Natick Mall

Last updated

Natick Mall
Natick Mall logo.svg
Natick Collection expansion 1.jpg
Mall interior, photographed shortly after the opening of the 2007 expansion
Natick Mall
Coordinates 42°18′2″N71°23′3″W / 42.30056°N 71.38417°W / 42.30056; -71.38417
Address1245 Worcester Street, Natick, Massachusetts, US
Opening date
  • April 27, 1966;58 years ago (1966-04-27) (original mall)
  • October 12, 1994;30 years ago (1994-10-12) (replacement)
Previous namesNatick Collection (2007–2011)
Management
Owner
  • Brookfield Properties
  • (Brookfield Asset Management)
Architect
  • Arrowstreet, Inc. (1994 replacement)
  • Beyer Blinder Belle (expansion) [1]
No. of stores and services228 [2]
No. of anchor tenants 6 (2 vacant)
Total retail floor area 1,695,884 sq ft (157,553 m2) [2] [3] [4]
No. of floors2
Public transit accessAiga bus trans.svg MWRTA: Routes 1, 4 and 11
Website www.natickmall.com

The Natick Mall (previously named the Natick Collection) is a shopping mall in Natick, Massachusetts. The original facility was the first enclosed shopping mall in Greater Boston upon opening in 1966; it was demolished and replaced by a larger building in 1994 and expanded in 2007. The mall, with the adjacent Shopper's World power center in Framingham, are components of the Golden Triangle shopping district in the center of MetroWest, situated between Route 9 and Route 30. With 1,695,884 square feet (157,553 m2) of gross leasable area, it is the largest shopping complex in New England. [ citation needed ]It is owned and managed by Brookfield Properties, a subsidiary of Brookfield Asset Management.

Contents

The Natick Mall is anchored by Nordstrom and Macy's. Three vacant anchor stores formerly housed Lord & Taylor, Neiman Marcus, and grocery store Wegmans. Previous anchors include Filene's, JCPenney, Jordan Marsh, and Sears.

History

Opening of original mall

The original Natick Mall was developed by businessmen William Lane, Stephen Mugar, and John Brennan. Construction began in 1965, connecting two stand-alone locations of Sears and Filene's (which had opened in March and August 1965, respectively), with a 600,000-square-foot (56,000-square-meter), single-level shopping venue with 30 in-line stores. The project was one of the first enclosed malls in Greater Boston, and among the first built east of the Mississippi River. It was dedicated on April 27, 1966, with two smaller anchors on the north end of the mall, Woolworth's, Pray's Furniture, and a large fountain/entertainment area in front of Sears. Other charter tenants included Thom McAn, Baker Shoes, Ann Taylor, Parklane Hosiery, and a Hot Shoppes Cafeteria (later a York Steak House). Pray's Furniture was eventually replaced with a Boston Baby store in 1971, but after the closure of Boston Baby in 1979, the vacant space was redeveloped into an additional retail wing and a four-bay food court in 1980. The mall had gotten brand new tenants such as Orange Julius, Papa Gino's, The Gap, The Limited, Chess King, and a bunch more of new tenants.

By 1985, the mall had been acquired from the original owners by S.R. Weiner & Associates and William Finard, and, aside from the conversion of the former Boston Baby wing, the overall facility and retail mix had been virtually unchanged since opening in 1966. Weiner and Finard proposed an expansion of the mall, which would include the addition of a Lord & Taylor anchor as well as a second level of retail. However, not enough capital could be raised, and, coupled with lawsuits with Shopper's World owner Melvin Simon (who had made a controversial redevelopment proposal of that mall), the project was suspended indefinitely. Filene's proceeded with a renovation of its store in 1990 as part of the former expansion plans. This part was completed in 1991.

1992–1994 construction of replacement

Jordan Marsh anchor location (1994). This store was replaced by the first Macy's, then a JCPenney, and then a Wegmans before becoming vacant. Jordan Marsh Framingham, MA.jpg
Jordan Marsh anchor location (1994). This store was replaced by the first Macy's, then a JCPenney, and then a Wegmans before becoming vacant.

