Bini (stylized in all caps; formerly Star Hunt Academy Girls or SHA Girls) is a Filipino girl group formed in 2019 through ABS-CBN's televised idol training program Star Hunt Academy, where they spent three years in preparation for their debut. The group is composed of eight members: Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena. Since their inception, they have gained widespread recognition and been dubbed the "Nation's Girl Group" due to their impact on the public and Philippine pop music. Bini became the first Filipino pop group with the most monthly listeners on Spotify, and the first to top Billboard's Philippine Songs chart. Their music is often associated with bubblegum pop, though they have garnered acclaim for incorporating a broad range of other genres as well.
Before their official debut on June 11, 2021, the group released a cover of Ryan Cayabyab's song "Da Coconut Nut", on November 20, 2020. Their second single, "Born to Win", came out in 2021 and was followed by "Kapit Lang", both from their first studio album, also titled Born to Win. That same year, the group appeared on the cover of the Dubai-based magazine Xpedition, making them among the first Filipino artists to have an NFT magazine cover in the Metaverse. Their second studio album, Feel Good (2022), was certified gold by PARI in August 2024.
In 2023, Bini issued the singles "Karera" and "Pantropiko", the latter of which went viral on TikTok through the "Pantropiko Dance Challenge" and was regarded as a summer anthem in the Philippines. A year later, they released their first EP, Talaarawan (2024), which topped the Billboard Philippine Songs chart. On June 9, 2024, Bini entered the Top Artist Global Chart on Spotify, making them the first Filipino artist to achieve the record. The group also became the first Filipino act to top the Spotify Philippines' Daily Top Artists chart on June 14, surpassing Taylor Swift. In July, Bini became the first Filipino pop act to perform at the KCON music festival, showcasing their single "Cherry on Top" during the pre-show, at the Crypto.com Arena in Los Angeles. In November 2024, they became the first Filipino act to win the "Best Asia Act" prize at the MTV Europe Music Awards.
In 2025, they amassed one billion all-time streams on Spotify. They are also the first to receive the Billboard PhilippinesWomen in Music "Rising Star" Award, and the same year, they were named Women of the Year. They were also recognized as the number-one Philippine act by Billboard Philippines, representing their country in the magazine's inaugural Global No.1 series. In May, Bini was included in Forbes Asia's 30 Under 30 list under the "Sports and Entertainment" category. They were recognized as notable alumni of Spotify's Radar Artists, joining Filipino pop rock band Cup of Joe in the 2025 lineup. On September 16, Coachella announced Bini as a part of the 2026 lineup, making them the first Filipino act to perform at the festival.
The group's name is taken from the Tagalog word binibini, meaning "young lady", chosen to symbolize their aim of portraying the modern Filipina—confident, independent, and versatile.[1]
History
2018–2020: Formation, pre-debut activities
As part of his belief that "Filipino talent has a place on the global stage", Laurenti Dyogi, ABS-CBN's head of entertainment production, had the idea of forming a training camp where youth aspiring to become superstars "can develop or further hone their talents".[2] In 2018, ABS-CBN launched Star Hunt Academy (SHA), which had 250 auditionees between the ages of 16 and 19 years from all over the Philippines. From this pool, with recommendations from talent scouts, the first set of 12 female SHA trainees was selected. While Dyogi initially planned to debut a nine-member idol girl group, it was eventually trimmed down to eight: Aiah Arceta, Colet Vergara, Maloi Ricalde, Stacey Sevilleja, Mikha Lim, Jhoanna Robles, Gwen Apuli, and Sheena Catacutan,[2] the last two having been housemates on Pinoy Big Brother: Otso (2018–2019).[3]
The group trained from 2019 to 2020 under local coaches, which included Kitchy Molina, a former chair of the Department of Voice, Music Theater, and Dance at the University of the Philippines College of Music;[4] the Austrian-born dance coach Mickey Perz; and South Korean coaches from MU Doctor Academy.[2]
In August 2020, the group participated in the Philippine K-pop Convention's Happy Hallyu Day 4 event.[5]
