The Broadway

Last updated

The Broadway
Company type Department store
Industry Retail
FoundedFebruary 24, 1896;128 years ago (1896-02-24)
Founder Arthur Letts Sr.
Defunct1996;28 years ago (1996)
FateConverted to Macy's
Headquarters Los Angeles, California
ProductsClothing, footwear, bedding, furniture, jewelry, beauty products, and housewares.

The Broadway was a mid-level department store chain headquartered in Los Angeles, California. Founded in 1896 by English-born Arthur Letts Sr., and named after what was once the city's main shopping street, [1] the Broadway became a dominant retailer in Southern California and the Southwest. Its fortunes eventually declined, and Federated Department Stores (now Macy's, Inc.) bought the chain in 1995. In 1996, Broadway stores were either closed or converted into Macy's and Bloomingdales, some of which were sold and converted to Sears, including the Stonewood Center and Whittwood Town Center locations.

Contents

History

Original Broadway store as seen around 1908-1910 Broadway Department Store, Los Angeles, ca.1908-1910 (CHS-2616).jpg
Original Broadway store as seen around 1908–1910
Back entrance, east side of Hill between 4th and 5th. View on Hill Street looking south from Fourth Street to Fifth Street, Los Angeles, ca.1910-1919 (CHS-2430).jpg
Back entrance, east side of Hill between 4th and 5th.
The 1913-1973 Downtown Los Angeles flagship store The Broadway Department Store 01.jpg
The 1913–1973 Downtown Los Angeles flagship store
Sign atop the former Broadway-Hollywood branch, still present today long after the store's closure Broadway Hollywood Building sign.jpg
Sign atop the former Broadway-Hollywood branch, still present today long after the store's closure

Origins

In 1895, J. A. Williams formed J. A. Williams & Co., built and opened his J. A. Williams & Co. Dry Goods Store on August 29, 1895 in the new Hallett & Pirtle Building designed by Frederick Rice Dorn, who would later design the Marsh-Strong building and The Broadway Hollywood. Williams had a 30-foot storefront along Broadway, occupying only part of the building's ground floor. Other tenants included Pearson Draperies, the La Veta restaurant, medical offices, apartments, [2] [3] and later on the Hotel Savoy.

In February, 1896, Williams went bankrupt and his store was liquidated. Arthur Letts bought the (by then "The Broadway Department Store") name, assets, fixtures, and lease for $8,377. On February 24th of that year, The Broadway started operating under Letts. [1] [4] [5] The previous owners had a good location in a recently constructed building at the southwest corner of Broadway and Fourth Streets, [6] but had all of its assets seized by their creditors for failure to pay its bills after just four short months of operations. [7] [8] [9] In contrast, Letts was able to pay off all of his creditors in a short period of time after acquiring the assets for the failed store by the quick sale of the same assets and by watching his expenses. [10] [11]

In a short period of time, the business was doing so well, that it had to expand into adjacent store fronts.

The New and Greater Broadway (1914–15)

Between 1900 and 1910, the population of Los Angeles more than tripled. Bullock's, in 1907, and Hamburger's (later May Co.), in 1908, had both opened stores occupying entire city blocks. It was clear to Letts that The Broadway needed a new, much larger building. [4]

In 1912 The Broadway announced plans for a new nine-story building with nearly 11 acres of floor space to be built in several phases at the same location (320 W. Fourth St., southwest corner of Broadway, now the Junipero Serra state office building). The store would have 11 passenger and 4 freight elevators; three entrances on Broadway, one on Fourth St. and one on Hill St. The architect was John Joseph (J. J.) Frauenfelder of Parkinson & Bergstrom. [12] [13] with construction starting in 1913 while the current store remained in business. [11]

The first phase was to acquire space in the first three floors of the Clark Hotel Building along Hill St.; the hotel backed up to the Broadway's existing store. This 71,000-square-foot (6,600 m2) Hill Street "division" (wing), as it was then called, opened as a new part of the store. The departments from the southern half of the existing store along Broadway were transferred to the Hill St. space on November 3, 1913. [14] [15]