By the early 1990s, the outdated mall had caused many shoppers to go to other larger, more modern area malls. In 1992, the Homart Development Company purchased the Natick Mall and the adjacent Shopper's World in Framingham for redevelopment. Initial plans called for the Natick Mall to become a power center and Shopper's World an enclosed shopping mall; however, Filene's was unwilling to spend more capital on a new building at Shopper's World after remodeling their store in the mall, thus the plans were switched onto the opposite properties.

The original mall, except Filene's, was demolished in June 1993; its two-floor replacement, originally slated to open in August 1994, opened on October 12, 1994. The Filene's portion of the mall would be the only vestige of the original mall. When the mall opened it included previous anchor stores Filene's, Jordan Marsh, and a rebuilt Sears in addition to new anchor store Lord & Taylor. [5] Jordan Marsh was purchased by Federated Department Stores in 1994, and the nameplate was replaced by Macy's chain-wide in 1996. [6]

Macy's relocated from the Jordan Marsh space to the Filene's space in 2006 when Macy's merged with Filene's. J. C. Penney opened in the former Jordan Marsh/Macy's space on March 9, 2007. [7]

2006–2009 renovation and expansion

In late 2006, the mall began a renovation and expansion project. Its image was re-branded, first by attempting to change its name to simply Natick. [8] After resistance from the town, the mall was instead renamed the Natick Collection. [3] The first phase saw the renovation of the existing facility and the addition of a new wing on the property's north-east end, on the site of the former Wonder Bread/Hostess factory. The expansion added two new anchors, Nordstrom and Neiman Marcus, and nearly 100 new stores to the mall. This phase was opened to the public on September 7, 2007, though some stores planned to open through the winter and following spring. Construction of a Crate & Barrel, a relocated California Pizza Kitchen, and an American Girl Boutique and Bistro began in April 2008, with an original completion time frame of early spring 2009. [9] The southwest mall entrance was moved approximately 100 ft (30 m), placing it between Crate & Barrel and the California Pizza Kitchen, across from the northwest wing housing J. C. Penney. The new 30,000 sq ft (2,800 m2) Crate & Barrel facility replaced the original 10,000 sq ft (930 m2) store with a new one-level store (with two-story facade) that occupies parts of the original location. [10] In October 2009, the second phase of the expansion, "The Promenade at Natick Collection", opened on the south-western section of the mall along Route 9; a Cheesecake Factory opened shortly after. The third phase, the construction of the condominiums, which originally had a projected completion of summer 2008, finished construction during spring 2009. The final phase is the proposed addition of a ten to twelve story luxury hotel adjacent to the new wing and across from J. C. Penney. Initial site work was completed in 2008. [11] With the addition and the new eight-story parking facility, the Natick Collection became the twenty-third largest mall in the country, fourth largest on the east coast, and the largest in New England. [12]

The Great Recession negatively affected mall expansion. By December 2008, condominium sales in Nouvelle at Natick were behind projections, with only 34 of the 215 units sold or under contract. Real estate agents in the Metrowest area stated that the prices of the units, ranging from $379,900 to over $1 million, combined with the timing of the opening of the facility have harmed sales. Several real estate agencies stated that the developer would have had to lower its prices for the units to attract consumers. Additionally, home sales in the Natick and Framingham area are traditionally oriented towards single family homes. [13] On September 10, 2009, The Boston Globe reported that Nouvelle at Natick would auction off 42 of the 215 units, with bids starting as low as $160,000. [14]

2010s

In July 2011, the Natick Collection reverted to its original name, the Natick Mall, citing local tradition. [12]

In 2015, It was announced Wegmans would be replacing JCPenney. [15] [16] This was discussed by analysts as following suit with the "emerging trend" of nontraditional anchors in order to "emphasize experiences and fun over shopping". [17] Construction began in 2016 and the store was opened on April 29, 2018. [18] It is the first Wegmans to have multiple levels, entrances within a shopping center, and a full-service restaurant. [18]

E-commerce retailer Wayfair opened its first brick-and-mortar store, a pop-up for the holiday season, from November 10, 2018, through January 2, 2019. [19]

