Website | www |
KRU are a Malaysian boy band from Kuala Lumpur. They were formed in 1992 by brothers Norman, Yusry and Edry Abdul Halim. KRU performs songs in both Malay and English and released several hit singles around the rise of Malaysian pop music, collectively known as M-Pop and towards of the 21st century. The band's musical style, which has garnered praise for its anthemic quality and emotional engagement that appeals to a broad audience, spans with their blend of pop, R&B and hip hop, while their lyrics focus on subjects including loss, heartbreak and relationship, and personal struggles. KRU also established themselves as a renowned composer, lyricist and record producer and has contributed to material for prominent Malaysian music industry artists in various genres since then.
Their debut album, Canggih , was released in 1992 under EMI Music Malaysia, with songs like "Cherrina", "Hanya Kau" and "20/20" were released as singles and help raised KRU to prominence. KRU released their first and only English-language album, The Way We Jam (1998), which saws them collaborated with well-known international composers, lyricists, and producers. The album was a critical and commercial success, with the lead single of the same name won the 1999 Anugerah Industri Muzik for the Best Music Video while the album won the Best Engineered Album. In 2000, the brothers formed a virtual band named Tyco, which was touted as the Malaysia's first virtual musical group, with members consisted of 3D animated versions of themselves. The trio disbanded in 2018 after their last concert, Konsert Gergasi KRU25 in Istana Budaya and went hiatus to focus on their careers and personal lives individually, but reunited in 2024 to release their new album, Kaset and embarked on their GenKRU concert.
Apart from their music career, the KRU brothers made their acting debut in feature films Awas! (1995) and Cinta Metropolitan (1996), where they contributed soundtracks for both films. They also ventured into business with the establishment of KRU Group of Companies, which have subsidiaries operated in various business segments, including KRU Studios and KRU Music. KRU is the most successful male Malaysian music group of the 1990s and 2000s. They have received numerous accolades, including Anugerah Bintang Popular Berita Harian, Anugerah Planet Muzik and Anugerah Juara Lagu as well as recognition from The Malaysia Book of Records. Their success inspired numerous other groups of their generation to follow in their tracks.
The three KRU brothers – Norman, Yusry and Edry – who was born to Abdul Halim Kamal and Zarina Abdul Wahab Fenner, shows their interest in music since they were very young, when one of their aunts bought Norman a keyboard which also attracted his other brothers. [1] They spent their teenage years in London, England for two years as their father worked there, and obtained musical and academical education. [2] The brothers doing many jobs to make ends meet, with Norman worked at a petrol station, Yusry worked at a Tandoori restaurant and Edry delivers newspapers to each homes. [3] [4] While in London, they were exposed to various genres of music, in contrast to the Malay music scene at that time which was dominated by classic rock and ballads. [5] [6]
The first song composed by the brothers themselves was "Untukmu", which Norman wrote at the age of 16. He said that the song is about his feelings towards someone else. [3] [4] [7] Starting from scratch, they began to learn how to compose songs and focused on production after purchasing a music CD. [4] They continued to write original songs since then and were unaware that one of Norman's college friends sent a demo to EMI. [8] [9] Calvin Wong, the then-International Label Manager of EMI and now a vice-president at Warner Music Asia Pacific, was very impressed by the song and called the brothers to audition. [8] During their formation on 19 May 1992, [10] the group initially settling the name Selangor Rappers Unit (SRU) with only Norman and Edry as members; [10] after Yusry joined them, the group immediately changed its name to KRU. The group's name (addressed by the initials "K.R.U." and not the pronunciation "kroo") stands for Kumpulan Rap Utama or "Major Rap Group", but it is also the Malay word for "crew", borrowed from English. [10] [11]