For Bini's pre-debut single, South Korea's MU Doctor Academy and the music production group Vo3e collaborated to transform Ryan Cayabyab's novelty song "Da Coconut Nut" into an electropop remake. In addition, choreographers Moon Yeon-joo and Kwak Seong-chan, who had previously worked with K-pop groups, were brought in to create a dance routine.[6]Bini's version of "Da Coconut Nut" was released in November.[7] On November 21, they performed the song live for the first time on the noontime variety show It's Showtime, where it was well received by the audience.[8]
Bini released multiple teasers leading to their debut, with the first one coming out on May 4, 2021, through a QR code leading to an image that read "Are you ready for the Biniverse?"[10] The same month, their music label, Star Music, announced the group's premiere with the single "Born to Win",[10][11] which was released on June 4.[12] That day, the group hosted the first segment of their official launch, Bini: The Runway, which was broadcast via KTX. The event combined fashion and music, with bespoke creations by local designer Francis Libiran.[12] The Philippine lifestyle magazine Metro featured an exclusive on Bini's debut along with a photoshoot of the group.[13][14] On June 13, Bini performed "Born to Win" as part of their first live performance on ASAP.[15]
In August, the group participated in the Philippine K-pop Convention's Happy Hallyu Day 5 event, performing dance covers of various K-pop songs in addition to "Born to Win".[16]
Bini subsequently issued their third single, "Kapit Lang", on September 10.[17] On September 30, at the Miss Universe Philippines 2021 pageant, they performed a modified version of "Born to Win", which was used as the official song for the pageant's preliminary swimsuit and evening gown competitions.[18]
In February 2022, the group was featured on the cover of the Dubai-based magazine Xpedition as "The Burgeoning Grace", making them one of the first Filipino celebrities, alongside their fellow SHA alumni, BGYO, to have an NFT magazine cover launched through the Metaverse.[19]
On September 29, Bini released their second studio album, Feel Good, which consisted of five original songs and two bonus tracks.[20] It included the single "Strings", whose serious tone marked a departure from the group's usual bubblegum pop style.[21]
On October 15, Bini performed at the Mr. Music: The Hits of Jonathan Manalo concert, which celebrated the eponymous artist's 20th anniversary in the music industry. The event, which featured over 30 musicians, took place at the Newport Performing Arts Theater in Pasay.[22][23]
2023–2024: Domestic success, "Pantropiko" craze, and Talaarawan
Bini performing "Karera" at the Star Magic All Star Games 2024
In 2023, copies of the Bini singles "Kapit Lang" and "Golden Arrow" were sent to the Moon as part of the Lunar Codex archive by NASA.[24][25] Later that year, the group released the singles "Karera" and "Pantropiko".[26][27] "Karera" became widely recognized at school graduation ceremonies for its themes and lyrics, which resonated with students.[28] Bini gained further recognition after "Pantropiko" went viral on TikTok, being regarded as a summer anthem in the Philippines.[27] Its trend led to the "Pantropiko Dance Challenge", in which millions of users participated.[29] In January 2024, the group's monthly listeners on Spotify surpassed 200,000 for the first time, following the viral success of "Pantropiko".[30] In July, "Pantropiko" reached 100 million streams on Spotify and YouTube Music.[31]
Coinciding with International Women's Day on March 8, 2024, Bini released the EPTalaarawan, which consisted of six songs, including "Karera" and "Pantropiko".[32][29] One of tracks, "Salamin, Salamin", became one of two songs by the group, alongside "Pantropiko", to top Billboard's Philippines Songs chart.[33] By late March, Bini had over two million monthly listeners on Spotify, making them the highest-streamed female OPM artist and the most-streamed P-pop group on the platform.[34][35]
Bini, along with fellow P-pop girl group G22, appeared on the Chinese reality show Show It All, hosted by Lay Zhang, performing "Karera", "I Feel Good", and "Pantropiko" in episodes that aired on April 25 and May 2.[36][37][38]
