Mood (24kGoldn song)

Last updated

"We made 'Mood' playing Call of Duty and drinking beer. We weren't in that thinking, like, 'All these notes have to be perfect together.' We were just chilling, and now it's one of the biggest songs in the world. 24kGoldn pulled up on me and my friend and I just were drinking Coronas."

— Dior, in an interview with NME . [3]

According to 24kGoldn and Dior, they were playing Call of Duty while the song's producers, Fedi and KBeazy, were working on a beat, and as Fedi played a guitar riff, 24kGoldn idly began singing along with it. 24kGoldn then created a hook for the song while Dior performed a verse. [4] After an early version of the song was written and produced by the four, producer Blake Slatkin was brought in to give the track a "pop polish". [5]

24kGoldn teased a snippet of the song on his Instagram account before the song was officially released on July 24, 2020. [6] To promote "Mood", Columbia Records pitched the song to various pop and "Gen Z" playlists on popular music streaming services. 24kGoldn's team also pitched the song to pop radio stations, and it quickly found success on contemporary hit radio. Video-sharing platform TikTok was also used as part of the marketing strategy to promote "Mood", and the song went from being used in approximately 12,000 videos on the platform in mid-August to over two million by October. [6] [7] 24kGoldn also used his own money to fund marketing campaigns for the song and get promotions from social media influencers. [4]

Composition

"Mood" is an uptempo pop rock, hip hop [4] [8] and rap rock [1] song, described by several publications as "genre-bending". [6] [7] [9] This song is played in the key of G minor (in common time) with a tempo of 91 beats per minute, and 24kGoldn and Dior's vocals range from a low of F 3 to a high of G 4. [10] Its instrumental includes an indie [11] and post-grunge-influenced guitar riff played by Omer Fedi (which is warped and echoed at points throughout the song), [1] and "trap-style" hi-hats and snare drums. [1] [5]

In the song, 24kGoldn and Dior deliver "melodic croons" [12] about their girlfriends who are always in a "mood", [13] in a sing-song rapping style. [11] Described by Vicky Inoyo of Earmilk as a love-centered song that provides "a youthful feel with modern-day pop twists", the lyrics detail how it feels to be in a toxic relationship. [14] [13] Tom Breihan of Stereogum wrote, "the two rappers don't really rap. Instead, they mewl everything in a familiar nasal whine-bleat." Variety 's Charlie Amter wrote that the lyrics to the song's pre-chorus, "We play games of love to avoid the depression/We been here before/And I won't be your victim", are "morose", while Breihan described the pre-chorus as "a hymn to horny self-pity" and Slate 's Chris Molanphy called it "very emo" and "Gen Z". [15] [1] Billboard similarly remarked that the song is "emo-leaning". [16] HotNewHipHop's Alexander Cole called the track "perfect for summer", and said the song's title "certainly fits the vibe as we get a very summer-inspired beat". [13] Rolling Stone 's Ethan Millman called the beat of the song "bright" and "beachy" and the melody "carefree". [17]

Critical reception and accolades

For Billboard, Carl Lamarre stated that the song was a "feel-good record" and a "late-summer bop", describing the hook as "catchy", while Josh Glicksman of the same publication called the chorus "easily digestible" and "sonically light". [2] Another Billboard writer, Andrew Unterberger, remarked that the song's energy felt "impossibly fresh" and that it is a "visceral banger". [9] Chris Molanphy of Slate called the song "fiendishly catchy" and also praised the track's hook, opining that it was "one of the most instantly infectious rap-rock refrains ever". [1] In his review of El Dorado, Kyann-Sian Williams of NME wrote that "Mood" was "spritely" and "tacked on at the end [of El Dorado] to act as a smug victory lap in the face of doubters". [18] In another review of the album, Stereogum's Chris DeVille stated, "like hits from forebears like Juice WRLD, Post Malone, and Lil Uzi Vert, 'Mood' was self-evidently a pop song, infectiously catchy and irresistibly propulsive." DeVille added that the song "gracefully avoided" descending into the "unlistenable cheese" that the other pop-rock songs on the album did. [19] Joe Coscarelli of The New York Times called "Mood" a "melodic-rap confection". [20] KROQ-FM program director Mike Kaplan stated that "Mood" was "one of those first-listen records". [21]

