Domino's Pizza Enterprises

Last updated

Domino's Pizza Enterprises Ltd.
Company type Public
IndustryFood retail
Founded1983;42 years ago (1983), in Springwood, Queensland, Australia
Headquarters Hamilton, Queensland, Australia
Number of locations
1,500+ across Australasia Europe and Japan [1]
Key people
 Mark van Dyck (CEO)
Products Pizza
RevenueIncrease2.svg A$790.86 million (2016/17) [2]
Increase2.svg A$150.68 million (2016/17) [2]
Number of employees
26,000 [1]
Website dominos.com.au

Domino's Pizza Enterprises Ltd. (DPE) is the largest pizza chain in Australia in terms of network stores numbers and network sales, as well as the largest franchisee for the US Domino's brand in the world. [1] [3] DPE is the exclusive master franchise for the Domino's brand network in Australia, New Zealand, Belgium, France, The Netherlands, Japan, Germany, Luxembourg, Taiwan, Malaysia, Singapore, and Cambodia. [1] [3] Across these markets, DPE has over 2,800 stores. [4] In May 2005 DPE became the first publicly listed pizza company in Australia. [1]

Contents

In 2018, Domino's was inducted into the Queensland Business Leaders Hall of Fame. [5]

History

Australia

The first Domino's store to open in Australia was in Springwood, Queensland, in 1983, and offered home delivery after home delivery was introduced into Australia by the Pizza Oven Family Restaurants located at multiple sites all over the southside of Brisbane owned by Paul Hughes & Bill Kerwick in 1981. [3] The Australian and New Zealand Master Franchise was bought by Silvio's Dial-a-Pizza in 1993. [6] In 1995, the two brands merged and rebranded as Domino's Pizza. [7] [6]

In 1997, Domino's established the Domino's Partners Foundation. [8] In 2000, Silvio's Dial-a-Pizza was renamed Domino's Pizza Australia. [9] In 2001, Don Meij and Grant Bourke, the two largest franchisees at the time, merged their stores into the corporate store network to bring the total number of stores to 50 corporate stores and 128 franchised stores. [10]

In 2005, Domino's Pizza Australia was listed on the Australian Securities Exchange, becoming the first publicly listed Australian pizza company. [9] In 2009, Domino's Australia launched an application on iPhones. [11] In 2011, the company launched an online ordering mobile website and an application for ordering on Android devices. [12]

By 2013, Domino's had launched its 500th Australian store in Melbourne's Beaconsfield suburb, becoming Australia's largest pizza chain in terms of store numbers and sales. [13] In 2013, the company launched Pizza Mogul, an initiative to boost customer retention via social media. [14] In 2015, Domino's launched GPS Driver Tracker, which allows customers to track their orders from the store. [15]

In 2016, Domino's Australia launched the world's first autonomous delivery vehicle Domino's Robotic Unit (DRU). [16] [17] That same year, the company launched the registered charity Giver for Good. [18] In 2017, Domino's Australia installed the world's largest commercial Tesla Powerwall battery storage system in one of its Sydney stores to overcome the limited capability of the electrical grid. [19]

Currently, there are around 700 Domino's stores in Australia, making it the biggest pizza franchised business in the country. The Australian stores are spread across the country, from the main capital cities like Canberra, Melbourne, Adelaide, and Sydney, to more rural areas like Armidale.[ citation needed ]

In mid-August 2024, Kerry Hayman succeeded her brother Don Meij as CEO of Domino's Australia and New Zealand. [20] Between 2023 and 2024, Domino's Pizza Australia faced declining revenue internationally due to competition from home delivery service Uber Eats. [21]

In November 2024, Don Meij announced his retirement effective November 6, 2024, to be succeeded by Mark van Dyck. Still, Meij planned to continue collaborating with the board and van Dyck over 2025 to ensure a smooth transition. [22]

New Zealand

In 2003, Domino's entered the New Zealand fast food market, competing with both rival pizza chain Pizza Hut and local pizza chain Hell Pizza. [23]

In January 2005, Domino's acquired the Australian pizza chain Pizza Haven's 35 New Zealand stores. By that stage, Domino's had 16 stores based in the North Island; with the acquisition bringing the total number of Domino's-owned stores across New Zealand to 51. [24] Most Pizza Haven stores were given the option of converting to Domino's stores while some stores were able to stay branded under Pizza Haven. [25] [26] All New Zealand-based Pizza Haven stores subsequently converted Domino's. [27]

