Tinder (app)

Last updated
Founded2012;11 years ago (2012)
Headquarters West Hollywood, Los Angeles, California, United States
Area servedGlobal
Owner Match Group
CEOBernard Kim [1]
Industry Software
Employees750 [2]
URL tinder.com
Developer(s) Tinder, Inc.
Initial releaseSeptember 12, 2012;10 years ago (2012-09-12)
Operating system iOS, Android, Web
Available in56 [3] languages
List of languages
  • Arabic
  • Afrikaans
  • Basque
  • Bengali
  • Bulgarian
  • Catalan
  • Croatian
  • Danish
  • Dutch
  • English
  • Estonian
  • Finnish
  • French
  • Georgian
  • German
  • Greek
  • Hindi
  • Hebrew
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Khmer
  • Korean
  • Latvian
  • Lithuanian
  • Macedonian
  • Malay
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Serbian
  • Simplified Chinese
  • Slovak
  • Spanish
  • Swedish
  • Tagalog
  • Tamil
  • Telugu
  • Thai
  • Traditional Chinese
  • Turkish
  • Ukrainian
  • Vietnamese
Website tinder.com   OOjs UI icon edit-ltr-progressive.svg

Tinder is an online dating and geosocial networking application. In Tinder, users "swipe right" to like or "swipe left" to dislike other users' profiles, which include their photos, a short bio, and a list of their interests. Tinder uses a "double opt-in" system where both users must like each other before they can exchange messages. [4] [5] [6] [7]


Tinder was launched by Sean Rad at a hackathon held at the Hatch Labs incubator in West Hollywood in 2012. [8] [9] [10] By 2014, Tinder was registering about one billion daily "swipes" and reported that users logged into the app on average 11 times a day. [11] In 2015, Tinder was the fifth highest-grossing mobile app, [12] and by 2019 it was the highest-grossing app. [13] In 2020, Tinder had 6.2 million subscribers and 75 million monthly active users. [14] As of 2021, Tinder has recorded more than 65 billion matches worldwide. [15]


The original prototype for Tinder, called 'MatchBox', was built during a hackathon in February 2012 by Sean Rad and engineer Joe Munoz. The hackathon was hosted by Hatch Labs, a NY-based startup incubator with a West Hollywood outpost. Realizing the name MatchBox was too similar to Match.com, Rad, his co-founders, and early employees renamed the company Tinder. The company's flame-themed logo remained consistent throughout the rebranding. [16]

2012: Prototype and launch

In January 2012, Rad was hired as General Manager of Cardify, a credit card loyalty app launched by Hatch Labs. During a hackathon in his first month, he presented the idea for a dating app called Matchbox. Rad and engineer Joe Munoz built the prototype for MatchBox and presented the "double opt-in" dating app on February 16, 2012. [17] [16]

In March, co-founder Jonathan Badeen (front-end operator and later Tinder's CSO), and Chris Gulczynski (designer and later Tinder's CCO) joined Cardify. [18] [19] [20] [21]

In May, while Cardify was going through Apple's App Store approval process, the team focused on MatchBox. During the same period, Alexa Mateen (Justin's sister) and her friend, Whitney Wolfe Herd, were hired as Cardify sales reps. [16]

In August 2012, Cardify was abandoned, Matchbox was renamed Tinder, and co-founder Justin Mateen [22] (marketer and later Tinder's CMO) joined the company. [16]

In September 2012, Tinder was soft-launched in the App Store. It was then launched at several college campuses and started to expand quickly. [23]

2013: Swipe feature developed

Tinder's selection function, which was initially click-based, evolved into the company's swipe feature. The feature was established when Rad and Badeen, interested in gamification, modeled the feature off a deck of cards. Badeen then streamlined the action following a trial on a bathroom mirror. [24] Tinder has been credited with popularizing the swipe feature many other companies now use. [25] [26] [27] [28] [29] [30] [31]

2014–2016: Growth

By October 2014, Tinder users completed over one billion swipes per day, producing about twelve million matches per day. By this time, Tinder's average user generally spent about 90 minutes a day on the app. [11]

Founder Sean Rad served as Tinder's CEO until March 2015, when he was replaced by former eBay and Microsoft executive Chris Payne. Rad returned as CEO in August 2015. [32]

In 2015, Tinder released its "Rewind" function and its "Super Like" function and retired its Tinder "Moments" and "Last Active" feature. [33] [34] [35] [36] In January 2015, Tinder acquired Chill, the developer of Tappy, a mobile messenger that uses "images and ephemerality". [37]

In 2016, Tinder was the most popular dating app in the United States, holding a 25.6% market share of monthly users. [38] On the company's third-quarter earnings call, Match Group's CEO Greg Blatt described the popular dating app Tinder as a "rocket" and the "future of this business." [39]

In September 2016, the company also initiated testing of its "Boost" functionality in Australia. [40] The feature went live for all users in October of that year. [41]

In October 2016, Tinder announced the opening of its first office in Silicon Valley in the hope of more effectively recruiting technical employees. [42]

In November 2016, Tinder introduced more options for gender selection. [43]

In December 2016, Greg Blatt, CEO and chairman of Tinder's parent company, Match Group, took over as interim CEO of Tinder. [44] Sean Rad stepped down as CEO of Tinder, becoming chairman of the company.[ citation needed ]

2017: Merger with Match

Tinder had annual revenue of $403 million and accounted for 31% of Match Group's 2017 annual revenue of $1.28 billion. [45] In the same year, Tinder surpassed Netflix as the highest-grossing app on the app store. [46] Match Group's market cap as of December 28, 2017, was $10.03 billion. [47]

In March 2017, Tinder launched Tinder Online, a web-optimized version of the dating app. [48] Initially, it was only available in Argentina, Brazil, Colombia, Indonesia, Italy, Mexico, Philippines and Sweden and did not include special features such as "Super Likes" or "Tinder Boost". [49] Tinder Online launched globally in September 2017. [50] During the launch of the official web version, Tinder took legal action to shut down third-party apps providing a web extension to use the Tinder app from a desktop computer. [51]

In July 2017, Match Group merged with Tinder for approximately $3 billion. [52]

In August 2017, Tinder launched an additional subscription service, Tinder Gold, that allowed subscribers to see which users 'swiped back' without alerting those users. [53] Tinder Gold quickly became a successful revenue source for the company, boosting Match Group's total revenue by 19% compared to 2016. [54] This boost in revenue and profits came as Tinder's paid member count rose by a record 476,000 to more than 2.5 million, mainly due to product changes and technology improvements. [55] The popularity of Tinder Gold led to a surge in Match Group shares and recorded high share prices. Greg Blatt, Match Group's then-CEO, called Tinder's performance "fantastic," and stated that the company was driving most of Match Group's growth in late 2017. [54]

Blatt resigned from Match Group and Tinder in 2017 following allegations of sexual harassment. [56] He was replaced by Elie Seidman. [57]


In 2018, Tinder had annual revenue of $805 million and accounted for 48% of Match Group's 2018 annual revenue of $1.67 billion. Match Group's market cap as of December 30, 2018, was $15.33 billion. [47]

On August 6, 2018, Tinder had over 3.7 million paid subscribers, up 81 percent over the same quarter in 2017. [58] On August 21, 2018, Tinder launched Tinder University, a feature that allows college students to connect with other students on their campus and at nearby schools. [59]

In 2019, Tinder had annual revenue of $1.152 billion and accounted for 58% of Match Group's total 2019 annual revenue of $2.0 billion. Match Group's market cap as of December 30, 2019, was $21.09 billion. [47]

On May 10, it was reported that Tinder was planning for a lighter version app called Tinder Lite aimed at growing markets where data usage, bandwidth and storage space are a concern. [60]