After signing with EMI, KRU released their debut album, Canggih on 5 October 1992. [11] [12] The album contains 12 songs which all of them were composed and written by the brothers themselves. Two songs from the album, "Cherrina" and "Hanya Kau" was released as singles and become hits. [13] The album also contains "20/20", which was specially dedicated to then-fourth Prime Minister, Mahathir Mohamad and is inspired by Wawasan 2020, which was introduced by Mahathir. [14] The album was well received by the market and sold over 20,000 copies, [15] earning KRU a platinum certification and propelling the brothers to fame. [16] [17] But, the Malaysian public broadcaster Radio Televisyen Malaysia (RTM) complained about the album's content, which was deemed to promoting yellow culture, [18] [3] and banned 9 out of the 12 songs in the album from radio airplay. [18] [19] The broadcaster also demanded the brothers to change the lyrics of "2020" due to language concerns. [18] [20] [19]
Their second album, reKRUed , was released in October 1993, containing two lead singles "Mengerti" and "Janji Tinggal Janji". [21] [22] The album was well received and sold over 60,000 copies and also considerable attention from music critics for its rap and acappella influences. [23] [2] To promote the album's release, KRU held an interview session with fans via a telephone on 4 December, [24] as well as embarking their ReKRUed Rap Tour with three concerts held in Johor Bahru, Alor Setar and Kuala Lumpur from 27 March to 23 April 1994. In the concert, KRU performs songs from their first two albums. [25]
The following year, KRU released their third album, Awas! in an extended play (EP) format in September 1994 with an accompanying biographical scrap book published by Kharisma Publications. [7] The album contains 6 songs including a new version of "Janji Tinggal Janji" and "Untukmu", which was made famous by Feminin. For the latter, KRU perform in a cappella. [7] [26] [27] [28] The album was well received, selling more than 60,000 copies and being certified double platinum. [29] Later, the brothers made their acting debut in 1995 film, Awas! , which saws the group portrays themselves. Principal photography began in November 1994 in Penang, the film was released on 7 September 1995 and became commercial success. [30] [31] They also released their fourth album, Awas! da' Soundtrack , which served as a soundtrack album for the film, containing 13 songs, composed and written by themselves. [32] [33] To promote both the album and the film of the same name, KRU embarked on their Awas da Concert series, with the first leg began in Datuk Sheikh Ahmad Stadium in Kangar, Perlis on 14 July and ended in Stadium Negara on 25 August. [34] [35] [36]
On 19 March 1996, KRU released their fifth album, Ooh! La! La! . [37] [38] Like their previous albums, all tracks composed and written by the brothers themselves. [39] Three singles from the album, the title track, "Apa Saja" and "Diari Metropolitan" were hits, as was the album; it sold 150,000 copies in seven months upon its release, and being certified multi-platinum. [40] [41] Later, KRU was among of 10 Malaysian artistes including Ziana Zain, Man Bai, Feminin and Ning Baizura who performed at the Konsert Kemuncak Dunia at Stadium Negara on 19 July 1996. The concert, which was held in support for the 1997 expedition to the Mount Everest, was attended by 3,000 audiences. They also performed an anthem for the expedition, entitled "Everest". [42] [43] The KRU brothers then become a main cast alongside Vanidah Imran in a romantic drama film Cinta Metropolitan, directed by the late Julie Dahlan. Unlike Awas! where KRU portrays as themselves, Cinta Metropolitan saws the brothers portrays different characters, with Norman took his role as Haris, Yusry as Irwan and Edry as Rizal. [44] [45] [46] They also contributed a soundtrack, which mostly consists of their songs from Ooh! La! La!, which was released six months earlier. [47] Released in September, the film was a commercial failure. [48]
On 3 March 1997, KRU released a compilation album entitled KRUmania which included three new songs, "Fanatik", "Di Pintu Syurga" featuring a duet with their protege, Elite and a cover version of P. Ramlee's "Getaran Jiwa". [49] [50] [51] The song, which is a theme tune of Ramlee's 1960 drama film Antara Dua Darjat , saws the KRU brothers sang along with archived Ramlee's recorded vocals. KRU's rendition of "Getaran Jiwa" have earned them a recognition from The Malaysia Book of Records as the first Malaysian artist to have a digital duet with a deceased musician. [52] [53] The album was well received by the market and sold over 80,000 copies in 5 days upon its release. [54] To promote KRUmania, the group embarked a three-month concert tour on 15 locations throughout Malaysia; the KRUmania Mega Concert '97 tour began with a concert in Johor Bahru, Johor on 17 May and ended in Stadium Negara, Kuala Lumpur on 4 October. [55] Later, KRU was commissioned by the Government of Selangor to produced a tribute album for Selangor national football team titled Viva Selangor. The album contains 8 songs that performed by the team players themselves. [56] [57] They also won six awards including Best Music Video for their single, "Fanatik" at the second Music Video Awards held at the Auditorium Besar in Angkasapuri, Kuala Lumpur. [58] [59] [60]