In June, Bini entered the Top Artists Global chart on Spotify, reaching 193rd place.[39][40] On June 10, the group launched their website[41] and announced plans to release a new single, titled "Cherry on Top".[42][43] On June 11, they held their inaugural "National Happy Bini Day" at One Ayala in Makati to commemorate their third anniversary.[41] On June 12, during the 126th anniversary of Philippine independence, Bini performed at festivities organized by the Philippine government at the Quirino Grandstand. Their performance was cut short due to safety concerns arising from unruly crowds, which resulted in medical emergencies for some attendees.[44]
On June 28, 2024, Bini began their first tour, titled Biniverse, with a three-day concert at the New Frontier Theater in Quezon City.[45] It was followed by stops in Baguio, Cebu City, and General Santos in July,[46] and an overseas leg in Canada in August.[47] In November, the group held another three-day show, titled the Grand Biniverse, at the Araneta Coliseum in Quezon City. Bini became the first Filipino girl group to hold three consecutive sold-out shows at the New Frontier Theater as well as the Araneta Coliseum.[48][49] They were also featured in a three-part documentary series on the Biniverse tour by iWantTFC, titled Bini Chapter 1: Born To Win,[50]Bini Chapter 2: Here with You,[51] and Bini Chapter 3: Hanggang Dulo.[52]
In July, ABS-CBN Music announced that work was underway on Bini's fourth album, and that another album was slated to be released for foreign audiences.[53] On July 11, the single "Cherry on Top" finally came out,[54] topping the Top Songs chart on iTunes Philippines and becoming the number-one trending song on YouTube immediately after its release.[55] The group, sans Jhoanna, who was ill, also performed at the pre-show of the KCON 2024 music festival in Los Angeles on July 27,[56] making them the first Pinoy pop group to do so at the event.[57] The same month, Billboard Philippines reported that almost all of the songs in the Top Five of their Top Philippine Songs chart were by Bini, except for "Dilaw" by Maki. A total of six Bini songs were on the chart, including the 2022 releases "Na Na Na", "Huwag Muna Tayong Umuwi", and "Lagi".[58] Later in the month, the magazine reported a total of seven songs on the same chart.[59]
Bini at Billboard Korea K Power 100 event in August 2024
On August 27, Bini, along with the P-pop boy band SB19, were chosen to receive the Voices of Asia Award in Billboard Korea's K Power 100 launch event, in recognition of their significant contributions to Filipino music and their promotion of P-pop on the global stage.[60] Bini performed "Cherry on Top" and "Pantropiko" at the event, which was held at Hotel Shilla's Yeong Bin Gwan Hall in Seoul, South Korea.[61] On October 12–13, Bini served as one of the main performers during the ASIYA: Asian Music Festival and Conference at the World Trade Center in Pasay.[62]
On November 10, Bini became the first Filipino performers to win the Best Asia Act at the MTV Europe Music Awards, held in the United Kingdom.[63] On November 27, "Salamin, Salamin" was listed in Apple Music's Best Songs of 2024 in the Philippines, surpassing foreign acts such as Rosé, Billie Eilish, Sabrina Carpenter, and Taylor Swift.[64][65]
In December, "Salamin, Salamin" and "Cherry on Top" were recognized as the top one and top two music videos of 2024 on YouTube in the Philippines, respectively.[66] Bini were also recognized by Spotify as the Top Groups and Top Local Groups, as well as its second Top Local Artist in the Philippines for 2024, while "Pantropiko" landed at fifth place in its Top Songs list.[67] Google also recognized Bini as its most-searched female personality in the Philippines in 2024, with member Mikha also placing tenth in the list.[68]Billboard Philippines also recognized Bini as the Philippines' number-one artist for the magazine's inaugural Global No. 1 series in 2024.[69]
On New Year's Eve, Bini performed at Ayala Land's New Year countdown event, Radiating on Top, held at Ayala Avenue in Makati.[70]
On February 4, 2025, Bini renewed their contracts with Star Magic and Star Music.[71] On February 13, the group released the new single "Blink Twice".[72]