On August 6, Tinder had 5.2 million paying subscribers at the end of 2019's second quarter, up 1.5 million from the year-ago quarter and up 503,000 from the first quarter of 2019. [61] Tinder became the highest-grossing non-gaming app, beating Netflix. [62] Tinder's subscriber growth led Match Group's shares to the best single-day gain in their history on August 7, [63] adding more than $5 billion to the company's market capitalization. [64]

On September 12, Tinder relaunched Swipe Night, an interactive series where users make decisions following a storyline. Swipe Night had previously been launched in October 2019. It was slated to be launched internationally in March 2020, but it was postponed until September due to the COVID-19 pandemic. Swipe Night's international launch included multiple countries and languages. [65] The three major decisions made in each episode of the interactive series are displayed on the user's profile for potential matches to see.[ citation needed ]

In 2019, Tinder had annual revenue of $1.2 billion. [66]


In 2020, Tinder had annual revenue of $1.355 billion and accounted for 58% of Match Group's 2020 revenue of $2.34 billion. Match Group's market cap as of December 23, 2020, was $40.45 billion. [47]

In January 2020, the Tinder administration enabled a panic button and anti-catfishing technology to improve the safety of US users. In the future, these features are planned to become globally available. If something goes wrong on a date, a user can hit a panic button, transmit accurate location data, and call emergency services. To use this feature, users need to download and install the Noonlight app. [67] Also, before going to a meeting, users are required to take selfies to prove their photos in Tinder profiles match their real identities. [68]

In response to the global COVID-19 pandemic, in March 2020, Tinder temporarily made its Passport feature available for free to all of its users worldwide. Previously this feature had been only accessible to users who had purchased a subscription. [69]

In August, Tinder revealed plans for their Platinum subscription plan, which gives users access to more features for a higher price than gold. [70] The same month, Jim Lanzone took over as CEO.[ citation needed ]

On September 1, Tinder was banned in Pakistan in a crackdown on what the Pakistani government deemed "immoral content". [71] [72] [73] [74]

On November 4, Tinder reported higher than expected third-quarter earnings and significant platform growth amidst the COVID-19 pandemic: the app grew its user base by 15% and its subscriber count by 16% since the third quarter of 2019. According to Business Insider, Tinder's growth was fueled by a large population that turned towards online dating in response to increasing social isolation and health risks. In 2020, Match Group products, including Tinder, released video-based features to facilitate long-distance dating. Tinder had 6.6 million subscribers globally in November, growing from 6.2 million reported in June. [75]


Match Group's market cap as of October 14, 2021, was $44.59 billion. [47]

In February 2021, Tinder announced it would be launching a range of mobile accessories under the brand name Tinder Made. [76] The app reported that month an all-time high in users ready to "go on a date" as opposed to virtual and online chats during the height of the pandemic in the United States. It gave away pairs of COVID-19 testing kits to some matches to encourage responsible behavior as users begin to meet in person again. [77]

In March 2021, Tinder announced a service that would let users run background checks on potential matches after an investment in Garbo, a company that "collects public records and reports of violence or abuse, including arrests, convictions, restraining orders, harassment, and other violent crimes". [78] Garbo does not publicize drug possession charges or traffic violations, citing disproportionate incarceration. This service comes with a fee that has not yet been disclosed to users. [79]

In August 2021, Tinder announced an ID verification service to mitigate catfishing on the platform. [80]

In September 2021, Jim Lanzone announced that he was stepping down from his position of Chief Executive to pursue a new role with Yahoo. [81] This prompted Tinder to name Renate Nyborg as CEO. She is the company's first female CEO. [82]

In December 2021, Nyborg announced that the company is working on creating a metaverse called Tinderverse, a shared virtual reality. The company is also testing Tinder Coins, in-app currency users can earn as a reward for good behavior, allowing them to pay for the platform's premium services. [83]

2023: Withdrawal from Russia

In May 2023 Tinder's owner Match Group announced their intent to restrict access to Tinder in Russia and withdraw from the Russian market by June 30, 2023, citing the need to protect human rights. [84] In doing so, Match Group became one of many Western companies to leave Russia after the Russian invasion of Ukraine. Tinder became unavailable in Russia on the intended date. [84] In response, a group of Russians staged a mock funeral in Sochi. Mourners, dressed in black, shared their stories and experiences with the app and placed red carnations on a mock gravestone in the form of a smartphone. [84]


After building a profile with a Meta login or cell phone number, users can swipe yes (right) or no (left) to determine if they have a potential romantic match. Chatting on Tinder is only available between two users that have swiped right on one another's photos. [85] [86] The selections a user makes are not known to other users unless two individuals swipe right on each other's profiles. However, once the user has matches on the app, they are able to send personal photos, called "Tinder Moments", to all matches at once, allowing each match to like or not like the photos. The site also has verified profiles for public figures, so that celebrities and other public figures can verify they are who they are when using the app. [87] [88]

The app is available in about 190 countries, and can be used in 45 languages. [89]


Since merging with Tinder in July 2017, Match Group's market capitalization has grown from $8.34 billion to $44.59 billion as of October 14, 2021. [47] In August 2021, Morgan Stanley valued Tinder's worth at $42 billion. [90] [91] The valuation is based on a multiple of 40x EBITDA, similar to its counterpart Bumble. [90]

In March 2014, media and internet conglomerate IAC increased its majority stake in Tinder, a move that is believed to have valued Tinder at several billion dollars. [26] In July 2015, Tinder was valued at $1.35 billion by Bank of America Merrill Lynch based upon an estimate of $27 per user on an estimated user base of 50 million with an additional bullish estimate of $3 billion by taking the average of the IPOs of similar companies. Analysts also estimated that Tinder had about half a million paid users within its user base which consisted mostly of free users. [92] The monetization of the site has come through leaving the basic app free and then adding different in-app purchase options for additional functions and features. [27]

Tinder launched its subscription version, Tinder Plus, in March 2015, with the functionality enabling limitless matches, whereas the free Tinder app restricts the number of right swipes in a 12-hour period. It has sparked debate by restricting the number of "likes" a free user may offer in a given length of time, as well as charging varying amounts for different age groups. [93] The price of a Tinder Plus subscription was £14.99/US$19.99 per month for users over 28, while the service for a user 28 and under was £3.99/US$9.99 per month. [94] [95]

In 2016, Tinder independently increased paying members by nearly one million, while Match Group's 44 other brands added just 1.4 million. [39]

In June 2017, Tinder launched Tinder Gold, a members-only service that offers users Tinder's most exclusive features: Passport, Rewind, Unlimited Likes, Likes You, five Super Likes per day, one Boost per month, and more profile controls. The price of a monthly membership started at $14.99 per month for users under 30 and $29.99 per month for users over 30. [96]

As of December 2020, Tinder had 6.6 million paid users. [97] According to a Match Group SEC filing, the growth in international and North American average subscribers was primarily driven by Tinder. [98]


Tinder is used widely throughout the world and is available in over 190 countries and 56 languages. [99] As of September 2021, an estimated 75 million people used the app every month. In late 2014, Tinder users averaged 12 million matches per day. However, to get to those 12 million matches, users collectively made around 1 billion swipes per day. Tinder now limits users' number of available swipes per 12 hours based on an algorithm to make sure users are actually looking at profiles and not just spamming the app to rack up random matches. [100] The minimum age to sign up and use Tinder was 18. As of June 2016, Tinder is no longer usable by anyone under 18. If minors were found to be under 18, they were banned from using Tinder until they were 18. [101] [102] As of April 2015, Tinder users swiped through 1.6 billion Tinder profiles and made more than 26 million matches per day. [103] More than 558 billion matches have been made since Tinder launched in 2012. [104]



An ad campaign launched by "The Barn" internship program of Bartle Bogle Hegarty (BBH) used Tinder profiles to promote their NYC Puppy Rescue Project. [114] Using Facebook pet profiles, BBH was able to add them to the Tinder network. The campaign received media coverage from Slate , Inc. , The Huffington Post , and others. [115] In April 2015, Tinder revealed its first sponsored ad promoting Budweiser's next #Whatever, USA campaign. [116]

