The Broadway

Last updated

The Broadway
Company type Department store
Industry Retail
FoundedFebruary 24, 1896;128 years ago (1896-02-24)
Founder Arthur Letts Sr.
Defunct1996;28 years ago (1996)
FateConverted to Macy's
Headquarters Los Angeles, California
ProductsClothing, footwear, bedding, furniture, jewelry, beauty products, and housewares.

The Broadway was a mid-level department store chain headquartered in Los Angeles, California. Founded in 1896 by English-born Arthur Letts Sr., and named after what was once the city's main shopping street, [1] the Broadway became a dominant retailer in Southern California and the Southwest. Its fortunes eventually declined, and Federated Department Stores (now Macy's, Inc.) bought the chain in 1995. In 1996, Broadway stores were either closed or converted into Macy's and Bloomingdales, some of which were sold and converted to Sears, including the Stonewood Center and Whittwood Town Center locations.

Contents

History

Original Broadway store as seen around 1908-1910 Broadway Department Store, Los Angeles, ca.1908-1910 (CHS-2616).jpg
Original Broadway store as seen around 1908–1910
Back entrance, east side of Hill between 4th and 5th. View on Hill Street looking south from Fourth Street to Fifth Street, Los Angeles, ca.1910-1919 (CHS-2430).jpg
Back entrance, east side of Hill between 4th and 5th.
The 1913-1973 Downtown Los Angeles flagship store The Broadway Department Store 01.jpg
The 1913–1973 Downtown Los Angeles flagship store
Sign atop the former Broadway-Hollywood branch, still present today long after the store's closure Broadway Hollywood Building sign.jpg
Sign atop the former Broadway-Hollywood branch, still present today long after the store's closure

Origins

In 1895, J. A. Williams formed J. A. Williams & Co., built and opened his J. A. Williams & Co. Dry Goods Store on August 29, 1895 in the new Hallett & Pirtle Building designed by Frederick Rice Dorn, who would later design the Marsh-Strong building and The Broadway Hollywood. Williams had a 30-foot storefront along Broadway, occupying only part of the building's ground floor. Other tenants included Pearson Draperies, the La Veta restaurant, medical offices, apartments, [2] [3] and later on the Hotel Savoy.

In February, 1896, Williams went bankrupt and his store was liquidated. Arthur Letts bought the (by then "The Broadway Department Store") name, assets, fixtures, and lease for $8,377. On February 24th of that year, The Broadway started operating under Letts. [1] [4] [5] The previous owners had a good location in a recently constructed building at the southwest corner of Broadway and Fourth Streets, [6] but had all of its assets seized by their creditors for failure to pay its bills after just four short months of operations. [7] [8] [9] In contrast, Letts was able to pay off all of his creditors in a short period of time after acquiring the assets for the failed store by the quick sale of the same assets and by watching his expenses. [10] [11]

In a short period of time, the business was doing so well, that it had to expand into adjacent store fronts.

The New and Greater Broadway (1914–15)

Between 1900 and 1910, the population of Los Angeles more than tripled. Bullock's, in 1907, and Hamburger's (later May Co.), in 1908, had both opened stores occupying entire city blocks. It was clear to Letts that The Broadway needed a new, much larger building. [4]

In 1912 The Broadway announced plans for a new nine-story building with nearly 11 acres of floor space to be built at the same location (320 W. Fourth St., southwest corner of Broadway, now the Junipero Serra state office building). [12] [13] The building was completed in 1915. [14]

The new "New and Greater Broadway store", as it was advertised, [15] had 242 feet (74 m) of storefront along Broadway and 166 feet (51 m) along Fourth Street. It was 9 stories high and covered 11 acres (4.5 ha), stretching from Broadway all the way west to Hill Street, which also had an entrance.[ citation needed ]

On November 10, 1924, The Broadway added another building, 80 feet (24 m) wide and 123 feet (37 m) deep, immediately west of the main building along Fourth Street, thus adding 119,790 square feet (11,129 m2) of floor space over ten above-ground and three below-ground floors. It added six passenger and three freight elevators. [16] [17]