In August 1998, KRU was chosen by Pepsi to perform "Never Let the Spirit Die", one of the songs chosen as the theme song for the 16th Commonwealth Games in Kuala Lumpur; [61] [62] [63] To promote the single, its interactive CD-ROM was released in September in conjunction with the KRU-Pepsi promotion. [64] They among a few artistes including Sharifah Aini, Zainal Abidin, Amy Search, Ning Baizura, Ella and Sheila Majid to recorded the soundtrack for Malaysia's first animated feature film, Silat Lagenda. KRU composed and perform three songs for the film's soundtrack, "Silat Legenda", "Fobia" and a duet with Sheila, "Setia Bersama". [65] [66] KRU's sixth studio album and their first English-language album, The Way We Jam , was released on 26 November 1998. The album includes songs written by other international composers like Diane Warren, David Foster and Babyface as well as some written by themselves. [67] [68] They also recorded a cover version of "Never Ask Too Much (of Love)" by American gospel music group, Take 6. [69] Spawned three singles, the album is a critical and commercial success. The music video for the titular song, won the 6th Anugerah Industri Muzik for the Best Music Video while the album itself won the Best Engineered Album on 10 April 1999. [70]
In January 1999, KRU composed and performed the official theme tune for the 1999 edition of Le Tour de Langkawi, titled "Fiesta". An official music video for the song was produced, with utilised 3D graphical and animation techniques. Produced by their own company KRU Motion Pictures, the music video for "Fiesta" costed RM40,000. [71] The group embarked on their Jammin' the Nation tour. It began in Kuala Lumpur on from March 20, continued in Singapore, Indonesia, Thailand and the Philippines and ended in Brunei on 22 January 2000. [72] Later, KRU received sponsorship from Proton and embarked on their tour in Australia for the Proton World Tour. They headlining mini-concerts and make a public appearances at 15 different locations in Australia, including Sydney, Melbourne and Brisbane with the tour lasted for a month, from September 28 to October 17. [73] [74] [75] KRU's seventh studio album, Formula Luarbiasa was released on 16 December 1999. It was supported by three lead singles, "Luar Biasa", "Formula" and "Jangan Lafazkan". The album's first single, "Luar Biasa" was launched four months earlier with the limited copies of its CD single, contains four versions of the song, have been sold out and it was chosen as the theme song for Perodua. [73] [76] To promote the album, KRU utilised an airplane to carrying the album's banner. [77]
On 13 March 2000, KRU produced and released Ideologi, a compilation album consists of songs composed by the brothers and performed by renowned Malaysian artistes, [78] [79] including Indigo, Elite and Juliana Banos. [80] KRU was among seven artistes including Sheila Majid, Siti Nurhaliza and Raihan who performed at the Paralympic Charity Concert in Stadium Merdeka on 12 October 2000. The fundraising concert, which was organised by the Malaysian Paralympic Council (MPC), was a commercial success although the number of attendees are not many. [81] [82] [83]
Looking for a new direction in music industry, in December the same year, KRU formed a virtual band named Tyco, [b] whose members consisted of computer-generated alternate versions of themselves, with Norman, Yusry, and Edry as avatars Tylo, Yiko, and Psylo respectively. [84] [85] According to KRU, the concept and idea of Tyco was based on that of British virtual band, Gorillaz. To distinguished themselves from Tyco, KRU had pointed out that Tyco are "a separate entity with its own identity". [86] The animation process for the group was done by the Malaysian animation studio, Flare Studios. Their eponymous studio album, KRU's eighth studio album overall, was released on 1 January 2001, containing 13 songs in both Malay and English. [87] [88] Although the project was lauded as groundbreaking with its CGI music video "Bidadari" and "With U" and was awarded "Malaysia's First Virtual Artiste" by the Malaysia Book of Records, [89] Tyco failed to achieve mainstream success and the project was quietly dissolved. [90]
