It Ain't Me

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"It Ain't Me"
A 22-second sample of "It Ain't Me" featuring the chorus to the start of the drop which Gomez sings accompanied by backing vocals, piano notes, a guitar riff, and vocal effects.
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The chorus has a new melodic arrangement and a crescendo . [12] [15] It is ensued by chord-buoyed builds and drops comprising finger snaps and pan flute melodies. [16] The same synthesizers from the verses are repeated with a sidechained piano in the background. In the drop Kygo introduces sidechained vocal chops of Gomez singing syllables and are accompanied by percussion instruments. [12] "It Ain't Me" is a breakup song with a theme of nostalgia. [17] The lyrics are about standing up for yourself in the face of a toxic relationship. [18] Gomez narrates the regret of a previous relationship ruined by her former lover's habits of drinking and partying too often. [12] The lyrics address alcoholism. [19] Tamposi explained that "It Ain't Me" is about a woman finding the strength to walk away from a toxic relationship despite the pressure she receives from society to stand by her man. [2] Although the lyrics are sombre, the song has a distinctly uplifting and empowering sound. [19]

In Vietnam, the song "LayLaLay" composed by singer Jack was plagiarized from "It Ain't Me". [20]

Release

In early February 2017, "It Ain't Me" was registered on the American Society of Composers, Authors and Publishers (ASCAP) database. [21] Gomez first teased the single with two Instagram stories on 3 February 2017. The first teaser showed a half-profile of the singer with a black "X" over her mouth as a 10-second snippet plays with the lyrics, "I had a dream / we were back to 17 / summer nights and The Libertines / never growing up," while the second teaser was a snippet of the song's beat. [22] Gomez later revealed the single's cover art and release date on Instagram on 13 February 2017, and shared three teasers of the song on Snapchat the following day. [23] [24] "It Ain't Me" was released for digital download by Interscope, Sony and Ultra Music on 17 February 2017 as the first single from Kygo's upcoming second studio album. [4] Interscope was the primary label since it is Gomez's label. A remix of the song featuring actor Vin Diesel was released on Facebook on 18 February 2017. [25] "It Ain't Me" was sent to contemporary hit radio in the US on 28 February 2017. [26]

Critical reception

"It Ain't Me" received positive reviews from music critics. [27] Matt Medved of Billboard regarded it as one of Gomez's most mature-sounding releases and appreciated Kygo's usage of her vocals, adding that the song showed both collaborators' "best sides". [16] Similarly, Alexia Hernandez of Entertainment Weekly deemed it "perhaps her most mature tune to date". [28] In The New York Times , Jon Pareles described the song as a "righteous kiss-off", commending its subtle and varied production. [12] Pedro Pincay of Vibe magazine said Kygo and Gomez "cooked up something special". [17] Kat Bein of Billboard ranked "It Ain't Me" atop her list of ten best Kygo songs, writing that Gomez's "powerful and strong" vocals took "Kygo's collaborative vocal game to a whole new level" and the chorus arrangement brought "a certain edginess new to Kygo's catalogue", concluding that the song showed growth and "maybe heralds a new era of Kygo's sound". [15] In a negative review, Pitchfork described it as "yet another exercise in EDM guys reducing female vocalists to anonymities," deeming it inferior to Gomez's follow-up single "Bad Liar". [29]

Chart performance

In the US, "It Ain't Me" debuted at number 93 on the Billboard Hot 100, selling 19,000 copies and accumulating 1.7 million streams in its first day. [30] Following its first full week of tracking, the song climbed to number 12, aided by sales of 67,000 copies, 15.5 million streams and a 19 million airplay audience. [31] "It Ain't Me" became Kygo's highest-charting single in the US, surpassing the number 92 peak of his 2014 single "Firestone", and marked Gomez's seventh top 10 entry in less than four years, continuing her "chart hot streak" according to Gary Trust of Billboard magazine. [8] As of May 2017, the song has sold 484,000 copies in the United States. [32] It peaked at number 10 making it Kygo's first top 10 and Gomez's seventh top 10 overall.

