In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.
In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.
An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color. Hence, positive emotional experiences with a particular color are likely to increase the propensity to develop a preference for that color and vice versa. Social and cultural factors also factor into this affective response. A study in 2011 on the effects of "school spirit" and color preferences found members of Berkeley were more likely to favor the school's official colors than rival university Stanford. This degree of preference was also correlated with their self-reported level of "school spirit". The researchers conducting the study concluded that this was evidence for the EVT. [1]
Infants as young as 12 weeks old exhibit color preferences. [2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age. [3]
Favoritism of colors varies widely. Often societal influences will have a direct impact on what colors are favored and disdained. In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning). From a recent study, it was discussed that associative learning is the process where an individual develops color preferences. In different countries, color preference vary. In China, red indicates luck, while in Nigeria and Germany it means the exact opposite. [4]
Color or Colour is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorption, reflection, emission spectra and interference. For most humans, colors are perceived in the visible light spectrum with three types of cone cells (trichromacy). Other animals may have a different number of cone cell types or have eyes sensitive to different wavelength, such as bees that can distinguish ultraviolet, and thus have a different color sensitivity range. Animal perception of color originates from different light wavelength or spectral sensitivity in cone cell types, which is then processed by the brain.
Color blindness or color vision deficiency (CVD) is the decreased ability to see color or differences in color. The severity of color blindness ranges from mostly unnoticeable to full absence of color perception. Color blindness is usually an inherited problem or variation in the functionality of one or more of the three classes of cone cells in the retina, which mediate color vision. The most common form is caused by a genetic condition called congenital red–green color blindness, which affects up to 1 in 12 males (8%) and 1 in 200 females (0.5%). The condition is more prevalent in males, because the opsin genes responsible are located on the X chromosome. Rarer genetic conditions causing color blindness include congenital blue–yellow color blindness, blue cone monochromacy, and achromatopsia. Color blindness can also result from physical or chemical damage to the eye, the optic nerve, parts of the brain, or from medication toxicity. Color vision also naturally degrades in old age.
Color constancy is an example of subjective constancy and a feature of the human color perception system which ensures that the perceived color of objects remains relatively constant under varying illumination conditions. A green apple for instance looks green to us at midday, when the main illumination is white sunlight, and also at sunset, when the main illumination is red. This helps us identify objects.
Dichromacy is the state of having two types of functioning photoreceptors, called cone cells, in the eyes. Organisms with dichromacy are called dichromats. Dichromats require only two primary colors to be able to represent their visible gamut. By comparison, trichromats need three primary colors, and tetrachromats need four. Likewise, every color in a dichromat's gamut can be evoked with monochromatic light. By comparison, every color in a trichromat's gamut can be evoked with a combination of monochromatic light and white light.
Heterochromia is a variation in coloration most often used to describe color differences of the iris, but can also be applied to color variation of hair or skin. Heterochromia is determined by the production, delivery, and concentration of melanin. It may be inherited, or caused by genetic mosaicism, chimerism, disease, or injury. It occurs in humans and certain breeds of domesticated animals.
Eye color is a polygenic phenotypic trait determined by two factors: the pigmentation of the eye's iris and the frequency-dependence of the scattering of light by the turbid medium in the stroma of the iris.
The opponent process is a color theory that states that the human visual system interprets information about color by processing signals from photoreceptor cells in an antagonistic manner. The opponent-process theory suggests that there are three opponent channels, each comprising an opposing color pair: red versus green, blue versus yellow, and black versus white (luminance). The theory was first proposed in 1892 by the German physiologist Ewald Hering.
In color theory, a color scheme is a combination of 2 or more colors used in aesthetic or practical design. Aesthetic color schemes are used to create style and appeal. Colors that create a harmonious feeling when viewed together are often used together in aesthetic color schemes. Practical color schemes are used to inhibit or facilitate color tasks, such as camouflage color schemes or high visibility color schemes. Qualitative and quantitative color schemes are used to encode unordered categorical data and ordered data, respectively. Color schemes are often described in terms of logical combinations of colors on a color wheel or within a color space.