KRU's ninth studio album, KRUjaan was released on 16 May 2002 as part of their 10th anniversary celebration. [91] [92] The album's musical style was hiptronic, a portmanteau of hip-hop and electronic music. [93] It was supported by six lead singles, including "Impak Maksima", "Mahaguru" and "Aku Benci". [94] To promote the album, the brothers headlining a two-hour mobile concert, which was held on 18 May. [95] [96] Later, they was invited by the Malaysian low-cost airline, AirAsia to perform at one of its airplane in conjunction with the official opening of the AirAsia's booking office in Prangin Mall, Penang on 29 June, [97] and become the first Malaysian artist to have performing live on the airplane. [98]
On 26 October 2002, KRU released a reissue edition of KRUjaan, titled Empayar KRUjaan V2.0 , which contains four new songs, including "U Got Style" and a cover version of Revolver's "Perpisahan" and Sudirman Arshad's "Terasing", which they combined both songs and re-recorded them as "Perpisahan Terasing". [99] At the same time, they kicked off their fifth major tour, Konsert Empayar KRUjaan at Dataran Merdeka in Kuala Lumpur. [100] [101] Their performance at the concert was well received, and attended by 50,000 audiences. [102]
In June 2003, Yusry, one of the KRU brothers, released his first and only self-titled solo album and became the only KRU member to released a solo album. The album is preceded by three lead singles, "Dekat Padamu", "Warna Kehidupanku" and a duet with his then-wife, Erra Fazira, "Jika Kau Tiada". His debut solo effort was well-received, with many music critics compared his with to that of KRU. [103] [104] KRU released another compilation album, Relax in April 2004. The album includes several of their popular songs from their previous albums, as well as two new songs, "Babe" and "Di Hatimu". The compilation, according to KRU, was described as a "transition or change" in their music career. [105] [106] [107] In October, KRU announced that they will be released their new album, scheduled for 2005 release. Their eleventh studio album, KRUnisme , was released on the New Year's Day 2005. The album is preceded by its lead single, "Terhangat di Pasaran", featuring a Sabahan singer and former Akademi Fantasia season 2 contestant, Adam Mat Saman. Both the album and the single was well received by music critics. [108] [109] [110]
KRU is one of few Malaysian artists, collectively known as Artis Bersatu, who contributed a special song titled "Suluhkan Sinar". Released in January 2005, the song, which was produced by the brothers, was specially dedicated to the victims of the 2004 Indian Ocean earthquake and tsunami and it is officiated by the then-Deputy Prime Minister, Najib Razak. Other artists involved in the project were Akademi Fantasia contestants, Erra Fazira, Dayang Nurfaizah, Alleycats, Jaclyn Victor and Anita Sarawak. [111] [112]
10 di Skala Richter , KRU's twelfth studio album, was released in July 2006. It was supported by its lead singles "Gerenti Beres", "Buat Hal Lagi" and "C'mon Lah". [113] [114] It became their last studio album with EMI as their 15-year contract with the label ended soon after. [115] KRU was among seven Malaysian R&B and hip-hop artists, including Too Phat and Ruffedge, who involved in a tribute album for the Malaysian female rock singer, Ella called Urban Strike ...with Ella, which was released on 11 July. KRU re-recorded and performed "Kitalah Bintang" in the album. [116] Two years later, Edry released his debut solo single, "Sumpah Takkan Cari Yang Lain", which was composed and written by himself. The single was later included as one of the soundtracks of Cicakman 2: Planet Hitam . The film's soundtrack album also included "Di Bius Cinta", which performed by Yusry and Indonesian singer-songwriter, Melly Goeslaw, and "Planet Hitam" by Tyco, which features lead vocals solely from Norman. [117]
In January 2011, KRU released Hitman, a compilation album comprising 18 songs composed by Edry and performed by various artists. [118] An MTV karaoke of the album was released in May. [119] The compilation also included KRU new single, "Ganas". [120] Later, in November, KRU along with other artists including Ramli Sarip, Hannah Tan and Suki Low performed an anthem for the Malaysian contingent participating in the 26th Southeast Asian Games, titled "Gemuruh Suara", with the lyrics is in both Malay and English. [121] In 2012, KRU celebated 20th anniversary of their music career, and at the same time, they performed at an exclusive concert with artists under KRU Music on 10 June at the Neverland@Orange, Kuala Lumpur. [122] [123] [124] In September 2012, KRU released the first single from their upcoming album, "Wanita", which was specially dedicated to their mother, Zarina Abdul Wahab Fenner. [125]
