List of Mondelez International brands

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This is a list of brands developed, owned, or licensed by Mondelez International (formerly Kraft Foods Inc.). The company's core businesses are snack foods and confectionery. Kraft-branded products are made for some international territories by Mondelez International under license from Kraft Heinz Company since 2012.

Contents

Current brands

Easy Cheese on a pretzel Easy Cheese 5-21-09 IMG 4155 (3557182152).jpg
Easy Cheese on a pretzel
Ritz "Crackers'n Cheez" Handi-Snacks Handi-Snacks - open.jpg
Ritz "Crackers'n Cheez" Handi-Snacks

List of current brands: [1]

Former brands

Brands table

Key:Kraft Foods/Mondelez BrandDefunctOwned by others
NameAreaMarketYear AcquiredYear DisposedStatusNotes
Altoids Confectionery (mints)United States2005Sold to Wm. Wrigley Jr. Company
Bird's Custard Dairy (Custard)North America, United Kingdom, Ireland2004Sold to Premier Foods
Bird's Eye Frozen foods North America2004Sold to Dean Foods Now owned by Pinnacle Foods
Boboli Baked Goods North America1995Sold to Bestfoods Canadian rights owned by George Weston Limited; U.S. rights owned by Grupo Bimbo
Breyers Dairy (ice cream)North America1993Sold to Unilever Oreo ice cream remains Kraft brand made by Breyers
Breyers Dairy (yogurt)North AmericaSold to CoolBrands International
Budget Gourmet Frozen foods North America1994Sold to H.J. Heinz Part of Bellisio Foods under the Michelina's brand
California Pizza Kitchen (grocery) Frozen foods (Pizza)20002009Sold to Nestle
Caramel and marshmallow business Confectionery North America2000Reacquired by Kraft as part of Nabisco purchase in 2000Sold to Texas Pacific Group in 1995
Celestial Seasonings Tea North America19841988Sold to original ownersAttempted sale to Lipton broke US anti-trust laws
Cheddarie Dairy (cheese spread)North America, United Kingdom, IrelandDiscontinued
Cheese Pot Dairy (cheese spread)North AmericaDiscontinued
Chiffon Margarine North America1995Sold to Nabisco Brands, Inc. Nabisco's butter substitution business was sold to ConAgra Foods in 1999
Cracker Barrel Dairy (cheese)Canada2018Sold to Parmalat Canada
Cream of Wheat
Cream of Rice
Breakfast cereal North America2007Sold to B&G Foods
Del Monte Canned food Global 2005Sold to CanGro Including Aylmer, Coronation and other grocery products in Canada
DiGiorno Frozen foods (Pizza)2010Sold to Nestle
Entenmann's Baked Goods North America1995Sold to Bestfoods Owned by Grupo Bimbo
Farley's & Sathers Confectionery North America2002Sold out as independent
Free Choice Mayonnaise, salad cream United Kingdom, IrelandDiscontinued
Freihofers Baked Goods North America1995Sold to Bestfoods Owned by Grupo Bimbo
Fruit2O Beverage North America2007Sold to Sunny Delight
Frusen Gladje Dairy (ice cream)North America1993Sold to Unilever
Golden Crown Margarine United KingdomDiscontinued
Koogle Peanut butter North AmericaDiscontinued
Kraft Eating Right frozen entrees North AmericaDiscontinued
Kraft Foodservice FoodserviceGlobal1995Sold to Clayton, Dubilier and Rice Inc.
Kraft Ramek Cream cheese Italy, Middle East
Kraft Sausage Rolls Sausage rolls United KingdomDiscontinued
Lender's Baked Goods (bagels)North America1996Sold to Pinnacle Foods Financed by Blackstone Group
Life Savers Confectionery (mints)Canada1987Sold to Hershey's Owned by Wm. Wrigley Jr. Company
Life Savers Confectionery (mints)United States2005Sold to Wm. Wrigley Jr. Company
Light N' Lively Dairy (ice cream)North America1993Sold to Unilever
Light N' Lively Dairy (yogurt)North AmericaSold to CoolBrands International
Milk-Bone Dog treatNorth America2006Sold to Del Monte Foods
Minute Rice Instant rice North America2006Sold to Riviana Foods
Oroweat Baked Goods North America1995Sold to Bestfoods Owned by Grupo Bimbo
Parkay Dairy (Butter)North America1995Sold to Nabisco Brands, Inc. Nabisco's butter business was sold to ConAgra Foods in 1999
Post Cereals Breakfast cereal Global2008Sold to Ralcorp Holdings Brands included Shredded Wheat to Honey Bunches of Oats
Postum hot cereal-based beverage North America2007Discontinued
Rondele Dairy (cheese spread)North America1996Sold to Waterbury Holdings
Royal Lunch Milk Crackers Crackers North America2008Discontinued [4]
Sealtest Dairy (ice cream)North America1993Sold to Unilever
Shredded Wheat Breakfast cereal Global2008Sold to Ralcorp Holdings Part of Post Cereals sale
South Beach Living Packaged FoodsGlobal2009Discontinued
Specialty oils business Edible oils Global1995Sold to Associated British Foods
Spreadery Dairy (cheese spread)North AmericaDiscontinued
Stella D'oro Biscuit North America2006 Management buyout, financed by Brynwood Partners Now owned by Lance Inc.
Stove Top Oven Classics Frozen food North America2003Discontinued
Tombstone (pizza) Frozen foods (Pizza)North America2010Sold to Nestle The Kraft frozen pizza division is now part of Nestle D.S.D. (direct store delivery).
Touch of Butter Dairy (Butter)North America1995Sold to Nabisco Brands, Inc. Nabisco's butter business was sold to ConAgra Foods in 1999. It is now discontinued.
Trolli U.S. Confectionery North America20002005Sold to Wm. Wrigley Jr. Company Now owned by Farley's & Sathers
Uneeda Biscuits Snack food (Crackers)North AmericaDiscontinuedDefunct From Nabisco Brands
Vegemite SpreadAustralia2017Sold to Bega Cheese [5] Although marketed in other countries, it has failed to catch on outside home territory.
Velveeta Dairy (Processed cheese)North America1927
Veryfine Beverage North America2007Sold to Sunny Delight
Vitalite Margarine United Kingdom, Ireland1996Sold to St. Ivel It was then purchased by Dairy Crest
Vizzolini Dry Pasta North America
Wheat Thins Snack food North America