The second phase was to demolish the southern building of the existing store complex, along Broadway, and build the southern half of the new Broadway store in its place. This section (96,600 square feet (8,970 m2)) opened on August 10, 1914. Departments from the northern half of the store facing Broadway and Fourth streets were transferred into the new space. [16] [17]

Finally, the northern half of the store along Broadway was removed and the northern half of the new Broadway store was built. This section opened on June 25, 1915, [18] [19] although the formal inauguration was during Fashion Week on September 16, 1915. [20]

The new "New and Greater Broadway store", as it was advertised, [21] had 242 feet (74 m) of storefront along Broadway and 166 feet (51 m) along Fourth Street. It was 9 stories high and covered 11 acres (4.5 ha), stretching from Broadway all the way west to Hill Street, which also had an entrance.[ citation needed ]

On November 10, 1924, The Broadway added another building, 80 feet (24 m) wide and 123 feet (37 m) deep, immediately west of the main building along Fourth Street, thus adding 119,790 square feet (11,129 m2) of floor space over ten above-ground and three below-ground floors. It added six passenger and three freight elevators. [22] [23]

Classic logo Broadway2.jpg
Classic logo

In summary, the Downtown flagship store evolved in size as follows: [23]

DateTotal floor spaceRemarks
Sq ftSq m
189812,0001,10030-foot storefront along Broadway, occupying only part of the ground floor of the 1895 Hallett & Pirtle Building, taking over the bankrupt J. A. Williams & Co. dry goods store. [2] [3]
190019,5201,813
190228,5202,650By 1901, had grown to a 200-foot storefront along Broadway [24]
190448,0404,463
1905c. 89,700c. 8,332Acquired use of 2nd and 3rd floors above the original 1896 store, which had been the Hotel Savoy. This added 41,650 sq ft (3,869 m2). [25]
November 3, 191395,0008,800Construction of new building begins in phases. Southern half of store (ca. 24,000 sq ft) moves to 3 floors of Clark Hotel Building on Hill St. (71,000 sq ft) and is razed and rebuilt.
August 10, 1914117,00010,900New larger southern half (96,000 sq ft) of Broadway-facing building opens. Departments from northern half (ca. 24,000 sq ft) move into it.
June 25, 1915457,21042,476New larger northern half of Broadway-facing building opens, thus completing the new 9-story building with "nearly 11 acres" of floor space.
November 10, 1924577,00053,600New 119,790 sq ft (11,129 m2) building on 4th Street added to the west.

Suburban expansion

In 1931, The Broadway bought the B. H. Dyas Hollywood store which became the Broadway-Hollywood. [26]

In 1940, The Broadway built a landmark three-story store in Pasadena, at the corner of Colorado and Los Robles on the site of the old famous Maryland Hotel. The striking Streamline Moderne building had a 117-foot tower with a marquee facing both streets, and parking for 400 cars. [27] It would be abandoned in 1980 for a newly built store across the street in the new Plaza Pasadena mall.

In 1950, the company merged with Sacramento-based Hale Brothers to form Broadway-Hale Stores. In the same year it purchased the year-old Westchester branch of Milliron's and converted it to a Broadway. The store, designed by legendary retail architect Victor Gruen, was a considered a model of ultra-modern retail architecture at the time, with rooftop parking and striking, angular design designed to attract passing motorists. [28] [29]

The Broadway bought out competitors in Los Angeles (B.H. Dyas, Milliron's, and Coulter's), and expanded into new markets through acquisitions of small local chains: Marston's in San Diego and Korricks in Phoenix. In later years the Broadway opened stores in Nevada (Las Vegas), New Mexico, and Colorado. In 1979, it was split into two divisions: The Broadway Southern California, based in Los Angeles; and Broadway Southwest, headquartered in Phoenix, for the stores outside California.

