History
The SWM brand was founded in Milano (Milan Province) in 1971 with the launch of the Six Days off-road vehicle. It also produces off-road, enduro and motocross motorcycles equipped with Sachs and Rotax engines. [5] [6]
In October 2014, Xinyuan Group acquired the Italian brand SWM and established an automotive design center in Milan, Italy. [7] [8]
On July 27, 2016, SWM Motors launched its new brand at Beijing 751D•PARK Fashion Design Plaza. [9]
In September 2016, SWM Motors launched the large 7-seater SUV - SWM X7. [10]
In 2017, SWM Motors' first pure electric SUV concept car EROE was unveiled at the Shanghai International Auto Show. [11] In the same year, Xinyuan Automobile became the official partner of Inter Milan Football Club. [12] At the same time, Italian star Gagliardini became the spokesperson for SWM. [13]
In 2017, SWM launched the SWM X3 at the Shanghai Auto Show in China. It is reported that the SWM X3 is positioned as a compact SUV. [14]
On March 29, 2018, SWM G01, a large five-seater SUV built on the new G platform, was officially launched in Milan, Italy. [1] [2]
In 2019, the SWM brand entered the Spanish market with two models, namely SWM G01 and G01F. [15] [16]
On October 16, 2020, the upgraded version of SWM G05 - SWM G05pro was launched.
On May 31, 2020, the SWM's versatile large 7-seat SUV (X7) was launched. [17]
In 2022, SWM G01 was listed as the best-selling SUV of the year in Ecuador. [18]
On May 20, 2022, SWM Motors and Fudi Power signed a "Cooperation Intention Agreement" to reach a strategic cooperation intention on powertrain systems and new energy technologies. [19]
On August 18, 2022, SWM Motors released the SWM Dahu mid-size 7-seater SUV. [20]
In November 2022, the SWM brand entered the German market, launching the G01F model. [21]
In 2023, SWM brand will enter the Turkish market。The G01, G01F, G03F and X30L EV light commercial vehicles and the D-SUV model G05 were introduced to Turkish consumers。 [22] [23]
On February 3, 2023, SWM Tiger EDi will be launched in two configurations: 5-seater and 7-seater. [24] [25]
In March 2024, the SWM brand was officially launched in Russia and became the official partner of F.C. Lokomotiv Moscow. [26]
In April 2023, the SWM series passenger cars will be launched in Russia. [27]
The resurgence of the SWM brand started with six new models displayed at EICMA 2014 with funding for the company coming from China via the entity Shineray Group. SWM will keep manufacturing motorcycles in Italy with some of its engines acquired from the old Husqvarna (engines replaced by KTM units following the acquisition by Peirer). [22] Shineray Group later revealed the SWM Automotive brand in 2016 in Beijing, China and launched the first product, the 7-seater SWM X7 midsize crossover shortly after.
R&D and Manufacturing
SWM Automobile has production and R&D institutions in Milan and a SWM Automobile Factory in Chongqing Fuling. The park covers an area of 1,704 acres, with a total investment of 4.5 billion yuan, and produces more than 300,000 passenger cars and 300,000 engines each year. [28] It has formed an independent development system in vehicle design, engine development, performance matching, etc., and currently has key design capabilities such as data analysis, CAE simulation design, NVH analysis, reliability verification, chassis matching, and vehicle electrical matching. It has built advanced laboratories such as multi-functional environmental warehouses and emission warehouses, and has high-end testing equipment such as NVH. [29]
