Avanti (bicycle company)

Last updated

Avanti
TypePrivate
Industry Cycling
FounderJohn Struthers
Headquarters
ProductsBicycles
OwnerSheppard Cycles [1]
Website www.avantibikes.com

Avanti Bikes is a company originating from New Zealand and now distributes bicycles to many countries within Oceania, Asia and Europe.

Contents

Avanti put its first bicycle into the New Zealand market in 1985 and since then has built its range to 100+ models catering for all areas of cycling from kids bikes right through to Olympic bikes. In 1991 Avanti went over the Tasman Sea and set up a sister company in Australia which has been well adopted in the market. [2] [3] [4] [5]

History

1980s

The Avanti bicycle company produced its first bicycle in 1985 it was a "locally assembled 10 speed Strada series". [6] After the success of their road bike Avanti saw that there was demand for others types of bikes. So in 1986 Avanti produced their first time trial bicycle. In 1987 the mountain bike also found its way into the Avanti arsenal.

1990s

In 1991 Avanti bicycles successfully expanded into the Australian market and entered into a decade of innovation. Avanti produced many new types of bicycles including; trail bikes, downhill bikes and carbon-fibre bikes.

2000s

In the year 2000 Avanti had a range of 27 different models. The innovation in the road bike industry has led to Avanti producing bikes with many carbon components. In 2004 two New Zealand athletes won medals at the Olympics while riding Avanti bikes. In 2007 Avanti expanded to the Chinese and Singaporean markets.

2010s

Avanti expanded more into the Asian market with Thailand, Japan and Malaysia all having professional athletes ride their bikes. In 2015 Avanti celebrated 30 years of making bicycles.

Sinch Bikes

In 2019, Kim Struthers, the son of Avanti founder John Struthers founded Sinch Bikes, which focuses on e-bikes and other types of bicycles. [7]

Sponsorship and victories

Sponsorship

Avanti has supported New Zealand athletes at the Olympics. Professional teams that have been supported by Avanti include; the Avanti Racing Team, Subway-Avanti, PureBlack Racing and Savings & Loans Cycling Team. Avanti is the official bicycle of the New Zealand Track Racing Team.

Significant victories

2004
1st Gold medal olympic.svg Olympic Triathlon, Hamish Carter
1st Gold medal olympic.svg Women's individual pursuit, Sarah Ulmer
2008
1st Jersey rainbow chrono.svg World Omnium Championships, Hayden Godfrey
2009
1st Jersey rainbow chrono.svg Women's individual pursuit, Alison Shanks
2012
1st Jersey rainbow chrono.svg Women's individual pursuit, Alison Shanks

Related Research Articles

<span class="mw-page-title-main">Track cycling</span> Bicycle racing sport

Track cycling is a bicycle racing sport usually held on specially built banked tracks or velodromes using purpose-designed track bicycles.

Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Bontrager, and Diamant Bikes. The company has previously manufactured bikes under the Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes brand names. With its headquarters in Waterloo, Wisconsin, Trek bicycles are marketed through 1,700 independently owned bicycle shops across North America, subsidiaries in Europe, Asia, South Africa, as well as distributors in 90 countries worldwide. Most Trek bicycles are manufactured outside the United States, in countries including the Netherlands, Germany, Taiwan, and China.

<span class="mw-page-title-main">Sarah Ulmer</span> New Zealand cyclist

Sarah Elizabeth Ulmer is a former Olympic cyclist. She is the first New Zealander to win an Olympic cycling gold medal, which she won in the 3km individual pursuit at the 2004 Athens Olympics setting a world record.

Colnago Ernesto & C. S.r.l. or Colnago is a manufacturer of high quality road-racing bicycles founded by Ernesto Colnago near Milano in Cambiago, Italy. It remained a family-controlled firm until May 4, 2020, when it was announced that the UAE-based investment company, Chimera Investments LLC, had acquired a majority of the Colnago shares from Ernesto Colnago, although the headquarters will remain located in Italy after the acquisition. Instead of following his family's farming business, Ernesto Colnago chose to work in the cycle trade, and was apprenticed first to Gloria Bicycles at the age of 13, and subsequently taking up road racing. After a bad crash ended his racing career, he began subcontracting for Gloria, and opened his own shop in 1954, building his first frames the same year. While building frames, he remained much in demand as a racing mechanic. He was second mechanic on the Nivea team Giro d'Italia under Faliero Masi in 1955, eventually being employed as head mechanic for the Molteni team of Belgian cycling legend Eddy Merckx in 1963.

Giant Manufacturing Co. Ltd. is a Taiwanese bicycle manufacturer, recognized as the world's largest bicycle designer and manufacturer. Giant has manufacturing facilities in Taiwan, the Netherlands, China, and Hungary.

Kestrel is an American bicycle brand which specializes in high-end bikes for triathlons and road racing. Kestrel has been owned by Advanced Sports International since 2007.