Dissolution

The Broadway's parent Carter Hawley Hale Stores ran into financial difficulties which resulted from poor management decisions and hostile takeover attempts. In 1996 the chain was acquired by Federated Department Stores and the majority of locations were converted to the Macy's nameplate. Several stores in affluent areas where Macy's already had locations, South Coast Plaza,[ citation needed ] Sherman Oaks Fashion Square, Century City Shopping Center, Beverly Center, and Fashion Island Newport Beach, [30] were closed, refurbished and reopened as Bloomingdale's. Federated sold many of the remaining stores to Sears.

Downtown flagship store

The nine-story Beaux Arts building with its restrained Italian Renaissance Revival ornamentation at the southwest corner of Broadway and Fourth was designed by architects John Parkinson and Edwin Bergstrom to serve as the headquarters and the flagship store for Arthur Letts' Broadway Department store chain with the first phase of construction completed in 1913. Construction, which included demolition of the previous store and expansion to the rest of the block when additional property were acquired, continued on several different stages until 1924. The Broadway occupied this location from 1913 to 1973.

On Friday, November 16, 1973, at 6:00 P.M., [31] The Broadway's downtown flagship store at 4th and Broadway, where it had operated for 77 years, closed its doors forever. It was replaced by a new, smaller 3-story flagship store at the newly constructed Broadway Plaza office and retail complex nearby.

The original flagship store structure changed hands a number of times and sat empty for years, before being bought by developer Roger Luby in May 1984. Luby's plans fell apart the following year when his partners, a consortium of 32 Oklahoma savings and loans defaulted as a result of the savings and loan crisis and the $56 million (~$132 million in 2023) renovation project defaulted on its loans when half completed in September 1986. [32] [33]

As state office building

In June 1995, the State of California paid $1.8 million for the building to the Resolution Trust Corporation, which inherited the property upon the collapse of some of the savings and loans, and $61.5 million for renovation [34] [35] to replace the unsafe Junipero Serra State Office Building at Broadway and First streets, [36] which was later demolished in 2006. [37] The renovated building at Broadway and Fourth reopened as the new Junipero Serra State Office Building in 1999. [13] To balance the state budget, Governor Arnold Schwarzenegger planned to sell the office building to private developers as a part of a sale and lease back scheme. [38]

As of 2020, the Junipero Serra Building is one of 56 buildings managed by California Department of General Services and only one of two (the other is the Ronald Reagan State Building) that are located in Los Angeles. [39]

Store list

This is a list of the Broadway store numbers with their locations and opening dates: [40] [41] [42]

