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RHS Britain in Bloom is the largest horticultural campaign in the United Kingdom. It was first held in 1963, initiated by the British Tourist Board based on the example set by Fleurissement de France (now Conseil national de villes et villages fleuris), which since 1959 has promoted the annual Concours des villes et villages fleuris.[1] It has been organised by the Royal Horticultural Society (RHS) since 2002.
The competition is entered by the communities of towns, villages and cities. Different categories exist for various sizes of settlements. Groups are assessed for their achievements in three core pillars: Horticultural Excellence; Environmental Responsibility; and Community Participation.
Over 1,600 communities around the UK enter each year, participating in their local region's "in Bloom" campaign. From these regional competitions, roughly 80 communities are selected to enter the national Finals of RHS Britain in Bloom.[2]
It is a popular campaign, estimated to involve more than 200,000 volunteers in cleaning up and greening up their local area.[3]
Since 2002, the awards have been based on the Royal Horticultural Society's medal standards of Gold, Silver Gilt, Silver and Bronze;[4] the winner is the settlement judged to have most successfully met the rigorous judging criteria. Judging at the regional stage takes place around June/ July; judging for the national stage takes place in August. The results for the UK Finals are announced in September/ October. The competition covers the UK, the Channel Islands and the Isle of Man.
Floral displays play an important part in the contest, but the "Bloom" title is now, perhaps, misleading: in recent years the competition has increasingly assessed how all sectors of the local community are managing their local environment.
In 2006, the RHS introduced the Neighbourhood Awards (now the It's Your Neighbourhood campaign), a grassroots sister campaign to Bloom, supporting smaller, volunteer-led community groups focused on improving their immediate environment.
History
The history of the 'Bloom', as it is colloquially referred to,[5] began in 1963 when Roy HayMBE, a horticultural journalist, went on holiday to France during the Fleurissement de France and was enthralled by seeing the country "filled to overflowing with flowers, shrubs and trees all in full bloom". His enquiries revealed that President de Gaulle had given orders to brighten up the country and the French Tourist Authority had set up the Fleurissement de France in 1959 (now called Concours des villes et villages fleuris). Hay was so impressed that he approached the British Tourist Authority (BTA), and he and Len Lickorish, then Director General of the BTA, set up a committee to run a British version, "Britain in Bloom". It was piloted by the British Tourist Authority in 1963 (Lewisham being part of that pilot[6]), and went national in 1964.
Nevertheless, regional committees were quickly formed, and in 1964 Bath became the first national winner. From 1964 to 1969 inclusive there was an overall national winner. From 1970, however, the competition was divided up into a range of categories, because of the difficulty of comparing settlements of different sizes fairly.[5]
The British Tourist Authority managed the competition until 1983 when the Government Department sponsoring the BTA felt that it should relinquish the responsibility. The Tidy Britain Group (the group responsible for the Keep Britain Tidy campaign, now known as EnCams) took over; it already had a long association with the competition. To mark the changeover, 1983 was celebrated as "Beautiful Britain in Bloom Year".[5] Sir Lawrie Barratt of Barratt Developments expressed his support to the Tidy Britain Group for the competition and provided sponsorship until 1989.
More categories and awards were added, in part reflecting a greater range of settlements, but also to recognise other elements of horticulture, including landscaping, and also to recognise the strenuous efforts to beautify the urban areas of the larger cities. McDonald's began sponsoring the competition from 1990, which led to focus on littering behaviour and the implementation of a Children's Painting Competition Calendar.[5] In 2001, the event was organised jointly by EnCams and the Royal Horticultural Society, and from November 2001 the RHS took full control as the organising body of Britain in Bloom.[7]
In 2017, after winning Britain in Bloom Champion of Champions, Elswick admitted to having previously cheated in the competition three years earlier. The volunteers engaged a specialist company to design a display which came in ready assembled trays. [9]
Structure
An emblem on the side of an Arriva bus, celebrating Horsham's 2007 victory in the Small City/Large Town category
The competition currently has twelve entry categories, most of which are determined by population size. Within each category, similarly sized communities compete across a spectrum of horticultural endeavour, community participation and environmental responsibility, which includes dealing with issues of litter, graffiti and vandalism.[7]
Regional competition: Entries are first submitted by voluntary local 'Bloom' Committees, depending upon the area, to Local Authorities, Town or Parish Councils. These communities take part in their regional competition, for example South West in Bloom. The local volunteers are colloquially known as "bloomers".[10] Judging takes place in June/July, and winners are announced during local presentations between August and November.
UK-wide: After the judging of the regional stage, Committees representing their nation/region select entrants for the second UK-wide stage. To ensure that effort is sustained over time, this second stage of judging takes place in August the year after they qualify. Winners of the UK judging are announced at a prestigious ceremony in September/October.[11]
From the winners and finalists of RHS Britain in Bloom, entries are picked to represent Britain in international competitions such as the Entente Florale.[26]
The Britain in Bloom Horticulture Award(from 2012) / previously The Britain in Bloom Floral Award / The Asmer Trophy: Presented to the finalist that demonstrates the best horticultural displays throughout the entry.