In December 2024, it had been announced that Grand Biniverse: The Valentine Repeat, at Araneta Coliseum, would be the first stop of Bini's first world tour, titled Biniverse World Tour 2025.[73] The show was held at the Philippine Arena in Bocaue, Bulacan, on February 15, making Bini the first Philippine act to headline a concert at the venue,[74] and they subsequently became the first local act to hold a sold-out concert at the venue, which has a capacity of 55,000 seats.[75] At the end of the show, the group announced that an upcoming EP, titled Biniverse, would be released on February 27.[76] It was to be their first all-English album,[77] and it included a collaboration with former Day6 member Jae Park[78] as well as the singles "Cherry on Top" and "Blink Twice".[79] The Biniverse World Tour 2025 continued with stops in Dubai, London, Canada, and the United States, until June.[80]
On February 17, the Aurora Music Festival announced that the group would headline both days of the event's 2025 iteration, which was held on May 3 and 4 in Clark, Pampanga.[81][82][83] They also headlined the Davao edition of the event, on October 25, alongside Filipino singers Amiel Sol and Rob Deniel.[84] At the inauguration of The Official Philippines Chart on February 19, Bini were recognized as its top local artist of the year, while "Salamin, Salamin" and "Pantropiko" were named top four and five local songs of the year, respectively.[85]
On March 20, Bini reached one billion all-time streams on Spotify.[86] That same month, the group was named as the Women of the Year of Billboard Philippines Women in Music.[87]
In May, Sheena made her acting debut, playing herself in a biographical episode of the drama anthology series Maalaala Mo Kaya. The rest of Bini also appeared in the episode.[88] On May 8, Bini issued a public apology on social media following the circulation of a video showing members Jhoanna, Colet, and Stacey reacting to inappropriate sexual jokes made by dancer and content creator Shawn Castro and GAT member Ethan David. In a statement, the band acknowledged that they had "made a mistake" and expressed regret. They also said they were committed to taking full accountability and intended to learn from the controversy. David and Castro also apologized and took full responsibility for the incident.[89][90] On May 14, Bini were included in Forbes Asia's annual 30 Under 30 roster, under "Sports and Entertainment". According to the magazine, they are the only girl group in the 2025 list.[91] A few days later, the group released a video for their song "Zero Pressure", which had come out at the end of February.[92] On May 17, after arriving in Dubai for the first stop on the Biniverse World Tour, they received a certificate of commendation from the Philippine Consulate General, in recognition of their contributions to "Filipino culture and pride on the global stage".[93] The next day, they performed at the Coca-Cola Arena, with more than 10,000 people in attendance.[94]
During the US leg of the tour, the group participated as guests in the 127th Philippine Independence Day parade in New York City on June 1.[95] They also released a single titled "Shagidi", which was inspired by a traditional Filipino children's game.[96] On June 29, Bini hosted the "Here with You" homecoming fan meet at the SM Mall of Asia Arena in Pasay. The event also saw the formal launch of the group's own product line, Bini Cosmetics.[97] In an article published on July 29, the British magazine &Asian named "Lagi" as the third best P-pop song of the 21st century so far, tied with "Mapa" by SB19. Its author, Julienne Loreto, described the song as a "perfect union between old-school pop rock and sparkly electropop" and a "masterpiece on all fronts".[98]
Bini performing "Salamin, Salamin" at the Ibalong Festival in September 2025
On August 8, Bini released a music video for "Shagidi".[99][100] Later that month, they filed a legal complaint against an unnamed party through their lawyer and Daily Tribune columnist Joji Alonso.[101][102] The group accused the respondent of unjust vexation under Article 287 of the Revised Penal Code related to the Cybercrime Prevention Act of 2012,[103] over a 25-minute video of them trying a variety of street food that had been spliced down to two minutes by the American YouTube channel People vs Food, focusing on their negative reactions only. Bini sought a total of ₱8 million(US$162,436.55) in damages.[104] On August 21, during a signing event for their photo journal, titled Journey Through the Biniverse, the group announced Binified: A Year-End Concert, scheduled for November 29 at the Philippine Arena in Bulacan. They also revealed plans to release a new album featuring English and Filipino tracks, some of which would be performed at the concert.[105]
