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Unstructured Supplementary Service Data, or USSD is a communication protocol used by GSM cellular telephones to communicate with the service provider's computers. A gateway is the collection of hardware and software required to interconnect two or more disparate networks, including performing protocol conversion. [1]
A USSD gateway routes USSD messages from the signalling network to a service application and back. A 'USSD gateway' service is also called a 'USSD center'.
USSD gateway is based upon the ability of the delivery agent or the source to send and receive USSD messages. A USSD is a session-based protocol. USSD messages travel over GSM signalling channels, and are used to query information and trigger services. Unlike similar services (SMS and MMS), which are store and forward based, USSD establishes a real time session between mobile handset and application handling the service.
The difference between USSD gateways and other messaging gateways is that USSD gateways maintain a single interactive session once the connection is established. SMS and MMS store and forward messages independently of the user session, similar to the way email is sent over the internet.
Apart from PSSR and USSN, there is another method called Unstructured Supplementary Service Request (USSR) message that initiates a session by USSD Gateway to a Mobile User. This message can be used in conjunction with USSR initiated session to provide session based services like Menu services through USSD. Also, in the earlier phases of MAP (Mobile Application Part), PSSR message was called PSSD (PSS Data).
The Global System for Mobile Communications (GSM) is a standard developed by the European Telecommunications Standards Institute (ETSI) to describe the protocols for second-generation (2G) digital cellular networks used by mobile devices such as mobile phones and tablets. GSM is also a trade mark owned by the GSM Association. GSM may also refer to the Full Rate voice codec.
Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.
Signalling System No. 7 (SS7) is a set of telephony signaling protocols developed in the 1970s, which is used to set up and tear down telephone calls in most parts of the world-wide public switched telephone network (PSTN). The protocol also performs number translation, local number portability, prepaid billing, Short Message Service (SMS), and other services.
Roaming is a wireless telecommunication term typically used with mobile devices, such as mobile phones. It refers to a mobile phone being used outside the range of its native network and connecting to another available cell network.
The GPRS core network is the central part of the general packet radio service (GPRS) which allows 2G, 3G and WCDMA mobile networks to transmit Internet Protocol (IP) packets to external networks such as the Internet. The GPRS system is an integrated part of the GSM network switching subsystem.
Mobility management is one of the major functions of a GSM or a UMTS network that allows mobile phones to work. The aim of mobility management is to track where the subscribers are, allowing calls, SMS and other mobile phone services to be delivered to them.
Network switching subsystem (NSS) is the component of a GSM system that carries out call out and mobility management functions for mobile phones roaming on the network of base stations. It is owned and deployed by mobile phone operators and allows mobile devices to communicate with each other and telephones in the wider public switched telephone network (PSTN). The architecture contains specific features and functions which are needed because the phones are not fixed in one location.
Unstructured Supplementary Service Data (USSD), sometimes referred to as "quick codes" or "feature codes", is a communications protocol used by GSM cellular telephones to communicate with the mobile network operator's computers. USSD can be used for WAP browsing, prepaid callback service, mobile-money services, location-based content services, menu-based information services, and as part of configuring the phone on the network. The service does not require a messaging app, and does not incur charges.
GSM services are a standard collection of applications and features available over the Global System for Mobile Communications (GSM) to mobile phone subscribers all over the world. The GSM standards are defined by the 3GPP collaboration and implemented in hardware and software by equipment manufacturers and mobile phone operators. The common standard makes it possible to use the same phones with different companies' services, or even roam into different countries. GSM is the world's most dominant mobile phone standard.
Customized Applications for Mobile networks Enhanced Logic (CAMEL) is a set of standards designed to work on either a GSM core network or the Universal Mobile Telecommunications System (UMTS) network. The framework provides tools for operators to define additional features for standard GSM services/UMTS services. The CAMEL architecture is based on the Intelligent Network (IN) standards, and uses the CAP protocol. The protocols are codified in a series of ETSI Technical Specifications.
The IP Multimedia Subsystem or IP Multimedia Core Network Subsystem (IMS) is a standardised architectural framework for delivering IP multimedia services. Historically, mobile phones have provided voice call services over a circuit-switched-style network, rather than strictly over an IP packet-switched network. Various voice over IP technologies are available on smartphones; IMS provides a standard protocol across vendors.
The Mobile Application Part (MAP) is an SS7 protocol that provides an application layer for the various nodes in GSM and UMTS mobile core networks and GPRS core networks to communicate with each other in order to provide services to users. The Mobile Application Part is the application-layer protocol used to access the Home Location Register, Visitor Location Register, Mobile Switching Center, Equipment Identity Register, Authentication Centre, Short message service center and Serving GPRS Support Node (SGSN).
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
An SMS gateway or MMS gateway allows a computer to send or receive text messages in the form of Short Message Service (SMS) or Multimedia Messaging Service (MMS) transmissions between local and/or international telecommunications networks. In most cases, SMS and MMS are eventually routed to a mobile phone through a wireless carrier. SMS gateways are commonly used as a method for person-to-person to device-to-person communications. Many SMS gateways support content and media conversions from email, push, voice, and other formats.
SIM Application Toolkit (STK) is a standard of the GSM system which enables the subscriber identity module to initiate actions which can be used for various value-added services. Similar standards exist for other network and card systems, with the USIM Application Toolkit (USAT) for USIMs used by newer-generation networks being an example. A more general name for this class of Java Card-based applications running on UICC cards is the Card Application Toolkit (CAT).
The Short Message Service is realised by the use of the Mobile Application Part (MAP) of the SS7 protocol, with Short Message protocol elements being transported across the network as fields within the MAP messages. These MAP messages may be transported using "traditional" TDM based signalling, or over IP using SIGTRAN and an appropriate adaptation layer.
System Architecture Evolution (SAE) is the core network architecture of mobile communications protocol group 3GPP's LTE wireless communication standard.
In mobile telephony GSM 03.38 or 3GPP 23.038 is a character encoding used in GSM networks for SMS, CB and USSD. The 3GPP TS 23.038 standard defines GSM 7-bit default alphabet which is mandatory for GSM handsets and network elements, but the character set is suitable only for English and a number of Western-European languages. Languages such as Chinese, Korean or Japanese must be transferred using the 16-bit UCS-2 character encoding. A limited number of languages, like Portuguese, Spanish, Turkish and a number of languages used in India written with a Brahmic scripts may use 7-bit encoding with national language shift table defined in 3GPP 23.038. For binary messages, 8-bit encoding is used.
A mobile dial code (MDC) is a grouping of 3 to 10 numbers following either a "#" "##" "*" "**" used to create a short, easy to remember phone number. Historically MDCs were used for repair related purposes by landline and wireless carriers. More recently MDCs have been made available for commercial use. MDCs are dialed just like a regular telephone number. Businesses can send automatic responses upon contact, such as by text message.
The MMS Architecture is the set of standards used by the Multimedia Messaging Service in mobile networks. The standards are prepared by 3GPP.