KRU released their thirteenth studio album and their first album in seven years, KRUnomena on 31 January 2013. [126] [127] Edry become the album's producer and composed all 10 songs. The album spawned four singles, including its first single, "Wanita" and a duet with Stacy Anam titled "Semalam Tanpamu". [128] The album, which took 2 years to completed, is their first studio album with their own record label, KRU Music after having signed with EMI. [129] [130] Later, KRU released their first Hari Raya Aidilfitri single, "Erti Aidilfitri" in July, [131] followed by a compilation album, 1, containing 30 songs from their previous studio albums in September. [132]
KRU was chosen to perform an official song for the 2015 SEA Games, which they entitled "Kuasa Juara". Released on 3 June 2015, the song, which was composed by Norman and Archie Nasution with lyrics by Norman, took a week to completed. According to Norman, the song was "blended with aggresive beats along with rap elements". [133] [134] On 11 January 2016, KRU released their new single, "Hingga Ke Jannah", which was written and composed by Edry. The single was heralded by a music critic from Galaksi Media as "far more mature", highlighting its "deep spiritual elements" while "retaining pop as a main genre". [135] On 6 February, one of the KRU brothers, Norman was among the 85 recipients of the Darjah Indera Mahkota Pahang (DIMP) which carries the title of Datuk in conjunction with Sultan of Pahang, Sultan Ahmad Shah's birthday. [136]
On 18 April 2018, KRU announced that they would disbanded after their last concert, the Konsert Gergasi KRU25 which was take place at Istana Budaya for three days from 4 to 6 May 2018, [137] [138] with 80 percent of tickets have been sold out. [139] At the concert's second and third day, at least a dozens of fans throughout the country congregated to see KRU for the last time. [140] The group's leader Norman said he and two younger brothers Yusry and Edry have reached the decision and agreed to disband KRU after exactly 25 years of being active in music industry. [141] There were also no plans for KRU to reunited in the future as the brothers concentrated on their own careers and personal lives respectively. [142] Norman also informed that all KRU's business entities will still in operation as usual. [143] To coincide with their disbandment, KRU released their last single before their breakup, entitled "Tahan Lama", featuring a duet with Joe Flizzow, [144] followed by their greatest hits album, Gergasi, which contains the group's 30 popular tracks. [140] A special rockumentary about KRU's career have been announced by Norman and was released on July 2018. [145]
After KRU's dissolution, the three brothers entered hiatus and went on to focus on their respective careers and personal lives, with Norman focus on expanding of their company's business, including KRU Studios, KRU Music and other subsidiaries operating under KRU Group of Companies. [138] In 2020, Tyco with Norman as sole member under his moniker, Tylo returns through the collaboration with Kazim Elias and Tuju from K-Clique for a song entitled "Salawat 1442" released by Imaan Music. [146] Edry moves to Manchester, United Kingdom to focus on his children's education, especially his son, Emery, who was born with autism, [147] while concurrently focused on composing and produced music for other artistes. [138]
Yusry focus on filmmaking, [138] directing several TV dramas including Ganjil and Nenek Bongkok Tiga, and films including 2022 film, Juang where he becomes one of the 5 directors. He also became one of the two judges of One in a Million season 4 on TV3. [148] Yusry was among the 335 recipients of the Orders, Medals and Stars of the Federal Territory and conferred the Panglima Mahkota Wilayah (PMW) which carries the title of Datuk by the then-Yang di-Pertuan Agong, Al-Sultan Abdullah Ri'ayatuddin Al-Mustafa Billah Shah in conjunction with the Federal Territories' Day on 1 February 2021. [149]