On December 11, 2020, Tinder announced their partnership with popular artist Megan Thee Stallion for the Put Yourself Out There Challenge, giving $10,000 to users who made unique profiles. [117]


On June 30, 2014, former vice president of marketing Whitney Wolfe filed a sexual harassment and sex discrimination suit in Los Angeles County Superior Court against IAC-owned Match Group, the parent company of Tinder. The lawsuit alleged that Rad and Mateen had engaged in discrimination, sexual harassment, and retaliation against her, while Tinder's corporate supervisor, IAC's Sam Yagan, did nothing. [118] IAC suspended CMO Mateen from his position pending an ongoing investigation, and stated that it "acknowledges that Mateen sent private messages containing 'inappropriate content, but it believes Mateen, Rad and the company are innocent of the allegations". [119] The suit was settled with no admission of wrongdoing, and Wolfe reportedly received over $1 million from the settlement. [19] [120]

In March 2018, Match Group sued Bumble, arguing that the dating app was guilty of patent infringement and of stealing trade secrets from Tinder. [121] In June 2020, an undisclosed settlement was reached between Match Group and Bumble to settle all litigations. [122]

In December 2018, The Verge reported that Tinder had dismissed Rosette Pambakian, the company's vice president of marketing and communication. Pambakian alleged former Match Group and IAC CEO Greg Blatt, sexually assaulted her in a hotel room following a company party in December 2016. She further accused the company of firing her when she reported the incident. [123] [124]

In August 2018, co-founders Sean Rad and Justin Mateen and eight other former and current executives of Tinder filed a lawsuit against Match Group and IAC, alleging that they manipulated the 2017 valuation of the company to deny them billions of dollars they were owed. [125] The suit charges that executives of Match Group and IAC deliberately manipulated the data given to the banks, overestimating expenses and underestimating potential revenue growth, to keep the 2017 valuation artificially low. Tinder's 2017 valuation was set at $3 billion, unchanged from a valuation that had been done two years earlier, despite rapid growth in revenue and subscribers. [125] The plaintiffs sought upwards of $2 billion in damages. The trial was scheduled to begin on November 8, 2021. [126]


Privacy concerns

Critics have raised concerns about Tinder regarding issues including cybersecurity, data privacy, and public health. Public health officials in Rhode Island and Utah have claimed that Tinder and similar apps are responsible for an increase in some STDs. [127] In February 2014, security researchers in New York found a flaw that made it possible to find users' precise locations for between 40 and 165 days. Tinder's spokesperson, Rosette Pambakian, said the issue was resolved within 48 hours. Tinder CEO Sean Rad said in a statement that shortly after being contacted, Tinder implemented specific measures to enhance location security and further obscure location data. [128] In August 2016, two engineers found another flaw that showed all users' matches' exact locations. The location was updated every time a user logged into the app and it worked even for blocked matches. The issue was detected in March 2016, but it was not fixed until August 2016. [129]

In July 2017, a study published in Advances in Intelligent Systems and Computing found that Tinder users are excessively willing to disclose their personally identifiable information. [130] In September 2017, The Guardian published an article by a journalist who requested all data that the Tinder app had recorded about her from the company and found that Tinder stores all user messages, user locations and times, and the characteristics of other users who interest a particular user, the characteristics of particular users of interest to other users, and the length of time users spend looking at particular pictures, which for the journalist amounted to 800 pages of detail. [131]


In 2021, Tinder partnered with and invested in Garbo, a non-profit background check company. [132] The partnership was intended to add a feature enabling users to run background checks on their matches. Critics believe the integration of background check software discriminates against one-third of the adult working population in the US who have criminal records. Another issue that critics raised was the unreliability of background checks since they disproportionately impact people from Black and other ethnic minorities. A Prison Policy Initiative spokesperson claimed that because the US applies laws unequally, introducing criminal background checks to dating apps would filter out marginalized groups of people. Moreover, public records and court documents often contain erroneous or outdated information. [133] Garbo does not advertise drug possession charges or traffic violations in an attempt to combat further marginalization. [134]

In 2022, Tinder announced a partnership with the campaign group No More in an attempt to protect its users against domestic violence, especially women who are more vulnerable. The no More app feature will educate users about safe dating. [135]


In August 2015, Business Insider reported that transgender users of Tinder were being reported and banned for being transgender. [136] The article included an interview with a trans woman who also described abusive messages she received that included transmisogyny and homophobia. [136] In December 2017, Vice reported that the pattern of being reported and banned had continued. [137] The article included an anecdote from American YouTuber Kat Blaque, saying that every account she had ever had on Tinder had been banned. [137]

In March 2018, an article in The Cut reported that a trans woman sued Tinder for removing her profile and refusing to explain why it had been deleted. [138] The article further reported that many transgender people similarly had issues with their accounts being reported and banned, some within several hours of being opened. [138] In October 2019, PinkNews similarly reported that the reporting and banning of trans people had continued. [139] The article stated that Tinder has "50 gender options" but continues to ban trans users for their gender identity. [139] A trans woman is reported as saying, "the fact that the system can be abused in such a way just shows, yet again, that they [Tinder] don't care about the trans and non-binary people using their app." [139]

In late 2019, articles in Reuters and The Independent focused on the lack of action taken by Tinder to correct the systemic issue of transgender users' accounts being reported and banned. [140] [141] In August 2022, an article in The Cut again highlighted the issue of accounts of transgender people being banned. [142] One trans woman interviewed recommended OkCupid as being more user-friendly for LGBTQ+ people. [142]



The New York Times wrote that the wide use of Tinder could be attributed not to what Tinder was doing right but to flaws in the models of earlier dating software, which relied on mathematical algorithms to select potential partners. Relationship experts interviewed by the newspaper stated that users used the photographs that come in succession on the app to derive cues as to social status, confidence levels, and personal interests. [11] Marie Claire wrote that the app was "easy to use on the run," "natural," and "addictive" due to the game style of Tinder, but that "... it's hard to focus," and Tinder "is still very casual sex-focused--many are only on Tinder for a quick hook-up, so if it's a serious relationship you're after this app might not be for you." [143]

In September 2020, Pakistan announced that it would ban five dating apps, including Tinder; this is because Pakistan's government states that apps are providing immoral or indecent content that does not comply with Pakistani law. [144]

User behavior

Men use dating apps and websites at a higher frequency than women do—measured by frequency of use and number of users. [145] According to Statista, as of March 2021, 75.8% of the US Tinder user base is male, while 24.2% is female. [146] The first study on swiping strategies revealed that "men tend to like a large proportion of the women they view but receive only a tiny fraction of matches in return—just 0.6 percent", [147] while women are much more selective about swiping but match at a 10% higher rate than men. The study also found that women are more engaged, take longer to compose their messages, and write longer messages. [147]

According to University of Texas at Austin psychologist David Buss, "Apps like Tinder and OkCupid give people the impression that there are thousands or millions of potential mates out there. One dimension of this is the impact it has on men's psychology. When there is ... a perceived surplus of women, the whole mating system tends to shift towards short-term dating," [30] and there is a feeling of disconnect when choosing future partners. [148] The appearance of an abundance of potential partners may cause online daters to be less likely to choose a partner and be less satisfied with their choices of partners. [149] [150] Data released by Tinder in 2018 has shown that of the 1.6 billion swipes it records per day, 26 million result in matches (a match rate of approximately 1.63%). [150]

