LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs. Like Cadillac — named after Antoine de la Mothe Cadillac — the LaSalle brand name was based on that of another French explorer, René-Robert Cavelier, Sieur de La Salle.
The Pontiac Bonneville is an automobile built by Pontiac from 1957 until 2005. Bonnevilles were full-sized, with the exception of a brief period of mid-size between 1982 and 1986. The brand was introduced as a limited production performance convertible during the 1957 model year. The Bonneville, and its platform partner, the Grand Ville, are some of the largest Pontiacs ever built; in station wagon body styles they reached just over 230 inches (5.8 m) long, and at 5,000 pounds (2,300 kg) and more were also some of the heaviest cars produced at the time.
The Cadillac Cimarron is an entry-level luxury car manufactured and marketed by the Cadillac division of General Motors for model years 1982–1988 over a single generation, with a mild facelift in 1985.
The Oldsmobile Series 70 is a full-size midrange automobile produced by Oldsmobile between the 1939 and 1950 model years. Oldsmobiles of this time period were in an unusual "middle" position in GM's hierarchy of automobile brands. Chevrolet and Pontiac were the budget priced models, while Buick and Cadillac were the luxury brands. GM would share their "A" body platforms between Chevrolet, Pontiac, and "B" body on Oldsmobile and Buick, while leaving Cadillac on the senior "C" platform. Oldsmobiles were then branded as "luxury level" Chevrolet's and Pontiac's, while Oldsmobiles using the "B" platform were "budget priced" Buicks and Cadillacs.
Buick Estate is a nameplate that was used by the Buick division of General Motors, denoting its luxury full-size station wagon from 1940 to 1964 and from 1970 to 1996. The Estate nameplate was derived from the term country estate in wealthy suburban areas and estate car, the British term for a station wagon.
The Buick Roadmaster is an automobile that was built by Buick from 1936 until 1942, from 1946 until 1958, and then again from 1991 until 1996. Roadmasters produced between 1936 and 1958 were built on Buick's longest non-limousine wheelbase and shared their basic structure with the entry-level Cadillac Series 65, the Buick Limited, and after 1940, the Oldsmobile 98. Between 1946 and 1957 the Roadmaster served as Buick's flagship.
The Oakland Motor Car Company of Pontiac, Michigan, was an American automobile manufacturer and division of General Motors. Purchased by General Motors in 1909, the company continued to produce modestly priced automobiles until 1931 when the brand was dropped in favor of the division's Pontiac make.
The Cadillac V-63 is a large luxury automobile that was introduced in September 1923 by Cadillac as a 1924 model, replacing the previous Type 61. It used the GM C platform and was replaced by the Cadillac Series 355 in 1931. It retained the name Cadillac V8 introduced with the previous generation Cadillac Type 51.
In the late 1920s, American automotive company General Motors (GM) launched four companion makes to supplement its existing lineup of five-passenger car brands, or makes. The companion makes were LaSalle, introduced for the 1927 model year to supplement Cadillac; Marquette, introduced in 1929 for 1930 to supplement Buick; Pontiac, introduced for 1926 to supplement Oakland; and Viking, introduced for 1929 to supplement Oldsmobile. GM's fifth existing brand, Chevrolet, did not receive a companion make. With the exception of Viking, each of the companion makes were slotted below their "parent make" in GM's pricing hierarchy.
The Chevrolet Superior Series F was launched in 1923, manufactured by Chevrolet for four years with a different series per year. The 1923 model was known as the Series B, the 1924 model was the Series F, for 1925 it was known as the Series K and the 1926 Superior was known as the Series V. It was replaced in 1927 by the Series AA Capitol. It was the first Chevrolet that didn't have a larger companion model and was the only car sold by Chevrolet in several body style configurations all supplied by Fisher Body. Each year new mechanical changes, appearance updates or optional features that became standard in subsequent years became expected of all GM products including Chevrolet. Body styles were separated into open and closed which meant closed included retractable glass in the doors and glass surrounding rear seat passengers. Standard items included tools, a jack for tire removal, speedometer, outside lockable door handles, ammeter, oil pressure gauge, dashboard light, choke pull knob, electric horn, ignition theft lock, and a two piece vertical ventilating windshield that allowed fresh air to enter the passenger compartment. Wheels were 30" and came standard with hickory wood spokes or optional pressed steel discs. For 1925, bumpers were offered optionally along with outside side view mirrors, heater for passenger compartment and a clock.
The Chevrolet Standard was launched in 1933, initially as the Chevrolet Standard Mercury, by Chevrolet as a lower priced alternative to the 1932 Chevrolet Series BA Confederate that became the Master Eagle in 1933 and Master from 1934. It was advertised as the cheapest six-cylinder enclosed car on the market.
