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Bright green environmentalism is an environmental philosophy and movement that emphasizes the use of advanced technology, social innovation, eco-innovation, and sustainable design to address environmental challenges. This approach contrasts with more traditional forms of environmentalism that may advocate for reduced consumption or a return to simpler lifestyles.
The term bright green, coined in 2003 by writer Alex Steffen, refers to the fast-growing new wing of environmentalism, distinct from traditional forms. [1] [2] Bright green environmentalism aims to provide prosperity in an ecologically sustainable way through the use of new technologies and improved design. [3]
Proponents promote and advocate for green energy, electric vehicles, efficient manufacturing systems, bio and nanotechnologies, ubiquitous computing, dense urban settlements, closed loop materials cycles and sustainable product designs. One-planet living is a commonly used phrase. [4] [5] Their principal focus is on the idea that through a combination of well-built communities, new technologies and sustainable living practices, the quality of life can actually be improved even while ecological footprints shrink.
Around the middle of the century we'll see global population peak at something like 9 billion people, all of whom will want to live with a reasonable amount of prosperity, and many of whom will want, at the very least, a European lifestyle. They will see escaping poverty as their nonnegotiable right, but to deliver that prosperity at our current levels of efficiency and resource use would destroy the planet many times over. We need to invent a new model of prosperity, one that lets billions have the comfort, security, and opportunities they want at the level of impact the planet can afford. We can't do that without embracing technology and better design. [6]
The term bright green has been used with increased frequency due to the promulgation of these ideas through the Internet and recent coverage by some traditional media. [7] [8] [9]
Alex Steffen describes contemporary environmentalists as being split into three groups, dark, light, and bright greens. [10]
Light greens see protecting the environment first and foremost as a personal responsibility. They fall into the transformational activist end of the spectrum, but light greens do not emphasize environmentalism as a distinct political ideology, or even seek fundamental political reform. Instead, they often focus on environmentalism as a lifestyle choice. [10] The motto "Green is the new black" sums up this way of thinking, for many. [11] This is different from the term lite green, which some environmentalists use to describe products or practices they believe are greenwashing, those products and practices which pretend to achieve more change than they actually do (if any).
In contrast, dark greens believe that environmental problems are an inherent part of industrialized, capitalist civilization, and seek radical political change. Dark greens believe that currently and historically dominant modes of societal organization inevitably lead to consumerism, overconsumption, waste, alienation from nature and resource depletion. Dark greens claim this is caused by the emphasis on economic growth that exists within all existing ideologies, a tendency sometimes referred to as growth mania. The dark green brand of environmentalism is associated with ideas of ecocentrism, deep ecology, degrowth, anti-consumerism, post-materialism, holism, the Gaia hypothesis of James Lovelock, and sometimes a support for a reduction in human numbers and/or a relinquishment of technology to reduce humanity's effect on the biosphere.
In The Song of the Earth, Jonathan Bate notes that there are typically significant divisions within environmental theory. He identifies one group as “light Greens” or “environmentalists,” who view environmental protection primarily as a personal responsibility. The other group, termed “dark Greens” or “deep ecologists,” believes that environmental issues are fundamentally tied to industrialized civilization and advocate for radical political changes. This distinction can be summarized as “Know Technology” versus “No Technology” (Suresh Frederick in Ecocriticism: Paradigms and Praxis).
More recently, bright greens emerged as a group of environmentalists who believe that radical changes are needed in the economic and political operation of society in order to make it sustainable, but that better designs, new technologies and more widely distributed social innovations are the means to make those changes—and that society can neither stop nor protest its way to sustainability. [12] As Ross Robertson writes,
[B]right green environmentalism is less about the problems and limitations we need to overcome than the "tools, models, and ideas" that already exist for overcoming them. It forgoes the bleakness of protest and dissent for the energizing confidence of constructive solutions. [9]
Some have included open source technology as part of this new approach. [13] [14] [15]
The Viridian Design Movement was an aesthetic movement focused on concepts from bright green environmentalism. The name was chosen to refer to a shade of green that does not quite look natural, indicating that the movement was about innovative design and technology, in contrast with the "leaf green" of traditional environmentalism. The movement tied together environmental design, techno-progressivism, and global citizenship. It was founded in 1998 by Bruce Sterling, a postcyberpunk science fiction author. Sterling always remained the central figure in the movement, with Alex Steffen perhaps the next best-known. Steffen, Jamais Cascio, and Jon Lebkowsky, along with some other frequent contributors to Sterling's Viridian notes, formed the Worldchanging blog. Sterling wrote the introduction to Worldchanging's book, which is considered the definitive volume on bright green thinking. Sterling formally closed the Viridian movement in 2008, saying there was no need to continue its work now that bright green environmentalism had emerged.
Green politics, or ecopolitics, is a political ideology that aims to foster an ecologically sustainable society often, but not always, rooted in environmentalism, nonviolence, social justice and grassroots democracy. It began taking shape in the western world in the 1970s; since then green parties have developed and established themselves in many countries around the globe and have achieved some electoral success.
