The MTV Video Music Awards is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards, the annual MTV Video Music Awards ceremony has often been called the "Super Bowl for youth", an acknowledgment of the VMA ceremony's ability to draw millions of youth from teens to 20-somethings each year. By 2001, the VMA had become a coveted award.
The MTV Video Music Award for Video of the Year is the most prestigious competitive award and the final award presented at the annual MTV Video Music Awards. The award was created by the U.S. network MTV to honor artists with the best music videos. At the first MTV Video Music Awards ceremony in 1984, the Video of the Year honor was presented to The Cars for the video "You Might Think". Originally, all winners were determined by a special panel of music video directors, producers, and record company executives. Since the 2006 awards, winners of major categories are determined by viewers' votes through MTV's website, while the jury decides in the technical categories.
The MTV Video Music Award for Best Hip Hop Video was first given out at the 1999 MTV Video Music Awards. The award, according to MTV, was originally intended for hip hop-inspired songs, not necessarily actual hip hop music videos. This explains the recognition of non-hip hop songs such as "Thong Song" and "I'm Real (Remix)". The award was not given out in 2007, as the VMAs were revamped and most original categories were eliminated, however, Best Hip Hop Video was reinstated in 2008. By then, though, the rules had relatively changed, as R&B and rap videos also became eligible for nominations in this category since the awards for Best Rap Video and Best R&B Video were not brought back.
Stefani Joanne Angelina Germanotta, known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and versatility in the entertainment industry. Gaga began performing as a teenager, singing at open mic nights and acting in school plays. She studied at Collaborative Arts Project 21, through the New York University Tisch School of the Arts, before dropping out to pursue a career in music. After Def Jam Recordings canceled her contract, she worked as a songwriter for Sony/ATV Music Publishing, where she signed a joint deal with Interscope Records and KonLive Distribution, in 2007. Gaga had her breakthrough the following year with her debut studio album, The Fame, and its chart-topping singles "Just Dance" and "Poker Face". The album was later reissued to include the extended play The Fame Monster (2009), which yielded the successful singles "Bad Romance", "Telephone", and "Alejandro".
Dominique Armani Jones, known professionally as Lil Baby, is an American rapper. He rose to mainstream fame in 2017 following the release of his mixtape Perfect Timing. His debut studio album, Harder Than Ever (2018), spawned the Billboard Hot 100 top 10 single "Yes Indeed". He later released mixtapes Drip Harder, which contained the Billboard Hot 100 top-five single "Drip Too Hard" and Street Gossip, which reached number two on the US Billboard 200.