The Chevrolet Series AD Universal or Chevrolet Universal AD is a Chevrolet car which began sales in 1930. Available in a variety of body types including as a 2-door coupe, 4-door sedan and a delivery van. Total production was down due to the Wall Street Crash of 1929 while 864,243 were manufactured and 39,773 came from Oshawa. The seven-millionth Chevrolet since 1912 was built May 28, 1930 at Flint Assembly
The Chevrolet Series AA Capitol is an American vehicle manufactured by Chevrolet in 1927. Launched in the year Ford changed from the Model T to the Model A, Chevrolet sold 1,001,820 Series AA cars, and under the direction of General Manager William S. Knudsen Chevrolet would overtake Ford’s dominance in the market internationally. The GM introduction of the GM A platform also introduced yearly appearance changes while using a corporate appearance from the newly established Art and Color Section headed up by Harley Earl which meant the Chevrolet Capitol and the Cadillac Series 314 shared a common appearance as both cars, as well as Oakland, Oldsmobile and Buick used Fisher Body, now owned by GM, as the sole provider of coachwork. Individuality between the brands was defined by the manufacturer of the engine, which was brand exclusive, and badging on the radiator. This model documents that the accelerator pedal was introduced as previous generations used a throttle installed in the center of the steering column along with the installation of a gas gauge installed in the dashboard and a centrally installed rear view mirror.
The Chevrolet Series AB National is an American vehicle manufactured by Chevrolet in 1928 to replace the 1927 Series AA Capitol. Documented production numbers show that 1,193,212 Series ABs were manufactured in a variety of body styles with 69,217 originating from the Oshawa factory alone. Chevrolet instituted serial number recorded on the front seat heel board on either the left or right side, using the listed numbers to designate the point of origin of the vehicle identified.
The Chevrolet Series AC International is an American vehicle manufactured by Chevrolet in 1929 to replace the 1928 Series AB National. In all, 1,328,605 Series ACs were manufactured in a range of ten body styles, with 73,918 from Oshawa. The Series AC was distinguished from the AB by the introduction of a new six-cylinder engine, the first Chevrolet with a six-cylinder since the 1915 Chevrolet Series C Classic Six. Advertised as "A Six for the price of a Four", it was only $10 more than the outgoing four-cylinder Series AB. To simplify production operations, each factory was designated one body style for national consumption and shipped by railroad to major American cities. The serial number of origin was relocated to the right body sill underneath the rubber floormat except for the roadster and phaeton, which were inscribed on the right side of seat frame. Prices listed started at US$525 for the roadster or phaeton to US$725 for the Landau Convertible.
The Chevrolet Series BA Confederate is an American vehicle manufactured by Chevrolet in 1932 to replace the 1931 Series AE Independence. Production slipped significantly from over 600,000 cars to 323,100 for the model year as the Great Depression continued, but was still sufficient for Chevrolet to retain first place in the American car sales table. Sales were also affected by cross-town rival Ford introducing the Ford V8 coupe and sedan. A new body style called a station wagon was produced in limited quantities by coachbuilder Mifflinburg Body Company of Mifflinburg, Pennsylvania.
The Chevrolet Series CA Eagle and Master is an American vehicle manufactured by Chevrolet in 1933 to replace the 1932 Series BA Confederate. The car was called "Eagle" early in the 1933 production year. When it was joined by the cheaper Chevrolet Standard Six later in February, 1933 the Eagle name was changed to "Master" to provide Chevrolet with a two-car range, and for the first time in ten years they manufactured two models on different wheelbases. Starting in 1926, GM introduced the short lived General Motors companion make program where Oakland, Oldsmobile, Buick and Cadillac had "companion" models added to each division. The only division that didn't get a "junior" brand was Chevrolet; instead, the lower-priced Standard series was introduced.
The Oldsmobile F-Series was a pre-WWII passenger car built from the 1928 through 1938 model years. The first generation continued the tradition of adding a series number for each model year; F-28, F-29, F-30 and F-31. The second generation, signified by a completely new bodystyle appearance was built from 1932 through 1938, all having been manufactured in Lansing, Michigan. 1926 saw the introduction of GM's most recognized business model, the use of common platforms shared amongst the brands, and Oldsmobile and Buick shared the GM B platform. The F-Series was shared with the Buick Master Six and was also known as the Oldsmobile Six which was introduced as a name earlier in 1913.
The Pontiac 6 was a more affordable version of its predecessor Oakland Six that was introduced in 1926, sold through Oakland Dealerships. Pontiac was the first of General Motors companion make program where brands were introduced to fill in pricing gaps that had developed between Cadillac, Buick, Oldsmobile, Oakland and Chevrolet. The original marketing approach began when GM was incorporated in 1908 was to offer a range of vehicles in various body styles based on affordable to extravagant, and the customer base would gradually trade up every few years to the next hierarchy brand. Pontiac was introduced as an affordable Oakland, followed by LaSalle for Cadillac, Marquette for Buick and Viking for Oldsmobile. Pontiac's introduction was a sales success while customers shied away from the more expensive Oakland, and once the Wall Street Crash of 1929 and the Great Depression followed, both Pontiac and Oakland were being considered for cancellation but the decision was made to keep Pontiac as the economy began to recover.
