Producers' Showcase

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Producers' Showcase
Producers Showcase Title.jpg
Genre Anthology
Directed by Kirk Browning
Vincent J. Donehue
Clark Jones
Anatole Litvak
Delbert Mann
Arthur Penn
Otto Preminger
Alex Segal
William Wyler
Composers Sammy Cahn and
Jimmy Van Heusen
Moose Charlap
Harry Sosnik
Country of originUnited States
Original languageEnglish
No. of seasons3
No. of episodes37
Production
Executive producers Fred Coe
Alvin Cooperman
ProducersJohn Bloch
Fred Coe
Alvin Cooperman
Sol Hurok
Edwin Lester
Anatole Litvak
Fred Rickey
Alex Segal
Henry Solomon
Herbert Sussan
Robert Whitehead
Running time90 mins.
Production companyShowcase Productions
Original release
Network NBC
ReleaseOctober 18, 1954 (1954-10-18) 
May 27, 1957 (1957-05-27)

Producers' Showcase is an American anthology television series that was telecast live during the 1950s in compatible color by NBC. With top talent, the 90-minute episodes, covering a wide variety of genres, aired under the title every fourth Monday at 8 pm ET for three seasons, beginning October 18, 1954. The final episode, the last of 37, was broadcast May 27, 1957.

Contents

Showcase Productions, Inc., packaged and produced the series, which received seven Emmy Awards, including the 1956 award for Best Dramatic Series.

Production

In 1953, stage producer Leland Hayward had the idea to create a 90-minute TV series, a series of color spectaculars to be broadcast monthly on NBC. Hayward was represented by Saul Jaffe of the Madison Avenue law firm Jaffe & Jaffe; Henry Jaffe, the firm's senior partner, was national counsel for the American Federation of Television and Radio Artists, an organization he helped found. When illness forced Hayward to withdraw from the project, NBC partnered with Showcase Productions, an independent production company created by Henry and Saul Jaffe to produce the series. Producers' Showcase went on the air October 18, 1954.[ citation needed ]

The ambitious series presented a total of 37 live color programs, which included original musicals or plays, restaging of Broadway productions, great concert artists, and tribute programs. Producers' Showcase presented the first international show with live remote locations ( Wide Wide World ), and the first full-length Broadway production on color television ( Peter Pan ).

"Producers' Showcase has undoubtedly been a tremendous prestige presentation by the network with elaborate and worthy cultural productions," The New York Times published in 1957, the series' final year. [1]

Producers' Showcase received seven Emmy Awards, including the 1956 award for Best Dramatic Series.[ citation needed ]

Premiere episode

Director Otto Preminger was invited to produce and direct Tonight at 8.30 , a trio of one-act plays by Noël Coward, for the series premiere. Red Peppers , Still Life , and Shadow Play were three of 10 plays comprising a cycle the playwright had written to be performed on stage over the course of three evenings, and under this umbrella title they were presented on Producers' Showcase. The cast included Ginger Rogers, Trevor Howard, Gig Young, Ilka Chase, and Gloria Vanderbilt. Preminger had no experience in television, but he welcomed the opportunity to work in the medium. [2]

From the beginning, the director obviously was in trouble. He believed a television production was no different from a film and lit the sets and placed the cameras accordingly. He failed to understand that during the actual live broadcast, he would be working with a monitor, pushing buttons to signal which camera should be operating. Rogers in particular was nervous about her performance, and Preminger spent a considerable amount of time with her, but basically ignored the rest of the cast. Supporting player Larkin Ford later recalled he felt Preminger had no sense of Coward's work or how it should be played. [2]

As the production entered its third week of rehearsals, a complete run-through still had not been accomplished. Three days prior to the broadcast, executive producer Fred Coe decided to take action. He privately fired Preminger and then simply told the cast and crew, "Mr. Preminger will not be with us. I will be with you through the presentation." Although they felt sorry a man of Preminger's stature had been dismissed for incompetence, they were relieved he was gone. When the show aired, Preminger introduced each act in a filmed segment, and he received sole credit as producer and director. It proved to be his first and last television venture. [2]

Mary Martin as Peter Pan Mary Martin Peter Pan.JPG
Mary Martin as Peter Pan

Peter Pan

One of the most memorable productions of the first season was telecast on March 7, 1955. Peter Pan , a recreation of the 1954 Broadway musical with all its original cast members, including Mary Martin as Peter Pan and Cyril Ritchard as Captain Hook, was so highly acclaimed by critics and well received by viewers, drawing the largest ratings for a single television program up to that time, that the program was restaged live with nearly the same cast in January 1956. A 1960 NBC revival of the production, first broadcast as a Christmas season special, was videotaped in color and later released on home video. By the time the 1960 version was made, the children had outgrown their roles and had to be replaced, but nearly all of the adult cast remained the same as those of the two earlier productions.