In August 2015, journalist Nancy Jo Sales wrote in Vanity Fair that Tinder operates within a culture of users seeking sex without relationships. [30] In 2017, the Department of Communications Studies at Texas Tech University conducted a study to see how infidelity was connected to the Tinder app. The experiment was conducted on 550 students from an unnamed university in the Southwestern United States. The students first provided their demographic information and then answered questions regarding Tinder's link to infidelity. The results showed that more than half reported having seen somebody on Tinder who they knew was in an exclusive relationship (63.9%), while 73.1% of participants reported that they knew male friends who used Tinder while in a relationship, and 56.1% reported that they had female friends who used Tinder while in a relationship. [151] Psychologists Douglas T. Kenrick, Sara E. Gutierres, Laurie L. Goldberg, Steven Neuberg, Kristin L. Zierk, and Jacquelyn M. Krones have demonstrated experimentally that following exposure to photographs or stories about desirable potential mates, human subjects decrease their ratings of commitment to their current partners. [152] [153] David Buss has estimated that approximately 30 percent of the men on Tinder are married. [154]

Prior to Tinder's launch in 2012, most online dating services matched people according to their autobiographical information, such as interests, hobbies, and future plans. Tinder, however, places a higher weight on first impressions. For social scientists studying human courtship behavior, Tinder offers a much simpler environment than its predecessors. In a 2016 study analyzing the behavior of Tinder users in New York City and London, researchers created with three profiles using stock photographs, two with actual photographs of volunteers, one with no photos whatsoever, and one that was apparently deactivated. All pictures were of people of average physical attractiveness. These profiles then liked all profiles that were presented to them, and then counted the number of returning likes. [155] The researchers found that men liked a large proportion of the profiles they viewed, but received returning likes only 0.6% of the time, while women were much more selective but received matches 10% of the time. Men received matches at a much slower rate than women. Once they received a match, women were far more likely than men to send a message, 21% compared to 7%, but they took more time before doing so. Tyson and his team found that for the first two-thirds of messages from each sex, women sent them within 18 minutes of receiving a match compared to five minutes for men. Men's first messages had an average of 12 characters and were typical simple greetings; by contrast, initial messages by women averaged 122 characters. [155]

By sending out questionnaires to frequent Tinder users, the researchers discovered that the reason why men tended to like a large proportion of the women they saw was to increase their chances of getting a match. This led to a feedback loop in which men liked more and more of the profiles they saw, while women could afford to be even more selective in liking profiles because of a greater probability of a match. The feedback loop's mathematical limit occurs when men like all profiles they see while women find a match whenever they like a profile. It was not known whether some evolutionarily stable strategy has emerged, nor has Tinder revealed such information. [155]

Tyson and his team found that even though the men-to-women ratio of their data set was approximately one, the male profiles received 8,248 matches in total, while the female profiles received only 532 matches in total because the vast majority of the matches for both the male and female profiles came from male profiles (with 86 percent of the matches for the male profiles alone coming from other male profiles), leading the researchers to conclude that homosexual men were "far more active in liking than heterosexual women." On the other hand, the deactivated male account received all of its matches from women. The researchers were not sure why this happened. [155]

See also

Related Research Articles

<span class="mw-page-title-main">Online dating</span> Internet service providing potential relationship contacts

Online dating, also known as Internet dating, Virtual dating, or Mobile app dating, is a method used by people with a goal of searching for and interacting with potential romantic or sexual partners, via the internet. An online dating service is a company that promotes and provides specific mechanisms for the practice of online dating, generally in the form of dedicated websites or software applications accessible on personal computers or mobile devices connected to the internet. A wide variety of unmoderated matchmaking services, most of which are profile-based with various communication functionalities, is offered by such companies.

<span class="mw-page-title-main">OkCupid</span> American online dating service

OkCupid is a U.S.-based, internationally operating online dating, friendship, and formerly also a social networking website and application. It features multiple-choice questions to match members. Registration is free. OKCupid is owned by Match Group, which also owns Tinder, Hinge, Plenty of Fish, and many other popular dating apps and sites.

Match is an online dating service with headquarters are in Dallas, Texas. The company has offices in Dallas, West Hollywood, San Francisco, Tokyo, Rio de Janeiro, and Beijing. Match is owned by Match Group, which owns several online dating services.

Badoo is a dating-focused social network founded by Russian entrepreneur Andrey Andreev in 2006. It is headquartered in Limassol, Cyprus and London, United Kingdom, with offices in Malta, Russia and the United States. It operates in 190 countries and is available in 47 languages, making it the world's most widely used dating network. The app is available on iOS, Android, and the web. Badoo operates on a freemium model, whereby the core services can be used without payment.

Andrey Andreev is a multinational tech entrepreneur. He is known for founding the dating and social networking apps Bumble and Badoo, amongst others. In 2019, Andreev sold the apps' holding company, MagicLab, to Blackstone at a $3 billion valuation. In 2020, he founded social audio app Stereo. His previous ventures include SpyLog, Begun, and Mamba.

<span class="mw-page-title-main">Sean Rad</span> American entrepreneur; co-founder of Tinder

Sean Rad is an American entrepreneur and co-founder of the dating app Tinder. Rad launched Tinder in 2012 and by 2014 the company was recording one billion "swipes" a day.

<span class="mw-page-title-main">Whitney Wolfe Herd</span> Founder and CEO of Bumble (born 1989)

Whitney Wolfe Herd is an American entrepreneur. She is the founder and CEO of publicly traded Bumble, Inc, an online dating platform, launched in 2014. She is a co-founder of Tinder and was previously its Vice President of Marketing.

Bumble is an online dating and networking application. Profiles of potential matches are displayed to users, who can "swipe left" to reject a candidate or "swipe right" to indicate interest. In heterosexual matches, only female users can make the first contact with matched male users, while in homosexual matches either person can send a message first. The app is a product of Bumble Inc.

Match Group is an American internet and technology company headquartered in Dallas, Texas. It owns and operates the largest global portfolio of popular online dating services including Tinder, Match.com, Meetic, OkCupid, Hinge, Plenty of Fish, OurTime, and other dating global brands. The company was owned by IAC until July 2020 when Match Group was spun off as a separate, public company. As of 2019, the company had 9.3 million subscribers, of which 4.6 million were in North America. Japan is the company's second largest market, after the United States.

<span class="mw-page-title-main">Paktor</span>

Paktor is a location-based dating and networking mobile application that connects mutually interested users and allows them to chat individually or as a group. Founded in Singapore, the app was launched in June 2013, and has over 5 billion swipes to date. In late 2013, Paktor launched a subsidiary called GaiGai, an offline dating service that focuses on match-making and dating events. The word 'Paktor' originates from the Cantonese word for 'dating'.

<span class="mw-page-title-main">Feeld</span> Location-based online dating app

Feeld is a location-based online dating application for iOS and Android that facilitates communication between people interested in ethical non-monogamy, polyamory, casual sex, kink, swinging, and other alternative relationship models and sexual preferences. According to a review from The New York Times, over a third of users are on the app with a partner, and 45 percent identify as something other than heterosexual.

An online dating application is an online dating service presented through a mobile phone application (app), often taking advantage of a smartphone's GPS location capabilities, always on-hand presence, easy access to digital photo galleries and mobile wallets to enhance the traditional nature of online dating. These apps aim to simplify and speed up the process of sifting through potential dating partners, chatting, flirting, and potentially meeting or becoming romantically involved over traditional online dating services.

<span class="mw-page-title-main">Yubo</span> French social networking app

Yubo is a French social networking app developed by TWELVE APP in 2015. It is designed to "meet new people" and "create a sense of community". The app had 60 million users as of 2022.

<span class="mw-page-title-main">The League (app)</span> Social and dating mobile application

The League is a social and dating mobile application launched in 2015 and available in several cities all over the world on iOS and Android.

<span class="mw-page-title-main">Hinge (app)</span> American online dating app

Hinge is an online dating application. Using an algorithm, the app displays potential matches, allowing the user to dismiss or attempt to match by responding to a specific piece of content on their profile. The service emphasizes uploading user-generated content in a variety of formats, such as photos, videos, and "prompts" as a way to express personality and appearance. The app was fully owned by Match Group as of February 2019.

