Tourism in Portugal serves millions of international and domestic tourists. Tourists visit to see cities, historic landmarks, enjoy beaches, or religious sites. As of 2024, Portugal had 29 million international visitors. In addition, there were 22,9 million trips made by Portuguese residents including overnight stays at local hotels.[1][2][3] The most popular destinations are Lisbon, Porto, the Algarve, the Portuguese Riviera, Madeira, Sintra, Óbidos, Nazaré, Fátima, Braga, Guimarães and Coimbra. The most popular with internationals were Lisbon region, the Algarve, the West and Tagus Valley region (Óbidos, Nazaré, Fátima), Northern Portugal (Porto, Braga and Guimarães) and Coimbra. National tourists prefer the Algarve and Northern Portugal, followed by Central region of Portugal.[4]
In 2016, and compared to 2015, most tourists staying in hotels were attracted to Lisbon (6.3 million, up from 5.8), Porto and Northern Portugal (4.4 million, up from 3.9), the Algarve (4.2 million, up from 3.8), Central Portugal (3.2 million, up from 2.9 million), Madeira (1.5 million, up from 1.3), Alentejo (1.2 million, up from 1.1), and the Azores (0.5 million, up from 0.4). The Algarve and Lisbon lead in overnight stays.[7] In 2016, overnight stays grew significantly in other regions: the Azores (+21.1%), Northern Portugal (+14.4%), Alentejo (+12%), Central Portugal (+11.8%), and Madeira (+10.9%).[8][9]
The following table presents the nationality of the largest demographic of tourists from 2017 to 2023:[3][2][10]
In 2016, accounting international tourists, the most popular regions were Lisbon (4.4 million), Algarve (3 million), Northern Portugal (2.1 million), Central Portugal (1.2), Madeira (1.2), Alentejo 370,000 and the Azores. For national tourists the most popular regions were Northern Portugal (2.3), Central Portugal (2.0), Lisbon (1.9), the Algarve (1.2), Alentejo (0.8), Madeira (0.29), and the Azores (0.27).[9]
Lisbon is, with Barcelona, one of the European cities leading in overnight stays.[11] The urban areas of Porto and Northern Portugal, north of Douro River surpassed Madeira, in 2010, and the Algarve, in 2015, and became the second most visited destination in Portugal. In 2015, most tourists were Europeans, but also from the Americas and Asia. Sleeping in the country's hotels, the most numerous are the British, Spanish, French, Germans, Brazilians, the Dutch, Americans, Italians, and the Japanese, which not only want the sun and the beach, but mostly cultural ones, city breaks, gastronomy, nautical tourism, or business traveling.
Portugal won 14 "Oscars" of the tourism. The national tourism had 77 nominations and won a total of 14 awards in more than 10 European categories, surpassing Spain or Italy, at the gala of the World Travel Awards 2015, whose ceremony took place in Sardinia, Italy. CNN compared Lisbon and Porto head-to-head in order to find who has the best food, culture, old cafés and boutiques, nightlife, and the best beaches.[12]
Travel guide giants Lonely Planet have designated Portugal as one of the top 3 countries to visit in 2018.[13]
Other tourist regions include Douro Sul, Templários, Dão-Lafões, Costa do Sol, Costa Azul, Planície Dourada, that are unknown to many tourists or visitors.
Most of these regions are grouped in tourism reference areas, which continue to be in a state of reorganization and evolution, some based on the traditional regions of Portugal: the Costa Verde (Green Coast); Costa da Prata (Silver Coast); Costa de Lisboa (Lisbon Coast); Montanhas (Mountains); Planícies (Plains); Algarve; and the islands of the archipelagos of Madeira and the Azores. All these regions are grouped in tourism reference areas, which are widely known because these are the traditional regions:[citation needed]
Costa Verde in Norte Region — The Portuguese green coast comprises all the northern coast of Portugal from the estuary of the Minho River to the city of Porto.
The Rooster of Barcelos is bought by many tourists as a souvenir. The legend of the Rooster of Barcelos tells the story of a dead rooster's miraculous intervention in proving the innocence of a man who had been falsely accused and sentenced to death. The story is associated with the 17th-century calvary that is part of the collection of the Archeological Museum located in Paço dos Condes, a gothic-style palace in Barcelos, a city in the Braga District of northwest Portugal.
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