Store no.Store nameMall or address(District &) City
(state=CA unless stated)
Opening dateArchitectSq. ft. at openingClosing dateCurrent building use
01Downtown320 West Fourth Street (southwest corner of Broadway and Fourth Street)
Original 1896 building
Historic Core, Downtown L.A. February 24, 1896August 8, 1914 [17] demolished in phases 1913-5
01Downtown320 West Fourth Street (southwest corner of Broadway and Fourth Street through to Hill Street)
("New and Greater Broadway" 1913-5 bldgs.)
Downtown L.A. March 11, 1913 (W.), October 8, 1914 (S.), June 25, 1915 (N.)John Joseph (J. J.) Frauenfelder of Parkinson & Bergstrom. [12] Claimed nearly 11 acres (480,000 sq ft)November 15, 1973Junipero Serra State Office Bldg.
01Plaza Broadway Plaza (now The Bloc), 700 South Flower Street Downtown L.A. November 16, 1973 Charles Luckman & Assoc. Macy's
02Hollywood [43] Broadway Hollywood Building, 6300 West Hollywood Boulevard & 1645 North Vine Street Hollywood, L.A. September 3, 1931
as B. H. Dyas
Frederick Rice Dorn [44] 172,000 [43] February 13, 1982
03Pasadena [27] 401 East Colorado Boulevard Pasadena November 15, 1940 [27] August 15, 1980demolished 1980
04Crenshaw (renamed Baldwin Hills in 1988) Broadway-Crenshaw Center, later renamed Baldwin Hills Crenshaw Plaza Crenshaw, L.A. November 21, 1947 [45] Albert B. Gardner [46] 200,000 (5 stories) [45] vacant
  • was Macy's until 1999/Walmart until 2016
05 Westchester [29] 8739 Sepulveda Boulevard Westchester, L.A. August 18, 1950 Victor Gruen [28] 90,000 [47] October 14, 1990 Kohl's
06Valley (renamed Panorama City) [48] [49] Panorama City Shopping Center, now Panorama Mall Panorama City, S.F.V., L.A. October 10, 1955 [48] Welton Becket & Assoc.226,000 [49] 1996Walmart
  • initially was going to be a Macy's
07Anaheim [50] [51] [52] Anaheim Plaza Anaheim October 14, 1955 [52] Welton Becket & Assoc.208,000 [53] January 31, 1993demolished, now site of power center
08Long Beach [54] Los Altos Market Place Los Altos, Long Beach November 14, 1955
as Walker's [55]
Welton Becket & Assoc. (1955), Charles Luckman & Assoc. (1963 expansion) [56] [57] 100,000 [55] 1996vacant
09Del Amo Broadway/Del Amo Shopping Center Torrance February 16, 1959 Dick's Sporting Goods & Jo-Ann Fabrics
  • Was planned to be Bloomingdales. Was Macy's home until 2014 (now Dick's Sporting Goods)
10Wilshire5600 Wilshire Boulevard Miracle Mile, L.A. August 3, 1960closed 1980demolished
11Whittier [58] Whittwood Center Whittier February 13, 1961 [58] 1996Sears
  • originally planned to be Macy's
61Downtown Phoenix1 North First Street [59] Phoenix, Arizona acquired 1962Henry C. Trost, Trost & Trost [59] [60] 1966
62Chris-TownChris-Town Mall, now Christown Spectrum Mall Phoenix, Arizona August 21, 1961 Welton Becket & Assoc.August 31, 1992demolished
  • now Walmart
36Grossmont [61] Grossmont Center La Mesa, San Diego County June 11, 1961
as Marston's
Welton Becket & Assoc.156,000 [61] Macy's
  • originally Marston's, rebranded Broadway in 1969
12West Covina [62] West Covina Fashion Center, became part of what is now Plaza West Covina West Covina June 8, 1962 [62] 1996vacant
  • was Sears until 2020
37Chula Vista Chula Vista Center Chula Vista December 11, 1962 Charles Luckman & Assoc.Macy's
  • originally Marston's, rebranded Broadway in 1969
13VenturaBuenaventura Plaza, now Pacific View Mall Ventura September 30, 1963Macy's
14Topanga Plaza Topanga Plaza Canoga Park, S.F.V., L.A. August 24, 19641996demolished
  • was Sears until 2015
15Century City Century City Shopping Center Century City, Westside, L.A. December 10, 1964 Welton Becket & Assoc.1996 Bloomingdale's