<i>Swiped: Hooking Up in the Digital Age</i> 2018 American film

Swiped: Hooking Up in the Digital Age is an American documentary film that premiered on September 10, 2018 on HBO. Directed by journalist Nancy Jo Sales, the film explores dating, relationships, and hookup culture amongst young people in the era of online dating apps.

JSwipe is an online dating application targeted at Jewish singles. It was launched in April 2014, over the Passover holiday, by founder David Yarus and three co-founders under the business entity name Smooch Labs. Yarus, who was also working for Birthright Israel and Hillel at the time of JSwipe's creation, initially viewed the app as a lark before seeing the development of the Jewish dating app as combining his professional interests, passion, and expertise.

<span class="mw-page-title-main">Hily</span> Online dating application

Hily is a French online dating application that employs machine learning to match prospective partners. Named as an acronym for "Hey, I Like You", the app is designed to recommend potential matches by analyzing users' backgrounds, interests, and app activity. The app's registration options for gender include male, female, and non-binary.

<span class="mw-page-title-main">Shar Dubey</span> Businesswoman

Sharmistha Dubey is an Indian-born American business executive. She was the chief executive officer (CEO) of Match Group from March 2020 to May 2022. Dubey joined Match Group in 2006. Dubey also serves on the Board of Directors of Match Group and Fortive Corporation.

<span class="mw-page-title-main">Muzz (dating app)</span> Muslim dating app

Muzz is a Muslim marriage and dating app founded by Shahzad Younas and launched in 2015. Its tagline is "Where Single Muslims Meet" and "Where Muslims Meet”, and emphasizes marriage as opposed to casual dating. The app is available in 14 languages.Muzz LTD is based in Ilford, London.


