The Chevrolet Series AD Universal or Chevrolet Universal AD is a Chevrolet car which began sales in 1930. Available in a variety of body types including as a 2-door coupe, 4-door sedan and a delivery van. Total production was down due to the Wall Street Crash of 1929 while 864,243 were manufactured and 39,773 came from Oshawa. [1] The seven-millionth Chevrolet since 1912 was built May 28, 1930 at Flint Assembly [1]
The Series AD was launched as replacement for the 1929 Series AC models. Sales dropped by over 200,000 to 640,980 vehicles for the year. [2]
The AD retained the new "stovebolt" overhead valve 194 cubic inches (3.2 L) six-cylinder engine from the Series AC, but with bigger intake valves and smaller exhaust valves, along with a new manifold, raised power from 46 hp (34 kW) to 50 hp (37 kW). The suspension now included hydraulic shock absorbers and the fuel gauge was moved from the tank to the dash panel, along with an angled, non-glare windshield and new instrument gauges with circular shapes and black faces, smaller 19" wheels using wire spokes while hickory spoke wheels were now optional. The previous Imperial Sedan was replaced with the Special Sedan, which separated the name and image from top level Cadillac, while the process of dedicating one body style to Chevrolet factories continued. [1] In 1930, Chevrolet bought the Martin-Parry Body Company who supplied chassis and passenger compartment trucks with a factory-installed bed. [3] In May 1925 the Chevrolet Export Boxing plant at Bloomfield, New Jersey was repurposed from a previous owner where Knock-down kits for Chevrolet, Oakland, Oldsmobile, Buick and Cadillac passenger cars, and both Chevrolet and G. M. C. truck parts are crated and shipped by railroad to the docks at Weehawken, New Jersey for overseas GM assembly factories. [1]
| code | city | body style |
|---|---|---|
| 1AD | Flint Assembly | 2-door 2-passenger Roadster |
| 2AD | Tarrytown Assembly | 2-door 2-passenger Sport Roadster w/2-passenger rumbleseat |
| 3AD | St. Louis Assembly | 4-door 5-passenger Phaeton |
| 5AD | Kansas City Assembly | 2-door 2-passenger Coupe |
| 5AD | Kansas City Assembly | 2-door 2-passenger Cabriolet w/2-passenger rumbleseat |
| 6AD | Oakland Assembly | 2-door 2-passenger Sport Coupe w/2-passenger rumbleseat |
| 8AD | Lakewood Assembly | 2-door 5-passenger Coach |
| 9AD | Norwood Assembly | 4-door 5-passenger Club Sedan |
| 12AD | Buffalo Assembly | 4-door 5-passenger Sedan |
| 21AD | Janesville Assembly | 4-door 5-passenger Special Sedan |
Pontiac, or formally the Pontiac Motor Division of General Motors, was an American automobile brand owned, manufactured, and commercialized by General Motors. Introduced as a companion make for GM's more expensive line of Oakland automobiles, Pontiac overtook Oakland in popularity and supplanted its parent brand entirely by 1933.
The Cadillac Cimarron is an entry-level luxury car manufactured and marketed by the Cadillac division of General Motors for model years 1982–1988 over a single generation, with a mild facelift in 1985.
The Buick Roadmaster is an automobile that was built by Buick from 1936 until 1942, from 1946 until 1958, and then again from 1991 until 1996. Roadmasters produced between 1936 and 1958 were built on Buick's longest non-limousine wheelbase and shared their basic structure with the entry-level Cadillac Series 65, the Buick Limited, and after 1940, the Oldsmobile 98. Between 1946 and 1957 the Roadmaster served as Buick's flagship.
The Oakland Motor Car Company of Pontiac, Michigan, was an American automobile manufacturer and division of General Motors. Purchased by General Motors in 1909, the company continued to produce modestly priced automobiles until 1931 when the brand was dropped in favor of the division's Pontiac make.
In the late 1920s, American automotive company General Motors (GM) launched four companion makes to supplement its existing lineup of five-passenger car brands, or makes. The companion makes were LaSalle, introduced for the 1927 model year to supplement Cadillac; Marquette, introduced in 1929 for 1930 to supplement Buick; Pontiac, introduced for 1926 to supplement Oakland; and Viking, introduced for 1929 to supplement Oldsmobile. GM's fifth existing brand, Chevrolet, did not receive a companion make. With the exception of Viking, each of the companion makes were slotted below their "parent make" in GM's pricing hierarchy.
Marquette was an American automobile manufacturer established by General Motors in 1909 after the purchase of the Rainier Motor Car Company. The Marquette Company did not last long and in 1912 GM announced the company would be closed.