Slate's Chris Molanphy named "Mood" as the 12th best single of 2020, while Billboard named it the eighth best song, the third best rock song, and the 12th best musical TikTok trend of the year. [9] [22] [23] [24] On Jon Caramanica's list of the best songs of 2020 in The New York Times , "Mood" was added as an honorable mention. [25] "Mood" was nominated for Best Collaboration at the 2021 iHeartRadio Music Awards. [26] The song was also nominated for Top Hot 100 Song, Top Collaboration, and Top Rap Song at the 2021 Billboard Music Awards. [27]

Commercial performance

In its first week after being released, "Mood" sold 15,000 units. [6] Following the song's viral TikTok success, "Mood" debuted on the US Billboard Hot 100 at number 84 in August 2020, [28] jumping to number 26 the following week. After ten weeks of climbing the chart, the song reached number one on the chart dated October 24, when it received 20.3 million streams, sold 7,000 downloads, and made 62.9 million radio impressions. It became both 24kGoldn's and Dior's first number one on the chart, as well as Dior's first entry on the chart, and the first number one for any artist on the Records label. [29] It also topped Billboard's Hot Rock & Alternative Songs, Hot Alternative Songs, and Hot Rap Songs charts, making it the first song to simultaneously top all four charts, and went on to top the Hot 100 for eight non-consecutive weeks. [30] [7] It also tied with Drake's "Nice for What" with the most climbs to the top spot at four when it returned to number one for a seventh non-consecutive week on the week ending January 9, 2021. "Mood" logged a 30th week inside the Hot 100's top ten, being the 12th song to do so. [31]

"Mood" peaked at number one on the Mainstream Top 40 chart for eight consecutive weeks and broke the Mainstream Top 40 spin record, previously held by Ed Sheeran's 2017 song "Shape of You", by logging 17,748 plays among the chart's reporting stations for the week of November 22, 17,707 plays. [32] The song also had the longest run at number one on Mediabase's pop radio chart in 2020, with eight weeks. [33] Following its debut on the Rolling Stone Top 100 in mid-August, "Mood" rose to the top of the chart after earning 20.6 million streams for the week dated November 6, 2020, where it spent two non-consecutive weeks. [34] [35] The song went on to be certified double platinum by the Recording Industry Association of America (RIAA) on December 1, 2020. [36]

In the United Kingdom, "Mood" debuted at number 51 on the UK Singles Chart for the week ending August 27, 2020. [37] After spending five weeks on the chart, the song topped the chart in the week ending October 1, 2020, after earning 61,000 chart sales and 7.8 million streams, and stayed at number one for four consecutive weeks. [38] [39] "Mood" also reached number one on the Australian ARIA Charts, where it spent eleven non-consecutive weeks at number one. [40] It spent four weeks at the top spot on the Irish Singles Chart. [41] The song topped the charts in several other countries as well, including the Austrian Ö3 Austria Top 40, Denmark's Tracklisten, the Dutch Single Top 100, Norway's VG-lista, and the Swedish Sverigetopplistan. [42] [43]

Live performances and cover versions

24kGoldn and Dior made their debut television performance of "Mood" on Jimmy Kimmel Live! on October 26, 2020, followed by a performance on The Ellen DeGeneres Show on November 5, 2020, opening with a skit before singing the song on a sunflower-themed set. [44] [45] Later that month, they performed the track at the preshow for the 2020 MTV Europe Music Awards and at the 48th Annual American Music Awards, the latter of which was identified as a high of the night by Justin Curto of Vulture . [46] [47] [48] The two went on to perform the song during the season 19 finale of the NBC television series The Voice , and also performed the song for ABC's Dick Clark's New Year's Rockin' Eve television special for 2021. [49] [50]

English indie rock band Glass Animals performed a cover of "Mood" for BBC Radio 1's Live Lounge program in November 2020. [51] That same month, American post-hardcore band Our Last Night performed a cover of the song. [52]