Classic logo Broadway2.jpg
Classic logo

In summary, the Downtown flagship store evolved in size as follows: [17]

DateTotal floor spaceRemarks
Sq ftSq m
189812,0001,10030-foot storefront along Broadway, occupying only part of the ground floor of the 1895 Hallett & Pirtle Building, taking over the bankrupt J. A. Williams & Co. dry goods store. [2] [3]
190019,5201,813
190228,5202,650By 1901, had grown to a 200-foot storefront along Broadway [18]
190448,0404,463
1905c. 89,700c. 8,332Acquired use of 2nd and 3rd floors above the original 1896 store, which had been the Hotel Savoy. This added 41,650 sq ft (3,869 m2). [19]
June 25, 1915457,21042,476 New building opens.
November 10, 1924577,00053,600New 119,790 sq ft (11,129 m2) building on 4th Street added to the west.

Suburban expansion

In 1931, The Broadway bought the B. H. Dyas Hollywood store which became the Broadway-Hollywood. [20]

In 1940, The Broadway built a landmark three-story store in Pasadena, at the corner of Colorado and Los Robles on the site of the old famous Maryland Hotel. The striking Streamline Moderne building had a 117-foot tower with a marquee facing both streets, and parking for 400 cars. [21] It would be abandoned in 1980 for a newly built store across the street in the new Plaza Pasadena mall.

In 1950, the company merged with Sacramento-based Hale Brothers to form Broadway-Hale Stores. In the same year it purchased the year-old Westchester branch of Milliron's and converted it to a Broadway. The store, designed by legendary retail architect Victor Gruen, was a considered a model of ultra-modern retail architecture at the time, with rooftop parking and striking, angular design designed to attract passing motorists. [22] [23]

The Broadway bought out competitors in Los Angeles (B.H. Dyas, Milliron's, and Coulter's), and expanded into new markets through acquisitions of small local chains: Marston's in San Diego and Korricks in Phoenix. In later years the Broadway opened stores in Nevada (Las Vegas), New Mexico, and Colorado. In 1979, it was split into two divisions: The Broadway Southern California, based in Los Angeles; and Broadway Southwest, headquartered in Phoenix, for the stores outside California.

Dissolution

The Broadway's parent Carter Hawley Hale Stores ran into financial difficulties which resulted from poor management decisions and hostile takeover attempts. In 1996 the chain was acquired by Federated Department Stores and the majority of locations were converted to the Macy's nameplate. Several stores in affluent areas where Macy's already had locations, South Coast Plaza,[ citation needed ] Sherman Oaks Fashion Square, Century City Shopping Center, Beverly Center, and Fashion Island Newport Beach, [24] were closed, refurbished and reopened as Bloomingdale's. Federated sold many of the remaining stores to Sears.

Store list

This is a list of the Broadway store numbers with their locations and opening dates: [25] [26] [27]