On September 9, they announced that they will perform alongside SB19 at the Filipino Music Awards on October 21, 2025, at the SM Mall of Asia Arena.[106][107] They were recognized as notable alumni of Spotify Radar, alongside the Filipino pop rock band Cup of Joe.[108] The girl group announced the release of their documentary "Bini World Tour Series", which documents their experiences during international performances, including concert preparations, behind the scenes activities, and life on tour.[109] On September 16, Coachella officially announced Bini as a part of their 2026 lineup, marking them as the first Filipino act to perform at the festival. The group will perform on April 10 and 17, 2026.[110] The following day, they teased their new single, titled "First Luv", which is set to release on October 2, 2025.[111]
An 18-second sample of "Oxygen" by Bini, where the chorus can be heard. The song has earned praise for blending pop with elements of classical music.[112]
Bini's discography has been widely described as bubblegum pop and teen pop.[113][114]NME's Suraj Singh noted that the group infused bubblegum pop into their pre-debut single, a cover of the reggae track "Da Coconut Nut" by Ryan Cayabyab.[115] Their debut single, "Born to Win", has been described as an electropop song.[116] Bini members Mikha and Gwen have said that the group decided to stick with a bubblegum sound after finding success with "Lagi" (lit.'Always') in 2022.[117][118]
The group are known for blending their sound with traditional Filipino elements, contributing to a musical style that has been described as both modern and culturally rooted.[127] Their music often features catchy melodies and meaningful lyrics, as shown in their songs "Salamin, Salamin" and "Pantropiko".[128]Rappler's Mika Geronimo recognized the group's "luscious" vocal harmonies and "distinctly Filipino" lyricism as their trademarks, as heard in their 2024 EP Talaarawan (lit.'Diary').[129]
Vocals
Bini have garnered widespread acclaim for their strong vocal abilities.[130][131][132] In 2024, Gelo Gonzales of Rappler highlighted the group's harmonic singing and "well-executed" discography.[133] Similarly, Earl Taruc of Zeen noted how Bini maintain vocal excellence even with challenging choreography, emphasizing the group's ability to showcase individual vocal qualities while remaining cohesive as a group.[132]
Lay Zhang, best known as a member of the K-Pop group Exo, lauded Bini's vocals after the group performed on the Chinese television program Show It All, remarking that, "Woah, it's amazing. The vocal[sic] is amazing!"[134] Bini's main vocalists, Colet and Maloi, as well as Jhoanna, are known as the group's "poste (lit.'pillar') line" or by the portmanteau name "Majholet", owing to the trio's consistency and reliability as singers.[132] Another member, Stacey, is capable of producing notes in the whistle register, a skill used in the song "Kabataang Pinoy" with SB19, among other tracks.[135] Actor and dancer Mickey Perz said in 2024 that Bini's instructors refined the group's singing and dancing by training them as though they were athletes, not musicians. The rigorous training regimen honed the members' essential skills for performing live, such as stamina.[130]
Journalists from different countries have also praised Bini's live vocals after they embarked on their Biniverse World Tour 2025. Manuel Almario of the Dubai-based newspaper Gulf News described their singing as "flawless".[136] Writing for the American magazine Positively Filipino, Julienne Loreto called the group's live vocals at the London leg of their tour raw yet stable, noting that each member had standout vocal moments. They also quoted voice teachers who lauded Colet's technical skills in particular, such as an American instructor named Jessica Robb, who praised her pharyngeal resonance. Loreto expressed the belief that Colet is "the best" female vocalist of her generation in P-pop.[122] Aaron Tolentino of KRON 4, an American news site, commended the power in Bini's singing at their San Francisco stop.[137]
Cultural impact
Bini is more than just a group of singers and dancers. They are role models, advocates, and storytellers. By using their platform to push for inclusivity, social justice, and female empowerment, Bini is redefining what it means to be a P-Pop group.
They are not just conquering the music charts; they are conquering hearts and minds, proving that Pinoy Pop is a powerful force with a message that resonates on a global scale.