On 10 October 2024, KRU announced that they reunited after 6 years of hiatus and signed with Sony Music Malaysia on the same day. [150] [151] The group released their fourteenth studio album, Kaset on 25 April 2025. [152] [153] It is their first studio album in 12 years since KRUnomena (2013) and the album's title was chosen as a tribute to cassette era. Yusry said about the album's title: "We were born in the cassette era, and Kaset represents not just our journey, but also a tribute to the medium that first carried our music to the fans". [154] The album is preceded by the release of its first single composed by themselves, "Voodoo" on 22 November 2024. A music video was produced to promote the single, in which KRU become the first artist in Malaysia and also in Asia to utilized artificial intelligence (AI) technology to create their digital twin in a music video. [155] The music video of "Voodoo" has garnered 1.2 million views in YouTube since its released. The album's second single, "One More Time", was released on 17 January 2025. Like the first single, "Voodoo"'s music video, the KRU brothers also utilized AI technology for "One More Time"'s music video. [156] [157] [158]
KRU embarked on their GenKRU concert, which held for four nights from 3 to 11 May 2025 in Axiata Arena, Bukit Jalil. The concert is a commercial success where 8,000 its tickets were successfully sold out within an hour. [159] GenKRU concert's success earned KRU received two recognitions from the Malaysia Book of Records (MBOR), namely the "Fastest Concert Ticket Sales in One Hour" and "Most Numbered Performances in a Concert Series". [160] [161] The group concluded their GenKRU concert series with the last leg held on 28 June 2025 in The Star Theatre, Singapore, where it received overwhelming response from KRU fans in Singapore. It is their first live performances in Singapore since 2016. [162] [163] [164] KRU also planned to held the GenKRU concert series in Penang by the end of August although they never announced publicly. Norman has since ruled this out, citing to "maintain performance quality, cost factor, production and technical aspects". [165] [166] [167]
On 29 September 2025, KRU announced in a press conference that a finale concert, entitled GenKRU the Finale: One More Time, was scheduled to held on 22 November at the Bukit Jalil National Hockey Stadium. Norman revealed that the forthcoming concert would came up with a different scale as it was held in an open venue, marking the first time they headlined a concert from indoor to outdoor venue. The concert's ticket sales was opened on 3 October. [168] [169]
KRU have prided themselves as a rap group instead of being just a boy band. [170] [171] In an interview with Singapore's Berita Harian , Norman acknowledge there is a similarities and differences between KRU and other boy bands: "What makes us not a boy band is, we are not manufactured and not packaged in a seamless shapes like other boy bands. It's true [that] our group is made up of a men and we are also dancing while on stage. But, boy bands usually won't last long. They're just released one or two albums, and then, disappeared". [170] They later pointed out that the term 'boy band' is "just a public perception". [172]
Earlier in their career, KRU is known to have incorporates their cleaner image. [173] In order to be the role model to their fans, the trio take monitor of their moves. Norman said: "We don't smoke, drinking alcohols and we are always well-dressed" [...] For the sake of [our] fans, we'd tried to avoid these. Moreover, it is not good for health". [2] The brothers also take careful in social interactions. [2] While maintaining their clean and tidy images, KRU acknowledged that their appearances is always neat and edge and in line with the tastes of current teenager's trends. [174] KRU's personal image was later highlighted and praised by Roslen Fadzil of Harian Metro who commended the brothers for not brought bad images on any ocassions, even in their concerts, much like some of their contemporaries but still being able to have an illustrious career. [175]
Throughout their career, KRU have explored many musical genres, which spans pop, R&B, dance and hip hop, with a focus on catchy melodies and energetic rhythms. [3] [138] [176] The brothers also included genres like a cappella, ballad, new jack swing and funk. [177] Most of their songs were performed by Yusry and Edry as the lead singers, while Norman contributed rap in some of their songs. Their first studio album, Canggih features distinct musical concepts with the blend of rap, pop, rock, techno and reggae, [12] while their third album, Awas! saws KRU exploring genres such as soul and dance. [178] With The Way We Jam, the brothers incorporates a more "stronger scent of the R&B" while still maintain their hip hop sound; [179] the album features a unique song identities which have been described as a "familiar rhythm and blues-soul grooves combined with some very mushy love ballads". [180] "Formula", from Formula Luar Biasa, on the other hand, was considered to be inspired by funky groove sounds. [181] Later in their career, KRU transitioned to spiritual [182] and other music genres, exploring a combination of "modern music and electronic sounds". [92]