Store no.Store nameMall or address(District &) City
(state=CA unless stated)
Opening dateArchitectSq. ft. at openingClosing dateCurrent building use
01Downtown320 West Fourth Street (southwest corner of Broadway and Fourth Street)
Original 1896 building
Historic Core, Downtown L.A. February 24, 1896August 8, 1914 [28] demolished in phases 1913-5
01Downtown Broadway Mart Center, 320 West Fourth Street (southwest corner of Broadway and Fourth Street through to Hill Street)
("New and Greater Broadway" 1913-5 bldgs.)
Downtown L.A. March 11, 1913 (W.), October 8, 1914 (S.), June 25, 1915 (N.)John Joseph (J. J.) Frauenfelder of Parkinson & Bergstrom. [12] Claimed nearly 11 acres (480,000 sq ft)November 15, 1973Junipero Serra State Office Bldg.
01Plaza Broadway Plaza (now The Bloc), 700 South Flower Street Downtown L.A. November 16, 1973 Charles Luckman & Assoc. Macy's
02Hollywood [29] Broadway Hollywood Building, 6300 West Hollywood Boulevard & 1645 North Vine Street Hollywood, L.A. September 3, 1931
as B. H. Dyas
Frederick Rice Dorn [30] 172,000 [29] February 13, 1982
03Pasadena [21] 401 East Colorado Boulevard Pasadena November 15, 1940 [21] August 15, 1980demolished 1980
04Crenshaw (renamed Baldwin Hills in 1988) Broadway-Crenshaw Center, later renamed Baldwin Hills Crenshaw Plaza Crenshaw, L.A. November 21, 1947 [31] Albert B. Gardner [32] 200,000 (5 stories) [31] vacant
  • was Macy's until 1999/Walmart until 2016
05 Westchester [23] 8739 Sepulveda Boulevard Westchester, L.A. August 18, 1950 Victor Gruen [22] 90,000 [33] October 14, 1990 Kohl's
06Valley (renamed Panorama City) [34] [35] Panorama City Shopping Center, now Panorama Mall Panorama City, S.F.V., L.A. October 10, 1955 [34] Welton Becket & Assoc.226,000 [35] 1996Walmart
  • initially was going to be a Macy's
07Anaheim [36] [37] [38] Anaheim Plaza Anaheim October 14, 1955 [38] Welton Becket & Assoc.208,000 [39] January 31, 1993demolished, now site of power center
08Long Beach [40] Los Altos Market Place Los Altos, Long Beach November 14, 1955
as Walker's [41]
Welton Becket & Assoc. (1955), Charles Luckman & Assoc. (1963 expansion) [42] [43] 100,000 [41] 1996vacant
09Del Amo Broadway/Del Amo Shopping Center Torrance February 16, 1959 Dick's Sporting Goods & Jo-Ann Fabrics
  • Was planned to be Bloomingdales. Was Macy's home until 2014 (now Dick's Sporting Goods)
10Wilshire5600 Wilshire Boulevard Miracle Mile, L.A. August 3, 1960closed 1980demolished
11Whittier [44] Whittwood Center Whittier February 13, 1961 [44] 1996Sears
  • originally planned to be Macy's
61Downtown Phoenix1 North First Street [45] Phoenix, Arizona acquired 1962Henry C. Trost, Trost & Trost [45] [46] 1966
62Chris-TownChris-Town Mall, now Christown Spectrum Mall Phoenix, Arizona August 21, 1961 Welton Becket & Assoc.August 31, 1992demolished
  • now Walmart
36Grossmont [47] Grossmont Center La Mesa, San Diego County June 11, 1961
as Marston's
Welton Becket & Assoc.156,000 [47] Macy's
  • originally Marston's, rebranded Broadway in 1969
12West Covina [48] West Covina Fashion Center, became part of what is now Plaza West Covina West Covina June 8, 1962 [48] 1996vacant
  • was Sears until 2020
37Chula Vista Chula Vista Center Chula Vista December 11, 1962 Charles Luckman & Assoc.Macy's
  • originally Marston's, rebranded Broadway in 1969
13VenturaBuenaventura Plaza, now Pacific View Mall Ventura September 30, 1963Macy's