  1. "Bernard Kim". Archived from the original on 2023-01-19. Retrieved 2023-01-19.
  2. "Tinder". Owler. Archived from the original on 28 October 2021. Retrieved 28 October 2021.
  3. "How do I change my language settings on Tinder? – Tinder". Archived from the original on 2021-10-23. Retrieved 2021-10-23.
  4. Abrams, Mike (2016). Sexuality and Its Disorders: Development, Cases, and Treatment. Sage Publications. p. 381. ISBN   9781483309705. Tinder is a hookup/dating app primarily for the smartphone.
  5. Karniel, Yuval; Lavie-Dinur, Amit (2015). Privacy and Fame: How We Expose Ourselves across Media Platforms. Lexington Books. p. 118. ISBN   9781498510783. Tinder is a dating/hook-up app that allows physical, emotional and factual sharing.
  6. Goodall, Emma (2016). The Autism Spectrum Guide to Sexuality and Relationships. Jessica Kingsley Publishers. p. 134. ISBN   9781784502263. Hook-up apps – Bumble: Bumble is very similar to Tinder in layout and usage; however, it has one significant difference, which is that men are not able to initiate contact with women.
  7. "Tinder Users Are Finding More Matches Thanks to Spotify: Popular 'Anthems' Include Songs from The Weeknd and Drake". Tech Times. 2 March 2017. Archived from the original on 19 March 2017. Retrieved 26 March 2017.
  8. "Barry Diller Says Tinder Succeeded Because IAC Left Its Founders Alone". TechCrunch. 3 December 2014. Archived from the original on 2021-10-27. Retrieved 2019-08-07.
  9. "Barry Diller's IAC Sued by Tinder Co-Founders for $2 Billion". The Hollywood Reporter. 14 August 2018. Archived from the original on 2019-08-07. Retrieved 2019-08-07.
  10. Grove, Jennifer Van. "IAC stakes bigger claim over dating app Tinder". CNET. Archived from the original on 2019-08-07. Retrieved 2019-08-07.
  11. 1 2 3 Bilton, Nick (29 October 2014). "Tinder, the Fastest Growing Dating App, Taps an Age Old Truth". The New York Times. Archived from the original on 2018-07-12. Retrieved 2017-03-03.
  12. "Tinder Keeps the Fire Burning". App Annie Blog. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  13. Sun, Leo (Jan 21, 2020). "How Tinder Became the Highest Grossing Mobile App of 2019". Nasdaq. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  14. "Tinder Revenue and Usage Statistics (2021)". Business of Apps. 2017-08-21. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  15. "Tinder Rolls Out Video in Profile to More Members Across Europe and Asia". Tinder Newsroom (Press release). Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  16. 1 2 3 4 Crook, Jordan (July 9, 2014). "Burned: The Story Of Whitney Wolfe Vs. Tinder". TechCrunch . Archived from the original on November 4, 2017. Retrieved November 4, 2017.
  17. Witt, Emily (February 11, 2014). "Love Me Tinder". GQ Magazine. Archived from the original on 28 March 2019. Retrieved 24 October 2021.
  18. Stampler, Laura (February 6, 2014). "Inside Tinder: Meet the Guys Who Turned Dating Into an Addiction". Archived from the original on October 26, 2021. Retrieved October 26, 2021.
  19. 1 2 "Dating App Company Tinder Sued for Sexual Harassment". The Forward. Reuters. July 1, 2014. Archived from the original on December 31, 2017. Retrieved December 31, 2017.
  20. Grigoriadis, Vanessa (October 27, 2014). "Inside Tinder's Hookup Factory". Rolling Stone. Archived from the original on December 31, 2017. Retrieved December 31, 2017.
  21. "Love me Tinder". GQ Magazine. Archived from the original on 2019-03-28. Retrieved 2017-09-17.
  22. "Co-founder feuds at L.A. tech start-ups show how handshake deals can blow up". Los Angeles Times. March 22, 2015. Archived from the original on June 27, 2015. Retrieved August 10, 2015.
  23. Williams, Felicia. "Tinder Wins Best New Startup of 2013 – Crunchies Awards 2013". TechCrunch. AOL. Archived from the original on June 10, 2015. Retrieved June 13, 2015.
  24. Clifford, Catherine (2017-01-06). "How a Tinder founder came up with swiping and changed dating forever". CNBC. Archived from the original on 2019-08-14. Retrieved 2019-08-14.
  25. Humphrey, Katie (May 5, 2013). "Lust at first photo: Tinder heats up the dating-app scene". Star Tribune. Archived from the original on 2021-10-26. Retrieved 2021-10-23.
  26. 1 2 "IAC embraces dating sites despite online crush". International New York Times. Archived from the original on 2015-09-24.
  27. 1 2 "How Tinder Is Winning the Mobile Dating Wars". Inc. Archived from the original on 2016-04-24. Retrieved 2015-08-10.
  28. Aziz Ansari, Eric Klinenberg (2015-06-16). Modern Romance. Penguin. p. 106. ISBN   9780698179967. Archived from the original on 2021-08-16. Retrieved 2017-09-17.
  29. "Tinder's swipe interface gets swiped by other apps". Toronto Star. August 6, 2014. Archived from the original on July 11, 2018. Retrieved September 17, 2017.
  30. 1 2 3 Sales, Nancy Jo (August 6, 2015). "Tinder and the Dawn of the 'Dating Apocalypse'". Vanity Fair . Archived from the original on October 28, 2018. Retrieved October 29, 2018.
  31. Bocknek, Alex (23 September 2018). "6 Swipe Dating Apps: Tinder, Bumble, & More". zoosk.com. Archived from the original on 2 August 2019. Retrieved 26 October 2021.
  32. Swisher, Kara (2015-08-12). "Tinder Founder Sean Rad Returns as CEO, Replacing Chris Payne". Vox. Archived from the original on 2019-08-07. Retrieved 2019-08-07.
  33. "Tinder Dating App More Expensive After Age 28". Refinery29. Archived from the original on 2018-07-12. Retrieved 2015-08-10.
  34. "Tinder ditches moments". November 11, 2015. Archived from the original on July 7, 2017. Retrieved June 25, 2017.
  35. "Tinder got rid of 'Moments' with yesterday's big update". SlashGear. 2015-11-13. Archived from the original on 2021-08-17. Retrieved 2021-03-25.
  36. Plaugic, Lizzie (2015-10-01). "Tinder will now let you 'Super Like' the people you really like". The Verge. Archived from the original on 2017-02-14. Retrieved 2017-02-07.
  37. "United States : Tinder Completes First Acquisition". Mena Report. Archived from the original on 2015-09-24.
  38. "U.S. dating apps monthly user market share 2016". Statista. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  39. 1 2 "Tinder Blazes a Trail For Match Growth". Fool.com. 2016-12-19. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  40. Crook, Jordan (18 October 2016). "Tinder Boost, letting you pay to skip the line, goes live worldwide". TechCrunch. Archived from the original on 2017-02-09. Retrieved 2017-02-07.
  41. "Tinder Boost puts you top of the pile for 30 minutes". Engadget. AOL. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  42. Wagner, Kurt (October 19, 2016). "Tinder is opening a Silicon Valley office and plans to double its workforce in the next 18 months". Recode. Archived from the original on October 20, 2016. Retrieved October 21, 2016.
  43. "Introducing More Genders on Tinder". Tinder. 2016-11-15. Archived from the original on 2017-02-07. Retrieved 2017-02-07.
  44. Wagner, Kurt (2016-12-08). "Tinder's Sean Rad is stepping down as CEO to become chairman". Vox. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  45. "Match Group, Inc. Report on Form 10-K for the Fiscal Year ended December 31, 2018" (PDF). February 28, 2019: 38. Archived (PDF) from the original on November 1, 2021. Retrieved November 1, 2021.{{cite journal}}: Cite journal requires |journal= (help)
  46. Shead, Sam. "Tinder is making more money than any other app on the App Store right now". Insider. Archived from the original on 2023-01-22. Retrieved 2021-11-01.
  47. 1 2 3 4 5 6 "Match Group (MTCH) - Market capitalization". companiesmarketcap.com. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  48. "Introducing Tinder Online – Swipe Anywhere". tinder blog. 2017-03-28. Archived from the original on 2017-06-06. Retrieved 29 March 2017.
  49. "Tinder introduces its new web app". Deccan Chronicle. 2017-03-29. Archived from the original on 2021-04-23. Retrieved 2021-04-23.
  50. "Tinder Online is now available globally". Twitter account from Roderick Hsiao, Tinder tech lead. 2017-09-28. Archived from the original on 2018-05-10. Retrieved 2018-05-10.
  51. "What is Flamite? Wondering why it was shut down?". DatingScout.com. Archived from the original on 2021-11-09. Retrieved 2021-11-09.
  52. Bertoni, Steven. "Tinder Hits $3 Billion Valuation After Match Group Converts Options". Forbes. Archived from the original on 2021-11-02. Retrieved 2021-11-02.
  53. "Tinder becomes top-grossing iOS app after letting people pay to see who likes them". The Verge. Archived from the original on 2018-02-16. Retrieved 2018-02-15.
  54. 1 2 Meyersohn, Nathaniel (2017-11-08). "Tinder Gold is a massive hit". CNNMoney. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  55. Badkar, Mamta (2017-11-08). "Match shares propelled to all-time high as Tinder shines". Financial Times. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  56. Wells, Georgia (2021-05-29). "Match Group, Former Employees Spar Over Handling of Sexual-Assault Allegation". The Wall Street Journal . ISSN   0099-9660. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  57. Group, Match. "Elie Seidman Joins Match Group as Chief Executive Officer of OkCupid". www.prnewswire.com (Press release). Retrieved 2023-06-23.
