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Company type | Private |
---|---|
Industry | Sports |
Founded | 2002Truckee, California, US | in
Headquarters | Burlington, Vermont , US |
Products | Skis, poles, bindings |
Website | 4frnt.com |
4FRNT Skis is an independent brand of alpine ski equipment that helped to pioneer the development of the freeskiing movement. 4FRNT introduced the model of a skier-owned and operated ski company [1] to the sport.
Products manufactured by 4FRNT include skis, poles, bindings, and accessories.
4FRNT Skis was founded by professional skier Matt Sterbenz in 2002 [2] in a garage in Truckee, CA and moved to a factory in 2003. In 2004 4FRNT products were unveiled at the Las Vegas SIA show, the company's first park ski went into production. 4FRNT moved to a new headquarters in Salt Lake City in 2005. In 2017 Jason Levinthal acquired the company and moved home base to Burlington, VT. In 2020 Jason Levinthal sold the company to Charlie Johnson, Ebi Lange, & Will Armenta. [3] In 2006 production was outsourced to Europe. 4FRNT changed its logo in 2007. CR Johnson joined the 4FRNT team in 2009, delivering new concepts to ski design, as a new owner is brought in. While they are American owned, the majority of products are produced in Canada and Europe.
The white room was first introduced in 2010. The White Room served as a production and prototype facility, a number of different models were produced in house in Salt Lake City, Utah. The design and manufacture of such skis, (for example the Renegade) were done in the White Room until 2017. Although the ski press has since been relocated to Washington, the idea of the White Room lives on. Athletes, designers, engineers, and testers are in constant collaboration to keep designs fresh and innovative. They now work with their factories to produce prototypes that can be shipped to riders worldwide to test and give feedback on.
Team consists of Eric Hjorleifson and Thayne Rich. With other core freeride skiers from across the world. [4]
4FRNT manufactures skis, poles, gear and apparel. Skis are produced at Utopie MFG in Canada and Elan in Slovenia.
Snowboards are boards where the user places both feet, usually secured, to the same board. The board itself is wider than most skis, with the ability to glide on snow. Snowboards widths are between 6 and 12 inches or 15 to 30 centimeters. Snowboards are differentiated from monoskis by the stance of the user. In monoskiing, the user stands with feet inline with direction of travel, whereas in snowboarding, users stand with feet transverse to the longitude of the board. Users of such equipment may be referred to as snowboarders. Commercial snowboards generally require extra equipment, such as bindings and special boots which help secure both feet of a snowboarder, who generally ride in an upright position. These types of boards are commonly used by people at ski hills, mountains, backcountry, or resorts for leisure, entertainment, and competitive purposes in the activity called snowboarding.
A ski is a narrow strip of semi-rigid material worn underfoot to glide over snow. Substantially longer than they are wide, and characteristically employed in pairs, skis are attached to ski boots with ski bindings, with either a free, lockable, or partially secured heel. For climbing slopes, ski skins can be attached at the base of the ski.
Backcountry skiing (US), also called off-piste (Europe), alpine touring, freeriding or out-of-area, is skiing in the backcountry on unmarked or unpatrolled areas either inside or outside a ski resort's boundaries. This contrasts with alpine skiing, which is typically done on groomed trails benefiting from a ski patrol. Unlike ski touring, backcountry skiing can – and often does – include the use of ski lifts including snowcats and helicopters. Recent improvements in equipment have increased the popularity of the sport. As the sport does confront the individual practicing it with the dangers of natural, unprepared alpine terrain like avalanches, it is generally recommended to carry standard safety equipment and to learn beforehand how to behave safely under such conditions.
Snowkiting or kite skiing is an outdoor winter sport where people use kite power to glide on snow or ice. The skier uses a kite to give them power over large jumps. The sport is similar to water-based kiteboarding, but with the footwear used in snowboarding or skiing. The principles of using the kite are the same, but in different terrain. In the early days of snowkiting, foil kites were the most common type; nowadays many kiteboarders use inflatable kites. However, since 2013, newly developed racing foil kites seem to dominate speed races and expedition races, like Red Bull Ragnarok and the Vake mini-expedition race. Snowkiting differs from other alpine sports in that it is possible for the snowkiter to travel uphill and downhill with any wind direction. Like kiteboarding, snowkiting can be very hazardous and should be learned and practiced with care. Snowkiting has become more popular in places often associated with skiing and snowboarding, such as Russia, Canada, Iceland, France, Switzerland, Austria, Norway, Sweden, Finland and the Northern and Central United States. The sport has become more diverse as adventurers use kites to travel great distances and sports enthusiasts push the boundaries of freestyle, big air, speed and back country exploration.
Elan is a Slovenian company, located in Begunje na Gorenjskem, specializing in the production of sporting goods. It is best known for its skis and snowboards. Other products include sailboats from 30 to 50 ft length, motor yachts, apparel, and equipment for sports facilities. The brand became better known in the late 1970s, when Swedish alpine skiing ace Ingemar Stenmark won three consecutive World Cup overall titles on Elan skis. The company also manufactured license-built DG gliders from 1978.
Freeriding is a style of snowboarding or skiing performed on natural, un-groomed terrain, without a set course, goals or rules. It evolved throughout the sport's formative years as a contrary response to the highly regimented style of ski competition prevalent at the time. Snowboarders primarily refer to freeriding as backcountry, sidecountry, or off-piste snowboarding, and sometimes big mountain or extreme riding.