14Topanga Plaza Topanga Plaza Canoga Park, S.F.V., L.A. August 24, 19641996demolished
  • was Sears until 2015
15Century City Century City Shopping Center Century City, Westside, L.A. December 10, 1964 Welton Becket & Assoc.1996 Bloomingdale's
16Downey Stonewood Center Downey October 18, 1965143,400 [49] 1996vacant
  • was Sears until 2021
17Huntington Beach [50] Huntington Center, now Bella Terra, I-405 at Edinger Avenue Huntington Beach November 15, 1965 [51] Charles Luckman & Assoc. [52] 150,000 [50] 1996Kohl's
  • still continued to operate under Broadway name after Macy's renaming in other locations until closure in August 1996.
18San Bernardino [53] Inland Center San Bernardino August 29, 1966 [53] Charles Luckman & Assoc. [54] 158,000 [53] Forever 21
19Boulevard Mall The Boulevard Mall Paradise, Las Vegas Valley, NVOctober 17, 1966 Charles Luckman & Assoc. Anthem Blue Cross Blue Shield offices
  • was Macy's until 2017
20Bakersfield Valley Plaza Mall Bakersfield February 27, 1967Macy's
21Fashion Island Fashion Island Newport Beach November 9, 1967 William Pereira, Welton Becket & Assoc.1996Bloomingdale's
22Montclair [55] Montclair Plaza Montclair May 8, 1968 [55] Charles Luckman & Assoc.142,000 [56] Demolished 2018 [55]
  • was Macy's until 2006 (moved to Robinsons-May store). Now the site of a new AMC Theatres
63Biltmore Fashion Park Biltmore Fashion Park Phoenix, AZOctober 28, 1968 Charles Luckman & Assoc.Macy's
38Fashion Valley Fashion Valley Mission Valley, San Diego August 9, 1969 Charles Luckman & Assoc.Macy's
64Scottsdale [57] Los Arcos Mall Scottsdale, AZOctober 18, 1969Burke, Kober, Nicolais & Archuleta156,000 [57] 1996demolished
23Riverside [58] Tyler Mall Riverside December 10, 1970 [58] Charles Luckman & Assoc.156,000 [58] Forever 21
  • was Macy's until 2006 (moved to Robinsons-May store)
24Orange [59] Mall of Orange, now The Village at Orange Orange August 16, 1971 [59] Ainsworth and McClellan167,500 [59] 1996demolished
  • Rebuild into a Walmart
25Cerritos [60] Los Cerritos Center Cerritos September 13, 1971 [60] 178,000 [60] Macy's
26Northridge Northridge Fashion Center Northridge, S.F.V., L.A. October 18, 19711996Partially demolished
  • was planned to become a Bloomingdale's. Still continued to operate under Broadway name after Macy's renaming in other locations until closure in August 1996. It has since been redeveloped into several other stores
27CarsonCarson Mall, renamed SouthBay Pavilion Carson October 9, 1973 Charles Luckman & Assoc.9/1991 IKEA
65Metrocenter Metrocenter Northwest Phoenix, AZOctober 22, 1973 Charles Luckman & Assoc.demolished
  • was Macy's until 2005, now demolished for Walmart Supercenter
28Puente Hills [61] Puente Hills Mall City of Industry February 18, 1974 [61] Charles Luckman & Assoc.160,000 [61] 1996demolished
  • now the site of AMC Theatres
29Murray, Utah Fashion Place Murray, UTMay 8, 1974 Charles Luckman & Assoc.1993demolished
  • rebranded as Weinstock's 1/30/78 before being sold to Dillard's in 1993. After Dillard's relocated to the former Sears space in 2015, the building was demolished in 2016 and replaced by a Macy's.
66Park Mall Park Mall Tucson, AZAugust 26, 1974 Charles Luckman & Assoc.vacant
  • was Macy's until 2020
30Santa Anita Santa Anita Fashion Park Arcadia November 11, 1974 [62] Macy's