— Maria Sophia Rosello, talking about Bini's impact in the Philippines (Art+ Magazine, 2024)[138]
Gianna Sibal of Mega magazine praised Bini for championing the Philippine music industry. She wrote that the group provides "a broader appreciation of Philippine music on global platforms".[139] Likewise, Angela Nicole Guiral of Tatler Asia identified Bini as one of the top P-pop acts in terms of advancing the future of the Philippine music industry.[140] In November 2024, the Los Angeles Clippers' Spirit Dance Team performed "Cherry on Top" in celebration of Filipino Heritage Night. The number took place at Intuit Dome in Inglewood, California. Five of the featured dancers were Filipino-American.[141][142]Rolling Stone Philippines' Elijah Pareño described Bini as "cultural forces reshaping the Pinoy pop landscape through raw authenticity rather than manufactured glamor".[143]
Bini with Legazpi mayor Hisham Ismail in September 2025
Sibal also credited Bini's Roadtrip Adventuresvlog series, made in collaboration with the Department of Tourism, for bolstering local tourism.[139][144] Bini have been recognized for promoting Filipino culture, even in their English-language songs such as "Cherry on Top".[145][146] Christa Escudero of Rappler described Bini as a strong representation of Filipino talent on the global stage in 2024.[147]
Apart from boosting national pride, Bini have been noted to represent diverse ethnic identities among Gen Z Filipinos as well. The members of the group hail from different regions and cultural backgrounds. Some of their songs, such as "B HU U R" from their first album, Born to Win, feature different Philippine languages, including Ilocano and Aklanon.[148][149] In Escudero's feature about the Cebu leg of the Biniverse tour, a 22-year-old concertgoer was quoted as saying, "Bini is a victory for us Bisaya, and a victory for our country".[147] Writing for the American magazine Positively Filipino, Julienne Loreto observed that Bini's rapid rise in popularity encouraged many fans, known as Blooms, to take an interest in learning Cebuano. Supporters expressed a desire to study the language to better connect with and understand Cebuano-speaking members Aiah and Colet.[149]
Marielle Filoteo of Parcinq described Bini as a feminist girl group. She wrote that they "celebrate femininity in every concept".[150] Maria Sophia Rosello of Art+ echoed the sentiment a year later, following the release of Talaarawan. She noted that the mini-album was released on International Women's Day and said that each track "celebrat[es] female strength, resilience, and individuality".[138] Hannah Mallorca of The Philippine Daily Inquirer noted that the group's increased influence had led to them being invited to events focusing on female empowerment and other social issues. In the interview, the members affirmed that they want to empower women through their music and other ventures. Colet told the publication that being recognized as a young woman in the industry gave them a sense of empowerment and responsibility, noting that as public figures, their voices carry weight in discussions of important issues.[118]
"Huwag Muna Tayong Umuwi" (lit.'Let's Not Go Home Yet'), a love song by Bini, has also become popular within the LGBT community. Co-written by the openly queer Nica del Rosario, the song has gained recognition for the "genderless" nature of its lyrics and is perceived as a sapphic anthem by some.[151]
In 2025, Jose Alfonso Mirabueno graduated summa cum laude from the University of the Philippines Diliman with a Bachelor of Music degree in musicology. His thesis, "Lagi Nang Umaawit:[a] Articulations of Modernity in the Pop Music of Bini", explored how Bini's music conveys different meanings of modernity and womanhood, which were shaped collaboratively by the group and their production team.[152]
Fandom
"Blooms" holding their fan signs in support of the girl group
Bini fans are known as "Bloom(s)", often stylized as BL∞M(S), with the infinity symbol replacing the "o"s. This styling is inspired by the group's tagline walo hanggang dulo (lit.'eight until the end'). The name "Bloom" reflects Bini's journey and symbolizes the idea of renewal and beauty emerging after challenges, similar to the arrival of spring. It was chosen from fan suggestions during a special announcement livestream on February 13, 2021.[153] Blooms have been compared to other prominent fandoms such as Taylor Swift's Swifties, Beyoncé's Beyhive, and BTS' Army. The group's interactive content has also played a role in encouraging fan participation and strengthening their connection with audiences.[154] Gabriel Saulog of Billboard Philippines described Bini's fanbase as community-oriented, passionate, and supportive, noting its growth since the group's pre-debut. He also credited Bloom Philippines co-administrators Gabriel Angeles and Jaden Ramos for their dedication to the group.[155][156] Toni Potenciano of Rolling Stone Philippines observed the rapid growth of Bini's fanbase, describing how their audience has multiplied and venues have expanded. Potenciano also highlighted that fans carry the group's official flower-shaped light sticks, known as the "Bloombilyas".[157]