Infant vision concerns the development of visual ability in human infants from birth through the first years of life. The aspects of human vision which develop following birth include visual acuity, tracking, color perception, depth perception, and object recognition.
Fixation or visual fixation is the maintaining of the gaze on a single location. An animal can exhibit visual fixation if it possess a fovea in the anatomy of their eye. The fovea is typically located at the center of the retina and is the point of clearest vision. The species in which fixational eye movement has been verified thus far include humans, primates, cats, rabbits, turtles, salamanders, and owls. Regular eye movement alternates between saccades and visual fixations, the notable exception being in smooth pursuit, controlled by a different neural substrate that appears to have developed for hunting prey. The term "fixation" can either be used to refer to the point in time and space of focus or the act of fixating. Fixation, in the act of fixating, is the point between any two saccades, during which the eyes are relatively stationary and virtually all visual input occurs. In the absence of retinal jitter, a laboratory condition known as retinal stabilization, perceptions tend to rapidly fade away. To maintain visibility, the nervous system carries out a procedure called fixational eye movement, which continuously stimulates neurons in the early visual areas of the brain responding to transient stimuli. There are three categories of fixational eye movement: microsaccades, ocular drifts, and ocular microtremor. At small amplitudes the boundaries between categories become unclear, particularly between drift and tremor.
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
The concept of linguistic relativity concerns the relationship between language and thought, specifically whether language influences thought, and, if so, how. This question has led to research in multiple disciplines—including anthropology, cognitive science, linguistics, and philosophy. Among the most debated theories in this area of work is the Sapir–Whorf hypothesis. This theory states that the language a person speaks will affect the way that this person thinks. The theory varies between two main proposals: that language structure determines how individuals perceive the world and that language structure influences the world view of speakers of a given language but does not determine it.
Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures and even within the same culture in different time periods. The same color may have very different associations within the same culture at any time. Diversity in color symbolism occurs because color meanings and symbolism occur on an individual, cultural and universal basis. Color symbolism is also context-dependent and influenced by changes over time. Symbolic representations of religious concepts or articles may include a specific color with which the concept or object is associated.
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture. Although color associations can vary contextually between cultures, color preference is thought to be relatively uniform across gender and race.
Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. The neural correlate of the unique hues are approximated by the extremes of the opponent channels in opponent process theory. In this context, unique hues are sometimes described as "psychological primaries" as they can be considered analogous to the primary colors of trichromatic color theory.
A repetitive visual stimulus is a visual stimulus that has a distinctive property. The stimuli are simultaneously presented to the user when focusing attention on the corresponding stimulus. For example, when the user focuses attention on a repetitive visual stimulus, a steady state visually evoked potential is elicited which manifests as oscillatory components in the user's electroencephalogram, especially in the signals from the primary visual cortex, matching the frequency or harmonics of that stimulus.
Davida Young Teller was a professor in the Departments of Psychology and Physiology/Biophysics at the University of Washington, Seattle, Washington. She was a leader in the scientific study of infant visual development.
The psychology of eating meat is an area of study seeking to illuminate the confluence of morality, emotions, cognition, and personality characteristics in the phenomenon of the consumption of meat. Research into the psychological and cultural factors of meat-eating suggests correlations with masculinity, support for hierarchical values, and reduced openness to experience. Because meat eating is widely practiced but is sometimes associated with ambivalence, it has been used as a case study in moral psychology to illustrate theories of cognitive dissonance and moral disengagement. Research into the consumer psychology of meat is relevant to meat industry marketing, as well as for advocates of reduced meat consumption.
The colors pink and blue are associated with girls and boys respectively, in the United States, the United Kingdom and some other European countries.
Irissometry describes the method of detection, identification, and tracking of features in the iris and its deformations as a function of changes in pupil size and eye rotation.
Color topics | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Color science |
|  | ||||||||
| Color philosophy |
| |||||||||
| Color terms |
| |||||||||
| Color organizations | ||||||||||
| Names |
| |||||||||
| Related | ||||||||||