31Laguna Hills [63] Laguna Hills Mall Laguna Hills April 8, 1975 [64] Edward Killingsworth demolished
  • was Macy's until 2018, later Open Market OC (Furniture Store) until 2023
32Fox Hills [65] Fox Hills Mall Culver City June 10, 1975 [65] William Pereira 192,470 [65] Macy's
67Albuquerque [66] Coronado Center Albuquerque, NMDecember 2, 1976Chaix, Pujdak, Bielski, Takeuchi, Daggett Associated Architects & Planers [67] 159,378 [66] Round 1 & Dick's Sporting Goods
  • was Macy's until 2006 (moved to Foley's store)/part of store became Gordmans until 2017 (now Round 1)
33Glendale Glendale Galleria Glendale August 8, 1976 Jon Jerde Macy's
34Hawthorne [68] Hawthorne Plaza Hawthorne December 2, 1977Charles Kober & Assoc.abandoned
39UTC [69] University Towne Centre San Diego October 15, 1977 [69] 155,000 [69] Macy's
35Sherman Oaks [70] Sherman Oaks Fashion Square Sherman Oaks, S.F.V., L.A. May 11, 1977 [70] 183,000 [70] 1996Bloomingdale's
40Thousand Oaks The Oaks Thousand Oaks February 18, 1978demolished
  • was Macy's (Women's & Children's) until 2006 (moved to Robinsons-May store), now the site of Nordstrom
42Meadows Mall Meadows Mall Las Vegas, NVJuly 31, 1978Charles Kober & Assoc.Macy's
41Brea Brea Mall Brea October 21, 1978Macy's (Women's)
  • was full-line Macy's, now women's store (moved men's, children's, and home departments to former Robinsons-May store)
68Fiesta Mall Fiesta Mall Mesa, Arizona March 10, 1979demolished [71]
  • was Macy's until 2006 (moved to Robinsons-May store) building was demolished and replaced by Best Buy and Dick's Sporting Goods, now closed since 2016
43CarlsbadPlaza Camino Real, now The Shoppes at Carlsbad Carlsbad October 20, 1979Macy's (Women's and Children's)
29Pasadena [72] Plaza Pasadena, now Paseo Colorado Pasadena August 16, 1980 [72] Charles Kober & Assoc.153,000 [72] demolished
  • originally planned to become a Sears store. Number recycled from Utah location/was Macy's until 2013. The site was demolished in 2015 and has been rebuilt as a Hyatt Place hotel.
44Santa Monica Place Santa Monica Place Santa Monica October 16, 1980 Frank Gehry vacant
  • Was Macy's until 2009, Bloomingdale's until 2021
45Beverly Center Beverly Center Beverly Grove, w.L.A. March 25, 1982Lou Nardorf of Welton Becket & Assoc.1996Bloomingdale's
47Horton Plaza Horton Plaza Downtown San Diego April 10, 1985 Jon Jerde vacant
  • was Macy's until 2020
48North County Fair North County Fair Escondido February 13, 1986Macy's
46South Coast Plaza South Coast Plaza (Crystal Court) Costa Mesa October 31, 1986Macy's Home
  • was initially planned to become a Bloomingdale's.
50Santa BarbaraOrtega Building, Paseo Nuevo Santa Barbara August 17, 1990 [73] John Field140,000 [73] vacant
  • was Macy's until 2017
opened specifically as Broadway Southwest locations:
69Tucson Mall Tucson Mall Tucson, Arizona July 16, 1982demolished
70Lakewood, COVilla Italia Mall, now Belmar Lakewood, CO May 11, 19851987Dick's Sporting Goods
  • later became May D&F, then Foley's until 2001
71Englewood, CO Cinderella City Englewood, CO May 11, 19851987Englewood Public Library and City Hall
  • later became May D&F, then Foley's until 1994
72Westminster, CO Westminster Mall Westminster, COOctober 30, 19861996demolished
  • became Sears until 2012
73Paradise Valley, AZ Paradise Valley Mall Paradise Valley, AZFebruary 17, 1991demolished
  • was Macy's until 2006 (moved to Robinsons-May store), now Costco