Music video

The song's official video, directed by Sebastian Sdaigui, was released on August 5, 2020. [12] It includes several different scenes. During Dior's verse, he is depicted in a "bleak" room with a girl, going from having romantic moments with her to arguing with her. During 24kGoldn's verse, he is shown sitting in a car with a different girl, who sees him texting someone and angrily leaves the car before picking up a baseball bat and threatening him with it. The video also shows the two in two different sunflower-themed sets, as well as standing in front of lightning. [53]

Personnel

Credits adapted from Tidal. [54]

  • 24kGoldn – vocals
  • Iann Dior – vocals
  • Blake Slatkin – production, engineering, bass, guitar, programming
  • Omer Fedi – production, bass, guitar, programming
  • KBeaZy – production, programming
  • Chris Gehringer – mastering
  • Manny Marroquin – mixing
  • Robin Florent – mixing
  • Ryan Adam Cantu – engineering
  • Chris Galland – assistant engineering
  • Jeremie Inhaber – assistant engineering

Charts

"Mood"
24kGoldn - Mood.png
Single by 24kGoldn featuring Iann Dior
from the album El Dorado
ReleasedJuly 24, 2020 (2020-07-24)
Genre
Length2:20
Label
Songwriter(s)
Producer(s)
24kGoldn singles chronology
"Eighties"
(2020)		"Mood"
(2020)		"Belt"
(2020)
Iann Dior singles chronology
"Too Much"
(2020)		"Mood"
(2020)		"Ego"
(2020)

Certifications

Certifications for "Mood"
RegionCertification Certified units/sales
Australia (ARIA) [169] 7× Platinum490,000‡
Austria (IFPI Austria) [170] 3× Platinum90,000‡
Belgium (BEA) [171] 2× Platinum80,000‡
Canada (Music Canada) [172] Diamond800,000‡
Denmark (IFPI Danmark) [173] 2× Platinum180,000‡
France (SNEP) [174] Diamond333,333‡
Germany (BVMI) [175] 2× Platinum800,000‡
Italy (FIMI) [176] 3× Platinum210,000‡
Mexico (AMPROFON) [177] 2× Platinum120,000‡
New Zealand (RMNZ) [178] 3× Platinum90,000‡
Poland (ZPAV) [179] 2× Platinum40,000‡
Portugal (AFP) [180] 4× Platinum40,000‡
Spain (PROMUSICAE) [181] 2× Platinum120,000‡
Switzerland (IFPI Switzerland) [182] Platinum20,000‡
United Kingdom (BPI) [183] 2× Platinum1,200,000‡
United States (RIAA) [184] 7× Platinum7,000,000‡
Streaming
Greece (IFPI Greece) [185] Platinum2,000,000†
Sweden (GLF) [186] 4× Platinum32,000,000†

‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Remix

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  2. 1 2 Aniftos, Rania; Glicksman, Josh; Lamarre, Carl; Lipshutz, Jason; Unterberger, Andrew (September 15, 2020). "Five Burning Questions: 24kGoldn and Iann Dior's 'Mood' Climbs to No. 6 on the Hot 100". Billboard . Retrieved January 11, 2021.
  3. ↑ Williams, Kyann-Sian (November 11, 2020). "iann dior: "My role? I'm picking up where Juice WRLD left off"". NME. Retrieved January 12, 2021.
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  6. 1 2 3 4 McKinney, Jessica (January 11, 2021). "How 24KGoldn and Iann Dior's "Mood" Became One of the Biggest Songs in the World". Complex . Retrieved September 21, 2020.
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"Mood (Remix)"
24kGoldn - Mood Remix.png
Single by 24kGoldn, Justin Bieber, J Balvin and Iann Dior
ReleasedNovember 6, 2020 (2020-11-06)
Genre
Length3:12
Label
Songwriter(s)
Producer(s)
  •  KBeazy
  • Fedi
  • Slatkin
24kGoldn singles chronology
"I8 Roadsta"
(2020)		"Mood (Remix)" / "I Admit It"
(2020)		"Me Gusta (Remix)"
(2020)
Justin Bieber singles chronology
"Lonely"
(2020)		"Mood (Remix)"
(2020)		"Monster"
(2020)
Studio album
El Dorado (2021)
Singles
Featured singles
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