"It Ain't Me" debuted at number nine on the UK Singles Chart with first-week sales of 31,380 units, giving Kygo his second top 10 single (after "Firestone") in the UK and Gomez her third (after "Naturally" and "Come & Get It"). [33] It rose to number seven in its second week, selling 33,466 units. [34] In Australia, "It Ain't Me" debuted at number nine on the ARIA Singles Chart becoming both Kygo and Gomez's first top 10 debut and highest-charting single in the country, as well as Kygo's second top 10 entry after "Firestone" and Gomez's third following "Good for You" and "We Don't Talk Anymore". [35]

Music video

A music video, directed by Philip R. Lopez, was released on 24 April 2017 on Kygo's official Vevo channel. [36] The video revolves around a young couple involved in a motorcycle crash. The boyfriend is rendered comatose. The video depicts the boyfriend's unconscious state, with the girlfriend dancing and singing by his bedside at the hospital. [37] At the end of the video, the boyfriend wakes up but his girlfriend is not there. Instead a butterfly sits on his forehead, symbolizing that his girlfriend had died in the accident and was accompanying him in his comatose state from the afterlife.

The music video was shot in High Bridge, New Jersey. Neither Kygo nor Gomez appear in the video.

Usage in media

The song is featured in tenth episode of the television series The Bold Type . [38]

Track listing

  1. "It Ain't Me" – 3:40
  1. "It Ain't Me" (Tiësto's AFTR:HRS Remix) – 3:12

Credits and personnel

Credits adapted from Tidal. [41]

Charts

"It Ain't Me"
It Ain't Me (Official Single Cover) by Kygo & Selena Gomez.png
Single by Kygo and Selena Gomez
from the EP Stargazing
Released16 February 2017 (2017-02-16)
Recorded2016
Genre
Length3:40
Label
Songwriter(s)
Producer(s)
Kygo singles chronology
"Carry Me"
(2016)		"It Ain't Me"
(2017)		"First Time"
(2017)
Selena Gomez singles chronology
"Trust Nobody"
(2016)		"It Ain't Me"
(2017)		"Bad Liar"
(2017)

Certifications

RegionCertification Certified units/sales
Australia (ARIA) [141] 5× Platinum350,000‡
Austria (IFPI Austria) [142] Platinum30,000‡
Belgium (BEA) [143] 2× Platinum40,000‡
Canada (Music Canada) [144] 9× Platinum720,000‡
Denmark (IFPI Danmark) [145] 2× Platinum180,000‡
France (SNEP) [146] Diamond233,333‡
Germany (BVMI) [147] 2× Platinum800,000‡
Italy (FIMI) [148] 3× Platinum150,000‡
Mexico (AMPROFON) [149] 3× Platinum180,000‡
New Zealand (RMNZ) [150] Platinum30,000‡
Norway (IFPI Norway) [151] 7× Platinum420,000‡
Poland (ZPAV) [152] 3× Platinum60,000‡
Portugal (AFP) [153] Platinum10,000‡
Spain (PROMUSICAE) [154] 2× Platinum80,000‡
Switzerland (IFPI Switzerland) [155] 3× Platinum60,000‡
United Kingdom (BPI) [156] 2× Platinum1,200,000‡
United States (RIAA) [157] 3× Platinum3,000,000‡
Streaming
Sweden (GLF) [158] 7× Platinum56,000,000†

‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

RegionDateFormatVersionLabelRef.
Italy16 February 2017 Contemporary hit radio Original Sony [159]
Various17 February 2017 Digital download [39]
United States28 February 2017 Mainstream radio [26]
7 March 2017 Rhythmic contemporary
  • Sony
  • Ultra
 [160] [161]
United Kingdom17 March 2017Contemporary hit radio [162]
United States28 March 2017 Hot adult contemporary [163]
Various7 April 2017Digital downloadTiësto's AFTR:HRS Remix [40]

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