Freeskiing, or new school skiing, is a specific type of alpine skiing, which involves tricks, jumps, and terrain park features, such as rails, boxes, jibs, or other obstacles. This form of skiing resulted from the growth of snowboarding combined with the progression of freestyle skiing. "Newschoolers", or those who specifically ski in this style, as opposed to traditional freestylers, freeriders, big mountain skiers, and racers, are often found in terrain parks, which are designed specifically for tricks.
A carved turn is a skiing and snowboarding term for the technique of turning by shifting the ski or snowboard onto its edges. When edged, the sidecut geometry causes the ski to bend into an arc, and the ski naturally follows this arc shape to produce a turning motion. The carve is efficient in allowing the skier to maintain speed because, unlike the older stem Christie and parallel turns, the skis do not create drag by sliding sideways.
Ski geometry is the shape of the ski. Described in the direction of travel, the front of the ski, typically pointed or rounded, is the tip, the middle is the waist and the rear is the tail. Skis have four aspects that define their basic performance: length, width, sidecut and camber. Skis also differ in more minor ways to address certain niche roles. For instance, skis for moguls are much softer to absorb shocks from the quick and sharp turns of the moguls and skis for powder are much wider to provide more "float" in deeper, softer snow.
A modified version of their alpine counterparts, twin-tip skis are designed to enable a skier to take off and land backward while jumping and to ski backwards (switch) down a slope. The name "twin-tip" comes from the dual shape of the ski. While most alpine skis have a defined, curved-up front end as well as a flat rear end, twin-tip skis have a curved-up tip and tail.
Lib Technologies is an American snowboard manufacturer known for innovative snowboard designs and construction. Often referred to as Lib Tech, the company falls under the umbrella of parent company Mervin Manufacturing. Surf company Quiksilver bought Mervin in 1997. As of 2013, Mervin was purchased by Altamont Capital Partners.
Shane McConkey was a professional skier and BASE jumper. He was born in Vancouver, British Columbia and eventually based himself in Olympic Valley, California. Due to an itinerant childhood, he never identified with a single place, but he was said to have come from Boulder, Colorado. It was from here that he started his professional skiing career. He did so after dropping out of the University of Colorado Boulder to pursue his dreams.
Backcountry snowboarding is snowboarding in a sparsely inhabited rural region over ungroomed and unmarked slopes or pistes in the backcountry, frequently amongst trees, usually in pursuit of fresh fallen snow, known as powder. Often, the land and the snow pack are not monitored, patrolled, or maintained. Fixed mechanical means of ascent such as ski lifts are typically not present, but alternative means such as splitboarding, hiking, snowshoeing and helicopters ("heliskiing") are sometimes used to reach the mountain's peak.
The Spatula was a ski manufactured by Volant skis from 2001 to 2003. It was the first production ski to feature reverse camber as well as reverse side cut. The ski was initially envisioned by professional freeskier Shane McConkey as early as 1996, and he convinced the company to manufacture the first prototypes in the summer of 2001. The Spatula gained a cult following, and along with its successor the K2 Pontoon (2006), inspired other ski manufacturers to experiment with a variety of camber shapes.
Line Skis, commonly shortened to Line or stylized as LINE, is a new school ski company owned by K2 Sports. Line Skis was founded by Jason Levinthal in 1995 to produce short, twin-tipped skis for freestyle skiers, and has since moved to produce full-length free skis.
The SCX, for "SideCut eXtreme", was an alpine ski introduced by Elan in the winter of 1993/4. Skis before the SCX had almost always used a shape that was slightly curved inward on the sides, typically by 7 millimetres (0.28 in) compared to a straight line running from tip to tail. The SCX was designed with over 22 millimetres (0.87 in) "sidecut", producing a wasp-waisted ski unlike anything on the market.
Ultimate Rush is a 2011/2012 documentary television series produced by the Red Bull Media House in association with Matchstick Productions. It is also marketed as a combination of stupendous action sports endeavour, coupled with a cinematic-approach to storytelling. Through its wide distribution in the United States, the United Kingdom, Brazil, Denmark, Austria and other territories, the series is evidence of the acceptance of extreme sports into mainstream television, and one of the most complete accounts thereof. The series focuses on the outrageous exploits of some of the best athletes in the world, and how they explore the fine line between extreme sports, philosophy and art. Most of the filming was conducted in the rugged backcountry of British Columbia, Alaska, the Rocky Mountains, the French Alps, the Himalayas and the Andes, but not at official events or secured sites.
Eric Pollard is an American snow freeskier and film editor from Welches, Oregon, who lives in the Hood River region of Oregon. He was a professional skier for Line Skis for over 22 years and now designs skis and snowboards for Season. He has always challenged the status quo by innovating outerwear, accessories, and hard goods for FW Apparel, Anon Optics, Dakine, K2, Causwell, and Hest.
The Faction Collective is a Swiss ski equipment design company headquartered in Verbier, in the Swiss canton of Valais. Founded in Verbier in 2006 by a tight-knit group of freeride skiers, Faction now holds brand offices in Switzerland, United States, United Kingdom, France, Japan, Austria and China.
This glossary of skiing and snowboarding terms is a list of definitions of terms and jargon used in skiing, snowboarding, and related winter sports.