See also

Related Research Articles

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The Kraft Heinz Foods Company, formerly the H. J. Heinz Company and commonly known as Heinz, is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures food products in plants on six continents, and markets these products in more than 200 countries and territories. The company claims to have 150 number-one or number-two brands worldwide. Heinz ranked first in ketchup in the US with a market share in excess of 50%; the Ore-Ida label held 46% of the frozen potato sector in 2003.

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<span class="mw-page-title-main">Milka</span> Confectionery brand primarily sold in Europe

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<span class="mw-page-title-main">Bega Group</span> Australian cheese manufacturer

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References

  1. "Our Brands". Mondelēz International, Inc. Retrieved 2023-06-08.
  2. Thompson, Stephanie (January 13, 2003). "New to-go line: Kraft boosts bucks for Philly". AdAge. Retrieved July 18, 2017.
  3. Brandweek. Adweek. 2003. p. 8. Retrieved July 18, 2017.
  4. Martha Phifer, "Cracked up for crackers". Orlando Sentinel , September 10, 2008. "Royal Lunch" produces no search results at KraftFoods.com, October 11, 2008.
  5. Worthington, Brett; Jasper, Clint (19 January 2017). "Vegemite bought by Bega from US food giant Mondelez International". ABC Rural. Australia: ABC News. Retrieved 2018-06-12.