This production also marked the first time that any version of Peter Pan had been performed on television.

Notable appearances

Additional productions

Wide Wide World

Producers' Showcase served as the springboard for the live documentary series Wide Wide World . Conceived by network head Pat Weaver and hosted by Dave Garroway, the show was introduced on Showcase on June 27, 1955. The premiere episode, featuring entertainment from the United States, Canada, and Mexico, was the first international North American telecast in the history of the medium. It received a regular Sunday afternoon time slot the following October.

Episodes

These 37 episodes comprise the Producers' Showcase library: [4]

#DateTitleDirectorSelected Cast
1Oct. 18, 1954 Tonight at 8.30 Otto Preminger Ginger Rogers, Martyn Green, Trevor Howard
2Nov. 15, 1954 State of the Union Arthur Penn Joseph Cotten, Margaret Sullavan
3Dec. 13, 1954Dateline Alan Handley John Daly (host)
4Jan. 7, 1955Call to Freedom Alexander Scourby (narrator), Martha Mödl
5Jan. 10, 1955 Yellow Jack Delbert Mann Broderick Crawford as Walter Reed
6Feb. 7, 1955 The Women Vincent J. Donehue Ruth Hussey, Shelley Winters
7March 7, 1955 Peter Pan Clark Jones Mary Martin, Cyril Ritchard
8April 4, 1955 Reunion in Vienna Vincent J. Donehue Greer Garson, Brian Aherne
9April 4, 1955 The King and Mrs. Candle Arthur Penn Cyril Ritchard, Joan Greenwood
10May 2, 1955 Darkness at Noon Delbert Mann Lee J. Cobb
11May 30, 1955 The Petrified Forest Delbert Mann Humphrey Bogart, Henry Fonda, Lauren Bacall
12June 27, 1955 Wide Wide World Dick Schneider Dave Garroway (host)
13July 25, 1955 The Fourposter Clark Jones Hume Cronyn, Jessica Tandy
14Sept. 11, 1955 The Skin of Our Teeth Vincent J. Donehue Mary Martin, Helen Hayes
15Sept. 19, 1955 Our Town Delbert Mann Paul Newman, Eva Marie Saint, Frank Sinatra
16Oct. 17, 1955 Cyrano de Bergerac Kirk Browning José Ferrer, Claire Bloom
17Nov. 15, 1955Dateline II Alan Handley John Wayne, Peggy Lee
18Dec. 14, 1955 The Sleeping Beauty Clark Jones Margot Fonteyn, Michael Somes
19Jan. 3, 1956 Peter Pan Clark Jones Mary Martin, Cyril Ritchard
20Jan. 30, 1956Festival of Music Kirk Browning Charles Laughton (host)
21Feb. 28, 1956 Bloomer Girl Alex Segal Barbara Cook, Keith Andes
22March 5, 1956 Caesar and Cleopatra Kirk Browning Cedric Hardwicke, Claire Bloom
23April 2, 1956 The Barretts of Wimpole Street Vincent J. Donehue Katharine Cornell, Anthony Quayle
24April 30, 1956 Dodsworth Alex Segal Fredric March, Claire Trevor
25June 25, 1956 Happy Birthday Alex Segal Betty Field, Barry Nelson
26July 23, 1956Rosalinda Bob Banner Cyril Ritchard, Jean Fenn
27Sept. 17, 1956The Lord Don't Play FavoritesClark Jones Louis Armstrong, Buster Keaton, Kay Starr
28Oct. 15, 1956 The Letter William Wyler Siobhán McKenna, John Mills
29Nov. 12, 1956 Jack and the Beanstalk Clark Jones Billy Gilbert, Joel Grey
30Dec. 10, 1956Festival of Music II Kirk Browning José Ferrer (host)
31Feb. 3, 1957 Ruggles of Red Gap Clark Jones Garry Moore (host), Michael Redgrave
32Feb. 4, 1957 Mayerling Anatole Litvak Audrey Hepburn, Mel Ferrer
33March 4, 1957 Romeo and Juliet Clark Jones Claire Bloom, John Neville
34April 1, 1957The Great Sebastians Franklin J. Schaffner Alfred Lunt, Lynn Fontanne
35April 29, 1957 Cinderella Clark Jones Margot Fonteyn, Michael Somes
36May 11, 1957Mr. Broadway Sidney Lumet Mickey Rooney as George M. Cohan
37May 27, 1957Festival of Magic Charles S. Dubin Ernie Kovacs (host)