  58. McCormick, Emily (2018-08-08). "Tinder Sends Match Earnings Blazing Past Estimates". Bloomberg News . Archived from the original on 2018-08-08. Retrieved 2018-08-08.
  59. "Introducing Tinder U". Tinder Blog. 21 August 2018. Archived from the original on 17 April 2020. Retrieved 18 February 2020.
  60. Perez, Sarah (2019-05-10). "Tinder is preparing to launch a lightweight version of its dating app called 'Tinder Lite'". TechCrunch . Archived from the original on 2019-05-10. Retrieved 2019-05-10.
  61. "Match Group Reports Second Quarter 2019 Results" (PDF). 2019-08-06. Archived (PDF) from the original on 2019-08-07. Retrieved 2019-08-06.
  62. Nelson, Randy. "Global App Revenue Reached $39 Billion in the First Half of 2019, Up 15% Year-Over-Year". Sensor Tower Blog. Archived from the original on 2020-08-31. Retrieved 2020-09-02.
  63. Carville, Olivia (2019-08-06). "Match Surges Most Ever as Tinder Leads Robust Revenue Growth". Bloomberg.com. Archived from the original on 2019-08-07. Retrieved 2019-08-07.
  64. Palmer, Annie (2019-08-07). "Tinder results add more than $5 billion to Match market cap". CNBC. Archived from the original on 2019-08-07. Retrieved 2019-08-07.
  65. Shu, Catherine (September 4, 2020). "Tinder's interactive video event 'Swipe Night' will launch in international markets this month". TechCrunch . Archived from the original on September 9, 2020. Retrieved September 12, 2020.
  66. Carman, Ashley (2020-02-04). "Tinder made $1.2 billion last year off people who can't stop swiping". The Verge. Archived from the original on 2022-04-21. Retrieved 2022-04-21.
  67. "Is Tinder Safe In 2021? Everything You Need To Know About Tinder Safety". boostmatches.com. 19 February 2020. Archived from the original on 28 October 2021. Retrieved 28 October 2021.
  68. "Tinder to add panic button and anti-catfishing tech". BBC News . January 24, 2020. Archived from the original on January 24, 2020. Retrieved January 24, 2020.
  69. Carman, Ashley (March 20, 2020). "Tinder is letting everyone swipe around the world for free to find quarantine buddies". The Verge . Archived from the original on November 4, 2020. Retrieved September 12, 2020.
  70. Perez, Sarah (August 5, 2020). "Match confirms plans for Tinder Platinum, a new top-level subscription for power users, arriving Q4". Techcrunch . Archived from the original on December 26, 2020. Retrieved November 24, 2020.
  71. Jahangir, Ramsha (16 October 2020). "Pakistan's Tinder ban signals coming showdowns with YouTube and Twitter". Coda Story. Archived from the original on 15 April 2021. Retrieved 15 April 2021.
  72. "Pakistan blocks Tinder and Grindr for 'immoral content'". BBC News. 2 September 2020. Archived from the original on 15 April 2021. Retrieved 15 April 2021.
  73. Elis-Petersen, Hannah; Meer Baloch, Shah. "Imran Khan's Tinder and Grindr ban in Pakistan criticised as 'hypocrisy'". The Guardian . Archived from the original on 2021-04-14. Retrieved 2021-04-15.
  74. "PTA bans five dating apps including Tinder citing 'immoral content'". Dawn. AFP. 1 September 2020. Archived from the original on 15 April 2021. Retrieved 15 April 2021.
  75. Hartmans, Avery (November 5, 2020). "People continue to flock to Tinder and Hinge in droves to help fill the social void as the coronavirus stretches through the fall". Business Insider. Archived from the original on November 5, 2020. Retrieved November 7, 2020.
  76. Araque, Jacinto. "Tinder, the dating app, to sell phone cases, accessories and apparel under its 'Tinder Made' brand". Business Insider. Archived from the original on 2021-02-23. Retrieved 2021-03-03.
  77. Chan, Tim (2021-03-19). "Tinder Giving Away Free Covid Testing Kits as People Start Dating IRL Again". Rolling Stone. Archived from the original on 2021-03-23. Retrieved 2021-03-23.
  78. Carman, Ashley (2021-03-15). "Tinder will soon let you run a background check on a potential date". The Verge. Archived from the original on 2021-03-25. Retrieved 2021-03-25.
  79. Carman, Ashley (2021-03-15). "Tinder will soon let you run a background check on a potential date". The Verge. Archived from the original on 2021-03-25. Retrieved 2021-10-27.
  80. "Tinder to tackle catfishing with ID verification". Sky News. Archived from the original on 17 August 2021. Retrieved 17 August 2021.
  81. "Jim Lanzone to Join Yahoo as Chief Executive Officer" (Press release). 10 September 2021. Archived from the original on 21 September 2021. Retrieved 21 September 2021.
  82. "Match Appoints Renate Nyborg as Tinder's First Female CEO". Bloomberg.com. 10 September 2021. Archived from the original on 2021-09-21. Retrieved 2021-09-21.
  83. Culliford, Elizabeth (2021-12-02). "Welcome to the Tinderverse: Tinder's CEO talks metaverse, virtual currency". Reuters. Archived from the original on 2021-12-20. Retrieved 2021-12-20.
  84. 1 2 3 "Tinder unmatches Russia, mourners attend mock funeral". TVP World. 30 June 2023. Retrieved 1 July 2023.
  85. "From Hookup App to Legitimate Social Network: Can Tinder Make the Jump". Hootsuite Social Media Management. 2014-06-19. Archived from the original on 2015-06-15. Retrieved June 13, 2015.
  86. "Everything you need to know about dating on Tinder (and how Canadians are using it)". The Globe and Mail. Archived from the original on 2017-02-10. Retrieved 2017-09-17.
  87. "Tinder: The Online Dating App Everyone's Talking About". Marie Claire. 2017-11-27. Archived from the original on 2014-07-31. Retrieved 2014-06-18.
  88. Jarvey, Natalie (12 March 2014). "Dating App Tinder to Launch Verification Program for Stars". The Hollywood Reporter. Archived from the original on 16 August 2015. Retrieved 10 August 2015.
  89. "Tinder NL Newsroom - Over Tinder". Tinder NL Newsroom (in Dutch). Retrieved 2023-03-03.
  90. 1 2 "Dating App Revenue and Usage Statistics (2021)". Business of Apps. 2020-11-26. Archived from the original on 2021-11-02. Retrieved 2021-11-02.
  91. "Tinder Co-Founders' $2 Billion-Plus Legal Battle is Finally Getting Its Day in Court". dot.LA. 2021-10-29. Archived from the original on 2021-11-02. Retrieved 2021-11-02.
  92. "All eyes are on Tinder – Business Insider". Business Insider. July 30, 2015. Archived from the original on August 2, 2015. Retrieved August 10, 2015.
  93. Till, Jacquelyn (4 August 2015). "Improve Your Tinder Dating with Tinder Apps". Top Mobile Trends. Archived from the original on 2 September 2016. Retrieved August 18, 2016.
  94. "Tinder launched its paid subscription service today". Business Insider. March 2, 2015. Archived from the original on April 2, 2015. Retrieved June 13, 2015.
  95. "Here's why Tinder's new paid service will cost more if you're old". Fortune. March 2, 2015. Archived from the original on January 21, 2019. Retrieved August 27, 2015.
  96. "Tinder Cost". Healthy Framework. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  97. "How Many People Use Tinder? [43+ Exceptional Tinder Statistics for 2021]". TechJury. 2020-03-25. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  98. https://s22.q4cdn.com/279430125/files/doc_financials/2020/ar/Match-Group-2020-Annual-Report-to-Stockholders.pdf Archived 2021-11-01 at the Wayback Machine [ bare URL PDF ]
  99. "Signing Up and Getting Started". Tinder. Archived from the original on October 23, 2021. Retrieved October 24, 2021.
  100. Tiffany, Kaitlyn (2019-02-07). "How the Tinder algorithm actually works". Vox. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  101. "NOPE: People Are Getting Rejected Hundreds Of Millions Of Times On Tinder Every Day". Business Insider . Archived from the original on September 20, 2018. Retrieved May 7, 2015.
  102. McGoogan, Cara (June 9, 2016). "Tinder is banning under 18s – previous limit was 13". Archived from the original on June 16, 2016. Retrieved June 18, 2016.
  103. "Tinder hookups skyrocketed 300% at Coachella's first weekend". Mashable. April 15, 2015. Archived from the original on June 16, 2015. Retrieved June 13, 2015.
  104. "Answers to everything you want to know about Tinder". Tinder. Archived from the original on 2021-11-01. Retrieved 2021-11-01.
  105. "How Does Tinder Work? What is Tinder?". 2015-11-16. Archived from the original on 2015-11-17. Retrieved November 16, 2015.
  106. "Messaging a Match". 2019-10-03. Archived from the original on 2019-10-03. Retrieved October 3, 2019.
  107. "Face to Face Video Chat". Tinder. Archived from the original on 7 November 2021. Retrieved 7 November 2021.
  108. 1 2 Crook, Jordan (15 April 2015). "Tinder Cuddles Up To Instagram In Latest Update". Archived from the original on May 8, 2015. Retrieved May 7, 2015.
  109. Bell, Karissa (15 April 2015). "You can now connect Instagram to your Tinder profile". Mashable. Archived from the original on 18 May 2015. Retrieved May 7, 2015.
  110. Ong, Thuy (2017-08-29). "Tinder Gold, which lets you pay to see who swiped right on you, arrives in the US". The Verge. Archived from the original on 2017-08-29. Retrieved 2017-08-29.