<span class="mw-page-title-main">Kristin Armstrong</span> American cyclist

Kristin Armstrong Savola is a former professional road bicycle racer and three-time Olympic gold medalist, the winner of the women's individual time trial in 2008, 2012, and 2016. Before temporarily retiring to start a family in 2009, she rode for Cervélo TestTeam in women's elite professional events on the National Racing Calendar (NRC) and UCI Women's World Cup. She announced a return to competitive cycling beginning in the 2011 season, competing for Peanut Butter & Co. TWENTY12 at the Redlands Classic.

<span class="mw-page-title-main">Rocky Mountain Bicycles</span>

Rocky Mountain is a Canadian bicycle manufacturer based in Saint-Georges, Quebec. Its name is a reference to the mountain range that stretches from eastern British Columbia to the southwest United States.

<span class="mw-page-title-main">Alison Shanks</span> New Zealand cyclist

Alison Shanks is a retired New Zealand professional racing cyclist, specialising in individual pursuit in track cycling and individual time trial in road bicycle racing. Prior to that she was an Otago Rebels netballer, the sport she played for more than five years before her cycling career.

<span class="mw-page-title-main">Sarah Walker (BMX rider)</span> New Zealand BMX racer

Sarah Walker, is a New Zealand BMX racer. A competitor at the 2008 and 2012 Summer Olympics, she won silver in the Women's BMX at the latter event. Missing out on selection for the 2016 Summer Olympics due to injury, she was elected onto the IOC Athletes' Commission during those Games. In 2022, she was elected as its second Vice-Chair.

<span class="mw-page-title-main">Focus Bikes</span>

Focus Bikes is a bicycle manufacturer that has its administration in Stuttgart, Germany and production facilities based in Cloppenburg, Germany and builds sport bicycles such as e-bikes, racing bicycles and mountain bicycles.

<span class="mw-page-title-main">Outline of cycling</span> Overview of and topical guide to cycling

Cycling, also called bicycling or biking, is the activity of using / riding bicycles, human-powered, wheeled vehicles, for purposes including transport, recreation, social interaction, exercise, sport, therapy, other purposes, or any combination thereof.

Hope Technology is a bicycle component manufacturer based in Barnoldswick, Lancashire. Primarily concerned with manufacturing high-quality mountain bike componentry, Hope have branched into accessories such as lights, tools and riding gear.

Lauren Ellis is a New Zealand former road and track cyclist.

<span class="mw-page-title-main">Kaytee Boyd</span> New Zealand cyclist

Kaytee Boyd is a New Zealand track and road cyclist.

Polygon Bikes is a bicycle's trade name made by PT Insera Sena, an Indonesian bicycle manufacturer based in Sidoarjo, East Java. Polygon operates manufacturing facilities in various places in Indonesia. Polygon has a globally connected design team, and commonly used as sponsor and its bike in bicycle competition.

<span class="mw-page-title-main">Basso Bikes</span>

Basso Bikes is an Italian brand that produces and sells road racing bicycles founded in 1977 by Alcide Basso, brother of the world champion Marino Basso. Before registering the company, Alcide Basso started making bicycles in his family's garage in 1974, in Rettorgole di Caldogno. Currently, the company headquarter is located in San Zenone degli Ezzelini, in the province of Treviso, while the production department is located in Dueville, in the province of Vicenza.

<span class="mw-page-title-main">Ellesse Andrews</span> New Zealand cyclist

Ellesse Andrews is a New Zealand racing cyclist. She competed at the 2020 Summer Olympics, in Women's keirin, winning a silver medal.

Lezyne is a manufacturer of bicycle accessories headquartered in Reno, Nevada, with offices in San Luis Obispo, Berlin and Taichung. The company is known for producing pumps, multi-tools, saddle bags, bottle cages, lights and GPS cyclocomputers. Most of their products are manufactured in-house at their factory in Taichung, Taiwan. In addition to selling products in the aftermarket, Lezyne is an original equipment manufacturer for electric bicycle lights.

Sinch Bikes is an electric bicycle company based in New Zealand. Sinch Bikes was founded by Stephen James and Kim Struthers – the son of John Struthers, who was the founder of New Zealand's best-known bicycle company Avanti.

References

  1. "Home". sheppardcycles.com.
  2. "Avanti Bikes". ebicycles.com. Retrieved 16 February 2014.
  3. "Avanti Bikes | A world class bike brand from New Zealand". avantibikes.com. Retrieved 16 February 2014.
  4. "Avanti (bicycle manufacturer)". helloreverb.com. Archived from the original on 29 July 2014. Retrieved 16 February 2014.
  5. "Avanti Bikes". jamiemclellan.com. Archived from the original on 17 September 2013. Retrieved 16 February 2014.
  6. "Our Journey" . Retrieved 28 October 2017.
  7. Wynn, Kirsty (9 June 2019). "Avanti founding family and cyclist Stephen James launch new e-bike venture Sinch". New Zealand Herald. Retrieved 25 April 2020.