Domino's New Zealand was the first to introduce drone-delivery pizza in November 2016, partnering with Flirtey Drone Delivery. [28] [29]

In November 2021, Dominos's New Zealand signed up to animal welfare group Animals Aotearoa's "Better Chicken Commitment" to avoid using fast-growing chickens. [30]

In April 2023, SkyDrop became the first New Zealand company to gain approval from the Civil Aviation Authority to launch regular drone home deliveries for Domino's in Huntly. [31]

In January 2024, Domino's New Zealand launched a Māori language menu in collaboration with the Māori Language Commission. [32]

Europe

By 2013, Domino's Pizza Enterprises had acquired Domino's operations in France, Belgium, and the Netherlands. [13] By 2018, the company had also acquired Domino's operations in Monaco, Germany and Luxembourg. [3] [1]

In 2019 Domino's Pizza Enterprises acquired Domino's Pizza Scandinavia's stores in Denmark. In 2023, the company announced plans to close its 27 Danish stores due to their poor economic performance and as part of a restructuring of its global operations. [33]

In mid-July 2024, Domino's confirmed plans to close 20-30 stores in France due to declining revenue and stock performance. [34] [35]

Asia

By 2018, Domino's Pizza Enterprises had acquired Domino's operations in Japan. [3]

In 2021, Domino's Pizza Enterprises acquired Domino's Pizza Taiwan. [36] In 2022, the company acquired Domino's Pizza businesses in Malaysia, Singapore, and Cambodia. [37]

In mid July 2024, Domino's confirmed it was closing 80 stores in Japan due to declining stock performance and revenue. [34] > [35]

In August 2024, Domino's Singapore and Malaysia's chief marketing officer Linda Hassan was included in the Asia-Pacific Power List 2024. As chief marketing office, she had introduced GPS tracking for Malaysian and Singaporean stores, recycled packaging, water saving devices and electrical bikes. [38]

Issues and controversies

Business practices

In June 2024, a study released by the University of Sydney's School of Public Health reported that Domino's and other multinational fastfood chains including McDonalds and KFC had worked with several Australian media companies including News Corp Australia, Nine Entertainment and MailOnline to produce covert marketing for their products between July 2021 and June 2022. The study found that the Australian Broadcasting Corporation and Guardian Australia did not produce covert marketing for the fastfood chains due to their editorial policies banning the endorsement of commercial products. [39]

Labour issues

In July 2024, the New Zealand Ministry of Business, Innovation and Employment (MBIE) prosecuted Domino's Kaiapoi franchise owner Chang-Wei Tsao for migrant exploitation. Tsao pleaded guilty to six charges of migrant exploitation including forcing employees with student visas to work beyond their time limits and visa expiry dates. He was sentenced to ten months home detention by the Christchurch High Court and ordered to pay $7,062 in reparations. [40]

In early September 2024, legal consultancy Echo Law filed a shareholder class lawsuit against Domino's Pizza Enterprises for allegedly misleading investors about its expected performance in Japan. Domino's denied any liability and said it would defend the charges. [41]

In mid-December 2023, Domino's Singapore and the Singapore Police Force issued a warning to customers about a phishing scam involving fake Domino's websites and competitions. According to Channel News Asia, this phishing scam had affected seven people, with losses amounting to about S$27,000. [42]

Political and religious controversies

In January 2024, Domino's Pizza Enterprises attributed an 8.9% sales decline in several Asian markets during the second half of 2023 to opposition to United States foreign policy following the outbreak of the Israel-Hamas war in October 2023. Restaurant Business reported that sympathy for the Palestinians had lead to a boycott of Domino's and other American-owned fast food businesses in Malaysia. [43]

In mid-May 2024, Domino's Malaysia expressed regret after a customer in Penang complained about receiving anti-Islamic remarks on a pizza receipt. Barat Daya District Police chief Supt Kamarul Rizal Jenal confirmed that the Royal Malaysian Police were investigating the incident. [44] In response, Malaysian police arrested four foreign workers in relations to the pizza receipt incident. Malaysian police investigated the case under Section 298 of the Penal Code and Section 14 of the Minor Offences Act which cover hurting religious feelings and using insulting insulting or abusive words with intent to provoke a breach of peace. [45]

See also

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