Reception

Producers' Showcase averaged a 36.5 percent audience share. [5] Sixty-five million viewers watched the first presentation of Peter Pan, [6] garnering a 68.3 audience share that made it the highest-rated episode in the series. The restaged Peter Pan earned a 54.9 share; and The Petrified Forest earned a 50.6 share. [5] The series had this level of success even though its last third aired opposite I Love Lucy , the highest or second-highest rated series on television during the three seasons Producers' Showcase was broadcast.

Awards

Presenters' Showcase received the following awards and nominations from the Academy of Television Arts & Sciences. [7]

Primetime Emmy Awards
YearCategoryRecipientOutcome
1956 Best Actress – Single Role Mary Martin, Peter PanWon
Best Art Direction – Live SeriesOtis RiggsWon
Best Dramatic Series Producers' ShowcaseWon
Best Musical Contribution Sammy Cahn and Jimmy Van Heusen, "Love and Marriage" (song), Our TownWon
Best Producer – Live Series Fred Coe Won
Best Single Program of the YearPeter PanWon
Best Actor – Single Performance José Ferrer, Cyrano de BergeracNominated
Best Actor in a Supporting Role Cyril Ritchard, Peter PanNominated
Best Actress – Single Role Eva Marie Saint, Our TownNominated
Best Actress – Single Role Jessica Tandy, The FourposterNominated
Best Choreographer Jerome Robbins, Peter PanNominated
Best Director – Live SeriesClark Jones, Peter PanNominated
Best Director – Live Series Delbert Mann, Our TownNominated
Best Musical Contribution Sammy Cahn and Jimmy Van Heusen, Our TownNominated
Best Musical Contribution Nelson Riddle, Our TownNominated
Best Single Program of the YearThe Sleeping BeautyNominated
Best Television AdaptationDavid Shaw, Our TownNominated
1957 Best Single Performance by an Actress Claire Trevor, DodsworthWon
Best Live Camera WorkProducers' ShowcaseNominated
Best Single Performance by an Actor Fredric March, DodsworthNominated

Home media

Video Artists International has formed joint ventures with Showcase Productions, Inc. for the release of a number of Producers' Showcase programs, as well as Showcase programs from other "Golden Age of Television" series, complete with their commercial announcements, on DVD: Festival of Music (#4244), Festival of Music II (#4245), The Sleeping Beauty (#4295) and Cinderella (#4296). Although these episodes were broadcast live and in color, the kinescope process by which they were preserved is black-and-white.

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References

  1. Shepard, Richard F., "The Jaffes — Versatile TV Team"; The New York Times , February 3, 1957. Overview, Showcase Productions, Inc.; archived 2012-06-07 from the original at the Internet Archive. Retrieved 2013-06-14.
  2. 1 2 3 Hirsch, Foster, Otto Preminger: The Man Who Would Be King. New York: Alfred A. Knopf 2007. ISBN   978-0-375-41373-5, pp. 227-229
  3. Weiner, Ed; Editors of TV Guide (1992). The TV Guide TV Book: 40 Years of the All-Time Greatest Television Facts, Fads, Hits, and History . New York: Harper Collins. p.  118. ISBN   0-06-096914-8.{{cite book}}: |author2= has generic name (help)
  4. Producers' Showcase library, Showcase Productions, Inc.; archived 2012-06-07 from the original at the Internet Archive. Retrieved 2013-06-13.
  5. 1 2 Production value, Showcase Productions, Inc.; archived 2012-06-07 from the original at the Internet Archive. Retrieved 2013-06-13.
  6. Shales, Tom, "The Timeless Magic of 'Peter Pan'"; The Washington Post , March 16, 1989
  7. Official Primetime Emmy Awards Search; accessed October 17, 2011