The Environment Award (from 2014) / previously The Sustainable Landscaping Award(from 2010) / previously The Permanent Landscaping Award / Beautiful Britain Award(from 1983)/Landscape Development Trophy(to 1983): Presented to the finalist that demonstrates innovative and high quality sustainable landscaping practices within their entry. (Sustainable landscaping referring to creating an attractive environment that is in balance with the local climate and requires minimal resource input.)
The Community Award(from 2002): Presented to the finalist deemed to have best demonstrated that community involvement in their local "in Bloom" campaign is representative of all sectors of the community.
Community Champion Award / previously The Bob Hare Award(from 1980 to 1990): Presented to individuals who demonstrate exceptional commitment and dedication to the Britain in Bloom cause in their community.
Commercial Award / Gordon Ford Trophy: Presented to the finalist that demonstrates the best environmental and/or horticultural contribution from business / retail / corporate interests. Originally presented by Gordon Ford.
Pride of Place Award(from 2012) / previously Environmental Quality Award / Tidy Britain Group Trophy / Keep Britain Tidy Trophy / The Keep Britain Tidy Award: Presented to the finalist that best demonstrates duty and commitment to any one or more of the following: cleanliness, effective use of resources and maintenance of hard landscaping and street furniture.
Tourism Award: Presented to the finalist that demonstrates the most effective use of their local "in Bloom" initiatives as a means of encouraging and supporting tourism in their area.
Best Public Park Award: Given in Memory of David Welch. Presented to the park (including publicly run pay-on-entry parks and gardens) designed for horticultural excellence, giving delight to the visitor through appropriate planting, high standards of maintenance, including infrastructure, conserving wildlife, cleanliness and features of interest.
Conservation and Wildlife Award / previously The Going for Green Trophy: Presented to the finalist that best demonstrates commitment to sustainable development, including management of the flora and fauna in their local environment.
Outstanding Contribution / previously The Moran Memorial Award: Presented to an individual(s) that judges consider to have made outstanding efforts towards the success and promotion of Britain in Bloom.
No longer awarded: Best Inner City / Barratt Inner City Trophy: for the best effort in inner city areas
Young People's Award(from 2008): Presented to the finalist deemed to involve young people from across the community in the best way.
School Award: Presented to the school within a finalist community that demonstrates the best commitment to on-going environmental and horticultural initiatives.
Environmental Responsibility(from 2012): Presented to the finalist that best demonstrated responsible management of resources within their entry.
RHS Britain in Bloom Heritage Award(from 2012) / previously Local Roots Award :Presented to the finalist that best demonstrated outstanding commitment to the ongoing care and development of their local heritage.
RHS It's Your Neighbourhood[28] is part of the wider RHS Britain in Bloom initiative, helping volunteer-led groups to improve their local area. Any group can take part, as long as it is volunteer-led and involved in hands-on community gardening. It should also be working with the community for the benefit of the community. Participating groups care for all sorts of spaces - from local parks and gardens, to odd grot-spots which have been transformed and shared residential spaces or alleyways.
The campaign was launched by the RHS in 2006 to support grassroots community gardening and there are currently more than 1,300 registered groups. (2012)
The initiative works around the same three pillars of assessment as RHS Britain in Bloom: Community Participation, Gardening Achievement and Environmental Responsibility; however, it is not a competitive campaign. Participating groups receive an annual visit from an It's Your Neighbourhood assessor, who provides feedback and tips for how to develop projects, and each group receives a certificate of achievement from the RHS.
It's Your Neighbourhood is free to enter and open to groups of all sizes.
Source of civic pride
Guildford welcome sign displaying Britain in Bloom credentials
Winning a category within Britain in Bloom at a national or even regional level has proved to be a source of considerable civic pride for the towns, cities and villages involved. Many of the authorities of the winning locations do advertise their achievements on signs within, or more predominantly on the outskirts of their settlement. One journalist stated that "Since Britain In Bloom began in 1963 … nothing has pleased town councillors more than to hammer up a sign at the outskirts of their kingdom trumpeting superiority to incoming visitors… Few events provide a sterner test of civic pride."[10] Examples include Garstang where the sign that leads to the high street at the heart of the town says, above the name "Garstang", Britain In Bloom Small Town – Gold Award Winners 2002, 2005, and "Invitation Finalists to Champion of Champions 2006",[10] or Guildford, which advertises its past triumph in the Town category on its welcome signs.
Further reading
Graham Ashworth, CBE, Britain in Bloom, The Tidy Britain Group (Wigan:1991)
1 2 3 From Bloom Review, Issue 8, Spring 2006[permanent dead link]: Champion of Champions - This is a category within the RHS Britain in Bloom UK Finals where selected communities, of all population sizes, who have demonstrated sustained high standards in the Bloom campaign, are invited to compete for the title of ‘Champion of Champions’. These entries are judged against the Bloom criteria relevant to their population, and then compared to determine the overall winner.
↑ Graham Ashworth CBE, Britain in Bloom, The Tidy Britain Group (Wigan:1991)
↑ The Entente Florale itself has taken different forms, such as the "ENTENTE FLORALE – Ten Nations Competition" and the "ENTENTE FLORALE – Britain - France - Belgium Competition"
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