2020s

On June 23, 2020, Level99 announced its plans to open a location around June 2021. Level99 plans to create an entertainment complex with over 48,000 square feet and including 92-seat taproom, a 140-seat beer hall with counter service and communal tables, an executive dining room, and a function room. There will be over 40 gaming opportunities. Each gaming experience will be categorized by their design elements, such as Aztec Temple, Space Void, Apocalypse, Pirates, Magician, Rainforest and Mansion. There will be seven different arenas for player-versus-player, in addition to an immersive art scavenger hunt installed by several Boston artists. Upon arrival each player will choose a gamer name and receive a wristband to track progress and collect bonuses. CEO Matt DuPlessie, who previously founded 5 Wits, spent five years developing this franchise. Its financial backers include the founder of Panera Bread and Au Bon Pain. [20]

The 2020s saw several traditional department store retailers update their brick-and-mortar retail divisions after being disrupted by digital retailers.

On August 27, 2020, Lord & Taylor announced they would be retiring their traditional brick-and-mortar division after modernizing into a single digital collective outpost. This structure is set to be completely rebuilt, creating a vibrant "city within a city" like atmosphere. [21] [22]

On September 20, 2020, Neiman Marcus announced plans to shutter their location in Natick Mall. Closure was expected to take place in September 2022.

In 2021, it was announced that Shopper's Find will replace Lord and Taylor. [23]

On January 9, 2022, it was reported that Brookfield, the mall owner and developer, has partnered with real estate developer Bulfinch Companies to acquire the original Neiman Marcus location for around $12.6 million. On May 16, 2022, it was reported that Bulfinch has proposed a development that will include additional office, medical, and lab space. The structure will receive a third floor, which will be set back to allow space for terraces and a green roof. The new three-floor 135,000-square-foot structure which will include a penthouse, lobby, and terraces. [24] [25]

On October 11, 2023, it was reported that Bulfinch was planning to work with D.J. Bosse, a local fitness center operator, to build a pickleball club. [26]

On January 12, 2022, Luxury electric vehicle maker Lucid Motors announced plans to open by September, 2022. [27]

In November 2022, Shopper's Find shuttered it's Natick location in the mall as well as it's other 2 locations. [28]

On December 11, 2022 Puttshack announced plans to open a two-level 22,000-square-foot location by the end of 2023. Puttshack is set to feature three nine-hole courses. [29]

Wegmans closed permanently on July 22, 2023, leaving Nordstrom and Macy's as the only traditional anchors left. [30] In December 2024, D.J Bosse, a sports lounge, would open in the former Neiman Marcus department store. [31]

List of anchor stores

NameNo. of floorsYear openedYear closedNotes
Dave & Buster's 12019—Replaced half of the second level of Sears
Filene's 219652006Became the second Macy's
JCPenney 320072015Replaced the first Macy's
Jordan Marsh 319941996Replaced by the first Macy's
Level 9912021—Replaced half of the second level of Sears
Lord & Taylor 219942021Replaced by Shopper's Find [23]
Lucid Motors 12022—Replaced half of the first level of Sears
Macy's 319962006Replaced Jordan Marsh
22006—Replaced Filene's
Neiman Marcus 220072022Replaced by D.J Bosse
Nordstrom 22007—
Sears 219652019
Wegmans 220182023Replaced JCPenney
D.J Bosse22024—Replaced Neiman Marcus
Shopper's Find220212022 [28] Replaced Lord and Taylor

Architecture

Following a two-level, generally T-shaped floor plan, the Natick Mall spans 1,860,000 square feet (173,000 m2). With its late-2000s expansion, it makes use of natural lighting with the intention of providing an open atmosphere. Its curved ceiling was inspired by the name Natick, meaning "place of rolling hills" in the Massachusett language. Much of the mall's design incorporates the leaves of the birch tree. [32] The expansion provided an underground parking garage in addition to its three existing structures. [33] The lower level incorporates porcelain tile flooring, while the upper level uses engineered hardwood flooring; the design utilizes glass fixtures throughout. [34] The exterior of the Neiman Marcus location is covered by 80-foot (24 m) curved stainless steel panels colored in various shades of brown; it is intended to resemble a woman's dress. [35]