16Downey Stonewood Center Downey October 18, 1965143,400 [63] 1996vacant
  • was Sears until 2021
17Huntington Beach [64] Huntington Center, now Bella Terra, I-405 at Edinger Avenue Huntington Beach November 15, 1965 [65] Charles Luckman & Assoc. [66] 150,000 [64] 1996Kohl's
  • still continued to operate under Broadway name after Macy's renaming in other locations until closure in August 1996.
18San Bernardino [67] Inland Center San Bernardino August 29, 1966 [67] Charles Luckman & Assoc. [68] 158,000 [67] Forever 21
19Boulevard Mall The Boulevard Mall Paradise, Las Vegas Valley, NVOctober 17, 1966 Charles Luckman & Assoc. Anthem Blue Cross Blue Shield offices
  • was Macy's until 2017
20Bakersfield Valley Plaza Mall Bakersfield February 27, 1967Macy's
21Fashion Island Fashion Island Newport Beach November 9, 1967 William Pereira, Welton Becket & Assoc.1996Bloomingdale's
22Montclair [69] Montclair Plaza Montclair May 8, 1968 [69] Charles Luckman & Assoc.142,000 [70] Demolished 2018 [69]
  • was Macy's until 2006 (moved to Robinsons-May store). Now the site of a new AMC Theatres
63Biltmore Fashion Park Biltmore Fashion Park Phoenix, AZOctober 28, 1968 Charles Luckman & Assoc.Macy's
38Fashion Valley Fashion Valley Mission Valley, San Diego August 9, 1969 Charles Luckman & Assoc.Macy's
64Scottsdale [71] Los Arcos Mall Scottsdale, AZOctober 18, 1969Burke, Kober, Nicolais & Archuleta156,000 [71] 1996demolished
23Riverside [72] Tyler Mall Riverside December 10, 1970 [72] Charles Luckman & Assoc.156,000 [72] Forever 21
  • was Macy's until 2006 (moved to Robinsons-May store)
24Orange [73] Mall of Orange, now The Village at Orange Orange August 16, 1971 [73] Ainsworth and McClellan167,500 [73] 1996demolished
  • Rebuild into a Walmart
25Cerritos [74] Los Cerritos Center Cerritos September 13, 1971 [74] 178,000 [74] Macy's
26Northridge Northridge Fashion Center Northridge, S.F.V., L.A. October 18, 19711996Partially demolished
  • was planned to become a Bloomingdale's. Still continued to operate under Broadway name after Macy's renaming in other locations until closure in August 1996. It has since been redeveloped into several other stores
27CarsonCarson Mall, renamed SouthBay Pavilion Carson October 9, 1973 Charles Luckman & Assoc.9/1991 IKEA
65Metrocenter Metrocenter Northwest Phoenix, AZOctober 22, 1973 Charles Luckman & Assoc.demolished
  • was Macy's until 2005, now demolished for Walmart Supercenter
28Puente Hills [75] Puente Hills Mall City of Industry February 18, 1974 [75] Charles Luckman & Assoc.160,000 [75] 1996demolished
  • now the site of AMC Theatres
29Murray, Utah Fashion Place Murray, UTMay 8, 1974 Charles Luckman & Assoc.1993demolished
  • rebranded as Weinstock's 1/30/78 before being sold to Dillard's in 1993. After Dillard's relocated to the former Sears space in 2015, the building was demolished in 2016 and replaced by a Macy's.
66Park Mall Park Mall Tucson, AZAugust 26, 1974 Charles Luckman & Assoc.vacant
  • was Macy's until 2020
30Santa Anita Santa Anita Fashion Park Arcadia November 11, 1974 [76] Macy's
31Laguna Hills [77] Laguna Hills Mall Laguna Hills April 8, 1975 [78] Edward Killingsworth demolished
  • was Macy's until 2018, later Open Market OC (Furniture Store) until 2023
32Fox Hills [79] Fox Hills Mall Culver City June 10, 1975 [79] William Pereira 192,470 [79] Macy's
67Albuquerque [80] Coronado Center Albuquerque, NMDecember 2, 1976Chaix, Pujdak, Bielski, Takeuchi, Daggett Associated Architects & Planers [81] 159,378 [80] Round 1 & Dick's Sporting Goods
  • was Macy's until 2006 (moved to Foley's store)/part of store became Gordmans until 2017 (now Round 1)