Other ventures
Athletics
On June 23, 2024, Bini organized a five-kilometer fun run titled the "Bini Run" along Roxas Boulevard in Manila, attended by more than 6,000 participants.[158] A second fun run was held in Alabang, Muntinlupa on January 19, 2025, and was attended by more than 7,000 runners.[159]
Endorsements
Since their debut, Bini has been on several endorsement deals, reflecting their broad appeal and influence, especially among Gen Z consumers.[160] In September 2022, Bini unveiled their collaboration with cosmetic brand Maybelline by releasing their promotional single "Made for All".[161]
In February 2023, Bini was unveiled as the new ambassador of the feminine hygiene brand Modess, teaming up for a menstrual campaign.[162][163] In July of the same year, the group became the ambassador of the snack brand Super Crunch, releasing a full-track promotional single titled "Super Crush".[164]
The supermarket chain Puregold also announced its collaboration with the group.[168] Puregold released a music video for their new promotional song "Nasa Atin ang Panalo" (lit.'Victory is Within Us') on May 25, a collaboration between OPM acts Bini, Flow G, SB19, and SunKissed Lola,[169] with a separate music video solely performed by Bini for the same song released on June 25.[170] The group also participated in the supermarket chain's thanksgiving concert on July 12 at the Araneta Coliseum.[171]
On May 28, the e-commerce company Shopee introduced Bini as its new brand ambassador as part of its effort to engage with the Filipino Gen Z market.[172] On June 17, Filipino fast food chain Jollibee announced Bini as its new ambassador, coincided with the launch of a new cheeseburger item, held at Trinoma in Quezon City.[173] As part of the endorsement, Jollibee released a limited edition "JolliBini Meals" menu that included 17 collectible photo cards, two for each member, and a special group photo card serving as a special fan meet ticket.[174] The fan meeting with Bini was organized on September 15.[175] On August 12, cosmetic brand MAC Cosmetics revealed Bini as their new brand ambassador, coinciding with the release of a new product lineup. As part of the endorsement, the group made a special appearance at the brand's product launch event at the SM Mall of Asia Music Hall on August 30.[176][177]
Bini in "Mango on Top", a promotional pastiche of their 2024 song "Cherry on Top"
In late 2024, Bini secured several new endorsement deals, expanding their presence across various industries. In September, the group was named the ambassadors for CDO Idol, a hotdog brand;[178]Fudgee Barr, a snack cake brand;[179] and Sunsilk, a shampoo brand.[180] Bini also served as an ambassador for Nescafé.[181]
In October, the group became the ambassadors for the clothing brand Penshoppe, releasing a promotional single titled "Icon".[182] On November 15, the Philippine bookstore chain, National Book Store (NBS), unveiled their limited-edition "NBS x Bini collection", which included school and office supplies featuring chibi illustrations of the Bini members.[183]
In February 2025, IAM Worldwide named Bini as their newest brand ambassadors for Amazing Choco Barley.[184] In March 2025, Bini partnered with Akari Lighting & Technology for the latter's portable fans lineup, a collaboration that culminated in a fan meet event on September 2025.[185] On April 30, 2025, Baobab Eyewear announced Bini as its first celebrity ambassadors with the release of Binivision, featuring limited edition Bini-themed eyewear and photocards.[186] In the same month, Payless Instant Noodles announced Bini as its newest brand ambassadors.[187] As part of its 2025 edition of "Share a Coke" marketing campaign, Coca-Cola inscribed the names of the Bini members and their fan group name, Blooms, on its bottles sold in the Philippines.[188] On August 15, Bini partnered with Surf and headlined "Haba-Habango Day" event at SMX Aura, which also featured their fan community.[189]
Coke Studio Philippines
In July 2022, Bini collaborated with Coca-Cola for Coke Studio Philippines' sixth season.[190] The group co-wrote the single "Love Yourself" with a fan, and it was released as part of the Coke Studio Fan Fusion EP.[191] The season was the first to introduce collaborations between artists and fans.[192] For the seventh season, in October 2023, the group worked with the hip-hop group PlayerTwo, performing a reimagined rendition of Iñigo Pascual and Ron Henley's "Bata, Kaya Mo!" (lit.'You Can Do It, Kid!'), a song from the third season.[193] In November 2024, Bini collaborated again for the eighth season, in which it released the single "Blooming".[194] For the ninth season, Bini, in collaboration with the Orchestra of the Filipino Youth, released a new song titled "Oxygen" for the ninth season,[195] and performed at the Coke Studio Live concert at the Araneta Coliseum in Quezon City on September 5, 2025.[196]