  111. "Tinder to add panic button and anti-catfishing tech". BBC News. 2020-01-24. Archived from the original on 2020-01-24. Retrieved 2020-01-24.
  112. Carman, Ashley (2019-07-24). "Tinder will warn users when they travel to countries where LGBTQ relationships are punishable by law". The Verge. Archived from the original on 2021-10-27. Retrieved 2021-10-27.
  113. "Tinder Launches A New Way to Find a "Plus One" Ahead of Busiest Wedding Season in 35 years". Tinder. Archived from the original on 2021-10-28. Retrieved 28 October 2021.
  114. Buhr, Sarah (3 August 2014). "Tinder Is Going To The Dogs With NYC Puppy Rescue Project". Archived from the original on May 19, 2015. Retrieved May 7, 2015.
  115. "Rescue Campaign Puts 10 Abandoned Dogs on Tinder, Gets 2,700 Matches in a Week". 4 August 2014. Archived from the original on May 18, 2015. Retrieved May 7, 2015.
  116. Crook, Jordan (3 April 2015). "Tinder's First Advertisement Is One Big Experiment". Archived from the original on May 7, 2015. Retrieved May 7, 2015.
  117. Ifeanyi, K. C. (2020-12-09). "Tinder and Megan Thee Stallion will give you $10,000 to stop being so shy in your profile". Fast Company. Archived from the original on 2020-12-10. Retrieved 2020-12-11.
  118. Summers, Nick (July 3, 2014). "The Truth About Tinder and Women Is Even Worse Than You Think". Bloomberg Businessweek . Bloomberg L.P. Archived from the original on March 19, 2016. Retrieved July 10, 2014.
  119. Bercovici, Jeff (July 1, 2014). "IAC Suspends Tinder Co-Founder After Sex Harassment Lawsuit". Forbes . Archived from the original on September 10, 2017. Retrieved September 17, 2017.
  120. "Tinder, former marketing executive settle sexual harassment case". Reuters. 2014-09-08. Archived from the original on 2021-11-02. Retrieved 2021-11-02.
  121. O'Brien, Sara Ashley (2018-03-17). "Tinder sues dating app Bumble". CNNMoney. Archived from the original on 2021-02-14. Retrieved 2021-03-25.
  122. "Tinder, Bumble Settle Dating App IP War - Law360". www.law360.com. Archived from the original on 2021-08-13. Retrieved 2021-03-25.
  123. Carman, Ashley (December 18, 2018). "Tinder fires its head of comms, following her participation in a $2 billion lawsuit against Match". The Verge . Archived from the original on December 18, 2018. Retrieved December 19, 2018.
  124. "Former Tinder Exec Sues Former CEO for Sexual Assault". Fortune. Archived from the original on 2021-11-02. Retrieved 2021-11-02.
  125. 1 2 Isidore, Laurie Segall and Chris (2018-08-14). "Tinder co-founders and 8 others sue dating app's owners, claiming they're owed $2 billion". CNNMoney. Archived from the original on 2021-11-02. Retrieved 2021-11-02.
  126. Indap, Sujeet (2021-11-01). "Tinder founders go to court over bitter break-up with Barry Diller". Financial Times. Archived from the original on 2021-11-02. Retrieved 2021-11-02.
  127. Gabbatt, Adam (May 28, 2015). "Popularity of 'hookup apps' blamed for surge in sexually transmitted infections". The Guardian . Archived from the original on December 4, 2016. Retrieved December 17, 2016.
  128. Summers, Nick (February 20, 2014). "New Tinder Security Flaw Exposed Users' Exact Locations for Months". Bloomberg Businessweek . Bloomberg L.P. Archived from the original on 2018-11-22. Retrieved 2018-11-22.
  129. Guillén, Beatriz (August 25, 2016). "Spanish engineers find Tinder flaw that reveals users' location". El País . Ediciones El País, S.L. Archived from the original on October 19, 2021. Retrieved November 3, 2021.
  130. Nandwani, Mona; Kaushal, Rishabh (July 2017). "Evaluating User Vulnerability to Privacy Disclosures over Online Dating Platforms". Innovative Mobile and Internet Services in Ubiquitous Computing. Advances in Intelligent Systems and Computing. Vol. 612. pp. 342–353. doi:10.1007/978-3-319-61542-4_32. ISBN   978-3-319-61541-7.
  131. Duportail, Judith (September 26, 2017). "I asked Tinder for my data. It sent me 800 pages of my deepest, darkest secrets". The Guardian . ISSN   0261-3077. Archived from the original on September 26, 2017. Retrieved September 26, 2017.
  132. "Tinder x Garbo". policies.tinder.com. Archived from the original on 2022-05-08. Retrieved 2022-05-06.
  133. Corrigan, Hope (2021-04-13). "Tinder's plan for criminal record checks raises fears of 'lifelong punishment'". The Guardian . Archived from the original on 2021-07-22. Retrieved 2021-07-22.
  134. Carman, Ashley (15 March 2021). "Tinder will soon let you run a background check on a potential date". The Verge. Archived from the original on 25 March 2021. Retrieved 7 November 2021.
  135. "Tinder: Women's safety now at the heart of the app". BBC News. 22 July 2022. Archived from the original on 22 July 2022. Retrieved 22 July 2022.
  136. 1 2 Kircher, Madison Malone (3 June 2015). "Transgender people are reportedly being banned from Tinder". Business Insider. Archived from the original on 30 August 2022. Retrieved 29 August 2022.
  137. 1 2 Tierney, Allison (14 December 2017). "Why Are Trans People Being Banned from Tinder?". Vice. Archived from the original on 30 August 2022. Retrieved 29 August 2022.
  138. 1 2 Spellings, Sarah (14 March 2018). "Transgender Woman Sues Tinder After Her Account Is Deleted". The Cut. Archived from the original on 30 August 2022. Retrieved 29 August 2022.
  139. 1 2 3 Parsons, Vic (25 October 2019). "Tinder has 50 gender options but transgender people are being banned for their gender identity". PinkNews. Archived from the original on 30 August 2022. Retrieved 29 August 2022.
  140. Savage, Rachel (13 November 2019). "Trans people find fault with Tinder's efforts at inclusion". Reuters. Archived from the original on 31 August 2022. Retrieved 31 August 2022.
  141. Riotta, Chris (12 December 2019). "Tinder still banning transgender people despite pledge of inclusivity". The Independent. Archived from the original on 31 August 2022. Retrieved 31 August 2022.
  142. 1 2 Luppino, Olivia (23 August 2022). "'Why Was I Banned From Tinder?'". The Cut. Archived from the original on 7 September 2022. Retrieved 7 September 2022.
  143. Newall, Sally. "Tinder: The Dating App EVERYONE's Talking About". Marie Claire. Archived from the original on 2014-07-31. Retrieved 9 November 2021.
  144. "Pakistan blocks 'immoral' Tinder, Grindr and other apps". The Guardian. Reuters. 2020-09-01. Archived from the original on 2020-09-03. Retrieved 2020-09-03.
  145. Abramova, Olga & Baumann, Annika & Krasnova, Hanna & Buxmann, Peter. (2016). Gender Differences in Online Dating: What Do We Know So Far? A Systematic Literature Review. 10.1109/HICSS.2016.481. https://www.researchgate.net/publication/281965128_Gender_Differences_in_Online_Dating_What_Do_We_Know_So_Far_A_Systematic_Literature_Review Archived 2021-10-23 at the Wayback Machine
  146. "Distribution of Tinder monthly active users in the United States as of March 2021, by gender". Statista. S. Dixon. Archived from the original on 14 September 2022. Retrieved 14 September 2022.
  147. 1 2 Tyson, Gareth; Perta, Vasile C.; Haddadi, Hamed; Seto, Michael C. (7 July 2016). "A First Look at User Activity on Tinder". arXiv: 1607.01952 [cs.SI].
  148. "Tinder and the controversy it creates". madison.com. 21 January 2014. Archived from the original on December 22, 2017. Retrieved November 18, 2015.
  149. Slater, Dan (January 2013). "A Million First Dates". The Atlantic . Emerson Collective. Archived from the original on November 19, 2018. Retrieved November 20, 2018.
  150. 1 2 Julian, Kate (December 2018). "Why Are Young People Having So Little Sex?". The Atlantic . Emerson Collective. Archived from the original on November 17, 2018. Retrieved November 17, 2018.
  151. Weiser, Dana A.; Niehuis, Sylvia; Flora, Jeanne; Punyanunt-Carter, Narissra M.; Arias, Vladimir S.; Baird, R. Hannah (2017), "Swiping right: Sociosexuality, intentions to engage in infidelity, and infidelity experiences on Tinder", Personality and Individual Differences , 133: 29–33, doi:10.1016/j.paid.2017.10.025, S2CID   149210515
  152. Kenrick, Douglas; Gutierres, Sara E.; Goldberg, Laurie L. (1989). "Influence of erotica on ratings of strangers and mates". Journal of Experimental Social Psychology . Elsevier. 25 (2): 159–167. doi:10.1016/0022-1031(89)90010-3.
  153. Kenrick, Douglas T.; Neuberg, Steven L.; Zierk, Kristin L.; Krones, Jacquelyn M. (1994). "Evolution and Social Cognition: Contrast Effects as a Function of Sex, Dominance, and Physical Attractiveness". Personality and Social Psychology Bulletin . SAGE Publications. 20 (2): 210–217. doi:10.1177/0146167294202008. S2CID   146625806. Archived from the original on June 15, 2021. Retrieved December 29, 2020.
  154. Buss, David M. (2016) [1994]. The Evolution of Desire: Strategies of Human Mating (3rd ed.). New York: Basic Books. p. 163. ISBN   978-0465097760.
  155. 1 2 3 4 "How Tinder 'Feedback Loop' Forces Men and Women into Extreme Strategies". Tech Policy. MIT Technology Review. July 15, 2016. Archived from the original on November 5, 2019. Retrieved December 8, 2019.