33Glendale Glendale Galleria Glendale August 8, 1976 Jon Jerde Macy's
34Hawthorne [82] Hawthorne Plaza Hawthorne December 2, 1977Charles Kober & Assoc.abandoned
39UTC [83] University Towne Centre San Diego October 15, 1977 [83] 155,000 [83] Macy's
35Sherman Oaks [84] Sherman Oaks Fashion Square Sherman Oaks, S.F.V., L.A. May 11, 1977 [84] 183,000 [84] 1996Bloomingdale's
40Thousand Oaks The Oaks Thousand Oaks February 18, 1978demolished
  • was Macy's (Women's & Children's) until 2006 (moved to Robinsons-May store), now the site of Nordstrom
42Meadows Mall Meadows Mall Las Vegas, NVJuly 31, 1978Charles Kober & Assoc.Macy's
41Brea Brea Mall Brea October 21, 1978Macy's (Women's)
  • was full-line Macy's, now women's store (moved men's, children's, and home departments to former Robinsons-May store)
68Fiesta Mall Fiesta Mall Mesa, Arizona March 10, 1979demolished [85]
  • was Macy's until 2006 (moved to Robinsons-May store) building was demolished and replaced by Best Buy and Dick's Sporting Goods, now closed since 2016
43CarlsbadPlaza Camino Real, now The Shoppes at Carlsbad Carlsbad October 20, 1979Macy's (Women's and Children's)
29Pasadena [86] Plaza Pasadena, now Paseo Colorado Pasadena August 16, 1980 [86] Charles Kober & Assoc.153,000 [86] demolished
  • originally planned to become a Sears store. Number recycled from Utah location/was Macy's until 2013. The site was demolished in 2015 and has been rebuilt as a Hyatt Place hotel.
44Santa Monica Place Santa Monica Place Santa Monica October 16, 1980 Frank Gehry vacant
  • Was Macy's until 2009, Bloomingdale's until 2021
45Beverly Center Beverly Center Beverly Grove, w.L.A. March 25, 1982Lou Nardorf of Welton Becket & Assoc.1996Bloomingdale's
47Horton Plaza Horton Plaza Downtown San Diego April 10, 1985 Jon Jerde vacant
  • was Macy's until 2020
48North County Fair North County Fair Escondido February 13, 1986Macy's
46South Coast Plaza South Coast Plaza (Crystal Court) Costa Mesa October 31, 1986Macy's Home
  • was initially planned to become a Bloomingdale's.
50Santa BarbaraOrtega Building, Paseo Nuevo Santa Barbara August 17, 1990 [87] John Field140,000 [87] vacant
  • was Macy's until 2017
opened specifically as Broadway Southwest locations:
69Tucson Mall Tucson Mall Tucson, Arizona July 16, 1982demolished
70Lakewood, COVilla Italia Mall, now Belmar Lakewood, CO May 11, 19851987Dick's Sporting Goods
  • later became May D&F, then Foley's until 2001
71Englewood, CO Cinderella City Englewood, CO May 11, 19851987Englewood Public Library and City Hall
  • later became May D&F, then Foley's until 1994
72Westminster, CO Westminster Mall Westminster, COOctober 30, 19861996demolished
  • became Sears until 2012
73Paradise Valley, AZ Paradise Valley Mall Paradise Valley, AZFebruary 17, 1991demolished
  • was Macy's until 2006 (moved to Robinsons-May store), now Costco

The last Broadway Southwest store was originally planned to be built at Superstition Springs Center mall in Mesa, Arizona. But due to the attempted hostile takeover by The Limited, construction was halted. And as a result, it started doing business as Robinsons-May instead in 1994 (now Macy's since 2006).

See also

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References

  1. 1 2 Groves, Martha (February 12, 1991). "The Broadway: Bright History, Uncertain Future". Los Angeles Times .
  2. 1 2 "Hallett and Pirtle Building, Downtown, Los Angeles, CA". PCAD. Retrieved October 23, 2024.
  3. 1 2 "Hallett & Pirtle Block". Los Angeles Herald. August 4, 1895. p. 6.
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