The Buick Standard Six Series 20 was manufactured by Buick at what would later become known as the Buick City factory on Hamilton Ave. in Flint, Michigan, and was the junior model to the Buick Master Six between 1925 through 1929, and shared the GM A platform with Oldsmobile, Oakland and Chevrolet. The Standard Six evolved from the earlier Buick Six when the Buick 4-cylinder was cancelled. The Standard Six was the most popular Buick sold while being more upscale to the Oldsmobile Six. It was the senior brand to Marquette under the General Motors Companion Make Program until Marquette was cancelled one year later. It replaced the earlier Buick Six that was introduced in 1916, and was replaced with the Buick Series 50. Coachwork continued to be offered by Fisher Body who was the primary supplier of all GM products at this time, and Duco automotive lacquer paint, introduced by DuPont was the first quick drying multi-color line of nitrocellulose lacquers made especially for the automotive industry.
The Chevrolet Superior Series F was launched in 1923, manufactured by Chevrolet for four years with a different series per year. The 1923 model was known as the Series B, the 1924 model was the Series F, for 1925 it was known as the Series K and the 1926 Superior was known as the Series V. It was replaced in 1927 by the Series AA Capitol. It was the first Chevrolet that didn't have a larger companion model and was the only car sold by Chevrolet in several body style configurations all supplied by Fisher Body. Each year new mechanical changes, appearance updates or optional features that became standard in subsequent years became expected of all GM products including Chevrolet. Body styles were separated into open and closed which meant closed included retractable glass in the doors and glass surrounding rear seat passengers. Standard items included tools, a jack for tire removal, speedometer, outside lockable door handles, ammeter, oil pressure gauge, dashboard light, choke pull knob, electric horn, ignition theft lock, and a two piece vertical ventilating windshield that allowed fresh air to enter the passenger compartment. Wheels were 30" and came standard with hickory wood spokes or optional pressed steel discs. For 1925, bumpers were offered optionally along with outside side view mirrors, heater for passenger compartment and a clock.
The Chevrolet Standard was launched in 1933, initially as the Chevrolet Standard Mercury, by Chevrolet as a lower priced alternative to the 1932 Chevrolet Series BA Confederate that became the Master Eagle in 1933 and Master from 1934. It was advertised as the cheapest six-cylinder enclosed car on the market.
The Chevrolet Series AA Capitol is an American vehicle manufactured by Chevrolet in 1927. Launched in the year Ford changed from the Model T to the Model A, Chevrolet sold 1,001,820 Series AA cars, and under the direction of General Manager William S. Knudsen Chevrolet would overtake Ford’s dominance in the market internationally. The GM introduction of the GM A platform also introduced yearly appearance changes while using a corporate appearance from the newly established Art and Color Section headed up by Harley Earl which meant the Chevrolet Capitol and the Cadillac Series 314 shared a common appearance as both cars, as well as Oakland, Oldsmobile and Buick used Fisher Body, now owned by GM, as the sole provider of coachwork. Individuality between the brands was defined by the manufacturer of the engine, which was brand exclusive, and badging on the radiator. This model documents that the accelerator pedal was introduced as previous generations used a throttle installed in the center of the steering column along with the installation of a gas gauge installed in the dashboard and a centrally installed rear view mirror.
The Chevrolet Series AB National is an American vehicle manufactured by Chevrolet in 1928 to replace the 1927 Series AA Capitol. Documented production numbers show that 1,193,212 Series ABs were manufactured in a variety of body styles with 69,217 originating from the Oshawa factory alone. Chevrolet instituted serial number recorded on the front seat heel board on either the left or right side, using the listed numbers to designate the point of origin of the vehicle identified.
The Chevrolet Series AC International is an American vehicle manufactured by Chevrolet in 1929 to replace the 1928 Series AB National. In all, 1,328,605 Series ACs were manufactured in a range of ten body styles, with 73,918 from Oshawa. The Series AC was distinguished from the AB by the introduction of a new six-cylinder engine, the first Chevrolet with a six-cylinder since the 1915 Chevrolet Series C Classic Six. Advertised as "A Six for the price of a Four", it was only $10 more than the outgoing four-cylinder Series AB. To simplify production operations, each factory was designated one body style for national consumption and shipped by railroad to major American cities. The serial number of origin was relocated to the right body sill underneath the rubber floormat except for the roadster and phaeton, which were inscribed on the right side of seat frame. Prices listed started at US$525 for the roadster or phaeton to US$725 for the Landau Convertible.