Appropriate technology is a movement encompassing technological choice and application that is small-scale, affordable by its users, labor-intensive, energy-efficient, environmentally sustainable, and locally autonomous. It was originally articulated as intermediate technology by the economist Ernst Friedrich "Fritz" Schumacher in his work Small Is Beautiful. Both Schumacher and many modern-day proponents of appropriate technology also emphasize the technology as people-centered.
The following outline is provided as an overview and topical guide to green politics:
Eco-capitalism, also known as environmental capitalism or (sometimes) green capitalism, is the view that capital exists in nature as "natural capital" on which all wealth depends. Therefore, governments should use market-based policy-instruments to resolve environmental problems.
A green economy is an economy that aims at reducing environmental risks and ecological scarcities, and that aims for sustainable development without degrading the environment. It is closely related with ecological economics, but has a more politically applied focus. The 2011 UNEP Green Economy Report argues "that to be green, an economy must not only be efficient, but also fair. Fairness implies recognizing global and country level equity dimensions, particularly in assuring a Just Transition to an economy that is low-carbon, resource efficient, and socially inclusive."
Techno-progressivism, or tech-progressivism, is a stance of active support for the convergence of technological change and social change. Techno-progressives argue that technological developments can be profoundly empowering and emancipatory when they are regulated by legitimate democratic and accountable authorities to ensure that their costs, risks and benefits are all fairly shared by the actual stakeholders to those developments. One of the first mentions of techno-progressivism appeared within extropian jargon in 1999 as the removal of "all political, cultural, biological, and psychological limits to self-actualization and self-realization".
Technogaianism is a bright green environmentalist stance of active support for the research, development and use of emerging and future technologies to help restore Earth's environment. Technogaianists argue that developing safe, clean, alternative technology should be an important goal of environmentalists and environmentalism.
Alex Steffen is an American futurist and advocate of 'bright green environmentalism' who writes and speaks about sustainability and the future of the planet. He emphasizes the importance of imagining persuasive, positive possible futures: "It's literally true that we can't build what we can't imagine,... The fact that we haven't compellingly imagined a thriving, dynamic, sustainable world is a major reason we don't already live in one."
A sustainable business, or a green business, is an enterprise which has a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that attempts to meet the triple bottom line. They cluster under different groupings and the whole is sometimes referred to as "green capitalism". Often, sustainable businesses have progressive environmental and human rights policies. In general, a business is described as green if it matches the following four criteria:
Worldchanging was a nonprofit online publisher that operated from 2003 to 2010. Its strapline was A bright green future. It published newsletters and books about sustainability, bright green environmentalism, futurism and social innovation.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task. Other similar terms used are environmental marketing and ecological marketing.
Eco-nationalism is a synthesis of nationalism and green politics. Eco-nationalists may be from many points across the left–right political spectrum, but all are bound to the idea that the nation-state and its citizens have a special duty to protect the environment of their country.
Eco-innovation is the development of products and processes that contribute to sustainable development, applying the commercial application of knowledge to elicit direct or indirect ecological improvements. This includes a range of related ideas, from environmentally friendly technological advances to socially acceptable innovative paths towards sustainability. The field of research that seeks to explain how, why, and at what rate new "ecological" ideas and technology spread is called eco-innovation diffusion.
Barry William Brook is an Australian scientist. He is an ARC Australian Laureate Professor and Chair of Environmental Sustainability at the University of Tasmania in the Faculty of Science, Engineering & Technology. He was formerly an ARC Future Fellow in the School of Earth and Environmental Sciences at the University of Adelaide, Australia, where he held the Sir Hubert Wilkins Chair of Climate Change from 2007 to 2014. He was also Director of Climate Science at the Environment Institute.
Eco-investing or green investing is a form of socially responsible investing where investments are made in companies that support or provide environmentally friendly products and practices. These companies encourage new technologies that support the transition from carbon dependence to more sustainable alternatives. Green finance is "any structured financial activity that’s been created to ensure a better environmental outcome."
Worldchanging: A User's Guide for the 21st Century is a book about environmental concerns and practical actual responses. It is a compendium of the solutions, ideas and inventions emerging today for building a sustainable, livable, prosperous future. In November 2006, Worldchanging published a survey of global innovation, with a foreword by Al Gore, design by Stefan Sagmeister and an introduction by Bruce Sterling. It has received praise, was a winner of the 2007 "Green Prize" for sustainability literature, and is being translated into French under the title Change Le Monde, German and several other languages. Harry N. Abrams, Inc., the publisher of the hardcover edition, listed it among their 50 best selling titles in July 2008.
Eco-socialism is an ideology merging aspects of socialism with that of green politics, ecology and alter-globalization or anti-globalization. Eco-socialists generally believe that the expansion of the capitalist system is the cause of social exclusion, poverty, war and environmental degradation through globalization and imperialism, under the supervision of repressive states and transnational structures.
Ecomodernism is an environmental philosophy which argues that technological development can protect nature and improve human wellbeing through eco-economic decoupling, i.e., by separating economic growth from environmental impacts.
December 2007
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