Ownership

Homart Development Corporation (then a division of Sears) was acquired by General Growth Properties (GGP) in December 1995, at which time the Natick Mall was valued at $265 million. [36] GGP itself was later acquired by Brookfield Property Partners, [37] and management was transferred to the Brookfield Properties subsidiary in August 2018. [38]

Reception

MassLive ranked the Natick Mall first-place on their list of 40 shopping malls in Massachusetts in December 2018, citing its "balanced combination of high-end stores and typical mall fare." [39]

See also

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References

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  11. ↑ Eileen Kennedy (April 28, 2008). "Destination Shopping In Natick?". Worcester Business Journal. Archived from the original on May 21, 2011. Retrieved December 31, 2008. For the Natick Collection, the proposed luxury hotel would be at least two years away [from April 2008] as plans must be presented to Natick town planners for their approval, and negotiations for the right hotel have to be concluded
  12. 1 2 "Collection goes back to being named Natick Mall". The MetroWest Daily News . July 15, 2011. Archived from the original on March 25, 2012. Retrieved July 15, 2011.
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  18. 1 2 "New Wegmans at Natick Mall opening Sunday features full-service restaurant". WCVB. April 27, 2018. Archived from the original on October 18, 2018. Retrieved October 17, 2018.
  19. ↑ Phelps, Jonathan (November 10, 2018). "Wayfair opens pop-up shop at Natick Mall". MetroWest Daily News. Archived from the original on January 15, 2019. Retrieved January 14, 2019.
  20. ↑ "Level 99, an interactive gaming concept, is opening next month at the Natick Mall". Archived from the original on July 4, 2022. Retrieved March 20, 2023.
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  22. ↑ "Lord & Taylor Closing at Natick Mall; Retailer Closing 19 Locations Nationwide As Parent Company Files Bankruptcy". August 4, 2020. Archived from the original on September 27, 2020. Retrieved August 4, 2020.
  23. 1 2 "Shopper's Find Store Replaces Lord & Taylor At Natick Mall".
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  25. ↑ "Lab space and 41K-sq.-ft. Expansion planned for former Neiman Marcus unit at Natick Mall | Worcester Business Journal". Archived from the original on May 17, 2022. Retrieved March 20, 2023.
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  27. ↑ "Lucid Motors targets September for Natick Mall luxury electric vehicle sales & service shop". Natick Report. January 12, 2022. Archived from the original on January 14, 2022. Retrieved January 14, 2022.
  28. 1 2 "Shopper's Find Shutters Its Three Stores in Illinois, New Jersey and Massachusetts".
  29. ↑ "Tech-driven mini-golf/Dining concept continues expansion; to open at Natick Mall | Chain Store Age". December 12, 2022. Archived from the original on March 18, 2023. Retrieved March 20, 2023.
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  31. ↑ https://www.metrowestdailynews.com/picture-gallery/news/2024/12/10/bosse-pickleball-experience-opens-at-natick-mall-with-21-courts/76890042007/
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  34. ↑ "The Natick Collection – Architect Magazine". Beyer Blinder Belle. Archived from the original on November 9, 2012. Retrieved February 9, 2013.
  35. ↑ Newman, Morris (April 1, 2008). "An Undulating Façade for Neiman Marcus". Buildings.com. Archived from the original on April 7, 2013. Retrieved February 9, 2013.
  36. ↑ "Sears Completes Sale of Its Homart Unit". The New York Times. December 27, 1995. Archived from the original on June 29, 2018. Retrieved November 15, 2018.
  37. ↑ Mulholland, Sarah; Deveau, Scott (March 27, 2018). "Brookfield's $15 Billion Deal for GGP Is Bad News for the American Mall". Bloomberg. Archived from the original on November 16, 2018. Retrieved November 15, 2018.
  38. ↑ "Brookfield Property Partners L.P. Completes Acquisition of GGP Inc". Brookfield Property Partners. August 28, 2018. Archived from the original on March 20, 2023. Retrieved November 15, 2018.
  39. ↑ LaFratta, Kristin (December 19, 2018). "40 Massachusetts malls and shopping centers ranked from the worst to the best". MassLive. Archived from the original on January 21, 2019. Retrieved January 20, 2019.
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