The Chevrolet Series AE Independence is an American vehicle manufactured by Chevrolet in 1931 to replace the 1930 Series AD Universal. Calendar year production slipped by about eight percent to 627,104 cars as the Great Depression continued, but as Ford's output plummeted by nearly two-thirds, Chevrolet reclaimed first place in the American car sales table, and the 8th million car was produced August 25, 1931. Yearly appearance changes, technical updates and standard or optional features for 1931 included the introduction of the "eagle" radiator ornament, a curved tie-bar connecting the headlights, wire- spoked wheels became standard equipment, while optional equipment listed front and rear bumpers, covers for side mounted spare tires, spotlights and guide lamps that would turn with the front tires. William S. Knudsen was joined with M. E. Coyle as General Managers. In May 1925 the Chevrolet Export Boxing plant at Bloomfield, New Jersey was repurposed from a previous owner where Knock-down kits for Chevrolet, Oakland, Oldsmobile, Buick and Cadillac passenger cars, and both Chevrolet and G. M. C. truck parts are crated and shipped by railroad to the docks at Weehawken, New Jersey for overseas GM assembly factories. Dedicated body style production continued while assignment changed from previous years based on demand.
The Chevrolet Series BA Confederate is an American vehicle manufactured by Chevrolet in 1932 to replace the 1931 Series AE Independence. Production slipped significantly from over 600,000 cars to 323,100 for the model year as the Great Depression continued, but was still sufficient for Chevrolet to retain first place in the American car sales table. Sales were also affected by cross-town rival Ford introducing the Ford V8 coupe and sedan. A new body style called a station wagon was produced in limited quantities by coachbuilder Mifflinburg Body Company of Mifflinburg, Pennsylvania.
The Chevrolet Series CA Eagle and Master is an American vehicle manufactured by Chevrolet in 1933 to replace the 1932 Series BA Confederate. The car was called "Eagle" early in the 1933 production year. When it was joined by the cheaper Chevrolet Standard Six later in February, 1933 the Eagle name was changed to "Master" to provide Chevrolet with a two-car range, and for the first time in ten years they manufactured two models on different wheelbases. Starting in 1926, GM introduced the short lived General Motors companion make program where Oakland, Oldsmobile, Buick and Cadillac had "companion" models added to each division. The only division that didn't get a "junior" brand was Chevrolet; instead, the lower-priced Standard series was introduced.
The Chevrolet Master and Master Deluxe are American passenger vehicles manufactured by Chevrolet between 1933 and 1942 to replace the 1933 Master Eagle. It was the more expensive model in the Chevrolet range at this time, with the Standard Mercury providing an affordable product between 1933 and 1937. Starting with this generation, all GM cars shared a corporate appearance as a result of the Art and Color Section headed by Harley Earl. From 1940 a more expensive version based on the Master Deluxe was launched called the Special Deluxe. The updated corporate appearance introduced a concealed radiator behind a façade with a grille.
The Series 40 Defender was a four-seat passenger car produced by General Motors for its Oldsmobile division in 1912 and 1913, and was manufactured at Lansing Car Assembly in Lansing, Michigan. It continued to be the entry-level model for Oldsmobile, while Oakland Motor Car Company remained GM's entry level brand as Chevrolet didn't join GM until 1917. The Series 40 was the base model of three platforms sharing a platform with the Buick Model 10, with the mid-range Series 28 Autocrat, and the top level Series 23 Limited.
The Oldsmobile F-Series was a pre-WWII passenger car built from the 1928 through 1938 model years. The first generation continued the tradition of adding a series number for each model year; F-28, F-29, F-30 and F-31. The second generation, signified by a completely new bodystyle appearance was built from 1932 through 1938, all having been manufactured in Lansing, Michigan. 1926 saw the introduction of GM's most recognized business model, the use of common platforms shared amongst the brands, and Oldsmobile and Buick shared the GM B platform. The F-Series was shared with the Buick Master Six and was also known as the Oldsmobile Six which was introduced as a name earlier in 1913.
The Oldsmobile Light Eight was an automobile produced by the Oldsmobile Division of General Motors in roadster, two-door coupe, four-door sedan from between 1916 and 1923. It was powered by a sidevalve V8 engine, the maker's first, and shared with the 1916 Oakland Model 50.
The Pontiac 6 was a more affordable version of its predecessor Oakland Six that was introduced in 1926, sold through Oakland Dealerships. Pontiac was the first of General Motors companion make program where brands were introduced to fill in pricing gaps that had developed between Cadillac, Buick, Oldsmobile, Oakland and Chevrolet. The original marketing approach began when GM was incorporated in 1908 was to offer a range of vehicles in various body styles based on affordable to extravagant, and the customer base would gradually trade up every few years to the next hierarchy brand. Pontiac was introduced as an affordable Oakland, followed by LaSalle for Cadillac, Marquette for Buick and Viking for Oldsmobile. Pontiac's introduction was a sales success while customers shied away from the more expensive Oakland, and once the Wall Street Crash of 1929 and the Great Depression followed, both Pontiac and Oakland were being considered for cancellation but the decision was made to keep Pontiac as the economy began to recover.
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