Their lyrics are often centred around various subjects including loss, heartbreak and relationship, and personal struggles. Some of their lyrics also highlights themes such as hopes, reflections, and even social commentaries. Norman said that most of KRU's songs were based on their own experience or past history of any persons. [3] [4] In a separate interview with Utusan Malaysia and Harian Metro , Norman revealed that "Awas", their single which was released in 1994, was inspired by signboards and related to homewreckers: "[It's] about a female artist we were once admire due to her beauty. But what was disappointed us was when the female artist chose an older man as her boyfriend. We made that story into a song". [3] [4] Meanwhile, "Fobia", a soundtrack of 1998 animated film, Silat Lagenda, was considered as KRU's reflections of their outburst of anxiety. [183] "Cherrina" is said to be inspired by Norman's reflections of the death of his college friend due to road accident. [184] Saniboey Mohd Ismail, writing for Harian Metro , examined that messages in KRU's songs was "never directly leads to negative values as expressed by most Western rappers who are based on the rhythm of gangsta rap". [185]
While they almost exclusively releases Malaysian Malay songs, KRU has also releases Malaysian English songs. They are also known to have at least three or more English tracks on each of their album, [69] [186] and released a full English album, The Way We Jam in 1998. [170] [69] "Wanita Jelita", one of the songs from the album, carrying lyrics in English despite its title is in Malay. [170] [69]
Over the course of their music career, KRU is also well-known for their songwriting and production works. [170] [187] Edry, one of the KRU brothers, is a primary songwriter and producer for most of their songs. [188] [189] Regarding their songwriting process, Norman explained that they "took seriously" when it comes to music: "We produced our own albums, composed our own songs and managed our own careers. The most appropriate title for us not just as a singer, but a singer-songwriter and [record] producer". [170] Besides their own music, KRU has also written and produced songs for other artists. [170] Songs they has composed have been performed by a number of artists, including Jaclyn Victor, Anita Sarawak, Erra Fazira, Ella, Tiara Jacquelina, Anuar Zain, Amy Mastura, Ning Baizura, Rabbani, Elite and Feminin. [187]
"In their three decades in music, the trio have churned many hits that are still fresh in the mind of many local music lovers [...] The music of the brothers left a lasting mark on the local music scene, with their rise to stardom symbolising a modern shift in Malaysian pop culture".
KRU has been described as "legendary" by several media publications. [153] [190] According to Alfian Sa'at from Singapore's The Straits Times , "In a music market saturated by rock bands manufacturing one tortured rock ballad after another, KRU has managed to fill in a gaping vacum for boy bands". [191] New Straits Times' Gerald Chuah wrote that the brothers are seem to "growing restless about the progress of their music career, which has seemingly reached the plateau". [101] Riadz Radzi of Harian Metro hailed KRU as "an icon among teenagers who were crazy about rap music" during their early days in the 1990s. [132] Likewise, Zul Husni Abdul Hamid of Berita Harian praised KRU for championing the Malaysian music industry, commented that the brothers' brand "in the Malay music industry is still standing strong and has even developed into an increasingly respected brand at the international level". [192] He also wrote that KRU's presence has "leave a significant impact on the local music industry". [193]