Philanthropy
On November 16, 2019, as the youth ambassadors of National Youth Commission, the group took part in the 2019 FitFil Youth Against Drugs (and Obesity) campaign to promote healthy living among the youth. The event was held at the SM Mall of Asia by the Bay.[197]
On November 28, 2020, Bini participated on a virtual fundraising concert entitled #TikTokTogetherPH hosted by TikTok Philippines for the benefit of Generation Hope, World Vision, the Philippine Animal Welfare Society (PAWS), and Balcony Entertainment along with other artists and vloggers in the Philippines.[198]
On December 8, 2020, Bini, along with the boy group BGYO held a joint auction charity event called #BinificiaryAucSHAn for the benefit of Typhoon Ulysses (Vamco) victims. The project ended up raising a total of ₱125,642(2020)(US$2,531.87), from the groups' auctioned trainee shirts, as well as several other belongings, and from the fund raised via Kumu. All the proceeds were donated to the Cagayan and Isabela relief operations through ABS-CBN Foundation's Sagip Kapamilya.[b][199] On December 20, the group, alongside other P-pop idol groups, performed on ABS-CBN's 2020 Christmas Special fundraising pre-show, KTnX Ang Babait Ninyo.[c] Proceeds from the show were donated to ABS-CBN Foundation's for the typhoon victims.[200][201]
Bini have also expressed support for the LGBT community, citing their support for them at an event with Filipino drag queens in Quezon City in May 2024.[151]
On October 25, 2024, Bini announced that ₱1 million(US$20,304.57) from their Grand Biniverse concert ticket sales would be donated to ABS-CBN Foundation's Sagip Kapamilya[b] program to support relief efforts for the victims of Tropical Storm Kristine (Trami).[202] At the Grand Biniverse concert, Bini performed their original song "Kapit Lang" in Filipino Sign Language as a show of support for the hearing-impaired community.[203]
During the "Here with You" homecoming fan meet held on June 29, 2025, Bini donated ₱362,000(US$7,350.25) to the ABS-CBN Foundation. The amount was raised through sales of Bini merchandise.[204]
Cosmetics
During the "Here with You" homecoming fan meet held on June 29, 2025, Bini launched their own eponymous cosmetics brand.[205]
Webcast
On March 15, 2021, ABS-CBN announced that they were partnering with Filipino social networking serviceKumu to bring over 100 artists that will stream on the app, participate in Kumu campaigns, and get to interact with their fans more regularly on the platform, in what was described as the biggest celebrity streaming partnership in the country. Bini was among those who joined the campaign.[206]
Throughout their career, Bini saw received numerous accolades, including five Awit Awards[207], twelve Ppop Music Awards[208], and an MTV Music Award.[209] In 2021, their debut single "Born To Win" was nominated for Wish Pop Song of the Year at the Wish Music Awards.[210] Their second album, Feel Good, produced the single "Lagi", which earned several nominations at the 2023 Awit Awards, including Record of the Year and Song of the Year.[211] That same year, the group won International New Artist Song at the BreakTudo Awards[212] and was named Top Favorite Group of the Year at the Ppop Music Awards, where Aiah, Sheena and Jhoanna also received individual honors.[213] In 2024, the group continued their success with multiple wins, including Concert of the Year for Grand Biniverse at the Ppop Music Awards.[214]
In 2025, Bini was named Top Local Artist of the Year during the inaugural ceremony of the Official Philippines Chart.[215] That same month, they received two awards at the Platinum Stallion National Media Awards, while their documentary Bini Chapter 1: Born To Win was nominated for Best Documentary Feature at the 5th Pinoy Rebyu[d] Awards.[216] The group was also recognized as Women of the Year by Billboard Philippines Women in Music event.[217]
↑ "菲律宾女团实力炸场 《百分百出品》张艺兴因选歌与导演起争执"[Philippine girl group performs well on "100% Production" Zhang Yixing has a dispute with the director over song selection]. 搜狐网 (in Simplified Chinese). April 25, 2024. Archived from the original on August 24, 2024. Retrieved August 24, 2024.
1 2 Sayson, Sofia (April 1, 2025). "Into the Biniverse: How Bini is Taking P-Pop Global". Genius. Archived from the original on June 13, 2025. Formed through ABS-CBN's rigorous Star Hunt Academy training program, BINI debuted in 2021 with the electropop track 'Born to Win.' The group experienced a spike in popularity following the late-2023 viral hit 'Pantropiko,' a song infused with tropical house sounds.
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