The last Broadway Southwest store was originally planned to be built at Superstition Springs Center mall in Mesa, Arizona. But due to the attempted hostile takeover by The Limited, construction was halted. And as a result, it started doing business as Robinsons-May instead in 1994 (now Macy's since 2006).

See also

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References

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  2. 1 2 "Hallett and Pirtle Building, Downtown, Los Angeles, CA". PCAD. Retrieved October 23, 2024.
  3. 1 2 "Hallett & Pirtle Block". Los Angeles Herald. August 4, 1895. p. 6.
  4. 1 2 Richardson, Eric (November 16, 2011). "38 Years Ago: Broadway Department Store Moved Off Namesake Street". Blogdowntown. KPCC.
  5. "City News In Brief". Los Angeles Herald . Vol. 45, no. 134. February 22, 1896. p. 7 via California Digital Newspaper Collection. The stock of the Broadway store has been sold by the board of trade to Arthur Letts for the sum of $8377.
  6. "Hallett And Pirtle Block". Los Angeles Herald . Vol. 44, no. 115. August 4, 1895. p. 6 via California Digital Newspaper Collection. The Superb New Broadway Structure at The Corner of Fourth Office and Mercantile Apartments of Modern Proportions The Upper Story to Be Utilized as a First Class Lodging Hotel With a Roof Garden
  7. "Grand Opening Today; Finest Store of the Kind on the Pacific Coast Designed Like "The Fair"; Eighteen Departments Will Be Maintained". Los Angeles Herald . Vol. 44, no. 140. August 29, 1895. p. 5 via California Digital Newspaper Collection. The new institution will be styled J.A. Williams & Co., the members of the firm being Mr. J. A. Williams, and Mr. B.F. Overman. The place of business will be styled the Broadway Department Store, and it will occupy apartments in the Hallett & Pirtle building, at the corner of Fourth and Broadway.
  8. "A Los Angeles Failure". San Francisco Call . Vol. 79, no. 55. January 24, 1896. p. 3 via California Digital Newspaper Collection. Broadway Department Store Attached by Several Creditors Yesterday.
  9. "For Sale: Stock and Fixtures of Broadway Department Store". Los Angeles Herald . Vol. 45, no. 125. February 13, 1896. p. 4 via California Digital Newspaper Collection. The Creditors' Committee in the matter of J.A. Williams & Co. will receive sealed bids for the stock, fixtures and fittings of the Broadway Department Store, Pirtle Building, southwest corner Broadway and Fourth Street.
  10. "Broadway Department Store". Los Angeles Herald . Vol. 45, no. 135. February 23, 1896 via California Digital Newspaper Collection. The entire stock of J.A. Williams & Co. will be placed on sale Monday, February 24th, and must be Closed Out in Thirty Days...Broadway Department Store; Arthur Letts, Assignee; Corner Fourth and Broadway.
  11. Findlay, Paul (February 1918). "How They Did It". System: The Magazine of Business. Vol. 33, no. 2. pp. 200–202.
  12. 1 2 "Plans Out for Mammoth Store". Los Angeles Times. December 29, 1912.
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  14. "Store Doubled in Few Hours: Expansion of The Broadway Seems Feat of Magic". Los Angeles Times . June 17, 1915.
  15. "The Up-Building of the New and Greater Broadway (advertisement)". Los Angeles Times. February 3, 1913.
  16. "Latest Features in Dept. Store Construction Here: Congestion in Main Building to be Relieved by Additions". Los Angeles Times. November 8, 1924.
  17. 1 2 "Framework is now finished: Construction Started Late Last Fall: Additional Will Be Completed During July: Department Store Growth Is Consistent". Los Angeles Times. March 23, 1924. p. 91. Retrieved May 26, 2020.
  18. "Manager's Reception". The Los Angeles Times. October 9, 1901. p. 5.
  19. "Letts Gets the Hotel Savoy". Los Angeles Herald. January 8, 1905. p. 10.
  20. "Broadway buys B.H. Dyas Store", Los Angeles Times , March 3, 1931, p. 1
  21. 1 2 3 "Store to Open in Pasadena". Los Angeles Times. November 14, 1940. p. 34. Retrieved May 25, 2020.
  22. 1 2 3 "Milliron's New Store Will Open Tomorrow". Los Angeles Times. March 16, 1949.
  23. 1 2 3 "Broadway Store Buy's Milliron's in Westchester". Los Angeles Times. June 30, 1950.
  24. Callender, Ealena (February 16, 1996). "Going Upscale : Beverly Center Broadway Will Become Bloomingdale's". Los Angeles Times .
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