Malaysian lifestyle portal, Hype, described KRU as "the forefront of the Malaysian music scene". [138] Akmar Annuar of The Malaysian Reserve praised the brothers for bolstering the Malaysia's music revolution and also praise their music has "continued to echo through the decades". [154] In her review of their GenKRU concert, she wrote, "Despite being in their late 40s and early 50s, Norman, Edry and Yusry perform with stamina and showmanship that rival their early days" and opined that the GenKRU "was never just a concert – it was a cultural reckoning, a generational checkpoint and for many Malaysians, a deeply personal rewind into adolescence". [194] Writing for Utusan Malaysia , Roshihan Annuar Yub hailed the brothers for "revolutionising Malaysian hip-hop and rap genres". He commented, "Although during that era, the Malaysian music industry was largely pioneered by artists and groups that brought pop, rock and ballad rhythms, the trio bucked the trend and created its own phenomenon, thus successfully changing the landscape of the country's music industry". [195] In his column for Free Malaysia Today , Affandi Ramli, who goes by his pen name Ronasina, said that KRU have "a charm that makes them quite influential". He wrote that "they have a formula for success and a recipe for staying relevant until now". [196] Dennis Chua of the New Straits Times described KRU as the "band of brothers" in Malaysian music history. He wrote that they were "defined by electrifying hip-hop beats and catchy pop tunes". [197] Danial Hakim of Sinar Daily wrote, "It is no secret that KRU has been around the Malaysian music industry since the olden days, having performed for countless of fans across multiple generations". [190]
A media critic from Billboard hailed the brothers as the "Malaysia's most enduring R&B-pop group". [198] In his review of their Jammin' the Nation tour, Yong Siew Fern of The New Paper described KRU as "unstoppable" while on stage. [199] Hartati Hassan Basri of Metro Ahad wrote, "A fact that no one can deny is Norman, Yusry and Edry, who called themselves KRU, went through a period of stardom due to their distinctive music and image back then". [200] Faizal Saharuni of Kosmo! wrote, "There is no doubt that everything has been done by KRU, which acts as a pioneer of modern Malay music [...] They succeeded in bringing about significant changes through the taste of local songs, thus opening up more space for various current rhythmic trends". [201]
The KRU brothers founded their own company, KRU Group of Companies to manage their business and career upon their establishment in 1992. [202] [203] They expanded their business with several subsidiaries — KRU Studios, KRU Music and KRU Academy. [204] [205]
They also diversified their ventures into film production with films such as the Cicak Man series, Duyung , Magika , Hikayat Merong Mahawangsa, and Vikingdom . In 2014, KRU ventured into animation production by set up Kartun Studios, which specialised in production of both 2D and 3D animation series and films. Its first release was the 2014 animated film, Ribbit [206] [207] [208] and followed by Wheely (2018). The group launched their own e-commerce platform called iLike under their subsidiary, KRU Entertainment on 11 October 2020. The platform aims to help well-known celebrities to promote their products online. [209] [210]
Year | Title | Role | Notes | Ref(s) |
---|---|---|---|---|
1995 | Awas! | Themselves | Feature film debut | [211] |
1996 | Cinta Metropolitan | [212] | ||
Year | Title | Role | Network | Notes | Ref(s) |
---|---|---|---|---|---|
1994 | In Person... KRU | Themselves | TV3 | Guest stars | [213] [214] |
1997 | Hiburan Minggu Ini | TV1 | Guest performer | [215] | |
2002 | Cit Cat Azwan Aidilfitri | Astro Ria | Guest artist | [216] | |
2016 | MeleTOP | Guest artist/performer | [217] | ||
KRU has received numerous awards and nominations. [218] After their debut, they won the Anugerah Bintang Popular Berita Harian for Most Popular Group at the 1995, 1996, 1998 and 1999 ceremony. Their third album, Awas!, won the Anugerah Industri Muzik for Best Vocal Performance in an Album (Group) at the 1995 ceremony. [219] At the 1999 ceremony of the award, KRU won the Kembara Award. Their debut English album The Way We Jam won the Best Engineered Album, while its titular song won the Best Music Video. [220] [70] The group also won the Popular Group Artiste at the Singapore's Popular Music Awards in 1996. [221] In addition, the group also receives five recognitions from the Malaysia Book of Records, including the First Malaysian Artiste to Have a Duet With the Deceased for "Getaran Jiwa" featuring a duet with its original singer P. Ramlee and the First Malaysian Virtual Artiste for Tyco.
...on the eve of the trio's Jammin' The Nation tour starting March 20...
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